Maison Alsacienne de Biscuiterie

What Maison Alsacienne de Biscuiterie does

Maison Alsacienne de Biscuiterie is a family-owned artisan biscuit maker founded in 1996 by Jean-Marc Muller and headquartered in Riquewihr, in the Alsace region of France. The company produces handcrafted Alsatian biscuits, macarons, and traditional pastries, anchored by its registered signature product, the Macaron de Riquewihr®. Production is positioned as handmade, leveraging skilled pâtissiers and heritage recipes developed over nearly three decades, which underwrites the brand's artisanal positioning and price premium (gift tins retailing in the €7–25 range).

The business operates a multi-channel distribution model. Direct-to-consumer revenue is generated through a network of 13 owned retail stores concentrated in Alsace and Lorraine (including recent additions in Colmar, Mulhouse, and Metz), as well as an e-commerce site offering international delivery via DHL. Wholesale and prestige-channel exposure is provided through listings with Galeries Lafayette, Printemps, Grande Epicerie de Paris, Maxim's de Paris, and Europa Park. A dedicated B2B division serves hospitality professionals and offers private-label production, opening an institutional revenue stream beyond traditional retail and tourism.

The company is structured as a French SAS (Société par Actions Simplifiée), remains privately held and family-owned, and employs between 11 and 50 people. Recent strategic activity has focused on product line extensions (including the 2026 Coconut & Yuzu Macaron and a 30th Anniversary Collection with collaborations from designer Pauline Formosa and ceramicist Poterie Beck), gradual geographic expansion into Lorraine, and the build-out of complementary lifestyle merchandise such as ceramics and branded tote bags.

Name

Maison Alsacienne de Biscuiterie

Legal name

Maison Alsacienne de Biscuiterie, MAB-ATELIER - SAS

Website

https://maison-alsacienne-biscuiterie.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Alsacienne de Biscuiterie is a family-owned artisan biscuit maker founded in 1996 in Alsace, France. It produces handcrafted Alsatian biscuits and macarons sold through 13 retail stores, e-commerce, and B2B channels serving hospitality professionals and consumers.

Ownership category

akta.pro rank

Product category

Artisanal Biscuits and Pastries

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Nonchocolate Confectionery Manufacturing (31134)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Online Bakery & Desserts Delivery (CRAHAIAK), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisan biscuit production
• Alsatian confectionery
• Traditional French pastries
• Corporate gifting solutions
• B2B hospitality supply

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online boutique selling traditional Alsatian biscuits, gingerbread, cakes, macarons, and seasonal specialities directly to consumers in France and internationally.
2. Physical Retail Stores: 13 company-owned retail stores across Alsace-Lorraine (Colmar, Strasbourg, Mulhouse, Eguisheim, Metz, Obernai, Riquewihr, Ribeauvillé) selling in-store exclusives such as Galette des Rois, carnival beignets, Streusel, and Rosenkuchen.
3. B2B Professional Supply: Bulk biscuits, sachets, macarons, and private label supply to professionals in hospitality sector including hotels, delicatessens, bakeries, pâtisseries, restaurants, and caterers.
4. Corporate Gifts: Range of sweet specialities offered as corporate gifts, with options for personal gestures and shared delights targeting business partners and clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maison Alsacienne de Biscuiterie produces and sells traditional Alsatian biscuits, macarons, cakes, and pastries handcrafted in its Colmar Atelier. The company distributes through 13 owned retail stores across Alsace-Lorraine, a direct-to-consumer e-commerce platform delivering internationally within 48 hours, a B2B division supplying hospitality professionals with bulk and private-label products, and a corporate gifting program. Signature product is the Macaron de Riquewihr® (coconut-based, registered trademark); the range also includes Bredele, Kougelhopf, gingerbread, tarts, meringues, and seasonal specialities.

