Anna Fiorentini Theatre & Film School

What Anna Fiorentini Theatre & Film School does

Anna Fiorentini Theatre & Film School, legally operating as Fiorentini Arts School Ltd, is a London-based, multi-award winning performing arts education group founded in 2001 by Anna Fiorentini as a Prince's Trust business. The group operates through four integrated divisions: the Theatre & Film School, delivering singing, dancing, and acting classes to children and young people aged 4-18; Stage & The City, an after-work performing arts programme for adults and corporate team-building clients; the Fiorentini Mosson Agency, a talent agency representing young performers for TV, film, and West End casting; and the Fiorentini Foundation, the charitable arm providing bursaries and subsidised places for disadvantaged children. The school runs 7+ physical branches across Greater London, including Hackney (original), Camden, Greenwich, Docklands, Stratford (opened April 2024), and Loughton (opening September 2025), with annual showcases at Hackney Empire.

Revenue is generated through a mix of recurring tuition fees (termly or monthly via Direct Debit), one-time holiday course fees, transaction-based agency commissions on casting placements, corporate team-building workshop fees, and donations/grants to the charitable arm. The go-to-market model is community-led, relying on word-of-mouth referrals through parent networks, taster days with a non-refundable £20 deposit, weekly parent email newsletters, and earned media in local publications such as Hackney Gazette. The technology footprint is minimal: a Cariad-Marketing-built website, standard Google marketing tools, and email-newsletter tracking; there is no proprietary platform, no API, and no mobile application. Notable milestones include the founder's 2025 British Empire Medal, the 21st anniversary in 2022, and the planned 25th anniversary showcase at Hackney Empire in March 2026.

Customer segments span two primary personas (children aged 4-18 and adults) plus two secondary segments (disadvantaged children served via the Foundation and young performers represented by the agency). Pricing is publicly disclosed at the deposit level (£20) but specific termly tuition amounts are not published. The organisation is structured as a private, not-for-profit limited company (Company Reg No. 06627354), founder-controlled with no parent company or private-equity ownership, and operates with a stated headcount of 1-10 employees while delivering programming across seven or more branches.

Name

Anna Fiorentini Theatre & Film School

Legal name

Fiorentini Arts School Ltd

Website

https://afperformingarts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Anna Fiorentini Theatre & Film School is a London-based, multi-award winning performing arts education group founded in 2001, operating four integrated divisions: children's classes (4-18), adult evening classes, a youth talent agency, and a charitable foundation, across seven-plus Greater London branches.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Educational Services (611)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Performing arts education
• Youth theatre training
• Acting classes London
• Talent agency representation
• Holiday drama courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition Fees: Termly or monthly tuition fees for performing arts classes covering singing, dancing, and acting for children and adults. Payment primarily via Direct Debit.
2. Talent Agency Commission: The Fiorentini Mosson Agency represents young performers and earns commission from casting placements in TV, film, and West End productions.
3. Holiday Courses: Intensive holiday programs with separate fee structure, non-refundable deposits, and full fees upon confirmation.
4. Corporate Team Building: Corporate team building events and workshops generating revenue while promoting the brand to adult audiences.
5. Donations and Fundraising: Fiorentini Foundation receives donations and grants to provide bursaries and subsidized places for disadvantaged children. The school is a not-for-profit organization with virtually no funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anna Fiorentini Theatre & Film School runs weekly singing, dancing, and acting classes for children aged 4-18 across multiple London locations, alongside adult performing arts classes under the Stage & The City banner. The integrated offering extends to a theatrical talent agency (Fiorentini Mosson Agency) and a charitable foundation (Fiorentini Foundation) that funds subsidised places for disadvantaged children.

