Celebration Pointe

What Celebration Pointe does

Celebration Pointe is a 160-acre mixed-use real estate development in Gainesville, Florida, sponsored by Celebration Pointe Holdings LLC and developed by a partnership of Atlanta-based RaCo Real Estate LLC (Ralph Conti) and Gainesville-based Viking Companies (Svein Dyrkolbotn). The project delivers approximately 1 million+ square feet across four integrated asset classes: roughly 400,000 square feet of retail and restaurant space, approximately 300,000 square feet of Class-A office space (including the fully leased 70,000 sq ft 5001 Building housing 700+ workers and the Info Tech 65,000 sq ft headquarters), the 140-room Hotel Indigo boutique hotel, and 900+ planned residential units (luxury apartments, for-sale townhomes, and a 55+ active adult community). Anchor experiential tenants Bass Pro Shops, Regal Celebration Pointe 10 & RPX, and Dave & Buster's generate regional draw, with Bass Pro customers reportedly driving an average of 50 miles.

Revenue is generated through multiple streams: commercial retail and restaurant leasing, Class-A office leasing, boutique hotel lodging (Hotel Indigo, Höm Hotel), residential rental income and townhome sales, and event venue rentals of the Promenade Stage, Celebration Pointe Avenue, Tech Park, and parking lot. Pricing is set tenant-by-tenant and not publicly disclosed; consumer-facing fees include $12 valet parking Thursday–Sunday. The development is enabled by a public-private partnership with Alachua County via the Celebration Pointe Community Development District, with two bond tranches issued in 2014 and 2017 funding major public infrastructure including a multi-modal bridge over I-75. The capital stack includes a $70 million revolving facility from Arcis Capital Partners LLC (November 2016), and national leasing and property management are led by O'Connor Capital Partners (engaged July 2018). Go-to-market is event-driven, anchored by an official partnership with the University of Florida Athletics Association for Gator Talk coaches' shows and supplemented by recurring programming (Jazz on the Green, Playlist at the Pointe, holiday festivals) and charity walk events such as March for Babies.

Name

Celebration Pointe

Legal name

Celebration Pointe Realty, LLC

Website

https://celebrationpointe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Celebration Pointe is a 160-acre mixed-use real estate development in Gainesville, Florida, combining approximately 1 million sq ft of retail, dining, entertainment (Bass Pro Shops, Regal RPX, Dave & Buster's), Class-A office, two boutique hotels, and 900+ planned residences, serving regional families, University of Florida fans, business travelers, and shoppers from an 11-county trade area.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Arts, Entertainment, and Recreation (71), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)

Keywords

• Mixed-use real estate
• Retail leasing
• Class-A office space
• Hospitality and dining
• Luxury residential apartments

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Leasing: Commercial retail space leased to national and local retailers and restaurants. Over 1 million square feet of mixed-use development including approximately 400,000 square feet of retail/restaurant space.
2. Class-A Office Space: Approximately 300,000 square feet of Class-A office space across multiple buildings including the 70,000 SF 5001 Building fully leased to over 700 workers.
3. Hospitality: Boutique hotel operations including Hotel Indigo with 140 impeccably designed rooms and Höm Hotel, generating lodging revenue from sports fans and staycation visitors.
4. Residential Sales and Leasing: Luxury townhomes for sale (The VUE), apartments for rent (The Vibe, City Place, Element), and active adult community (Choreograph). Over 900 residences planned.
5. Event Venue Rental: Rental of common areas including Promenade Stage, Celebration Pointe Ave, Tech Park, and Parking Lot for private events. Equipment rental including lawn chairs, sound system, and event logistics support.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Celebration Pointe is a 160-acre mixed-use development in Gainesville, Florida delivering over 1 million square feet of retail, dining, entertainment, hospitality, Class-A office space, and luxury residential. It operates as a destination property combining first-to-market retailers, anchor entertainment tenants (Bass Pro Shops, Regal RPX cinema), boutique hotels, and walkable residential communities within a pedestrian-friendly promenade environment.

Product overview

Celebration Pointe is a 160-acre mixed-use development in Gainesville, Florida offering over 1 million square feet of retail, dining, entertainment, hospitality, and residential options. The development features anchor tenants Bass Pro Shops (outdoor recreation) and Regal Celebration Pointe 10 & RPX (luxury movie theater), boutique Hotel Indigo, over a dozen restaurants including MidiCi, Miller's Ale House, and Kilwins, Class-A office space (Infotech Building, 5001 Building), and multiple residential options (The VUE townhomes for sale; City Place, The Vibe, Element apartments for rent; Choreograph 55+ community). The walkable Promenade serves as the central gathering space for events like Jazz on the Green and Playlist at the Pointe.

