AWA Marine
AWA Marine is a family-owned maritime technology system integrator founded in 1912 that designs, supplies, installs, and services navigation, communication, simulation, VTMS, and naval defense solutions for commercial shipping, offshore oil and gas, defense, superyacht, and maritime training customers across Australia and the Asia Pacific region.
- Company typePrivate
- Founded1912
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AWA Marine does
AWA Marine is a Melbourne-based, family-owned maritime technology specialist founded in 1912, operating as a system integrator that designs, supplies, installs, services, and supports navigation, communication, simulation, VTMS, and naval defense solutions across Australia and the Asia Pacific region. The company's product portfolio spans navigation equipment (ECDIS, radar, gyrocompass, integrated bridge systems from JRC and Raytheon Anschütz), communication systems (GMDSS, VHF, VSAT, Inmarsat Fleet Broadband), Wärtsilä-based simulation platforms (NTPRO bridge, TechSim engine room, cloud simulation, ECDIS/GMDSS/DP simulators, VR/XR training), vessel traffic management systems with 20+ years of VTMS experience, and naval solutions including WECDIS and the SYNTACS tactical command system. Under Chairman Liam Murphy, AWA operates from headquarters in Port Melbourne and Taguig (Manila), distributing products from leading OEMs including JRC, Alphatron Marine, Wärtsilä Voyage, and Raytheon Anschütz, and is ISO 9001 and ISO 45001 certified by Lloyd's Register.
AWA Marine generates revenue through a mix of hardware sales (resale and integration of partner OEM equipment), professional services (installation, safety radio and VDR surveys on behalf of classification societies, building design and construction of maritime training facilities), subscription and recurring revenue (satellite airtime, shore-based maintenance agreements, Wärtsilä cloud simulation SaaS), and one-time project licensing for full mission simulators. The company serves five primary segments — Commercial Shipping, Offshore Oil & Gas, Defense & Naval, Superyacht, and Maritime Training & Education — via enterprise field sales, a 24/7 on-demand service team, and the most extensive service depot network across Australia and the Philippines. Named customers include the Royal Australian Navy, Philippine Navy, Woodside Energy, Exxon Mobil (ESSO Australia), University of Cebu, Fair Shipping Corporation, Nautilus Pacific Maritime Training Centre, and Wallem Hong Kong, with 100+ ships under after-sales contracts and a 20+ year maintenance relationship across 23 Bass Strait platforms.
AWA Marine firmographics
Firmographics- Name
- AWA Marine
- Legal name
- AWA Marine
- Website
- https://awamarine.com.au
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AWA Marine is a family-owned maritime technology system integrator founded in 1912 that designs, supplies, installs, and services navigation, communication, simulation, VTMS, and naval defense solutions for commercial shipping, offshore oil and gas, defense, superyacht, and maritime training customers across Australia and the Asia Pacific region.
- Ownership category
- akta.pro rank
AWA Marine industry classification
Industry- Product category
- Maritime Technology Systems Integration
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Ship Building and Repairing (336611), Navigational Services to Shipping (48833), Support Activities for Water Transportation (4883)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industries
- Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC), Marine Engineering & Engine Room Operations (EDAOANAB)
Keywords
Where AWA Marine is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
AWA Marine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Navigation and Communication Equipment Sales: Sale and installation of maritime navigation and communication equipment including radar, ECDIS, GMDSS, VHF radios, satellite communication systems, and integrated bridge solutions from brand partners.
- Installation and After-Sales Services: 24/7 on-demand installation and service to all major ports in Australia and Asia Pacific. Comprehensive maintenance contracts and shore-based maintenance agreements.
- Maritime Simulation and Training Systems: Supply and installation of full mission bridge simulators, engine room simulators, and cloud simulation services for maritime training institutions.
- Safety Radio and VDR Surveys: Safety radio surveys and VDR (Voyage Data Recorder) surveys conducted on behalf of all major classification societies.
- Satellite Airtime Services: Provider of satellite airtime services including AAIC, Inmarsat, Iridium, and VSAT.
- Building Design and Construction Services: Comprehensive building design and construction services for maritime training facilities, including office space design and construction services.
- Maintenance and Support Agreements: Shore-based maintenance contracts and support agreements (SBMA) for ongoing customer support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AWA Marine product offering
Product offeringCore offering
AWA Marine is a specialist maritime technology system integrator that designs, builds, sells, installs, services, and supports navigation equipment, communication equipment, maritime simulation and training systems, vessel traffic management systems (VTMS), and naval and defense solutions. The company distributes and integrates products from leading OEMs (JRC, Wärtsilä, Alphatron Marine, Raytheon Anschütz) and provides 24/7 after-sales service across all major Australian and Asia Pacific ports via its own service depot network.
