Oakdale Credit Union

What Oakdale Credit Union does

Oakdale Credit Union (OCU) is a not-for-profit, member-owned cooperative financial institution founded in 1953 and headquartered in Oakdale, Wisconsin, federally insured by the NCUA. It serves a defined field of membership that includes patrons, members, and employees of the Oakdale Electric Cooperative, residents and employees of a nine-county area in central Wisconsin (Adams, Columbia, Jackson, Juneau, Monroe, Richland, Sauk, Vernon, and Wood), and members of record of the liquidated Walker's Employees Credit Union. Members acquire ownership by purchasing a $5 share, and a volunteer board governs the institution in lieu of external shareholders. As of fiscal year 2025, OCU reported total assets of $127.55M, total shares of $109.85M, a loan portfolio of $67.48M, total income of $6.59M, and net income of $2.55M (redistributed to members through favorable rate structures).

OCU operates a full-stack retail banking franchise across deposit, lending, card, and digital channels. Deposit products include share/savings accounts, share draft (checking) accounts with no monthly fees, term share certificates (1–42 month maturities), Traditional/Roth/Coverdell IRAs, a Christmas Club seasonal savings vehicle, and a prize-linked 'Saver's Sweepstakes' program. Lending products span new and used auto loans (starting 3.99% APR, terms up to 84 months, 125% financing), recreational vehicle loans (boats, ATVs, motorcycles), first-mortgage products including conventional, VA, FHA, and USDA loans, HELOCs (variable, currently 7.75% APR capped at 12%), unsecured personal loans (11.05%–15.05% APR), an open-end Kwik Cash line, and student loans via a referral arrangement with ISL Education Lending. Card products comprise three Visa credit card tiers (8%–10% APR, no annual or balance transfer fees), a free Visa debit card with Verified by Visa and Brella monitoring, a $24/year ATM-only card, and a Visa TravelMoney prepaid card. Distribution rests on three branches — Oakdale (headquarters), Mauston, and Reedsburg — supplemented by phone banking (the 'Mel-the-Tel' automated audio teller), a mobile app on iOS and Android, online banking at web.oakdalecu.coop, and Microsoft Outlook-integrated appointment scheduling.

The business model is a classic credit union net-interest-margin franchise with ancillary fee income, offset by a not-for-profit mandate that returns earnings to members via higher deposit rates and lower loan rates. In 2025, interest on loans contributed $3.50M (53% of total income), interest on investments $1.84M (28%), and fee-based and other income $1.25M (19%), with fee revenue drawn from sources including a $24 annual ATM card fee, $8–$75 wire fees, $15–$45 stop-payment charges, NSF fees, and referral commissions from partners such as TruStage Insurance, ISL Education Lending, and Schmocker Financial/Commonwealth. Pricing on deposit accounts includes APYs ranging from 0.03% (share drafts) to 3.30% (42-month certificates), and lending rates are competitive with regional credit unions rather than national banks. The institution's GTM is community-led — local branch presence, digital banking, referral relationships, and cooperative-network cross-promotion (America's Credit Unions, Wisconsin Credit Union League, TruStage) drive member acquisition across its rural Wisconsin footprint.

Name

Oakdale Credit Union

Legal name

Oakdale Credit Union

Website

https://oakdalecu.coop

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakdale Credit Union is a not-for-profit, NCUA-insured cooperative financial institution serving members across a nine-county area in central Wisconsin. It provides deposit accounts, consumer and mortgage loans, Visa cards, and digital banking through three branches and a mobile platform.

Ownership category

akta.pro rank

Product category

Community Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Retail banking services
• Consumer lending products
• Share savings accounts
• Mortgage and auto loans
• Community credit union

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest on Loans: Primary revenue stream from personal loans, real estate loans, auto loans, recreational loans, home equity lines, and credit cards. Total loan portfolio of $67,483,327 generating $3,498,071 in interest income.
2. Interest on Investments: Income from investment portfolio ($54,951,265 in investments) generating $1,840,779 in interest income.
3. Fee-based Services: Various service fees including ATM card fees ($24 annual), wire transfer fees ($8-$75), stop payment fees ($15-$45), statement copies ($10/month), and other account service charges totaling $1,253,059 in other income.
4. Dividend Distribution to Members: As a not-for-profit cooperative, excess income is distributed to members through higher savings rates, lower loan rates, and reduced fees. Net income of $2,549,051 returned to members through favorable rate structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Oakdale Credit Union is a not-for-profit financial cooperative offering deposit accounts (share/savings, share draft/checking, term share certificates, IRAs), consumer loans (auto, real estate/mortgage, home equity, recreational, personal, Kwik Cash, student), Visa credit/debit/ATM/TravelMoney cards, and digital banking services. It operates as a member-owned cooperative serving a nine-county area of central Wisconsin with three branch locations, mobile and online banking, and NCUA-insured deposits.

