Boras Bil

What Boras Bil does

Borås Bil gruppen is a privately held Swedish automobile dealership group headquartered in Borås, Western Sweden. Founded in 1936, the company operates as a multi-brand automobile agency marketing and selling new and used cars, spare parts, and accessories across various vehicle brands. It serves consumer and likely small commercial buyers in the Borås catchment area, functioning as a traditional physical retail dealer with 101–250 employees.

The company's business model centers on vehicle retail and aftermarket parts/accessories sales. It does not disclose pricing models, specific brand partnerships, customer segments, or digital sales channels, and the source material contains no information on e-commerce, online configurators, or proprietary technology platforms. The website is actively operating but provides minimal public disclosure on product range, financing options, or service operations.

Financially, the company is privately held with no parent company, no public listing, no disclosed funding rounds, and no revenue figures. Operating geographies are limited to Western Sweden, with no evidence of multi-region or international expansion. There are no disclosed leadership team details, partnerships, awards, patents, AI/ML capabilities, or technology integrations in the source data, constraining any deeper strategic or operational assessment.

Name

Boras Bil

Legal name

Borås Bil gruppen

Website

https://borasbil.se

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Borås Bil gruppen is a privately held Swedish multi-brand automobile dealership founded in 1936, based in Borås, that sells new and used cars, spare parts, and accessories to consumers across Western Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Borås Bil gruppen is an automobile agency that markets and sells a wide variety of spare parts, accessories, and new and used cars from various brands. The company operates a traditional dealership retail model serving buyers in the Borås and wider Western Sweden region, with a company website used for marketing and customer engagement.

Product overview

Borås Bil Gruppen is a car dealership company based in Borås, Sweden. The company operates as a traditional automobile retailer, offering vehicle sales services to consumers. The available source content provides limited detail about specific product offerings, pricing, or service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• New car sales Marketing and retail sale of new passenger vehicles from multiple automotive brands to individual consumers in the Borås and Western Sweden region.
• Used car sales Sale of pre-owned passenger vehicles from various brands to retail buyers in the Borås area.
• Automobile spare parts Retail supply of spare parts for multiple vehicle brands, supporting vehicle owners in the Borås and Western Sweden market.
• Car accessories Sale of automobile accessories across multiple vehicle brands to retail customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Ryd Bil: Ryd Bil is a Swedish multi-brand car dealership group offering new and used vehicles plus service. Similar size profile and Swedish footprint make it a close direct peer.
• Bilia AB: Bilia is the largest Nordic automotive retailer, operating multi-brand new and used car dealerships with full-service and parts operations. It is the most direct comparable to Boras Bil given overlapping geographies (Sweden) and identical business model.
• Hedin Mobility Group: Hedin Mobility Group is a large privately held Swedish automotive retailer with multi-brand dealerships, parts, and service. Highly comparable in market, model, and product mix to Boras Bil.

Emerging players

• Polestar Sverige: Polestar operates a direct-to-consumer sales model in Sweden, bypassing traditional dealers. Relevant as an emerging disruptive channel that competes for the same Swedish new-car buyer.

Broad incumbents

• Mekonomen (MEKO): MEKO is a major Nordic automotive spare-parts distributor and workshop chain. Overlaps with Boras Bil on the parts/accessories and service side, though it operates an aftermarket-focused model rather than new-vehicle retail.
• Volvo Cars Sverige (retail operations): Volvo Cars is shifting toward a direct/agency retail model in Sweden, representing both a competitor and a structural threat to traditional multi-brand dealers like Boras Bil.
• Volkswagen Group Sverige (dealer network): Volkswagen's Swedish retail network (including Volkswagen, Audi, Skoda, SEAT, and Cupra) competes directly with multi-brand dealers like Boras Bil for new vehicle sales and authorized service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boras Bil