Infostud

What Infostud does

Infostud operates Serbia's largest multi-platform employment and career development ecosystem, headquartered in Subotica with a Belgrade office, founded in 2002 and profitable since 2005. Its core brands are Poslovi Infostud (the flagship general job board listing 12,550+ open positions from 1,775+ companies and serving 1M+ registered candidates with 3.2M+ monthly visitors), HR Lab (an employer-facing platform with an integrated Applicant Tracking System, employer branding studio, and ad-reach extension), Startuj (a youth-focused platform with 140,000+ monthly visits targeting students and early-career professionals), and HelloWorld.rs (an IT-sector employment platform with 650,000 monthly visits and 2,000+ IT job ads). The firm operates as a dual-sided marketplace: job seekers use the platforms free of charge, while employers pay subscription fees for job postings, ATS access, and employer-branding services. Infostud also acquired a 76% majority stake in edtech company Krojačeva Škola in September 2024, adding 200+ online practical courses with 35,000+ participants to the portfolio.

The technology stack combines a self-developed job-portal platform, an integrated ATS, and AI-powered candidate matching. Infostud developed its own Large Language Model internally for CV-to-job relevance scoring, supplemented by OpenAI as a third-party processor and Recombee for personalized recommendations. The platforms use Google Analytics, Firebase, Facebook Pixel, and Google Cloud infrastructure, and data processing is governed under the Serbian ZZPL regime aligned with EU GDPR principles. Distribution is multi-modal: web platforms, a Poslovi Infostud Android app, regional partner portals (Subotica.com, Mojnovisad.rs, TFT.rs, Niške Vesti, etc.), and membership in the ALMA Career Group / Monster.com network that connects Infostud to employment sites across 12 European countries.

The business model rests on three revenue streams: employer subscription fees for job postings and HR Lab ATS services (monthly cadence), Krojačeva Škola course subscriptions, and advertising reach extension across partner portals. Supporting revenue mechanics include event-driven marketing — the annual HR Experience conference and Talent X research (covering 1,298+ IT professionals) — which generate employer-brand authority and sales pipeline for enterprise contracts. Infostud is privately held and operates as part of Inspira Group (rebranded from Infostud Group in October 2022), the largest internet company in Serbia, with no external venture or private-equity funding disclosed in the available sources.

Name

Infostud

Legal name

INFOSTUD REŠENJA D.O.O. SUBOTICA

Website

https://infostud.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Infostud operates Serbia's largest multi-platform employment and career development ecosystem, including Poslovi Infostud (general job board), HR Lab (employer ATS), Startuj (youth), HelloWorld.rs (IT), and Krojačeva Škola (edtech), connecting 1M+ candidates with 1,775+ employers through AI-powered matching.

Ownership category

akta.pro rank

Product category

Online Job Marketplace / Recruitment Platform

NAICS

Employment Placement Agencies and Executive Search Services (56131), Web Search Portals and All Other Information Services (51929)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Online job marketplace
• Applicant tracking system
• Employer branding services
• Career development platform
• Online recruitment platform

Headquarters

HQ city

Subotica

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting / Employer Advertising: Employers pay to post job advertisements on the Poslovi Infostud platform. Pricing is based on a published price list at hrlab.rs/cene-oglasa-za-posao. Employers can choose between different ad formats and reach the candidate database.
2. HR Lab Employer Services (ATS): HR Lab provides an Applicant Tracking System (ATS) for employers to manage applications. Employers pay for premium features including the HR Lab ATS, advertising reach extensions on partner portals, and employer branding studio services.
3. Krojaceva Skola Course Subscriptions: Practical short courses with subscription model. 200+ courses available. Users pay for subscription to access video lessons and practical assignments, receiving certificates upon completion.
4. Ad Reach Extension on Partner Portals: IT job ads are distributed to HelloWorld.rs; youth-relevant ads to Startuj.infostud.com; regional ads to local partner portals (Subotica.com, Mojnovisad.rs, etc.). Employers may opt out.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Infostud operates a multi-platform job marketplace in Serbia connecting job candidates and employers through four flagship brands: Poslovi Infostud (general employment job board), HR Lab (employer-facing ATS and employer branding), Startuj (youth careers), and HelloWorld (IT sector employment). The platform monetizes by charging employers for job postings, premium ATS features, and ad reach extensions, while candidates access job search, CV building, and career tools for free. In 2024, Infostud expanded into edtech by acquiring a 76% majority stake in Krojaceva Skola, an online learning platform offering 200+ courses.