Product overview

Maison Alsacienne de Biscuiterie is an artisan biscuit factory founded in 1996 by Jean-Marc Muller, operating as a single-product artisan bakery. The company produces traditional Alsatian biscuits and pastries through 13 physical stores across Alsace-Lorraine (Strasbourg, Colmar, Mulhouse, Eguisheim, Metz, Obernai, Riquewihr, Ribeauvillé) and an online boutique. The product portfolio centers on signature Macarons de Riquewihr (coconut-based macarons) alongside core biscuit lines including Soft Bredele (moelleux), All-butter Bredele, Kougelhopf (traditional sharing cake), Gingerbread, Tarts & Tartelettes, Meringues, and seasonal specialities (Carnival Beignets, Galettes des Rois for Epiphany, Easter products, Christmas Selection). Store-exclusive items include Streusel pastries and Rosenkuchen. The company also offers B2B professional services for bulk orders, private label, and corporate gifting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Macarons de Riquewihr Signature coconut-based macaron originally developed in Riquewihr more than 20 years ago; registered trademark and culinary star of the Alsace region. Available in assorted tins and a new Coconut & Yuzu anniversary edition; baked fresh daily in select stores.
• Soft Bredele (Moelleux) Soft almond biscuits available in various seasonal and permanent flavours (Apricot & Passionfruit Liabsti, Geranium Délice, Springtime tin). Sold as individual pouches and luxury tins including the Bredele Discovery assortment.
• All-butter Bredele Traditional all-butter biscuits with rich flavours and golden-brown appearance, including Palets Cristallin and the Daisy ("Marguerite") Butter Biscuit.
• Kougelhopf Traditional Alsatian sharing cake; melt-in-the-mouth brioche with delicate golden hue, filled with macerated raisins. Available in sweet and savoury versions, baked fresh daily in select stores.
• Gingerbread (Pain d'épices) Traditional Alsatian gingerbread, with the flagship Honey Gingerbread at 70% honey.
• Fine Macarons Delicate French-style macarons available in seasonal selections including the Springtime variety; distinct from the signature Macarons de Riquewihr.
• Tarts & Tartelettes All-butter shortbread tarts filled with fruit preserves such as Blueberry & Raspberry Duo.
• Meringues - Nuages d'Alsace Meringues with crisp shell and melt-in-the-mouth centre, available in classic, coconut, and almond/hazelnut varieties.
• Chocolate & Confectionery Chocolates and confectionery products sold alongside the biscuit range, including seasonal Easter chocolates and chocolate eggs.
• Lillikoug Traditional Alsatian specialty biscuit.
• Leckerli Traditional Alsatian biscuit specialty.
• Gingerli Traditional Alsatian ginger biscuit specialty.
• Carnival Beignets Mardi Gras specialities including Classic Beignet, Schenkele, Chocolate & Hazelnut, Raspberry, and Apple & Damson Plum. Available exclusively in stores during carnival season.
• Galettes des Rois Epiphany speciality: all-butter puff pastry galette with fillings including Frangipane, Pistachio & Cherry, and Apple & Damson Plum. Available exclusively in stores.
• Easter Specialities Seasonal Easter products including Osterbredele (Easter biscuits), Easter chocolates, and Chocolate Easter eggs.
• Christmas Selection Traditional Christmas biscuits and festive specialities available during the holiday season.
• Summer Selection Seasonal selection of light and refreshing biscuits suitable for summer picnics and aperitifs.
• Streusel (Apple & Damson Plum, Apple & Rhubarb) Bakery speciality: pastry base, fruit filling (apple & damson plum or apple & rhubarb), second pastry layer, topped with roasted hazelnut-cinnamon streusel. Store-exclusive.
• Rosenkuchen (Schneckekueche) Rose-shaped Alsace sweet pastry filled with almond cream and roasted hazelnuts, topped with fine kirsch glaze; serves 6-8 people. Store-exclusive.
• 30th Anniversary Collection Limited-edition 30th anniversary collection including Bredele Discovery Tin with new design, 100% European-made screen-printed cotton Tote Bag, Mug and Coupelle handcrafted by Poterie Beck in Soufflenheim with exclusive lace-edged heart motif by illustrator Pauline Formosa.
• Corporate Gifts Bespoke gifting solutions for businesses offering refined sweet specialities for corporate occasions, ranging from personal gestures to shared gifts for business partners and clients.
