Dansk Skoleidræt

What Dansk Skoleidræt does

Dansk Skoleidræt is a Danish non-profit organization founded in 1946 and headquartered in Nyborg, Denmark, that promotes learning and well-being through sport, movement, and physical activity in Danish primary schools (grades 0-9). It operates as the only Danish entity with roots in both the school and sport worlds, delivering its mission through a national secretariat and a network of 15 district associations (kredse), each chaired by active physical education teachers. Its core product is Aktivitetsdatabasen, an online database of more than 1,000 searchable activities for the school day, supplemented by a structured portfolio of didactic models (Bevægelsesblomsten, Bevægelseskløveren, Aktivitetshjulet, Sundhedsstjernen), teaching resources (Brain Breaks, Samarbejdsøvelser, Faglige øvelser), and recurring publications (the former print magazine 'Magasinet Idræt i Skolen', now Online Temaer). Community events such as the annual Skolernes Motionsdag (97.8% participation among Danish primary schools) and SPRÆL Festival, alongside programs like Legepatruljen (3,400+ student instructors trained in 2024), institutionalize the organization's reach.

The organization's revenue model is diversified across three streams: (1) recurring Medlem+ membership subscriptions offering 15% discounts on courses and products, (2) professional-services course fees such as the 7,800 kr (ex-moms) 'Bevægelse i undervisningen' on-site teacher training (12-25 participants per cohort), and (3) one-off webshop sales of didactic materials including posters, books, and learning kits. Distribution is hybrid: digital direct via the skoleidraet.dk website and webshop, on-site course delivery at individual schools, and grassroots field activity through the 15 district associations that organize local rallies, tournaments, courses, and sporting events. Reach is amplified by owned marketing channels including four distinct newsletters (over 9,600 subscribers to 'Nyt fra Skoleidrætten', 7,400+ to 'Ugens Øvelse', 7,400 to 'Ugens Øvelse', and the 'Månedens Leg' monthly newsletter to ~3,400 student play-patrol instructors) and an active presence across Facebook, Instagram, LinkedIn, YouTube, and Vimeo.

The primary customer segment is Danish grundskoler (public primary and lower-secondary schools), reached at both institutional and individual teacher levels, with student end-beneficiaries numbering in the hundreds of thousands given near-universal event participation. The organization does not operate as a commercial entity; instead, its operating budget is sustained primarily by direct financial support from the Danish Ministry of Education (Undervisningsministeriet), a share of support from the Ministry of Culture (Kulturministeriet), and grants from Danish foundations, complemented by earned income from membership, courses, and webshop sales. Strategic posture emphasizes content quality, teacher enablement, and nationwide event programming rather than technology scale; the March 2026 adoption of Sheltr's Data Discovery platform reflects a defensive compliance-and-operational investment rather than an AI or product expansion.

Name

Dansk Skoleidræt

Website

https://skoleidraet.dk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Dansk Skoleidræt is a Danish non-profit founded in 1946 that delivers physical-activity content, didactic models, teacher training, and nationwide school-sport events to Danish primary and lower-secondary schools through a central secretariat and 15 district associations.

Ownership category

akta.pro rank

Product category

School Sports Education

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Outdoor Education & Adventure Programs (School-Run) (EDAJAJAJ)

akta.pro secondary industries

Coaching, Mentoring & Instructional Support (On-site/Virtual) (EDACAIAC), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• School sports programs
• Physical education resources
• Movement activities curriculum
• Teacher training courses
• Educational activity database

Headquarters

HQ city

Nyborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees (Medlem+): Schools and institutions can become Medlem+ members to receive benefits including 15% discount on courses and products.
2. Course fees: Educational courses for teachers and educators, such as the 'Bevægelse i undervisningen' course priced at 7,800 kr. ex. moms. Minimum 12 participants, maximum 25 participants per course.
3. Webshop sales: Sale of didactic materials including posters, learning materials, teaching aids, and books. Products include Sundhedsdugen (659 kr), Bevægelsesblomsten poster (20 kr for 5 pcs), FritterSport Bevægelseskatalog (150 kr incl. moms), Mini-motorik hæfte, Læringslommefliser (280 kr + moms), and other teaching resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Dansk Skoleidræt provides educational resources, didactic models, courses, events, and an online activity database (Aktivitetsdatabasen) to integrate movement and physical activity into Danish primary school teaching. The organization supports teachers with materials, training, and community events such as Skolernes Julemotionsdag, and operates a network of district associations across Denmark.