Product overview
AWA Marine is a maritime technology company founded in 1912, operating as a specialist system integrator that designs, builds, sells, installs, services, and supports maritime technology solutions. The company offers a comprehensive portfolio organized into six main categories: Navigation Equipment (ECDIS, Radar, Gyrocompass, Integrated Bridge Systems from JRC Alphabridge and Raytheon Anschütz, Autopilot, VDR, etc.); Communication Equipment (GMDSS, VHF/UHF radios, AIS, VSAT, Inmarsat Fleet Broadband, Global XPRESS); Maritime Simulation and Training Solutions (Wärtsilä-based Navigation/Bridge Simulators NTPRO, Engine Room Simulators TechSim, Cloud Simulation, ECDIS Simulator, DP/Offshore Simulators, VTS Simulators, TUG Simulators, Survival Craft Simulators, Liquid Cargo Handling Simulators, VR/Smart Reality training, and training facility construction); Vessel Traffic Management Systems (VTMS) with 20+ years experience; Naval & Defense Solutions (WECDIS, SYNTACS Tactical Command System, Naval Radar NX, submarine systems, Nav Command Table); and comprehensive services including Safety Radio surveys, GMDSS support, Satellite Airtime services, and 24/7 after-sales support. AWA Marine distributes products from major brands including Japan Radio Company (JRC), Alphatron Marine, Wärtsilä Voyage, Raytheon Anschütz, Navis Engineering, and others, serving Commercial, Offshore Oil & Gas, Defense, Superyacht, and Maritime Training markets in Australia and Asia Pacific.
Differentiator
Problem solved
Functional benefit
Products and services
- Navigation Equipment Comprehensive range of maritime navigation equipment for commercial, defense, and offshore vessels, including AIS, Bridge Consoles, CCTV, D/GPS Systems, Doppler Speed Logs, ECDIS, Echo Sounders, Gyrocompass and Repeaters, Integrated Bridge Systems (JRC Alphabridge, Raytheon Anschütz), Radar, Satellite Compass, Steering and Autopilot, Voyage Data Recorder, and Wind Anemometer systems.
- Communication Equipment Full suite of maritime communication solutions for vessels including GMDSS systems, VHF radios (VHF264-06U, VHF144-03N, VHF126 series), UHF systems, AIS transceivers, VSAT satellite communications (JUE-60KA), Inmarsat Fleet Broadband and Global XPRESS, Fleet Broadband terminals (JUE-251, JUE-501, JUE-60GX), HF and satellite antennas, and GPS antennas.
- Maritime Simulation and Training Solutions Wärtsilä-based simulation systems for maritime training institutions, including Navigation and Bridge Simulators (NTPRO 5000), Engine Room Simulators (ERS TechSim), Cloud Simulation (SaaS), GMDSS Simulator, ECDIS Simulator, Offshore and Dynamic Positioning Simulator, VTS Simulator, TUG Simulator, Fishing Simulator, Survival Craft Simulators, Liquid Cargo Handling Simulators (LCHS), Crane Simulators, Virtual Reality, Smart Reality (XR), and turnkey construction and design services for training facilities.
- Vessel Traffic Management Systems (VTMS) Customized and scalable VTMS solutions for port authorities and offshore clients, delivered as standalone or highly complex modular and integrated systems, with 20+ years of supply, installation, and servicing experience including Woodside Energy North-West Shelf platforms and 20+ year maintenance for ExxonMobil/ESSO Australia across 23 Bass Strait platforms.
- Naval and Defense Solutions Comprehensive naval solutions for surface ships, submarines, and coast guard, including WECDIS (Warship Electronic Chart Display and Information System NX), SYNTACS Tactical Command System (C2 and situational awareness), Naval Radar NX, Synapsis Naval Warship Integrated Navigation System (WINBS), AWA Marine Defense Systems, submarine systems (Marine Inertial Navigation System MINS 2, Submarine 3D Steering Control, Battery Monitoring System S52, Rudder Position Transmitter S50/44, Sea Water Sensor S2VTD-Mod), Nav Command Table, and SYNTACS NX.
- Safety Radio Services Safety Radio Surveys delivered on-demand as part of Shore Based Maintenance Agreements and GMDSS Support Packages, including VDR (Voyage Data Recorder) surveys for all major classification societies.
- Building Design and Construction Services Comprehensive building design and construction services for the maritime industry, including conception and execution of large maritime training centres worldwide from initial idea to final implementation, with delivered projects including the 1,730 sqm Nautilus Pacific Maritime Training Centre and the 1,040 sqm Wallem Hong Kong training center.
- Satellite Airtime Services Subscription-based satellite airtime services including AAIC, Inmarsat (Fleet Broadband, Global Xpress), Iridium, and VSAT for maritime communication needs.
- Shore-Based Maintenance Contracts and GMDSS Support Recurring shore-based maintenance contracts and GMDSS support services ensuring compliance and operational readiness for maritime vessels, with comprehensive support arrangements including partnerships for ships trading outside Australia and the Philippines.