• BtoB Professional Biscuits Bulk biscuits, sachet assortments, and macarons for professionals (hotels, caterers, delicatessens, bakeries, coffee roasters, restaurants); includes private-label solutions with customisable packaging and branding.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Poterie BeckflagshipStrategic or Co-development Partner · 1 January 2026Collaboration with Poterie Beck in Soufflenheim (Alsace pottery craft) for the 30th anniversary collection. The Poterie Beck handcrafts the coupelle and mug: each piece is thrown, glazed and fired by hand using century-old traditional methods unique to Soufflenheim. Each coupelle features an exclusive lace-edged heart motif designed by illustrator Pauline Formosa.
• Pauline Formosa (Nana)flagshipStrategic or Co-development PartnerAlsatian illustrator known as Nana partnered with the Maison for the 30th anniversary collection. Her floral world and contemporary take on Alsatian folk patterns define the visual identity of the anniversary, balancing tradition and modernity, heritage and creation.
• Galeries Lafayette Le GourmetcoreChannel Partner/ Reseller/ DistributorGaleries Lafayette Le Gourmet carries an annual range of end-of-year specialities for their 'products to discover' area.
• Europa ParkcoreChannel Partner/ Reseller/ DistributorEuropa Park serves Maison Alsacienne de Biscuiterie macarons in their hotels and restaurants as white-label products.
• Maxim's de PariscoreChannel Partner/ Reseller/ DistributorMaxim's de Paris uses Maison Alsacienne de Biscuiterie as their biscuiterie reference for their own-brand gift box.
• PrintempscoreChannel Partner/ Reseller/ DistributorPrintemps distributes a range of Christmas biscuits under the Maison Alsacienne de Biscuiterie brand.
• Grande Epicerie de PariscoreChannel Partner/ Reseller/ DistributorGrande Epicerie de Paris expands their sweet biscuit range with private label products from Maison Alsacienne de Biscuiterie.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Mère Poulard: Iconic French artisan biscuit and galette brand (Mont-Saint-Michel). Compares on heritage brand positioning, premium biscuit assortment tins, gift-focused marketing, and DTC + retail + export channels.
• Fortwenger: Historic Alsatian gingerbread and biscuit producer founded in 1848, headquartered in Gertwiller. Competes directly with Maison Alsacienne in Bredele, pain d'épices, and macarons across the same Alsace region with national retail distribution.
• Boissier: French chocolate and confectionery house founded in 1827. Compares on the artisan chocolate/confectionery adjacent range, premium gifting tins, and historical French heritage brand positioning.
• Biscuiterie Fossier: French artisan biscuit maker founded in 1756 in Reims, famous for Biscuits Roses de Reims. Directly comparable as a heritage French biscuit maison with retail boutiques, gift tins, B2B distribution, and a signature trademarked product.
• Maison Fossier: Listed separately due to strong direct comparability with MAB — operates biscuit boutiques in Reims, sells Biscuits Roses through gourmet and B2B channels, and competes in the premium French heritage biscuit segment.
• Maison Fossier (Reims) Boutique: Additional reference — Fossier's boutique network and corporate gifting programme mirror MAB's 13-store retail model and B2B specialities business, making it one of the most operationally comparable French biscuit maisons.
• Biscuiterie Nantaise: French regional artisan biscuit producer with traditional recipes, gift tins, and B2B distribution in delicatessens and specialty retail. Comparable on artisanal positioning and regional product identity.

Broad incumbents

• La Maison du Chocolat: Premium French chocolate maison with boutiques and gifting positioning. Comparable on luxury gift assortment, DTC, and corporate gifting channels that MAB also targets with its biscuits and macarons.
• St Michel Biscuits: One of France's largest biscuit manufacturers (Madeleines, cookies). While not artisan, it competes in the same French biscuit category with broader supermarket and export distribution, providing a competitive reference for category dynamics.

Regional players

• Leckerli Huus: Swiss artisan biscuit brand specialising in Leckerli and Mailänderli. Comparable as a regional European heritage biscuit maker with DTC, retail, and gourmet distribution; does not directly compete in Alsace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Maison.Alsacienne.Biscuiterie
• LinkedInlinkedin.com/company/maisonalsaciennedebiscuiterie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Alsacienne de Biscuiterie