CROWD
CROWD is a private Dutch holding group that operates six wholly-owned subsidiaries delivering street furniture, cycling infrastructure, smart-city software, and rail/public-transport infrastructure to municipalities, contractors, educational institutions, and public transport authorities across 16 European countries.
- Company typePrivate
- Founded2012
- HeadquartersDuisburg, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What CROWD does
CROWD (CReators of the Outside WorlD B.V.) is a privately held Dutch holding company headquartered in Hilversum, Netherlands, operating as a pan-European buy-and-build platform focused on street furniture, cycling infrastructure, and smart-city solutions. The group comprises six wholly-owned operating subsidiaries—VelopA (Netherlands), ZIEGLER Metallbearbeitung (Germany/Austria), HITSA A/S (Denmark/Sweden, including LAMPAS lighting), Bailey Street Furniture Group (UK, including Cyclepods), LUMIGUIDE Smart Mobility Solutions, and Armada Mobility (Netherlands, rail and public-transport)—operating across 16 countries with 13 office locations, four in-house production facilities, and 500+ employees. Disclosed annual revenue was €135M+ as of 2025, up from 'over €120 million' in 2022/2023.
The group's core offering spans physical urban infrastructure (benches, tables, bins, planters, bollards, bicycle parking systems, double-decker cycle hubs, bus and bicycle shelters, timber-clad canopies, EV charging stations, and professional lighting) and digital/smart-city solutions delivered through LUMIGUIDE, including AI-based bicycle detection, smart parking management, urban mobility flow analysis, smart waste management, and a modular smart-city dashboard. Technology is concentrated in LUMIGUIDE, which markets itself as a market leader in AI-based bicycle detection; the wider portfolio is backed by SBTi-verified near- and long-term net-zero science-based targets, circular-design sourcing, and locally produced components.
CROWD generates revenue through three streams: one-time product sales of street furniture and cycling infrastructure, recurring subscription revenue from LUMIGUIDE smart-city software and data services, and professional services covering project planning, manufacturing, maintenance, and installation. The company sells primarily through direct B2B field sales to institutional clients, with local governments and municipalities, contractors and construction firms, educational institutions, and public transport authorities as named segments, distributed across Western Europe via its six subsidiary brand networks. Pricing is project-based and customised, typically structured as multi-year contracts. Majority ownership transferred to Tikehau Capital in July 2023, with the group actively pursuing further acquisitions in revenue, geographic coverage, and product portfolio.
CROWD firmographics
Firmographics- Name
- CROWD
- Legal name
- CReators of the Outside WorlD B.V.
- Website
- https://crowdoutside.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CROWD is a private Dutch holding group that operates six wholly-owned subsidiaries delivering street furniture, cycling infrastructure, smart-city software, and rail/public-transport infrastructure to municipalities, contractors, educational institutions, and public transport authorities across 16 European countries.
- Ownership category
- akta.pro rank
CROWD industry classification
Industry- Product category
- Street Furniture and Cycling Infrastructure
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Event Parking & Traffic Management (BPABAKAF)
- akta.pro secondary industry
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where CROWD is headquartered
LocationHeadquarters
- HQ city
- Duisburg
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
CROWD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Street Furniture Products: Sale of street furniture products including benches, tables, bins, planters, bollards, and fences to municipal and B2B clients
- Cycling Infrastructure: Bicycle parking systems, shelters, and cycling infrastructure solutions
- Smart City Solutions: LUMIGUIDE smart mobility solutions including parking management, urban mobility management, and data management services
- Installation and Maintenance Services: End-to-end project services including project planning, manufacturing, maintenance and installation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing for B2B clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CROWD product offering
Product offeringCore offering
CROWD is a pan-European holding group that unites six specialized subsidiaries to manufacture and deliver street furniture, bicycle parking systems, urban shelters, EV charging infrastructure, and smart city technology to municipal, transport, and institutional clients. The group operates a buy-and-build platform providing end-to-end project capabilities including design, in-house manufacturing, installation, and maintenance services across Western Europe, with technology-enabled solutions (smart parking, urban mobility dashboards, AI-based bicycle detection) delivered through its LUMIGUIDE subsidiary.