Product overview

Anna Fiorentini Theatre & Film School operates as a multi-award winning performing arts education group consisting of four integrated divisions: (1) The Theatre & Film School providing professional performing arts training for children aged 4-18, (2) Stage & The City offering evening and weekend classes for adults, (3) Fiorentini Mosson Agency providing talent representation for young performers, and (4) Fiorentini Foundation delivering charitable bursaries and outreach programmes. The school offers comprehensive training across acting, singing, dancing, and musical theatre through multiple London locations and supplementary programmes including holiday courses, performance troupe, industry workshops, and corporate team building services.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatre & Film School Weekly Classes Weekly singing, dancing and acting classes for children aged 4-18 across multiple London locations, forming the core education product of the school.
• Stage & The City (Adult Classes) Performing arts classes for adults — including singing, dancing and acting — delivered under the Stage & The City banner in London.
• Fiorentini Mosson Agency Theatrical talent agency representing young performers for theatre, film and other bookings, leveraging pupils trained through the school.
• Holiday Short Courses Short-duration performing arts courses run during school holidays, providing singing, dancing and acting training to children on a non-termly basis.
• Annual Hackney Empire Showcase Annual public performance showcase staged at the Hackney Empire, allowing pupils to perform publicly and giving families a concrete output of training.
• Corporate Team Building Performing arts-based team building workshops offered to corporate clients, drawing on the school's acting, singing and dance expertise for off-site team events.

Quantifiable outcome

• Students have progressed to roles in HBO Harry Potter series, West End productions, ITV dramas, and CBBC shows.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor.

• Ras BarkerminorStrategic or Co-development Partner · 1 January 2020Fiorentini Weenies partnered with children's author Ras Barker for his brand-new book 'Coral and the Glis Glis'. Creative collaboration for children's content.
• Islington GivingminorStrategic or Co-development Partner · 1 January 2016AF Performance Troupe supplied entertainment for local residents at Islington Business Design Centre events, supported by Islington Giving.
• AllboogieminorChannel Partner/ Reseller/ DistributorExclusive uniform supplier for the school. Parents must purchase branded T-shirt and bottoms through Allboogie's online store at allboogie.co.uk/store/anna-fiorentini-theatre-and-film-school.
• Cariad MarketingminorImplementation/ SI/ Consulting PartnerWebsite design and development agency credited in footer. Responsible for current website design and build.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Others

• Spotlight (casting platform): Industry casting platform used by young performers seeking TV, film and stage work. Comparable in connecting Anna Fiorentini agency clients to industry opportunities, though not a school competitor.

Direct peers

• Italia Conti Academy of Theatre Arts: London-based performing arts school for children and young people offering training across acting, singing and dance with associated agency representation. Closely comparable in mission, age range, and integrated school-plus-agency model.
• BRIT School: Free-to-attend Croydon performing and creative arts school for ages 14-19 covering theatre, film, dance and music. Directly comparable performing arts training model with documented alumni pathways to West End and screen careers.
• Tring Park School for the Performing Arts: UK performing arts school serving students aged 11-19 with intensive training in dance, drama and music. Comparable in mission to develop young performers for professional industry careers.
• Sylvia Young Theatre School: Established London part-time performing arts school for young people aged 10-18 with strong alumni track record in West End and screen. Comparable in weekend/after-school structure, age focus and industry placement outcomes.
• ArtsEd (Arts Educational Schools): London performing arts school offering part-time training for children and full-time vocational courses. Comparable in curriculum breadth across acting, singing and dance and in longstanding London presence.
• Stagecoach Performing Arts: UK-wide franchise network of part-time performing arts schools for children aged 4-18 offering singing, dancing and acting in weekend classes. Comparable in target audience, weekly class format and multi-location footprint across Greater London.

Broad incumbents

• Mountview Academy of Theatre Arts: Larger London drama school offering vocational and degree-level training. Overlaps on performing arts curriculum but operates at a higher credentialing tier and full-time scale rather than Anna Fiorentini's part-time enrichment model.
• Royal Academy of Dramatic Art (RADA): Prestigious London drama school providing higher-education-level acting training. Adjacent in craft area but serves a different credentialing and career-stage segment than Anna Fiorentini's youth/adult enrichment focus.

Regional players

• Performing Arts School UK (various small studios): Cluster of small regional performing arts tuition studios serving children in non-London UK cities. Comparable in part-time weekend class model and age range, though lacking Anna Fiorentini's London prestige and integrated agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AnnaFiorentini
• Facebookfacebook.com/AnnaFiorentiniSchool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna Fiorentini Theatre & Film School