Imagine That!

What Imagine That! does

Imagine That! is a privately held children's activity centre based at Wavertree Technology Park, Liverpool (L13 1EH), operating a single indoor venue that combines multiple themed experience zones — Imagination Village (role-play), a Science Area, Art Beatz, a Slime Factory, a Construction Area, and a seasonal Outdoor Fun area — under one roof. The venue is targeted at families with children aged approximately 1–10 years and at school groups spanning Early Years, KS1 and KS2, with a stated operating model built around hands-on science and discovery activities.

The business generates revenue through three principal streams: general admission tickets (with peak weekend/holiday pricing of £23.95 per child and £9.95 per adult, versus a midweek toddler rate of £12.95 and adult £5.95), structured birthday-party packages priced from £495 for up to 20 children, and on-site café food and beverage sales. The technology stack is light: bookings and ticketing are processed via the Roller platform, and there is no disclosed proprietary software, data infrastructure, or AI/ML component underpinning the operation. Staffing is reported at 1–10 employees, consistent with a small, owner-operated single-site leisure business.

The centre also operates seasonal programming — including Christmas-themed events (Christmas Bells and Mischievous Elves) and Halloween half-term activities — as a deliberate lever to drive off-peak and holiday-period ticket sales. There is no disclosed history of external funding, acquisitions, leadership changes, partnerships beyond the booking-platform vendor, or geographic expansion beyond the Liverpool site.

Name

Imagine That!

Legal name

Imagine That!

Website

https://imaginethat.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine That! is a Liverpool-based indoor children's activity centre combining role-play, science, art, slime-making, construction and seasonal outdoor zones for families with children aged 1–10 and school groups, monetising through admissions, birthday-party packages and café sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. General admission tickets: Paid admission tickets for children and adults visiting the four-zone activity centre during weekends, school holidays, and toddler sessions. Admission is pre-booking only.
2. Birthday party packages: Private party sessions at £495 for up to 20 children, with additional children at £19.95 each (maximum 30 children). Includes exclusive zone access and hosted experience. A £100 non-refundable deposit is required at booking.
3. Café food and beverage sales: Two on-site cafés (Faraday's and Galileo's) serving paninis, toasties, sandwiches, coffee, soft drinks, and kids' munch boxes at approximately £5.95. Breakfast and sweet treat deals are also offered. Revenue generated through food and drink purchases during visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Imagine That! operates a single physical venue in Liverpool combining four themed hands-on zones — Imagination Village (role-play), Science Area (interactive STEM exhibits and shows), Art Beatz (creative workshops), and Slime Factory (slime-making) — plus a Construction Area, outdoor play zone, on-site cafés, and seasonal events. Sessions are sold as time-slotted admission tickets, with dedicated packages for birthday parties, school trips, and toddler sessions.

Product overview

Imagine That! is a children's activity centre in Liverpool offering a single unified product: a multi-zone hands-on discovery experience for children aged 1-10 years. The core offering consists of four interconnected zones—Imagination Village (role play), Science Area (hands-on experiments), Art Beatz (creative arts), and Slime Factory (slime workshops)—that visitors rotate through during their session. Additional offerings include Construction Area, Outdoor Fun (seasonal), Birthday Party Packages, School Trips with STEAM workshops, Toddler Hangouts, and on-site cafes. The centre also runs seasonal events such as Christmas and Halloween experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Imagination Village: Role-play village with various shops, restaurants, theatre, and news studio for children to explore.
• Science Area
• Art Beatz
• Slime Factory
• Construction Area
• Galileo's Café
• Faraday's Café

Products and services

• Imagination Village Immersive role-play village featuring various shops, cafés, theatre, hair salon and news studio where children aged 1–10 engage in imaginative play scenarios during their visit.
• Science Area Hands-on science zone with interactive exhibits, science busker demonstrations covering forces, pressure, electricity and heat, plus a water play area and Spy Academy workshops, aimed at children aged 1–10.
• Art Beatz Art and craft zone featuring a giant graffiti screen with souvenir photos, a giant Pin Art exhibit, fridge magnet painting and various creative workshops, with an adjacent outdoor play area.
• Slime Factory Final zone of the visitor experience featuring slime workshops where children make and take home their own pots of slime, alongside a science show with experiments and giant tubs of hands-on slime play.
• Construction Area Construction-themed play area where children test building and teamwork skills using cranes, wheelbarrows and a giant conveyor belt to move bricks.
• Outdoor Fun Seasonal outdoor area (open May–September weather permitting) featuring crystal panning, fossil exploration, builders bootcamp and a giant sand pit, accessible during the Art Beatz zone.
• Birthday Party Package Private VIP party experience priced at £495 for up to 20 children (additional children at £19.95 each, max 30) including exclusive use of all four zones, a party host, pizza and ice cream meal, and souvenir photos.
• Toddler Hangouts Midweek toddler sessions (September to May) offering free-flowing play with optional activities including bath bomb making, green screen photos, slime workshops, and access to Imagination Village, Art Beatz and Science Zone.
• School Trips

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Space Centre: UK visitor attraction featuring interactive science exhibits and live demonstrations for schools and families. Comparable educational visitor-attraction model, though at a larger scale and with a narrower STEM subject focus.
• Centre for Life: Newcastle science centre and family visitor attraction combining ticketed exhibits, educational workshops, and birthday events. Comparable in museum-style visitor centre format, school-trip revenue, and party programme.

Direct peers

• LEGOLAND Discovery Centre Manchester: Indoor family attraction centred on LEGO role-play and discovery zones for children aged roughly 3-10. Closely comparable single-ticket, multi-zone attraction model with birthday party packages in the same northwest England catchment.
• Flip Out: UK chain of indoor activity centres (trampoline, soft play, inflatables) selling party packages and ticket-based admission to children and families. Direct comparable in single-ticket family-attraction model and birthday-party revenue stream.
• W5 Belfast: Interactive science and discovery centre with over 200 hands-on exhibits plus structured workshops and birthday party options. Direct comparable in operating model, audience (children and families), and STEM-led proposition.
• Inflata Nation: UK indoor inflatable and activity centre chain with ticketed family sessions and birthday party packages. Comparable party-led, ticket-based operating model targeting the same family-with-young-children segment.
• Eureka! The National Children's Museum: UK hands-on science and discovery museum for under-11s. Most directly comparable to Imagine That! in combining role-play-style exhibits, interactive STEM workshops, and an all-day admission ticket for a similar age band.

Regional players

• CBeebies Land at Alton Towers: Dedicated young-children attraction area within Alton Towers Resort featuring role-play and themed zones for under-6s. Comparable as a multi-zone children's discovery environment, though embedded within a broader theme park operator.
• Gulliver's Theme Park Resort: UK family theme park operator with multiple sites targeting young children. Comparable in family-with-young-children customer base and party/event product extensions, though the operating model is outdoor theme park rather than indoor discovery centre.
• The Deep: Hull-based aquarium and educational visitor attraction with themed zones and family programming. Comparable in themed indoor zones, educational school-trips programme, and ticketed family admissions in a UK regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImagineThatLiv
• YouTubeyoutube.com/channel/UChqsUVICSELJKLDNs1_W8kw
• Facebookfacebook.com/imaginethatliverpool
• Instagraminstagram.com/imaginethatliv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine That!