Dr. Day Care
Dr. Day Care (NurturEd Early Learning Center) is a family-owned Rhode Island early-childhood education operator running seven centers serving children from six weeks to twelve years through age-segmented tuition programs.
- Company typePrivate
- Founded1972
- HeadquartersSmithfield, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dr. Day Care does
Dr. Day Care, doing business as NurturEd Early Learning Center, is a privately held, family-owned early-childhood education provider founded in 1972 by Dr. Mary Ann Shallcross Smith in Lincoln, Rhode Island. The company operates seven physical centers across Rhode Island — Central Falls, Cumberland, East Greenwich, Pawtucket, Providence, Smithfield, and the Nowell Leadership Academy — serving children from six weeks through twelve years of age. Its program portfolio is segmented by developmental stage into Infants (6 weeks–18 months), Toddlers (18 months–3 years), Preschool/Pre-K (3–5 years), and a School Age program (kindergarten–12 years), supplemented by two sub-brands: EnrichEd, an extended school-age enrichment offering, and EnhancEd, a specialized developmental-support service.
The core technology layer is the Procare Parent Engagement mobile application, a third-party tool used for real-time communication with families — sharing daily activities, photos, and classroom updates. The company holds voluntary national accreditation, indicating quality standards above minimum state licensing. Differentiators cited on its own materials include free catered meals and snacks included in tuition, first-aid and CPR certified teachers, individualized safety and emergency protocols, and 50+ years of family-led operating history.
The business model is subscription-based recurring tuition charged monthly to families, with pricing not publicly disclosed and set on a quote basis following in-person tours. Distribution is direct-to-consumer through the seven physical centers, with acquisition driven by the company website, blog content, email newsletter (Constant Contact), parent testimonials, and word-of-mouth referrals. Enrollment is completed online or via scheduled center tours. The company has no external institutional investors, no disclosed revenue, and no acquisition or partnership activity in the source data.
Dr. Day Care firmographics
Firmographics- Name
- Dr. Day Care
- Legal name
- Dr. Day Care
- Website
- https://drdaycare.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dr. Day Care (NurturEd Early Learning Center) is a family-owned Rhode Island early-childhood education operator running seven centers serving children from six weeks to twelve years through age-segmented tuition programs.
- Ownership category
- akta.pro rank
Dr. Day Care industry classification
Industry- Product category
- Early Childhood Education Services
- NAICS
- Child Care Services (624410), Child Care Services (62441), Educational Services (61)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Full-Day Childcare Centers (EDACAAAA)
- akta.pro secondary industries
- Center-Based Toddler Care (18–36 months) (EDACAGAB), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
Keywords
Where Dr. Day Care is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Dr. Day Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Childcare Tuition: Recurring tuition fees charged to families for early childhood education and care services across multiple age-based programs (infants, toddlers, preschool, school age).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Age-based program tiers with tuition varying by age group and program type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dr. Day Care product offering
Product offeringCore offering
Dr. Day Care (now branded NurturEd Early Learning Center) operates center-based early childhood education and care across seven Rhode Island locations for children ages 6 weeks to 12 years. Its core offerings are age-based tuition programs — Infants (6 weeks-18 months), Toddlers (18 months-3 years), Preschool/Pre-K (3-5 years), and School Age (kindergarten-12 years) — supplemented by EnrichEd enrichment and EnhancEd support services, with free catered meals and real-time parent communication via the Procare app included.
Product overview
NurturEd Early Learning Center (formerly Dr. Day Care) operates as a multi-location early childhood education and care organization offering center-based programs. The portfolio includes five core age-based programs—Infants, Toddlers, Preschool/Pre-K, and School Age—spanning children from 6 weeks to 12 years. These are complemented by two specialized sub-brands: EnrichEd (extended enrichment activities for school-age children) and EnhancEd (support services for children needing specialized assistance). The organization provides additional family support through catered meals, parent communication via the Procare app, and professional development for educators.