Product overview

Dansk Skoleidræt offers a comprehensive portfolio of educational products and services focused on promoting physical activity and movement in Danish primary schools. The core offering centers on Aktivitetsdatabasen, an online database with over 1000 activities for the school day. Supporting products include teaching resources like Brain Breaks, Samarbejdsøvelser (collaboration exercises), Faglige øvelser (subject-based exercises), and thematic materials such as Sundhedsundervisning (health education). The organization provides didactic models including Bevægelsesblomsten, Bevægelseskløveren, and Aktivitetshjulet to help teachers integrate movement meaningfully into lessons. Communication products include newsletters like Ugens Øvelse (weekly, 7,000+ subscribers) and Månedens Leg (monthly). Publications include the former print magazine Magasinet Idræt i Skolen (now replaced by Online Temaer) and themed teaching materials. The organization also organizes events such as Skolernes Motionsdag (97.8% school participation) and runs programs like Legepatruljen. Courses for teacher professional development and a Webshop for physical materials complement the digital offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kursus (Courses) Professional development courses for teachers on integrating movement, sport, and physical activity into classroom and schoolyard teaching. Delivered on-site or digitally for educators at Danish primary schools.
• Aktivitetsdatabasen (Activity Database) Online searchable database of physical activity exercises and didactic models that teachers can use to plan movement-integrated lessons. Members and schools can browse activities by theme, age group, and setting.
• Skolernes Julemotionsdag Annual nationwide school movement day held during the Christmas season where participating schools organize themed physical activity events. Open to all Danish primary schools.
• Book en oplægsholder (Speaker Booking) Service allowing schools and organizations to book Dansk Skoleidræt speakers and instructors for staff sessions, conferences, and school events on movement and sport in education.
• Medlem+ (Membership) Paid membership program giving teachers and schools enhanced access to courses, didactic materials, and the Aktivitetsdatabasen. Includes the monthly newsletter and member-only resources.
• Skolefriluftsliv (Outdoor School Life) Program focused on outdoor education and nature-based physical activity for primary school classes, providing resources and activities for outdoor learning.

Quantifiable outcome

• 97.8% of Denmark's primary schools participate in Skolernes Motionsdag
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liikkuva Koulu (Finnish Schools on the Move): Finnish national program promoting physically active and pleasant school days through teacher support, activity ideas, and didactic tools. Highly comparable operating model and Nordic policy context to Dansk Skoleidræt.
• Youth Sport Trust: UK charity working with schools to deliver PE, sport, and physical activity. Highly comparable mission (movement in schools, teacher training, school-based events) and nonprofit structure; serves as a benchmark for organizational model and program depth.
• SHAPE America: U.S. national association for health and physical educators, producing curriculum frameworks, teacher professional development, and program standards for K-12 schools. Directly analogous as a teacher-training and PE-standards body, though U.S.-focused.
• Svenska Skolidrottsförbundet: The Swedish national school sports federation, operating as the direct Nordic counterpart to Dansk Skoleidræt. It promotes movement and sports in Swedish schools through teacher training, didactic resources, and nationwide events—closely matching the Danish organization's mandate and structure.
• Active Schools: U.S. K-12 program increasing physical activity before, during, and after school through teacher resources, training, and event programming. Closely matches Dansk Skoleidræt's content/training/event model within a comparable grade span.

Regional players

• DGI: Danish gymnastics and sports association that runs school-related movement programs and partnerships within Denmark. Shares geography and a school-facing mission, with overlapping events and courses, though DGI's remit extends beyond schools to broader adult and community sport.

Broad incumbents

• Norges idrettsforbund: Norwegian Olympic and Paralympic Committee and Confederation of Sports, which runs the 'Aktiv skole' initiative integrating sport into Norwegian schools. Comparable Nordic context and school-facing mission, though it operates at a much larger scale.
• Sport England: National body distributing public funding to school sport and physical activity initiatives across England. Compares as a funder/convener for school sport, with overlapping programmatic surface though not a peer-sized NGO.

Emerging players

• Playworks: U.S. nonprofit that places coaches in low-income schools to organize recess and play, including training student play leaders (analogous to Dansk Skoleidræt's Legepatrulje). Closely comparable on the play-leader and recess program mechanics.
• Active Healthy Kids Denmark: Danish chapter of the Active Healthy Kids Global Alliance, producing research and advocacy on children and youth physical activity. Shares geographic focus and the same end-customer (Danish schools), complementing Dansk Skoleidræt's programmatic role with research and policy advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skoleidraet
• YouTubeyoutube.com/channel/UCZm9D-02ginbJzqTI344qbQ
• Facebookfacebook.com/skoleidraet
• LinkedInlinkedin.com/company/dansk-skoleidr%C3%A6t
• Instagraminstagram.com/danskskoleidraet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansk Skoleidræt