What tooyoo.ch does

tooyoo.ch (legal entity: tooyoo Ltd, headquartered in Froideville, Lausanne area, Switzerland) operates a digital life-planning platform that helps individuals document end-of-life wishes, legal arrangements, and personal information for transmission to designated legacy contacts after death or incapacity. The core product is the Personal Planning File (Dossier de prévoyance personnelle), a comprehensive questionnaire built around five chapters — medical care, digital inheritance, funeral arrangements, administration, and inheritance planning — supported by online document wizards for wills, lasting powers of attorney, and patient decrees. The platform uses end-to-end encryption (PBKDF2/SHA256 hashing), two-factor authentication, HTTPS, and staged data-access controls, with all data stored in an ISO-27001-certified data center in Basel, Switzerland. Additional features include a wallet-sized Emergency Card with QR code, an automatic cancellation-letter generator, and an interactive step-by-step checklist for legacy contacts.

The business model combines a freemium D2C subscription (30-day free trial, premium membership with discounted services and free Emergency Card) with usage-based professional services priced between CHF 60 and CHF 600 — covering legal document approval, notarisation, funeral organisation, administrative support following death, and personalised consultations. Revenue is supplemented by four named channel partnerships with Swiss insurance and affinity organizations (Swiss Mobiliar, Livica, Asset-Protection-Club, Quartierplus), plus endorsements from funeral services (Léman Funeral Services), sociologists (Bernard Crettaz / Cafés mortels), and funeral planners (Separate Ways). The founder is Ralph Rimet (Co-founder & Executive Happyender in Chief); the company is privately held with no disclosed institutional investors or funding rounds, remains small (1–10 employees), and operates exclusively in the Swiss domestic market with multilingual support across English, French, German, and Italian.

Name

tooyoo.ch

Legal name

tooyoo Ltd

Website

https://tooyoo.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

tooyoo.ch is a Swiss digital life-planning platform that enables individuals to securely document end-of-life wishes, generate wills and advance directives, and transmit personal information to designated legacy contacts. It serves Swiss consumers via freemium subscription and professional services, with channel partnerships across Swiss insurers.

Ownership category

akta.pro rank

Product category

Digital End-of-Life Planning Platform

NAICS

Document Preparation Services (56141)

akta.pro primary industry

User Lifecycle Provisioning & SCIM Automation (HDAEAJAK)

Keywords

• End-of-life planning
• Digital estate planning
• Legacy contact platform
• Will and testament software
• Post-death administration

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based premium membership providing access to platform features, emergency card, discounted service rates, and full document management capabilities. 30-day free trial available.
2. Professional Services - Basic End of Life Procedures: Personal consultation service guiding users through essential end of life preparations. Priced at CHF 600 standard, CHF 399 for premium members.
3. Administrative Support Services: Hourly administrative support following death including contract cancellations, coordination with employers, banks, insurances, and tax preparation. CHF 175/hour standard, CHF 125 for premium members.
4. Funeral Organisation Support: Organisational support for funeral ceremonies including venue booking, celebrant coordination, text preparation, slideshow creation, catering management. CHF 150 standard, CHF 99 for premium members.
5. Legal Document Services: Legal expert approval and consultation for wills and lasting powers of attorney. Document approval with Q&A from CHF 60, full legal consultation from CHF 225, notarisation from CHF 299.
6. Template and Wizard Access: Free online wizards and PDF templates for will, lasting power of attorney, and patient decrees. Revenue generated through premium upsells and consultation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

tooyoo.ch operates a secure digital life-planning platform that lets Swiss individuals document personal wishes, credentials and instructions in a five-chapter Personal Planning File and securely transmit them to designated legacy contacts at predefined stages (before death, after death, after death certificate). It sells this platform via a 30-day free trial converting to a Premium Subscription and surrounds it with paid professional services including end-of-life consultations, post-death administrative support, funeral organization, advisory interviews and legal document approval.