Product overview

Infostud operates a multi-platform employment and career ecosystem for the Serbian labour market, consisting of four core brands: Poslovi Infostud (the leading general job board), HRLab (an employer-facing platform for recruitment, selection, and employer branding with an ATS), Startuj (a youth-focused platform for careers and education), and HelloWorld.rs (the leading IT-sector employment platform). These four platforms are unified under the Infostud employment centre and share cross-platform features such as candidate profile visibility, job alerts, and CV management. Infostud also acquired Krojačeva Škola (2024), an online learning platform, expanding the portfolio into professional skills training. Additional products include a mobile app, the Talent X annual employer branding research, and the WayFi/IdentyFi career assessment tools on Startuj. All platforms are part of Inspira Group and collectively serve millions of monthly visitors across Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• Poslovi Infostud: The starting point for prosperous and successful employment in Serbia with over 5,000 jobs advertised, over 1 million users, and over 3.2 million visitors per month.
• HR Lab
• Startuj
• HelloWorld

Products and services

• Poslovi Infostud The flagship general job board platform connecting candidates with employers in Serbia, offering over 12,550 open positions from 1,775+ companies, with tools for job searching, application tracking, CV building, and candidate profile management.
• HR Lab Comprehensive HR platform for employers providing recruitment, selection, talent attraction, and employer branding solutions, including an Applicant Tracking System (ATS) and Employer Branding Studio.
• HelloWorld.rs IT-focused employment platform providing transparent view of the Serbian IT community, with over 2,000 active job ads, company profiles, reviews, salary data, and 650,000 monthly visits.
• Startuj Career development platform targeting young people in Serbia, offering job listings, internships, student programs, scholarships, career guidance content, and the WayFi/IdentyFi career assessment tools, with over 140,000 monthly visits.
• Krojačeva Škola (Krojacevaskola) Online learning platform offering 200+ practical short courses across multiple professional fields, with video lessons, practical assignments, and certificates upon completion, serving 35,000+ participants.
• Poslovi Infostud Android Mobile App Mobile application for job seekers to search and apply for jobs on the go, integrated with the Poslovi Infostud platform.