Product overview
CROWD (CReators of the Outside WorlD) is a pan-European holding group operating under a unified platform model with multiple specialized subsidiary brands. The group offers a future-proof, flexible, and extensive portfolio of products spanning street furniture, cycling infrastructure, shelters, electromobility, digital city solutions, and sports/play equipment. The core platform is supported by six subsidiary companies: VelopA B.V. (Netherlands, street furniture and cycling infrastructure), ZIEGLER Metallbearbeitung GmbH (Germany/Austria, custom shelters), HITSA A/S (Denmark/Sweden, street furniture and lighting including Lampas), Bailey Street Furniture Group Ltd. (UK, cycling infrastructure), LUMIGUIDE Smart Mobility Solutions B.V. (smart mobility technology), and ARMADA Mobility B.V. (public transport and rail infrastructure). The portfolio includes both physical products (bicycle parking, benches, shelters, EV charging) and technology solutions (smart parking management, urban mobility dashboards, AI-based bicycle detection). The group provides end-to-end services including project planning, manufacturing, maintenance, and installation across 16 countries in Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Parking Infrastructure
- Street Furniture
- Shelters
- Electromobility Infrastructure
- Digital City Solutions
- End-to-End Project Services
Quantifiable outcome
- Net Zero emissions target verified by SBTi
- +1 more outcomes
Companies that use CROWD
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
CROWD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
CROWD partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights6 records
CROWD competitors and assessment
Company assessmentDirect peers
- Furnitubes: UK-based street furniture manufacturer supplying benches, bollards, bins, planters and cycle parking to local authorities. Closest direct peer to CROWD's Bailey Street Furniture Group in the British market.
- Broxap: UK manufacturer of street furniture, cycle parking, shelters and bollards serving local authorities and contractors. Comparable product breadth and end-market exposure to CROWD's BSFG subsidiary.
- Glasdon Group: UK-based manufacturer of street furniture, litter and recycling bins, and cycle storage products for public sector clients. Competes head-to-head with CROWD's Bailey Street Furniture Group in UK tenders.
- Escobed: Spanish street furniture and urban equipment manufacturer with strong Iberian and Latin American presence. Comparable public-space product portfolio and municipal customer base.
- mmcité: Czech designer/manufacturer of premium street furniture (benches, bins, shelters, bike racks) sold across Europe. Comparable design-led, specification-grade product positioning to CROWD subsidiaries.
- Flowbird Group: European leader in smart parking, ticketing, and urban mobility solutions. Direct competitor to CROWD's LUMIGUIDE subsidiary in smart parking management and urban mobility data platforms.
- Falco Group: Dutch manufacturer of street furniture, bicycle parking, and shelters for public spaces. Direct competitor to CROWD's VelopA and ZIEGLER brands across Benelux and Northern Europe with comparable product portfolios and municipal customer base.
Broad incumbents
- Lappset Group: Finnish public space solutions provider spanning playground equipment, sports areas, and street furniture. Broader scope than CROWD but competes in the outdoor municipal equipment market across Europe.
- SKIDATA: Global provider of access and parking management solutions for parking garages, stadiums, airports and municipalities. Overlaps with LUMIGUIDE's smart parking and mobility management business at larger scale.
Emerging players
- Kompan: Danish outdoor play, fitness and urban infrastructure provider. Historically overlapping with CROWD's now-divested IJslander play business, and still relevant in adjacent outdoor municipal equipment.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
CROWD social profiles
Digital presenceCROWD compliance and trust
Trust signalCompliance1 record
CROWD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CROWD leadership team
Management profileNumber of profiles
Profiles5 records
CROWD subsidiaries and ownership
Company hierarchySubsidiaries6 records
CROWD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CROWD M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CROWD
What does CROWD do?
CROWD is a pan-European holding group that unites six specialized subsidiaries to manufacture and deliver street furniture, bicycle parking systems, urban shelters, EV charging infrastructure, and smart city technology to municipal, transport, and institutional clients. The group operates a buy-and-build platform providing end-to-end project capabilities including design, in-house manufacturing, installation, and maintenance services across Western Europe, with technology-enabled solutions (smart parking, urban mobility dashboards, AI-based bicycle detection) delivered through its LUMIGUIDE subsidiary.
Is CROWD a public or private company?
CROWD is a private company. It is classified as private equity controlled and is currently operating.
When was CROWD founded?
CROWD was founded in 2012.
Where is CROWD based?
CROWD is headquartered in Duisburg, Germany, in the Europe region.
How does CROWD make money?
Four revenue lines are on record. Street Furniture Products are the primary driver. The others are cycling Infrastructure, smart City Solutions and installation and Maintenance Services.
Who are CROWD's main competitors?
Direct peers on record are Furnitubes, Broxap, Glasdon Group, Escobed, mmcité, Flowbird Group and Falco Group. Broad incumbents are Lappset Group and SKIDATA. Kompan is listed as an emerging player.
Does CROWD have an API?
No public API is recorded for CROWD.
What industry is CROWD in?
CROWD's product category is Street Furniture and Cycling Infrastructure. Its primary akta.pro industry code is BPABAKAF, Event Parking & Traffic Management, with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 81293 and its SIC code is 2531.