Up Fundraising

What Up Fundraising does

Up Fundraising is a Toronto-based face-to-face (F2F) fundraising services company operating across Canada and the United States. Founded in 2015 and employing 51-100 staff, the company specializes in building monthly giving programs for nonprofit organizations through direct donor engagement campaigns deployed across retail locations, street canvassing, airports, hospitals, and special events. Its service portfolio includes core Face-to-Face Fundraising Services, multi-channel Donor Acquisition Programs, specialized Hospital Fundraising Services for healthcare foundations, a Data-Driven Fundraising Strategy service module, and Team Hiring & Recruitment of purpose-driven canvassers.

Name

Up Fundraising

Legal name

Up Fundraising

Website

https://up-fundraising.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Up Fundraising is achieving a high standard of accessibility as defined by the Accessibility for Ontarians with Disabilities Act.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Face-to-face fundraising services
• Nonprofit donor acquisition
• Monthly giving programs
• Hospital fundraising services
• Fundraising campaign management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fundraising Services for Nonprofits: Up Fundraising provides face-to-face fundraising services to nonprofit organizations, helping them build monthly giving programs and acquire recurring donors. The company likely operates on a service fee model, earning revenue by delivering fundraising results for their nonprofit clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Up Fundraising provides face-to-face (F2F) fundraising services for nonprofit organizations and hospital foundations, deploying trained canvassers across tele-fundraising, retail, street, special events, airports, and hospital settings to build monthly giving programs and acquire recurring donors. The offering combines in-person donor engagement with digital tools including out-of-home digital integration, personalized video welcomes, real-time coaching and digital QA, and KPI-driven campaign optimization.

Product overview

Up Fundraising is a face-to-face (F2F) fundraising services company operating across Canada and the U.S. The core offering is a unified fundraising-as-a-service platform centered on direct donor engagement through canvassing. The product portfolio includes Face-to-Face Fundraising Services (the primary service connecting canvassers with donors in-person and through integrated digital channels), Donor Acquisition Programs (multi-channel monthly giving campaigns via tele-fundraising, retail, street, events, airports, and hospitals), and specialized Hospital Fundraising Services. Supporting these core offerings are Data-Driven Fundraising Strategy (using KPIs, performance metrics, and real-time analytics to optimize campaigns) and Team Hiring & Recruitment (staffing passionate fundraisers to represent nonprofit clients). The services are designed to work together, with data insights informing campaign optimization and trained teams executing across all donor acquisition channels, while personalized donor journeys extend engagement from initial sign-up through ongoing relationship building.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Fundraising Services

Quantifiable outcome

• Real fundraising success and lasting donor relationships for nonprofit partners
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pareto Fundraising: One of the largest North American face-to-face fundraising agencies, providing F2F donor acquisition and monthly giving campaigns for nonprofits — directly overlapping with Up Fundraising's core service offering and target client base.
• Public Outreach: Established F2F fundraising agency operating across multiple geographies with door-to-door and street canvassing programs for major nonprofits — a direct competitor for the same nonprofit contracts Up Fundraising pursues.
• The Dialogue Company: Specialized face-to-face fundraising agency running monthly donor acquisition campaigns for nonprofit clients, with comparable channel mix and recurring-giving focus.
• Global Faces Direct: F2F fundraising agency deploying in-person canvassers for charity clients across retail, street, and event channels — closely aligned with Up Fundraising's multi-channel acquisition model.
• Care Fundraising: Face-to-face fundraising firm focused on acquiring regular givers for nonprofit clients via street and door-to-door channels — competes for the same donor acquisition mandates.
• Donor Acquisition Group: North American F2F donor acquisition agency providing monthly giving programs for charity clients through canvassing teams — comparable in size and service offering to Up Fundraising.
• Fundraising Force: Face-to-face fundraising services provider running donor acquisition campaigns on behalf of nonprofit organizations — directly comparable channel and customer profile.

Emerging players

• DonorSearch: Prospect research and donor intelligence platform widely used by hospital foundations and healthcare nonprofits — adjacent vendor to the same nonprofit fundraising teams that buy Up Fundraising's services.
• Funraise: Modern nonprofit fundraising software platform serving many of the same nonprofit verticals as Up Fundraising — represents the digital alternative channel that nonprofits may reallocate budget toward.
• iWave: Wealth and prospect research vendor widely adopted by hospital foundations and healthcare nonprofits — adjacent in serving the same nonprofit fundraising buyers that engage F2F agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/up-fundraising
• Xx.com/up_fundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Fundraising