Differentiator

Problem solved

Functional benefit

Products and services

• The VUE at Celebration Pointe Luxury urban townhomes for purchase featuring quartz countertops, luxury vinyl plank flooring, European-inspired cabinetry, tankless water heaters, cabana, pool, jacuzzi, and 24-hour security within the Celebration Pointe walkable mixed-use environment.
• City Place Apartments Luxury apartment homes for rent within the Celebration Pointe mixed-use development.
• The Vibe at Celebration Pointe Luxury apartments offering rental living within walking distance of shopping, dining, and entertainment at Celebration Pointe.
• Element at Celebration Pointe Apartment community for rent within the Celebration Pointe mixed-use development.
• Choreograph Gainesville Resort-style active adult living community for residents 55 and older within Celebration Pointe.
• 5001 Building 70,000 sq ft Class-A office building fully leased, housing over 700 workers including Constant Contact and Viking Companies.
• Infotech Building Class-A office building housing Infotech, a Gainesville-based software company specializing in e-Construction infrastructure solutions.
• Hotel Indigo Gainesville 140-room boutique hotel with neighborhood-themed interior design reflecting Gainesville culture, featuring full-service restaurant, bar, pool, and meeting spaces divisible into three smaller rooms.
• Event Venue Rental Rental of common areas including Promenade Stage, Celebration Pointe Ave, Tech Park, and Parking Lot for private events. Equipment rental including lawn chairs, sound system, Jenga, cornhole, and event logistics support available.
• Retail Space Leasing Commercial retail and restaurant space leased to national and local retailers and restaurants within approximately 400,000 square feet of mixed-use development.

Quantifiable outcome

• 4,000+ attendees at March for Babies 2018 event, doubling previous year's participation
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• O'Connor Capital PartnerscoreChannel Partner/ Reseller/ Distributor · 23 July 2018Real estate powerhouse engaged to lead national leasing and property management efforts for Celebration Pointe. Brings institutional-grade expertise to retail and commercial leasing operations.
• University of Florida Athletics AssociationcoreStrategic or Co-development Partner · 2 July 2018Official partnership making Celebration Pointe the home of Gator Talk coaches' show for football and basketball seasons. Coach Mullen of football and Coach White of basketball speak live from City Walk stage weekly. Positions Celebration Pointe as the destination for Gators fans to gather and celebrate.
• March of DimesminorOthers · 23 April 2018Celebration Pointe hosted the 2018 March for Babies walk event, raising $420,000 for the organization. First year hosting the event which saw over 4,000 participants from across Alachua County. Signature sponsor and venue host.
• Regal CinemascoreChannel Partner/ Reseller/ Distributor · 14 April 2018Regal Celebration Pointe 10 & RPX theater opened April 2018 as anchor entertainment tenant. 10-screen luxury theater with RPX technology, plush recliners, full-service bar. Grand opening charity fundraiser raised $54,000 for local charities.
• Women's Giving CircleminorStrategic or Co-development Partner · 10 April 2018Partnership with Community Foundation of North Central Florida's Women's Giving Circle resulted in ribbon cutting for 'Lead, Learn, Give' sculpture honoring women in the community. Permanent installation on The Promenade.
• Hotel Indigo (Peachtree Hotel Group)coreChannel Partner/ Reseller/ Distributor · 1 July 2017Peachtree Hotel Group developing and operating 140-room Hotel Indigo boutique hotel under IHG brand. $21 million construction cost. Hotel designed with neighborhood story theme reflecting Gainesville culture. Adjacent to Tech Park and Info Tech headquarters.
• Bass Pro ShopscoreChannel Partner/ Reseller/ Distributor · 9 November 2016Anchor retail/entertainment tenant opened November 2016 with record-setting grand opening attended by NASCAR driver Tony Stewart. 200+ jobs created. Generous average 50-mile customer drive distance brings regional traffic to Celebration Pointe.
• Child Advocacy CenterminorOthers · 5 November 2016Celebration Pointe Bridge Walk & Fall Festival fundraiser raised $13,000 for the Child Advocacy Center, which provides services to abused, neglected, and trafficked children in Alachua County.
• Alachua CountycoreStrategic or Co-development Partner · 5 November 2016Public-private partnership through Celebration Pointe Community Development District. County approved development agreement allowing bond issuance to fund major public infrastructure including multi-modal bridge over I-75. Shared vision for transit-oriented development.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• North American Properties: Developer/operator of experiential mixed-use districts such as Avalon in Alpharetta, GA; directly comparable as a walkable live-work-play destination blending retail, dining, hospitality, office, and events.
• Steiner + Associates (Easton Town Center): Developer of Easton Town Center, an open-air mixed-use retail/entertainment town center; nearly identical model of experiential destination retail with dining and entertainment anchors.

Broad incumbents

• Macerich: Retail REIT redeveloping malls into open-air, mixed-use town-center formats; comparable on anchored experiential retail leasing and placemaking.
• Brookfield Properties: Global owner/operator of retail and mixed-use destinations; comparable on large-format experiential retail and mixed-use placemaking.
• Federal Realty Investment Trust: REIT specializing in walkable mixed-use lifestyle centers (Assembly Row, Pike & Rose); overlaps directly on the mixed-use retail/office/residential format but at national scale.
• Tanger Inc: Owner/operator of open-air outlet centers with first-to-market brand tenants; comparable to Celebration Pointe's outlet retail component (Nike, Tommy Hilfiger).
• Howard Hughes Holdings: Master-planned community and mixed-use developer integrating retail, residential, office, and hospitality; comparable business model at a much larger, multi-market scale.
• Simon Property Group: Largest US retail landlord including premium outlets and mixed-use projects; overlaps on outlet/anchor retail leasing and destination-mall traffic strategy.
• Related Companies: Large-scale mixed-use developer (Hudson Yards, CityPlace); overlaps on integrated retail-office-residential-hospitality development, though at far greater scale.

Regional players

• Cousins Properties: Sun Belt-focused developer of Class-A office and mixed-use assets; comparable on the office and mixed-use development angle within Florida/Southeast markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/celebrationpointeFL
• Xx.com/celebrationpt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebration Pointe