Peck Advogados
Peck Advogados is a São Paulo-based boutique law firm founded in 2003, specializing in digital law, AI governance, LGPD data protection, and cybersecurity advisory for large enterprises across Brazil and Latin America.
- Company typePrivate
- Founded2003
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Peck Advogados does
Peck Advogados is a São Paulo-based boutique law firm founded in 2003 by Patricia Peck, specializing in Digital Law at the intersection of Law, Business, and Technology. The firm offers comprehensive legal services across artificial intelligence law, privacy and data protection (LGPD), cybersecurity, digital litigation, digital contracts, and governmental affairs, serving primarily large enterprises in Brazil and across Latin America. The firm claims to represent 45% of the largest companies in Latin America and is recognized as Brazil's leading AI Law Firm through continuous thought leadership, regulatory engagement, and public advocacy on digital policy.
The firm's underlying delivery model is a multidisciplinary Dream Team combining lawyers, PMOs, project analysts, and cybersecurity experts to provide integrated legal-technical advisory. Peck Advogados generates revenue through traditional professional services engagement structures, including hourly billing, project-based fees, and retainer arrangements with enterprise clients acquired primarily through direct engagement with C-suite executives and corporate legal departments. The firm also invests in non-revenue ecosystem assets including PeckLab (an AI-in-legal-practice initiative), public policy forums, and Peck News (a regulatory analysis publication) that reinforce its brand and policy influence. Geographically, the firm operates from a single headquarters in São Paulo but serves clients across Brazil and LATAM, with a trilingual digital presence (Portuguese, English, Spanish) signaling international reach.
Peck Advogados firmographics
Firmographics- Name
- Peck Advogados
- Legal name
- Peck Advogados
- Website
- https://peckadv.com.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peck Advogados is a São Paulo-based boutique law firm founded in 2003, specializing in digital law, AI governance, LGPD data protection, and cybersecurity advisory for large enterprises across Brazil and Latin America.
- Ownership category
- akta.pro rank
Peck Advogados industry classification
Industry- Product category
- Legal Services (Digital Law)
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industries
- Employment & Labor Law (BPAHAAAD), Web & Mobile Abuse (Scraping, Scalping, Inventory Hoarding) (HDADALAH)
Keywords
Where Peck Advogados is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Peck Advogados business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Legal Advisory Services: Professional legal services billed through traditional law firm engagement models including hourly rates, project-based fees, and retainer arrangements for ongoing legal counsel in digital law matters.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Peck Advogados product offering
Product offeringCore offering
Peck Advogados is a Brazilian law firm that delivers specialized Digital Law legal advisory services to enterprise clients. Its practice areas cover privacy and data protection (LGPD), cybersecurity and cyber defense, artificial intelligence regulation, digital litigation and fraud prevention, governmental affairs, and digital contract advisory. The firm complements its legal services with PeckLab, an initiative applying AI to legal practice, and Peck News, a regulatory analysis publication.
Product overview
Peck Advogados operates as a digital law-focused legal services firm with over two decades of experience in Brazil. The firm offers a unified portfolio of legal services rather than a modular technology product. Their core offering encompasses digital law expertise including privacy and data protection, cybersecurity, AI regulation, digital litigation, and government affairs. The firm also runs PeckLab, an initiative exploring AI applications in legal practice, and maintains a news publication covering regulatory developments. The practice serves as a strategic partner enabling digital innovation at the intersection of Law, Business, and Technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Law Legal Services Comprehensive legal services covering privacy and data protection (LGPD), cybersecurity and cyber defense, digital litigation and fraud prevention, artificial intelligence law, governmental affairs, and digital contract advisory, targeted at large enterprises in Latin America requiring specialized digital law expertise.
Companies that use Peck Advogados
Customer profileSegments1 record
Ideal customer profiles1 record
Peck Advogados technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peck Advogados partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Peck Advogados competitors and assessment
Company assessmentBroad incumbents
- Mattos Filho: One of Brazil's largest full-service law firms with a well-developed technology, privacy, and digital law practice. Comparable as the most credible full-service competitor for the same enterprise clients Peck serves, though at significantly greater scale and broader practice breadth.