Differentiator
Problem solved
Functional benefit
Products and services
- Infants Program
Quantifiable outcome
- Graduation ceremony milestone for preschool/pre-K children
- +1 more outcomes
Companies that use Dr. Day Care
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Dr. Day Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Dr. Day Care partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Dr. Day Care competitors and assessment
Company assessmentDirect peers
- The Goddard School: Franchised preschool and childcare operator with hundreds of locations, focused on play-based infant through pre-K programs. Closely comparable business model with center-based delivery, recurring tuition, and similar parent communication emphasis.
- Primrose Schools: Franchised national early childhood education provider offering proprietary Balanced Learning curriculum across infant through after-school programs. Comparable in center-based delivery, age-tiered tuition, and family engagement.
- Chesterbrook Academy: Early childhood education and care provider offering infant through pre-K and school age programs at multiple US centers. Matches Dr. Day Care's age-lifecycle approach and tuition-based family enrollment model.
- KinderCare Learning Centers: National for-profit childcare and early education chain operating thousands of centers across the US. Matches Dr. Day Care's full-day center-based model, multi-age programming, and family-facing tuition model.
- Learning Care Group: Operates multiple early childhood brands (Childtime, Tutor Time, La Petite Academy) across hundreds of US centers. Directly comparable multi-brand center operator with similar age-tiered programming and tuition model.
- Bright Horizons Family Solutions: Largest US operator of center-based early childhood education and care, serving infants through school age at hundreds of locations. Direct comparability in age-tiered programming, tuition-based subscription model, and employer-sponsored care partnerships.
Others
- Brightwheel: Software-as-a-service platform purpose-built for childcare centers to manage enrollment, billing, and parent communication (a category Dr. Day Care accesses via Procare). Relevant as an enabling technology peer rather than a direct operator competitor.
Regional players
- Stratford School: California-based private preschool through elementary school operator offering full-day early childhood programs. Comparable in age-tiered programming and tuition-driven model, but California-focused rather than Northeast.
- The Malvern School: Regional operator of early childhood education centers across the mid-Atlantic with full-day infant through pre-K programs and tuition-based enrollment. Comparable operating model but geographically distinct from Dr. Day Care's Rhode Island footprint.
Emerging players
- Guidepost Montessori: Growing Montessori-focused early childhood education network with expanding US footprint. Compares through center-based infant through elementary programming and tuition subscription model, though differentiated by Montessori curriculum.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Day Care social profiles
Digital presenceDr. Day Care compliance and trust
Trust signalCompliance1 record
Dr. Day Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Day Care leadership team
Management profileNumber of profiles
Profiles1 record
Dr. Day Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Day Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Day Care
What does Dr. Day Care do?
Dr. Day Care (now branded NurturEd Early Learning Center) operates center-based early childhood education and care across seven Rhode Island locations for children ages 6 weeks to 12 years. Its core offerings are age-based tuition programs — Infants (6 weeks-18 months), Toddlers (18 months-3 years), Preschool/Pre-K (3-5 years), and School Age (kindergarten-12 years) — supplemented by EnrichEd enrichment and EnhancEd support services, with free catered meals and real-time parent communication via the Procare app included.
Is Dr. Day Care a public or private company?
Dr. Day Care is a private company. It is classified as family owned and is currently operating.
When was Dr. Day Care founded?
Dr. Day Care was founded in 1972. It employs 101 to 250 people.
Where is Dr. Day Care based?
Dr. Day Care is headquartered in Smithfield, United States, in the North America region.
How does Dr. Day Care make money?
One revenue line is on record: childcare Tuition.
Who are Dr. Day Care's main competitors?
Direct peers on record are The Goddard School, Primrose Schools, Chesterbrook Academy, KinderCare Learning Centers, Learning Care Group and Bright Horizons Family Solutions. Brightwheel is listed as an others. Regional players are Stratford School and The Malvern School. Guidepost Montessori is listed as an emerging player.
Does Dr. Day Care have an API?
No public API is recorded for Dr. Day Care.
What industry is Dr. Day Care in?
Dr. Day Care's product category is Early Childhood Education Services. Its primary akta.pro industry code is EDACAAAA, Full-Day Childcare Centers, with a secondary code of EDACAGAB, Center-Based Toddler Care (18–36 months). Its NAICS code is 624410 and its SIC code is 8351.