Product overview

Tooyoo is a digital life planning platform that enables users to document and securely transmit their final wishes to loved ones. The core offering consists of the Personal Planning File (Dossier de prévoyance personnelle), a comprehensive questionnaire structured around five theme-based chapters covering medical care, digital inheritance, funeral arrangements, administration, and estate planning. This core platform integrates with several document wizard modules including the Will Wizard, Lasting Power of Attorney Wizard, and Patient Decrees Wizard—each providing step-by-step guidance for creating legally valid Swiss documents. Additional features include an Emergency Card with QR code for medical emergencies, an Automatic Cancellation Letter Generator for post-death administrative tasks, an Interactive Checklist for legacy contacts, and a Legacy Contacts system for secure data transmission. Tooyoo also offers supplementary services including Basic End of Life Procedures consultation, Administrative Support Following Death, Funeral Organisation Help, and Advice Interviews. The platform uses end-to-end encryption and Swiss-based data storage, with Premium membership providing access to the Emergency Card and discounted service rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Planning File (Dossier de prévoyance personnelle) A secure online questionnaire platform that lets Swiss individuals document and transmit personal wishes, credentials, medical directives and administrative information to designated legacy contacts, organised across five chapters: medical care, digital inheritance, funeral arrangements, administration and inheritance organization.
• Multilingual Emergency Card (Carte d'urgence) A multilingual (English/French/German/Italian) wallet-sized physical card containing a QR code with emergency medical information — allergies, chronic illnesses, current treatments and emergency contacts — accessible to first responders via smartphone scan.
• Basic End of Life Procedures Service A guided consultation service in which tooyoo expert advisors help individuals prepare the essential elements of end-of-life planning, including advance directives, mandate in case of incapacity, end-of-life dispositions, inheritance information, funeral preferences, pet management, digital presence, administrative data management, digital security and a printed version of the file.
• Administrative Support Following Death Hourly-rate post-death administrative support covering contract cancellations, coordination with employers, banks and insurances, social securities coordination, housing lease cancellation, and tax return preparation, delivered to bereaved families.
• Help with Funeral Organisation End-to-end organisational support for funeral ceremonies covering venue search, celebrant coordination, ceremony text preparation, slideshow/memorial creation, materials management, logistics and catering coordination.
• Advice Interview to Support a Loved One A one-hour confidential advisory interview that helps individuals approaching end-of-life topics with family members, identifies which documents to prepare, clarifies expected administrative burden and outlines post-death procedures.

Quantifiable outcome

• Saves families minimum CHF 2,500 on costs related to death management
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Swiss MobiliarcoreGTM or Marketing PartnerSwiss insurance company partnership offering special conditions to Swiss Mobiliar members for tooyoo services.
• LivicacoreGTM or Marketing PartnerPartner offering special conditions to Livica members for tooyoo services.
• Asset-Protection-ClubcoreGTM or Marketing PartnerPartner offering special conditions to Asset-Protection-Club members for tooyoo services.
• QuartierpluscoreGTM or Marketing PartnerPartner offering special conditions to Quartierplus members for tooyoo services.
• Network of Expert AdvisorsminorStrategic or Co-development Partnertooyoo works with networks of business partners and expert advisors to provide tailor-made assistance and professional services including legal consultations and notarisation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Settld: UK-based post-death administrative support service helping bereaved families close accounts. Comparable to tooyoo's administrative support following death service line, though focused purely on the post-death workflow.

Others

• Swiss Mobiliar: Switzerland's largest cooperative insurance company and a named distribution partner of tooyoo. Included as an ecosystem participant rather than direct competitor; the relationship exemplifies how tooyoo monetizes its insurance-channel GTM.

Direct peers

• Cake: End-of-life planning platform combining will creation with advance care planning and legacy messaging. Closely mirrors tooyoo's combination of personal planning file + patient decree style documents and family-facing functionality.
• Trust & Will: US-based digital estate planning platform offering online will and trust creation with subscription tiers. Most directly comparable to tooyoo's will wizard and premium subscription model, scaled to a different geography.
• Everplans: Digital estate planning platform storing wills, insurance, financial, and digital asset information for legacy access. Highly comparable to tooyoo's secure centralized vault of personal planning data with designated legacy access.
• GoodTrust: Digital estate planning service covering wills, trusts, and digital legacy management including password transfer. Competes head-on with tooyoo's combination of legal documents and digital credential management for legacy contacts.
• FreeWill: Online will and estate planning platform offering free document generation with charity and partner monetization. Comparable to tooyoo's freemium wizards and document-preparation focus, with US-centric templates.

Broad incumbents

• 1Password: Established password and digital vault manager with family/legacy sharing features. Adjacent competitor to tooyoo's password and digital asset management for legacy contacts from a category-leader position.
• LegalZoom: Large-scale online legal document preparation service offering wills, LPAs, and estate planning with paid legal consultations. Closely comparable to tooyoo's wizard-driven will preparation and paid legal document approval service.
• Bitwarden: Open-source password manager with secure sharing and emergency access features. Comparable to tooyoo's encrypted password storage and emergency access use cases via legacy contacts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tooyoodesk
• Facebookfacebook.com/tooyoodesk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tooyoo.ch