What RhinoCo Technology does

RhinoCo Technology is an Australian B2B trade distributor of electronic security and technology solutions, operating as a division of Cornick Pty Ltd (ABN 74 001 621 610), a private entity established in 1978. The company sells to professional security installers, integrators, and fleet/transport operators through three NSW locations — a headquarters at 9 Hannabus Place, McGraths Hill, and showrooms in Haberfield and Guildford — plus an existing-customer portal at customer.rhinoco.com.au. Its offering spans 17+ product categories, including CCTV surveillance systems (NVRs, HDCVI DVRs, dome/bullet/turret/PTZ cameras), alarm systems (wireless and hardwired), intercoms, access control, LED lighting, solar and battery solutions, networking equipment, and vehicle surveillance (mobile NVR/DVR with GPS, 4G, and WiFi). RhinoCo owns and distributes eight house brands — VIP Vision, Watchguard Systems, ENSA Life, Rhino Vehicle Security, Securview Victory, Flashview, AVOL, and Longevity — that collectively let installers source budget-to-premium SKUs from a single supplier.

The technology stack is anchored in third-party surveillance platforms rather than proprietary R&D. RhinoCo partners with OEMs offering IP and HDCVI video systems, ONVIF-compliant mobile NVRs with GPS/4G, and supporting desktop software (SmartPSS, Smart Player, ConfigTool, Disk Manager, DSS Express) for device management, playback, and configuration across Windows and macOS. AI features appear as onboard NVR analytics (referenced via an AI NVR Quick Start Guide) but no proprietary AI models are published, and the company's value-add is curation, certification (RoHS, CE/RCM), technical documentation, and installer support rather than algorithm development. Recent product launches (Sep-Oct 2025) extended the range into solar 4G surveillance, multi-adjustable high-bay lighting, and 5G/4G modem routers.

Revenue is generated via hardware distribution to trade customers under quote-based pricing, supported by an annual 60+ page trade specials catalogue. Pricing is not publicly disclosed and customer logos are not published, reflecting a long-tail installer base rather than concentrated enterprise contracts. The operating geography is single-country domestic, with distribution concentrated in New South Wales under founder and Managing Director Frank Ferrara.

Name

RhinoCo Technology

Legal name

CORNICK PTY LTD

Website

https://rhinoco.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

RhinoCo Technology is an Australian B2B trade distributor of electronic security and technology solutions, supplying professional security installers, integrators, and fleet operators through eight house brands spanning CCTV, alarms, intercoms, access control, LED lighting, solar systems, and mobile surveillance.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcgraths Hill

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Equipment Distribution: RhinoCo Technology generates revenue through distribution of security, surveillance, and electrical equipment to trade customers including CCTV systems, alarm systems, access control, vehicle security products, LED lighting, intercoms, networking equipment, and related accessories

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RhinoCo Technology is a wholesale B2B distributor that supplies electronic security and surveillance equipment to trade installers and integrators across Australia. Its portfolio spans CCTV/NVR systems, HDCVI recorders, mobile vehicle surveillance with GPS and 4G, alarm systems, intercoms, access control, LED lighting, solar-powered CCTV, and networking hardware sold under multiple proprietary house brands (VIP Vision, Watchguard, ENSA, Securview, Rhino, AVOL, Longevity, Flashview). The business operates NSW showrooms, an online customer portal, and an annual trade catalogue aimed squarely at professional installers.

Product overview

RhinoCo Technology is a multi-brand Australian technology distributor offering an extensive portfolio of surveillance, security, lighting, and connectivity products. The company operates a platform-plus-products model through eight sub-brands (VIP Vision for professional surveillance cameras and AI NVRs; Securview for HDCVI and mobile vehicle surveillance; Watchguard for alarm systems; ENSA Life and Longevity for LED lighting; AVOL for solar and battery systems; Rhino Vehicle Security for automotive security; Flashview for additional lighting). Core offerings include Network Video Recorders (NVR) and HDCVI Digital Video Recorders in 4-128 channel configurations, network and HDCVI surveillance cameras (including dome, bullet, turret, PTZ, mobile vehicle cameras), mobile surveillance systems (MNVR and MCVR with GPS/4G/WiFi for fleet and transport), complete 4G camera kits and solar CCTV systems for off-grid deployment, wireless and hardwired alarm systems, IP and residential intercom systems, professional and standalone access control, LED lighting (high bay, flood, street, panel, downlight, intelligent), networking equipment (switches, PoE, wireless, fibre), power solutions (UPS, batteries), and supporting accessories. The portfolio serves residential, commercial, industrial, and government security markets across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Vision: Professional surveillance cameras and security equipment brand
• Watchguard Systems
• ENSA Life
• Rhino Vehicle Security
• Securview Victory
• Flashview
• AVOL
• Longevity

