Haymarket HQ

What Haymarket HQ does

Haymarket HQ is a Sydney-based go-to-market accelerator founded in 2016 that helps companies expand across Australia and the Asia-Pacific region. It operates from a heritage-listed coworking and soft-landing site in Haymarket, Sydney, and runs two parallel business lines: a services arm providing embedded business development, sales-engine setup, and curated introductions for foreign companies entering Australia and Australian firms entering APAC markets, and a physical-space arm offering flexible coworking memberships (Day Pass $40 to Full-time $475/month) and event/meeting room hire ($120/hour daytime to $1,000 flat evening). Its go-to-market is hybrid: direct advisory on a lean-retainer-plus-performance-commission model, and cohort-based market-entry programs run under government mandates — most notably the GIA Singapore-Australia Market Accelerator appointed by Enterprise Singapore (S$6,100 per company, up to 40 startups over two years), the Sydney Landing Pad sponsored by City of Sydney, and Vietnam and SEA Tech Immersion missions funded by DFAT and Investment NSW. The company's underlying technology is minimal; the value proposition rests on operator-led execution, an alumni network of 1,000+ companies across Australia, Singapore, Vietnam, Indonesia, China, and South Korea, and exclusive-feeling government program designations rather than proprietary software. Revenue mechanics are diversified across professional services, subscription coworking, one-time event hire, and government program fees, though specific revenue figures are not publicly disclosed.

Name

Haymarket HQ

Legal name

Haymarket HQ

Website

https://haymarkethq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Haymarket HQ is a Sydney-based go-to-market accelerator, founded in 2016, that helps international and Australian companies expand across APAC through embedded advisory, government-backed cohort programs, coworking, and event space.

Ownership category

akta.pro rank

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Go-to-Market Advisory & Consulting: Embedded team extension model providing strategic advice, business development support, sales engine setup, and local sales support. Operates on lean retainer plus performance commission structure, with incentives aligned to client results.
2. Market-Entry Programs: GIA Singapore-Australia Market Accelerator program costs S$6,100 per company (excluding travel and accommodation). Multiple colleagues can join free of additional charges. Program includes potential access to S$50k POC grants and S$100k MRA grants for eligible companies.
3. Coworking Memberships: Flexible coworking memberships including Day Pass ($40), 10-Day Pass ($350 prepaid), Part-time ($325/month), Full-time ($475/month). No lock-in contracts, pay-as-you-go model. Includes meeting room access, printing, and amenities.
4. Event Space Hire: Event venue rental with flexible pricing: Daytime $120/hour (1-4 hrs), Daytime $850 flat (4+ hrs), Evening $1000 flat, Weekends $100/hour. Includes AV equipment, customisable space for up to 100 people.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Haymarket HQ is a go-to-market accelerator and coworking space provider based in Sydney. It offers embedded business development and sales support services to help international companies expand into Australia and across APAC, alongside flexible coworking memberships and event venue hire. The company also runs cohort-based market-entry programs (notably the GIA Singapore-Australia Market Accelerator) in partnership with government agencies.

Product overview

Haymarket HQ is a service-based go-to-market accelerator and coworking company offering a portfolio of interconnected services. The core offerings include: Coworking Space with flexible membership tiers (Day Pass, 10-Day Pass, Part-time, Full-time), Event and Meeting Room Hire (meeting room for up to 8 people, custom event space for up to 65-100 attendees), and the GIA Singapore-Australia Market Accelerator program (in partnership with Enterprise Singapore). Additional services include sales and business development support, email and LinkedIn outreach, strategic introductions, and trade missions. The company operates from a heritage building in Sydney's Chinatown and has supported 1,000+ companies across Australia, Singapore, Vietnam, China, and South Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Space Memberships Flexible workspace in Sydney's Chinatown offering tiered memberships: Day Pass ($40), 10-Day Pass ($350), Part-time ($325/month for 12 days), and Full-time ($475/month unlimited). Includes meeting room access, printing, 24/7 access (on multi-day tiers), and business address.
• Event and Meeting Room Hire Event venue and meeting room rental in Sydney's Chinatown, accommodating meetings (up to 8 people) and customisable events (up to 65 seated or 100 standing). Pricing tiers: Daytime $120/hour or $850 flat (4+ hrs), Evening $1,000 flat, Weekends $100/hour. Includes AV equipment.
• GIA Singapore-Australia Market Accelerator 13-week intensive market-entry program for Singaporean tech companies seeking to expand into Australia. Includes 1-on-1 mentoring, masterclasses, strategic introductions, and trade missions to Sydney and Melbourne. Program cost: S$6,100 per company, with potential access to S$50k POC grants and S$100k MRA grants.
• Go-to-Market Advisory and Sales Support Services Embedded team extension service providing strategic growth diagnostics, localised messaging, targeted email and LinkedIn outreach campaigns, lead qualification, deal closing support, and on-the-ground sales representation for companies expanding into Australia and APAC. Priced via lean retainer plus performance commission.

