Pepperell Braiding Company

What Pepperell Braiding Company does

Pepperell Braiding Company, doing business as Pepperell Crafts, is a US-based manufacturer and direct-to-consumer retailer of craft materials founded in 1917 in Pepperell, Massachusetts, originally as a shoelace factory. The company operates three manufacturing facilities in Pepperell (MA), Bradford (PA), and Ningbo (China), producing approximately 268 SKUs across eight categories: Cords & Lacing, Kits & Books, Beads & Findings, Wood & Naturals, Tools & Workshop, Decor & Toys, Oil Lamps & Candles, and Industrial Products. Signature lines include Bonnie Braid macramé cord (polypropylene, up to 43 colors, 154 lb tensile strength), Rexlace plastic lacing, Paracord 550, and proprietary tools (EZ Jig, EZ Gimper, EZ Looper). The company also produces specialty cotton and fiberglass wicking for oil lamps, incubators, HVAC, and scientific instruments such as wet bulb thermometers.

The business operates a Shopify-powered DTC storefront at pepperellcrafts.com as its primary channel, complemented by a wholesale dealer network (with a $100 minimum order and tax-exempt accounts), and US-based plus international shipping. Pricing is unit-based with products ranging from roughly $0.58 to $323.70, free ground shipping on US orders over $48, and a 30-day return policy. Customer segments are diversified across individual hobbyists (primary), schools and educational institutions, wholesale retailers, industrial/scientific users, and summer camps. The company employs 51-100 people, is privately held with no disclosed outside investment, and markets through content (blog), email, organic SEO, and TikTok (@pepperell.crafts).

Leadership is held by William Slivinski (Founder & President per the input data). Ownership commentary indicates the business has been operated as a family of businesses since 1917 with no venture capital, private equity, or acquisition activity disclosed in the source material. The company is actively operating, processing orders, and continuing to add product lines (Retro Craft Kits, Design Your Shine Bracelet Kits, Rex Heads kits) and channels (TikTok, international shipping) consistent with a mature, stable, modestly modernizing consumer goods manufacturer rather than a high-growth venture-backed business.

Name

Pepperell Braiding Company

Legal name

Pepperell Braiding Company

Website

https://pepperell.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Pepperell Braiding Company (DBA Pepperell Crafts) is a 1917-founded US manufacturer and DTC retailer of craft materials, including macramé cord, plastic lacing, paracord, craft kits, and industrial wicking, selling primarily through pepperellcrafts.com and a wholesale dealer network to hobbyists, schools, retailers, and scientific customers.

Ownership category

akta.pro rank

Product category

Craft Supplies Manufacturing

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Craft supplies
• Macrame cord
• Braided cordage
• Plastic lacing
• Industrial wicking

Headquarters

HQ city

Pepperell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through pepperellcrafts.com online storefront. Customers purchase individual products at listed prices with free shipping over $48. One-time purchase model with no subscription requirements.
2. Wholesale Distribution: B2B wholesale sales to retailers and dealers. Wholesale orders have a $100 minimum with dealer pricing available through wholesale contact ([email protected]).
3. Industrial Products: Specialty industrial wicking products including wet bulb lab wicks, fluid incubator wicks, and oil lamp wicks sold in bulk quantities to industrial and scientific customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pepperell Braiding Company (DBA Pepperell Crafts) manufactures and retails craft supplies including macramé cords (Bonnie Braid braided polypropylene), plastic lacing (Rexlace), Paracord 550, craft kits, beads, findings, tools, wooden craft sticks, slate chalkboards, and industrial wicking products. The company operates three manufacturing facilities producing cords, beads, wicks, and craft kits, and sells approximately 268 products across eight categories directly to consumers via e-commerce and to dealers via wholesale.

Product overview

Pepperell Crafts (Pepperell Braiding Company) is a craft supply manufacturer and e-commerce retailer founded in 1917 in Pepperell, Massachusetts. The company operates three manufacturing facilities (Pepperell, MA; Bradford, PA; and Ningbo, China) and offers approximately 268 products across eight core categories: Cords & Lacing (62 products including Bonnie Braid Macrame Cord, Rexlace Plastic Lacing, Paracord 550, Pony Bead Lacing), Kits & Books (42 products including Designer Macrame Kits, Design Your Shine Bracelet Kit, pattern books like Terlyn Lawn Chair Patterns and Parachute Cord Project Book), Beads & Findings (44 products including craft rings, clasps, buckles), Wood & Naturals (32 products including slate chalkboards, wooden craft sticks, bamboo products), Tools & Workshop (24 products including EZ Jig, EZ Gimper, Kumihimo wheels), Decor & Toys (26 products including finished bracelets, trolleys, seashells), Oil Lamps & Candles (33 products including wicks, floating candles, Un-Candle kits), and Industrial Products (6 products including Wet Bulb Lab Wick for scientific instruments). The product portfolio spans from raw materials (cords, beads, wood) to semi-finished kits and tools to finished decorative pieces, serving both retail consumers and wholesale customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bonnie Braid: A brand of braided polypropylene cord used for macramé, plant hangers, and craft projects. Available in multiple sizes and colors.
• Rexlace
• Silkies
• EZ Looper
• EZ Gimper
• EZ Jig
• PBC Books

