What Full Flood does

Full Flood, Inc. is a Los Angeles-based, privately held professional lighting design firm founded in 1990 that specializes in television broadcasts and live events. The firm operates as a consortium of award-winning lighting designers and directors of photography whose principals have collectively garnered 25 Emmy Awards and represent more than 150 years of industry experience. Its client roster includes major US television networks (NBC, CBS, ABC, TBS, HBO Max), Olympic organizing committees, international expo authorities, US political conventions, and music/concert promoters. The firm's portfolio spans talk shows (The Ellen DeGeneres Show, Conan on TBS), competition series (America's Got Talent, American Song Contest), awards broadcasts (25+ Academy Awards ceremonies, the Grammy Awards, Golden Globe Awards, Tony Awards, Primetime Emmy Awards), 13 Super Bowl Halftime Shows, five Democratic National Conventions, and Olympic ceremonies across four continents.

Full Flood's service offering is centered on lighting design and directing of photography for live and taped productions, supported by a core technology partnership with Production Resource Group (PRG), which supplies lighting fixtures, consoles (including the proprietary V676), and on-site technical crews for flagship productions. The firm does not sell software products, does not operate a SaaS platform, and has no disclosed proprietary IP beyond its creative portfolio. Pricing is project-based and not publicly disclosed, with revenue generated through negotiated per-engagement contracts for individual productions rather than recurring subscriptions or licensing. The go-to-market motion is sales-led and relationship-driven: work is secured through direct engagement with network and event-organizer decision makers, industry reputation, and referrals from within the entertainment production ecosystem. Marketing is supported by a portfolio-driven website (fullflood.com) and an active Instagram presence (@fullfloodinc).

The firm employs 11-50 people and operates from a single headquarters at 12400 Wilshire Blvd in Los Angeles. Full Flood has no subsidiaries, no disclosed funding rounds, no M&A activity, and no parent company; it operates as an independent entity under the legal name Full Flood, Inc. Geographic reach is global despite the single-office footprint, with executed projects in the United States, Canada, China, Greece, Azerbaijan, and the United Arab Emirates.

Name

Full Flood

Legal name

Full Flood, Inc.

Website

https://fullflood.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Flood is a Los Angeles-based consortium of award-winning lighting designers and directors of photography, founded in 1990, that provides lighting design services for major US television networks, Olympic ceremonies, awards shows, and large-scale international live events.

Ownership category

akta.pro rank

Product category

Lighting Design Services

NAICS

Photographic Services (54192)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Lighting design services
• Television broadcast lighting
• Live event lighting
• Ceremony lighting design
• Entertainment production lighting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Lighting Design Services: Full Flood provides professional lighting design and directing of photography services for television broadcasts and live events. Revenue is generated through project-based engagements for major productions such as awards shows, Olympic ceremonies, televised specials, and ongoing television series.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Full Flood is a consortium of award-winning lighting designers and directors of photography who provide professional lighting design and directing of photography services for television broadcasts and live events. Their work spans talk shows, newsrooms, awards shows (Academy Awards, Grammys, Emmys, Tonys, Golden Globes), music specials, Olympic ceremonies, Super Bowl Halftime Shows, political conventions, and international expos. The firm executes lighting design end-to-end, from conceptual design through on-site direction for each production.

Product overview

Full Flood, Inc. is a lighting design services firm (not a software product company). The company provides professional lighting design and direction services for television broadcasts, live events, and entertainment productions. Services include television series lighting (talk shows, newsrooms), award show lighting (Academy Awards, Grammy Awards, Emmy Awards, Tony Awards), live event ceremonies (Olympic Games opening/closing ceremonies, Democratic National Conventions), music specials, and corporate events. The firm operates as a consortium of award-winning lighting designers and directors of photography with no modular or standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Design and Directing of Photography Services Comprehensive professional lighting design and directing of photography services for television broadcasts and live events. The service spans talk shows, newsrooms, awards shows, music specials, Olympic ceremonies, Super Bowl Halftime Shows, political conventions, and international expos. Full Flood executes lighting design end-to-end, from conceptual design through on-site direction for each production. The offering is targeted at television networks, production companies, event organizers, and international committees.

Quantifiable outcome

• 25 Emmy Awards won by the Full Flood team
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PRG (Production Resource Group)coreTechnology or IntegrationPRG is a key technology partner providing lighting equipment, fixtures, consoles, and technical support for Full Flood's productions. For the Oscars, PRG provided over 1000 fixtures, Ground Control Best Boy units, and V676 consoles. PRG sends equipment and gear to Full Flood productions including America's Got Talent, supporting the lighting design execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Christie Lites: Christie Lites is a major entertainment lighting rental company serving concerts, tours, television, and live events across North America. They overlap with Full Flood on broadcast and large-scale event lighting, though their model is equipment-centric rather than design-led.
• Upstaging: Upstaging is a concert and event lighting production and rental company serving major tours, festivals, and televised events. They are a comparable competitor in the live entertainment lighting space where Full Flood also operates.
• PRG (Production Resource Group): PRG is the largest global entertainment technology and production services company, providing lighting, video, and rigging equipment plus design services for the Oscars, Grammys, Tonys, and other productions featured in Full Flood's portfolio. They are simultaneously Full Flood's most important technical partner and a competitor on integrated design-build engagements.
• Bandit Lites: Bandit Lites is one of the largest entertainment lighting production companies in the US, supplying lighting design and equipment for tours, broadcasts, and major events. They directly compete with Full Flood for high-profile concert and broadcast lighting work while also carrying inventory at greater scale.
• Solotech: Solotech is a Canadian-based entertainment technology company providing lighting, audio, video, and rigging for major live events, broadcasts, and tours. They compete in the same large-scale live event production space as Full Flood, particularly for North American broadcast and ceremony work.

Regional players

• Main Light Industries: Main Light Industries is a US lighting rental and production company specializing in concert and event lighting design. They serve similar broadcast and live event clients with a comparable lighting design plus equipment model.
• HSL Group: HSL Group is a UK-based lighting rental and production company serving theatre, broadcast, and live events across Europe. They operate as a comparable design-and-supply peer in the international ceremony and televised event market Full Flood serves.

Others

• NEP Group: NEP Group is a global broadcast services and live event production company providing video, audio, and lighting infrastructure for major televised events. They are a tangential peer in the high-end live broadcast production ecosystem where Full Flood competes.

Direct peers

• Atomic Lighting: Atomic Lighting is a US lighting rental and production house serving the television, film, and live event industries across the Northeast and beyond. They provide lighting design support and equipment to broadcast and corporate clients in the same competitive set as Full Flood.
• 4Wall Entertainment: 4Wall Entertainment is a full-service lighting rental and production company serving concert touring, broadcast, corporate, and live events. They offer integrated design-and-equipment services directly comparable to Full Flood's broadcast and awards-show lighting work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fullfloodinc
• Facebookfacebook.com/FullFloodInc
• LinkedInlinkedin.com/company/full-flood-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Flood