- BMA – Barbosa Müssnich Aragão: Large Brazilian full-service firm with a developed digital, technology, and data protection practice. Comparable as a competitor for the same blue-chip LATAM enterprise client base Peck serves, particularly on cross-border digital regulation matters.
- Demarest Advogados: Major Brazilian full-service firm with a recognized technology, media, and telecommunications practice that overlaps directly with Peck's digital law, privacy, and AI regulation work. Comparable for the same large enterprise client base, though without Peck's boutique focus on digital-only matters.
- TozziniFreire Advogados: Brazilian full-service firm with a strong technology and innovation practice area serving enterprise clients on privacy, cybersecurity, and digital regulation. Directly comparable to Peck on digital law subject matter, with the structural difference of operating a much broader practice.
- Machado Meyer Advogados: Brazilian full-service firm with a dedicated technology and innovation practice covering privacy, data protection, and digital business — overlapping with Peck's LGPD, AI, and cybersecurity mandates. Comparable on enterprise client profile and digital-law content area.
Emerging players
- Cesnik, Quintino, Salinas, Valadares & Passarelli: Brazilian mid-size firm with notable technology, media, and intellectual property practice. Comparable on digital regulation and enterprise advisory work, though with a broader IP/media orientation than Peck's digital-law focus.
- Dias Carneiro Advogados: Brazilian mid-size firm with growing technology and digital law capabilities. Comparable as a competitor expanding into the digital-law niche Peck dominates, serving similar enterprise clients on privacy and technology transactions.
- Lobo de Rizzo Advogados: Brazilian firm with a recognized technology, media, and telecommunications practice area. Comparable on digital law subject matter and enterprise client profile, though operating at broader practice breadth than Peck.
Direct peers
- Opice Blum, Bruno, Abrusio & Vainzof: Brazilian boutique law firm specialized in digital law, cybercrime, and technology — the closest pure-play digital law peer to Peck Advogados in Brazil. Directly comparable on practice area, boutique scale, and target enterprise clients seeking specialist digital counsel.
- Mundie e Advogados: Brazilian boutique technology law firm focused on digital, internet, and technology regulation. Directly comparable to Peck as a specialist competitor in the digital-law niche, particularly on internet regulation, e-commerce, and technology contracts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peck Advogados social profiles
Digital presencePeck Advogados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peck Advogados leadership team
Management profileNumber of profiles
Profiles3 records
Peck Advogados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peck Advogados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peck Advogados
What does Peck Advogados do?
Peck Advogados is a Brazilian law firm that delivers specialized Digital Law legal advisory services to enterprise clients. Its practice areas cover privacy and data protection (LGPD), cybersecurity and cyber defense, artificial intelligence regulation, digital litigation and fraud prevention, governmental affairs, and digital contract advisory. The firm complements its legal services with PeckLab, an initiative applying AI to legal practice, and Peck News, a regulatory analysis publication.
Is Peck Advogados a public or private company?
Peck Advogados is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peck Advogados founded?
Peck Advogados was founded in 2003. It employs 51 to 100 people.
Where is Peck Advogados based?
Peck Advogados is headquartered in São Paulo, Brazil, in the Latin America region.
How does Peck Advogados make money?
One revenue line is on record: legal Advisory Services.
Who are Peck Advogados's main competitors?
Broad incumbents on record are Mattos Filho, BMA – Barbosa Müssnich Aragão, Demarest Advogados, TozziniFreire Advogados and Machado Meyer Advogados. Emerging players are Cesnik, Quintino, Salinas, Valadares & Passarelli, Dias Carneiro Advogados and Lobo de Rizzo Advogados. Direct peers are Opice Blum, Bruno, Abrusio & Vainzof and Mundie e Advogados.
Does Peck Advogados have an API?
No public API is recorded for Peck Advogados.
What industry is Peck Advogados in?
Peck Advogados's product category is Legal Services (Digital Law). Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of BPAHAAAD, Employment & Labor Law. Its NAICS code is 5411 and its SIC code is 8111.