Products and services

• Bonnie Braid Macrame Cord Braided polypropylene macramé cord available in 2mm to 8mm diameters on 100-yard spools with up to 43 color options. Features 154 lb tensile strength and fusible ends for splice-and-join finishing. Used for macramé plant hangers, wall hangings, dreamcatchers, and home decor.
• Rexlace Plastic Lacing Flat plastic craft lacing in 49 color options used for friendship bracelets, lanyards, and keychains. A summer-camp staple also known as Boondoggle. Includes RexDuo two-color, Britelace holographic, and Pearlized variants.
• Paracord 550 Nylon parachute cord in 50+ color options, available in 100ft spools or 16ft hanks. Used for survival bracelets, lanyards, camp crafts, and pet accessories. Made in the USA.
• Polyester Loom Loops Polyester weaving loops sold in 16oz or 250-count packs with four color assortments (Autumn, Neon, Pastel, Primary). Compatible with 7.5-inch square potholder looms for kids weaving, jewelry, and potholder crafts.
• Pony Bead Lacing Assortments Hollow PVC plastic lacing in 60-foot assortments with 9 color options. Includes 2mm diameter tubing with 1mm interior bore, plus connectors for knot-free finishing. Used in classroom art projects and friendship bracelet/keychain making.
• Wooden Craft Sticks Natural wood popsicle sticks in multiple sizes (regular, jumbo, mini, thin) and counts from 150 to 1000. Used for school projects, kids crafts, and DIY building.
• Genuine Slate Chalkboard with Wooden Frame Quarry-cut Portuguese slate chalkboards in clear pine frames. Available in 5 sizes from 2x3 inches to 7x10 inches; smaller boards pre-drilled with 1/8 inch holes for signage. Used by cafes, restaurants, and homes for menu boards and table signs.
• Silkies Stretch Cord Necklaces Pre-made silicone stretch cord necklaces in 16.5 to 32 inch lengths with 20 color options. Ready-made friendship jewelry and hair accessories.
• Designer Macrame Kits Premium macramé craft kits in 5 styles (Plant Hangers in Pink/Mint, Hanging Terrarium, Modern Dream Catchers, Macramé Owl). Each kit includes cord, beads, ring, and planter or accent piece.
• Design Your Shine Bracelet Kit Stretch-cord and bead kit combining Stretch Magic Jewelry Cord with 10mm clear plastic beads. Available in 4 colorways (Berry Bright, Sunset Spark, Ocean Aura, Pink Lemonade) for friendship bracelet making and gift sets.
• Rex Heads Animal Charms Kit Boondoggle kit with hand-painted resin animal head (Panda, Gecko, Puppy, Tiger, T-Rex, or Unicorn), metal clasp, and two 10-foot pieces of plastic lacing. Produces a critter-headed zipper pull or keychain.
• EZ Gimper Starter Pack Introductory lacing kit containing EZ Gimper knot-tying tool, 8 yards of plastic lacing, and 2 lanyard snaps. Beginner-friendly for learning basic gimp stitches in plastic lacing and rexlace projects.
• Un-Candle Floating Candle Kit Beginner box set for DIY floating candles including cotton wick. Creates floating candles for oil lamps and home decor.
• Wet Bulb Lab Wick Cotton wick in 6 sizes (1/16 to 1/2 inch) on bulk spools of 125 to 500 yards. Designed for hygrometer wicks and scientific instruments including wet bulb thermometers, fluid incubators, and HVAC applications.
• EZ Jig Bracelet Making Tool Adjustable knot-tying jig made in USA for paracord bracelets, friendship bracelets, lanyards, and keychain projects. Includes accessory pack for replacement parts.
• Brass-Plated Metal Craft Rings Solid metal craft rings in 14 sizes (1-18 inch diameter) with brass plating. Used for macramé frames, dreamcatchers, and plant hangers.
• Terlyn Lawn Chair Patterns Macramé weaving patterns for lawn chair projects. Each pack contains 6 patterns with illustrated setup and weaving instructions for standard and high-back frames, with 18 themed pattern packs available.
• Parachute Cord Project Book 14-page illustrated instructional booklet covering paracord knot tying and applications including bracelets, dog collars, leads, and key fobs.

Quantifiable outcome

• 97% five-star customer rating across hundreds of verified reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@pepperell.crafts
• Xx.com/macramestore
• LinkedInlinkedin.com/company/holgate-toys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepperell Braiding Company