Product overview

Oakdale Credit Union operates as a not-for-profit financial cooperative offering a broad portfolio of deposit, lending, and fee-based products and services. Its core banking platform centers on Share (savings) and Share Draft (checking) accounts, supplemented by Term Share Certificates, IRAs, Health Savings Accounts, Christmas Club, and the prize-linked Savers Sweepstakes savings program. Lending products span auto loans, real estate/first mortgages, home equity lines of credit, recreational vehicle loans, personal loans, Kwik Cash open credit lines, and student loans (via ISL Education Lending referral). Card products include Visa Credit Cards in three tiers, Visa Debit Cards, ATM-only cards, and Visa TravelMoney prepaid cards. Digital banking capabilities were substantially upgraded in April 2026 with a new platform and mobile app featuring biometric authentication, mobile check deposit, secure messaging, and bill pay. The organization also provides TruStage insurance products, US Savings Bonds (via TreasuryDirect), money orders/certified checks, free notary services, free financial counseling, partner financial advisory services (Schmocker Financial), and an annual scholarship program. A K.I.D.$. Club and G.O.L.D. Club serve youth and members aged 50+, respectively. All products are governed by the credit union's cooperative ownership model and NCUA insurance.

Differentiator

Problem solved

Functional benefit

Brands

• G.O.L.D. Club (Great Opportunities for Living Distinguished): A featured club account for members who are 50 or better, showing appreciation for long-standing and new members.
• K.I.D.$ Club (Kids Investing Dollars Sensibly)
• Saver's Sweepstakes

Products and services

• Share Accounts Basic savings accounts where members purchase a $5 share to own the credit union. Requires $25 daily balance minimum to earn dividends and includes an ATM card for qualified applicants.
• Share Draft Accounts (Checking)

Quantifiable outcome

• Total assets of $127,551,989 as of 2025, up from $117,601,029 in 2024
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TruStage Insurance SolutionscoreGTM or Marketing PartnerTruStage provides insurance products marketed to Oakdale Credit Union members including life insurance, term life insurance, AD&D coverage, and auto insurance. Oakdale CU receives compensation for referrals of insurance customers. TruStage is a credit union-focused insurance provider offering products specifically designed for credit union members.
• Money Desktop (MX)coreTechnology or IntegrationMoney Desktop is integrated into Oakdale CU's online banking platform as a personal financial management tool. Enables members to categorize spending, create budgets, track debt payoff, and aggregate financial data from multiple institutions. Available free to members and via MoneyMobile app.
• ISL Education LendingminorChannel Partner/ Reseller/ DistributorISL Education Lending is a nonprofit organization providing private student loans and student loan refinancing. Oakdale CU refers members to ISL for college financing and receives compensation for referrals. ISL offers loans for students, parents, and refinance options.
• Schmocker Financial ServicesminorStrategic or Co-development PartnerMike Myers from Schmocker Financial provides financial planning services to Oakdale CU members including retirement planning, investment consulting, insurance planning, tax planning, and educational planning. Services offered at Onalaska office with in-person, Zoom, or phone consultation options. Securities and advisory services through Commonwealth Financial Network.
• Checks For LessminorChannel Partner/ Reseller/ DistributorChecks For Less is the preferred vendor for check reordering services, accessible through the Oakdale CU website. Members can order checks directly through this partner portal.
• TrueCarminorGTM or Marketing PartnerTrueCar car buying guide is promoted on Oakdale CU's website to help members research vehicle pricing and values. NADA valuation tool is also referenced for vehicle appraisal.
• America's Credit UnionscoreStrategic or Co-development PartnerNational credit union trade association providing member benefits, resources, and brand association. Oakdale CU displays the America's Credit Unions logo as a member of this cooperative network.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that insures member deposits up to $250,000 through the National Credit Union Share Insurance Fund. Oakdale CU displays NCUA logo indicating federal insurance coverage.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Summit Credit Union: Wisconsin-headquartered community credit union offering deposits, consumer lending, and digital banking to members across the state. Similar product breadth and member-owned structure, though larger in scale.
• Educators Credit Union: Wisconsin-headquartered community credit union serving select employee groups and broader community members with consumer deposit and lending products. Has comparable field-of-membership design and cooperative model.
• CoVantage Credit Union: Wisconsin-based community credit union serving rural and small-town members across multiple counties with a similar deposit/lending product set. Highly comparable operating model, geographic profile, and asset scale tier to Oakdale.
• Royal Credit Union: Eau Claire, Wisconsin-headquartered community credit union serving western Wisconsin with full-service deposit, lending, and digital banking. Comparable community/multi-county footprint and member-owned cooperative structure.
• Verve, a Credit Union: Wisconsin-based community credit union serving consumer and select employee groups with deposit, lending, and digital banking. Highly comparable in scope, scale, and field-of-membership-driven GTM motion.
• Blackhawk Community Credit Union: Wisconsin-headquartered community credit union operating across multiple counties with full-service banking. Closely comparable multi-branch, multi-county community model and member-owned cooperative structure.

Broad incumbents

• Connexus Credit Union: Large Wisconsin-based credit union with a multi-state footprint and broad consumer/commercial product set. Functions as a relevant incumbent peer for OCU members who may outgrow Oakdale's product capabilities.
• UW Credit Union: Wisconsin-based community credit union serving University of Wisconsin-affiliated members and broader communities with full-service consumer banking. Comparable in product set though operating at significantly larger scale.

Regional players

• Great Lakes Credit Union: Midwest regional credit union operating across Wisconsin and neighboring states with consumer deposit and lending focus. Comparable product offerings but with broader geographic reach than Oakdale's nine-county core.
• Members Cooperative Credit Union: Upper Midwest community credit union serving Minnesota and Wisconsin members with full-service consumer banking. Relevant regional peer operating similar member-owned cooperative model with adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakdale Credit Union