- 24/7 After-Sales Installation and Service 24/7 on-demand installation and service team dispatchable to any port in Australia or Asia Pacific, delivered through a comprehensive network of service depots throughout Australia and the Philippines staffed by factory-trained engineers, with 100+ ships contracted worldwide for ongoing support.
Quantifiable outcome
- 120,000 hours cloud simulation agreement - world's largest with University of Cebu
- +2 more outcomes
Companies that use AWA Marine
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
AWA Marine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AWA Marine partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major and core.
- Fair Shipping CorporationmajorAWA Marine Philippines is supplying a complete simulation and training package for FSC Training Center, including Full Mission Bridge Simulator, Full Mission Engine Room Simulator, and engine room classroom with Wärtsilä Simulation Software.
- Wärtsilä VoyagecoreAWA Marine is a key distributor of Wärtsilä Simulation & Training solutions in the Philippines and Australia. Wärtsilä is one of the world's largest maritime and IT technology companies specializing in Maritime Simulation and Training, Port and VTMS Solutions, with the largest market share for ECDIS Hardware worldwide. The partnership includes cloud simulation services and full mission simulators.
- Japan Radio Company (JRC)coreInternationally recognized as the world's largest and leading manufacturer of Communication and Navigation Hardware. JRC is a pioneer in Maritime Technology for over 100 years. AWA Marine supplies JRC products including radar, ECDIS, communication systems, and satellite equipment.
- Alphatron MarinecoreRenowned supplier of integrated bridge solutions and highly customized projects. Alphatron is a customer-focused business and a true maritime innovator providing bridge consoles, steering systems, and automation products.
- Raytheon AnschützcoreLeading supplier of Integrated Bridge Systems (IBS), Gyrocompass, Steering, Autopilots, and Naval and Defense Solutions. Raytheon Anschütz invented the gyrocompass over 100 years ago.
- NAVIS EngineeringmajorOne of the world's leading providers of Dynamic Positioning Systems, Joystick Control, Steering and Autopilots since its foundation in 1992.
- Tokyo Keiki JapanmajorOne of the world's leading providers of Communication and Navigation Hardware, renowned for Gyrocompass, Steering Systems and autopilots.
- InmarsatmajorBritish satellite telecommunications company offering global mobile services. AWA Marine provides Inmarsat airtime services including Fleet Broadband and Global Xpress.
- Lloyd's RegistermajorGlobal engineering and technical services organization providing classification, compliance, and advisory services. AWA Marine is re-certified by Lloyd's Register for ISO 9001 and ISO 45001 standards.
- University of CebucoreOne of the Philippines' largest maritime schools with approximately 8,000 maritime students annually. AWA Marine Philippines holds a 120,000-hour cloud simulation agreement - the world's largest. The partnership supports blended maritime learning.
- Nautilus Pacific Maritime Training CentremajorExclusive partner of Columbia Ship Management. AWA Marine designed and constructed a 1,730 sqm state-of-the-art maritime training complex with full mission simulators.
- Wallem Hong KongmajorAWA Marine designed and constructed a 1,040 sqm maritime training center for Wallem Hong Kong with bridge and engine room simulators.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AWA Marine competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
AWA Marine social profiles
Digital presenceAWA Marine compliance and trust
Trust signalCompliance5 records
AWA Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWA Marine leadership team
Management profileNumber of profiles
Profiles2 records
AWA Marine subsidiaries and ownership
Company hierarchySubsidiaries1 record
AWA Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWA Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWA Marine
What does AWA Marine do?
AWA Marine is a specialist maritime technology system integrator that designs, builds, sells, installs, services, and supports navigation equipment, communication equipment, maritime simulation and training systems, vessel traffic management systems (VTMS), and naval and defense solutions. The company distributes and integrates products from leading OEMs (JRC, Wärtsilä, Alphatron Marine, Raytheon Anschütz) and provides 24/7 after-sales service across all major Australian and Asia Pacific ports via its own service depot network.
Is AWA Marine a public or private company?
AWA Marine is a private company. It is classified as family owned and is currently operating.
When was AWA Marine founded?
AWA Marine was founded in 1912. It employs 11 to 50 people.
Where is AWA Marine based?
AWA Marine is headquartered in Melbourne, Australia, in the Oceania region.
How does AWA Marine make money?
Seven revenue lines are on record. Navigation and Communication Equipment Sales are the primary driver. The others are installation and After-Sales Services, maritime Simulation and Training Systems, safety Radio and VDR Surveys, satellite Airtime Services, building Design and Construction Services and maintenance and Support Agreements.
Does AWA Marine have an API?
No public API is recorded for AWA Marine.
What industry is AWA Marine in?
AWA Marine's product category is Maritime Technology Systems Integration. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of IMAJAJAC, Marine Automation, Control & PLC/SCADA Systems. Its NAICS code is 334511 and its SIC code is 3812.