Quantifiable outcome

• 4M+ monthly visits across all Infostud platforms
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Krojacevaskola (Krojačeva Škola)coreStrategic or Co-development Partner · 25 September 2024Infostud acquired a 76% stake in Krojacevaskola, a Serbian edtech service providing 200+ online practical courses with 35,000+ participants. The acquisition makes Infostud a majority owner. Deal announced September 25, 2024. Amount undisclosed.
• Inspira Group (formerly Infostud Group)coreStrategic or Co-development PartnerInfostud is a business unit within Inspira Group, the largest internet company in Serbia. As part of Inspira Group, Infostud operates alongside other digital platforms including Polovni Automobili, 4zida, Internet Prodaja Guma, Osiguranik, Autohub, and Prodaja Delova. Inspira Group rebranded from Infostud Group in October 2022 to improve operational clarity.
• ALMA Career GroupcoreStrategic or Co-development PartnerInfostud is a member of ALMA Career Group, which includes employment sites across 12 European countries. ALMA Career is part of the Monster.com network of sites worldwide. The group enables exchange of best practices and cross-border collaboration among employment portals.
• The NetworkcoreStrategic or Co-development PartnerInfostud is a member of The Network, an international network of the most visited employment sites worldwide. This membership provides international reach and best practice sharing among global job portals.
• Subotica.comminorChannel Partner/ Reseller/ DistributorRegional partner portal for Subotica area. Job ads for Subotica are automatically distributed to Subotica.com's job section.
• Mojnovisad.rs / TFT.rsminorChannel Partner/ Reseller/ DistributorRegional partner portals for Novi Sad area. Job ads for Novi Sad are distributed to Mojnovisad.rs and TFT.rs.
• Užice Oglasna TablaminorChannel Partner/ Reseller/ DistributorRegional partner portal for Užice area. Job ads for Užice and surroundings are distributed to Užice Oglasna Tabla.
• IKragujevacminorChannel Partner/ Reseller/ DistributorRegional partner portal for Kragujevac area. Job ads for Kragujevac are distributed to IKragujevac portal.
• Niške Vesti (niskevesti.rs)minorChannel Partner/ Reseller/ DistributorRegional partner portal for Niš area. Job ads for Niš are distributed to Niške Vesti portal.
• UNDP SerbiaminorStrategic or Co-development PartnerUNDP Serbia co-funded the InfostudData project with UNFPA and GIZ. The project analyzed job posting and candidate data to understand depopulation trends in Serbia. InfostudData was one of the winners of the UNDP data challenge in 2021.
• UNFPA (United Nations Population Fund)minorStrategic or Co-development PartnerCo-funder of the InfostudData project alongside UNDP Serbia and GIZ, which analyzed employment data to understand depopulation of working-age population in Serbia.
• GIZ (German Society for International Cooperation)minorStrategic or Co-development PartnerCo-funder of the InfostudData project alongside UNDP Serbia and UNFPA, which analyzed job posting and candidate data to understand depopulation of working-age population in Serbia.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Regional players

• OLX Serbia: Serbia's leading classifieds platform with a jobs vertical. Operates in the same domestic market as Infostud and offers free basic job listings, competing particularly for SME employers and entry-level roles on Infostud's Poslovi and Startuj platforms.

Direct peers

• Jooble: Global job search aggregator with strong Central and Eastern European presence including Serbia. Competes with Infostud for Serbian job-seeker traffic via aggregated listings from multiple sources, functioning as a direct marketplace competitor.
• Kariera.gr: Greece's leading job portal within the broader ALMA Career-adjacent European network. Operates a comparable employer-paid job board with vertical specialization, content, and HR services analogous to Infostud's multi-brand structure.
• Profesia.sk: Slovakia's leading job portal and a direct sister company within the ALMA Career Group. Operates the same employer-paid job posting / candidate marketplace model with similar vertical expansion, making it the closest functional and structural peer to Infostud.
• Jobs.cz: Czech Republic's leading job board, part of the ALMA Career Group alongside Infostud. Operates a multi-brand employment marketplace with employer subscriptions, ATS-like tools, and career content — a near-direct analog of Infostud's Serbian footprint.
• CV.ee: Estonia's leading job portal within the ALMA Career Group. Comparable multi-vertical employment marketplace serving a similarly-sized Baltic labor market, offering a direct structural peer to Infostud's operations.
• CV.lv: Latvia's leading employment portal and an ALMA Career Group member. Operates the same employer-paid marketplace model with vertical job brands and career services, providing a direct peer comparable for Infostud's business model.
• Profession.hu: Hungary's largest job portal, also part of the ALMA Career Group. Comparable dual-sided marketplace with employer subscriptions, branded content, and vertical job brands — a direct CEE sibling to Infostud.

Broad incumbents

• LinkedIn: Global professional network with job listings, recruiter tools, and candidate profiles. Competes broadly in the Serbian market and is already integrated as a candidate login for Poslovi Infostud, representing the largest incumbent threat to Infostud's marketplace position.
• Indeed: Global job search engine and aggregator with significant Serbian listings. Operates as a broad incumbent competing for both employer job-posting spend and candidate search traffic against Infostud's vertical-specific brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poslovi-infostud
• Xx.com/Infostud
• Facebookfacebook.com/Infostud

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infostud