Danelectro
- Company typePrivate
- Founded1947
- HeadquartersCamarillo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Danelectro firmographics
Firmographics- Name
- Danelectro
- Website
- https://danelectro.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Danelectro industry classification
Industry- Product category
- Musical Instruments
- NAICS
- Musical Instrument and Supplies Retailers (459140), Used Merchandise Retailers (459510)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industry
- Used & Vintage Musical Instruments Retail (CRALAEAH)
Keywords
Where Danelectro is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Markets served
Danelectro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Danelectro product offering
Product offeringCore offering
Danelectro manufactures and sells electric guitars, guitar accessories, and vintage-style effects pedals through its online store. Its catalog emphasizes retro-styled, affordable instruments that carry forward designs originating from the company's founding in 1947, including signature lipstick-pickup guitars and reissued vintage pedal effects for hobbyist and working guitarists.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Guitars Electric guitars marketed under the Danelectro brand, including signature and reissue models featuring the company's signature lipstick-style pickups. Sold to individual guitarists and hobbyists through the Danelectro online store.
- Guitar Accessories Accessories that complement Danelectro guitars and pedals, sold to individual musicians and guitarists via the Danelectro online store.
- Vintage Effects Pedals Vintage-style and reissued effects pedals sold under the Danelectro brand. Targeted at guitarists seeking retro tones at accessible price points and sold through the Danelectro online store.
Companies that use Danelectro
Customer profileIdeal customer profiles1 record
Danelectro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Danelectro partnerships and signals
Strategic signalRecent moves1 record
Danelectro competitors and assessment
Company assessmentBroad incumbents
- Fender: Iconic guitar and amplifier manufacturer that also sells accessories and pedals direct. Overlaps with Danelectro in the guitar and pedal category but operates at much broader scale.
- Gibson: Major guitar and gear manufacturer with direct-to-consumer retail and accessories. Overlaps with Danelectro's guitar and accessories assortment as a much larger incumbent.
Direct peers
- Guitar Center: Largest U.S. musical instrument retail chain with deep guitar, pedal, and accessory assortment across new and used gear. Direct competitor for guitar and pedal buyers.
- Reverb.com: Online marketplace for new, used, and vintage musical instruments and effects pedals. Highly comparable given Danelectro's vintage-pedal focus and DTC online model.
- American Musical Supply: Online retailer of guitars, pedals, and pro-audio gear serving individual and prosumer customers. Comparable online-first instrument retailer.
- Musician's Friend: Long-standing online musical instrument retailer with broad guitar and effects-pedal assortment. Comparable online-only specialty competitor.
- Sam Ash: Multi-store musical instrument retailer carrying guitars, amplifiers, and effects pedals. Comparable mid-size specialty retailer competing for similar customers.
- Full Compass Systems: Musical instrument and pro-audio retailer carrying guitars, pedals, and accessories. Comparable specialty retailer with overlapping guitar-gear assortment.
- Sweetwater: Large U.S. musical instrument and gear retailer selling guitars, pedals, and accessories direct to consumers. Direct competitor in guitar and effects-pedal retail.
- zZounds: Online musical instrument retailer offering guitars, pedals, and pro-audio gear with payment-plan financing. Comparable DTC specialty competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Danelectro social profiles
Digital presenceDanelectro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danelectro leadership team
Management profileNumber of profiles
Danelectro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danelectro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danelectro
What does Danelectro do?
Danelectro manufactures and sells electric guitars, guitar accessories, and vintage-style effects pedals through its online store. Its catalog emphasizes retro-styled, affordable instruments that carry forward designs originating from the company's founding in 1947, including signature lipstick-pickup guitars and reissued vintage pedal effects for hobbyist and working guitarists.
When was Danelectro founded?
Danelectro was founded in 1947. It employs 11 to 50 people.
Where is Danelectro based?
Danelectro is headquartered in Camarillo, United States, in the North America region.
Who are Danelectro's main competitors?
Broad incumbents on record are Fender and Gibson. Direct peers are Guitar Center, Reverb.com, American Musical Supply, Musician's Friend, Sam Ash, Full Compass Systems, Sweetwater and zZounds.
Does Danelectro have an API?
No public API is recorded for Danelectro.
What industry is Danelectro in?
Danelectro's product category is Musical Instruments. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAH, Used & Vintage Musical Instruments Retail. Its NAICS code is 459140 and its SIC code is 3931.