Products and services

• Network Video Recorders (NVR) IP-based video recording systems for network surveillance cameras, available in multiple channel configurations (4–128 channels) with AI capabilities, sold to professional security installers and integrators.
• HDCVI Digital Video Recorders Coaxial-based video recording systems using HDCVI technology, designed for upgrading analogue camera installations to high definition over existing coax cabling. Sold to installers handling brownfield upgrades.
• Mobile Network Video Recorders (MNVR) Vehicle-mounted NVR systems with GPS tracking and 4G/WiFi connectivity for fleet management, public transport, and mobile surveillance applications. ONVIF 2.3 conformant for cross-vendor integration.
• Mobile HDCVI DVRs (MCVR) Mobile digital video recorders using HDCVI technology, with GPS, 4G and WiFi for vehicle surveillance, dash cam and fleet management applications. Distributed via the Securview brand.
• Network Surveillance Cameras IP-based surveillance cameras in dome, bullet, turret, PTZ and specialty form factors, with various resolution and AI capabilities, sold to professional installers for residential, commercial and industrial deployments.
• HDCVI Surveillance Cameras High Definition Composite Video Interface cameras for coaxial-cable surveillance systems, including mobile vehicle cameras for buses, trains and large vehicles.
• Solar CCTV Systems Solar-powered surveillance systems with battery storage for off-grid and remote monitoring applications, including remote construction sites, rural properties, and infrastructure without fixed power or internet.
• 4G Camera Kits Complete surveillance kits with integrated 4G connectivity for locations without fixed internet access, enabling remote monitoring over mobile broadband.
• Alarm Systems Wireless and hardwired alarm systems including DIY wireless packages (ALM Series), professional-grade systems, and alarm accessories for residential and commercial security applications.
• Intercom Systems 2-Wire IP intercoms, residential series and apartment intercom systems for residential and commercial building access control.
• Access Control Systems Professional and standalone access control systems including door strikes, magnetic locks, and keypads for entry management in commercial and multi-tenant residential buildings.
• LED Lighting Commercial and residential LED lighting including high bay, flood, street, panel, downlight, and smart/intelligent lighting solutions for security installers extending into electrical fit-out.
• Networking and Communication Equipment Wireless equipment, network switches (including PoE), GSM/Ethernet communication devices, data cabinets, and optical fibre communication equipment for security and surveillance installations.
• Power, Cabling and Connectors Power supplies, uninterruptible power supplies (UPS), batteries, cables, connectors, converters, and surge protection equipment bundled with security installation projects.
• VIP Vision Solar 4G Multi-Vision Camera Solar-powered 4G-enabled multi-vision surveillance camera under the VIP Vision brand, designed for 24/7 off-grid deployment without fixed power or internet. Targeted at remote and infrastructure-light sites.
• ENSA Multi-Adjustable High Bay Lights Adjustable LED high bay light under the ENSA Life brand offering flexible configuration of power, beam angle and colour temperature. Designed for warehouses, workshops, and high-ceiling commercial fit-outs.
• RTR-Z Series 5G/4G Wireless Routers 5G and 4G wireless modem router series engineered for security and intercom installations requiring high-throughput mobile broadband connectivity at sites without fixed internet.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Axis Communications Australia: Network camera and surveillance manufacturer with a strong Australian presence. Competes with RhinoCo's premium end of the surveillance distribution portfolio for enterprise and government installer projects.
• Dahua Technology Australia: Australian arm of a major global surveillance manufacturer. Operates distribution channels that overlap with RhinoCo's installer base and competes on HDCVI, IP cameras, and mobile surveillance systems.
• Hikvision Australia: Subsidiary of the world's largest CCTV manufacturer, selling direct and via local distribution. While primarily a manufacturer, it competes for the same Australian installer relationships and end-customer projects as RhinoCo's VIP Vision and Securview brands.
• Wesco / Anixter: Large global distributor of communications, security, and electrical products. Competes with RhinoCo in the security and surveillance distribution space but operates at vastly greater scale across many verticals.
• Uniview (UNV) Australia: Global surveillance manufacturer with Australian distribution. Sells through local partners in the same product categories (IP cameras, NVRs) where RhinoCo distributes competing brands.

Direct peers

• Direct Alarm Supplies: Australian wholesale supplier of alarm systems, CCTV, and access control to security installers. Direct competitor to RhinoCo in the trade alarm and surveillance distribution category.
• Combined Security & Data (CSD): Australian security and data communications distributor supplying installers with surveillance, access control, intercom, and networking products. Comparable product portfolio and B2B installer customer base to RhinoCo.
• ADI Global Distribution: Global wholesale distributor of security, AV, and low-voltage products to professional installers. Most directly comparable to RhinoCo as a multi-brand B2B security distributor with Australian presence, competing for the same installer customers.
• BGW Technologies: Australian specialist distributor of electronic security products serving installers and integrators. Direct competitor to RhinoCo in the Australian trade distribution channel for CCTV, intercoms, and access control.

Regional players

• Pacific Security Technology (PacSec): Australian electronic security distributor focused on CCTV, access control, and intrusion products for installers. Comparable to RhinoCo as a regional B2B security distributor with overlapping product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RhinoCoAu
• LinkedInlinkedin.com/company/rhinoco-technology

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RhinoCo Technology