Quantifiable outcome

• 1000+ companies supported across Australia, Vietnam, Indonesia, Singapore, China, and South Korea since 2016
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Enterprise SingaporeflagshipStrategic or Co-development Partner · 1 October 2023Official partnership to run the GIA Singapore-Australia Market Accelerator program. Enterprise Singapore pays Haymarket HQ to host Singaporean companies and introduce them to local businesses. Appointed to run 13-week programs in Melbourne and Sydney for up to 40 tech startups over two years. Part of EnterpriseSG's Global Innovation Alliance network operating in 21 cities across 14 countries.
• City of SydneycoreStrategic or Co-development PartnerCity of Sydney sponsors the Sydney Landing Pad program hosted by Haymarket HQ. Lord Mayor Clover Moore AO stated support for the international landing pad program to welcome entrepreneurs, introduce investors to thriving local economy, and promote international collaboration.
• Department of Foreign Affairs and Trade (DFAT)coreStrategic or Co-development PartnerDFAT funded Vietnam market-entry program coinciding with 50th anniversary of diplomatic relations between Australia and Vietnam. Ten Australian companies receive masterclasses, market research, product review, mentoring, and a five-day trade mission to Ho Chi Minh and Hanoi.
• Investment NSWcoreStrategic or Co-development PartnerPartnership with Investment NSW to run SEA Tech Immersion Mission. 15 delegates from Tech Central travel to Indonesia, Singapore and Vietnam. Funded by Investment NSW to support Australian VCs and startups seeking opportunities in the region.
• Arkblu CapitalminorStrategic or Co-development PartnerPrivate investment group with offices in Sydney and Jakarta supporting the Southeast Asia Tech Immersion Mission by providing delegates access to regional networks. CEO Francisco Widjojo serves as co-leader of Australian mission.
• Baparekraf (Indonesia)minorStrategic or Co-development PartnerPartnership with Indonesia's Ministry of Tourism and Creative Economy to support Baparekraf Scale-Up Champions (BSC) 2024 Australia Validation Trip, bringing 5 Indonesian tech companies to Australia.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• WeWork: Global coworking and flexible-office incumbent with locations across APAC. Comparable in offering coworking memberships and event space, though WeWork is focused on enterprise tenants rather than the startup/market-entry niche Haymarket HQ targets.
• Startupbootcamp: Global accelerator with APAC presence offering industry-specific cohort programs. Comparable accelerator format with structured mentorship and partner networks, but operating at significantly larger scale and across multiple verticals globally.
• Techstars: Global accelerator network running cohort-based programs across multiple continents. Comparable in the accelerator format and mentorship-driven market entry support, though much larger and broader than Haymarket HQ's APAC-specific focus.

Direct peers

• Stone & Chalk: Australia's largest startup hub offering coworking, programs, and corporate innovation services. Highly comparable as a domestic counterpart combining physical workspace with startup acceleration and ecosystem programming, competing for similar government partnerships and corporate clients.
• Cicada Innovations: Sydney-based deep tech incubator with government and university backing. Comparable in operating a curated startup ecosystem combining programs, workspace, and corporate introductions, often in partnership with NSW government entities similar to Haymarket HQ's backers.
• Antler: Global early-stage VC and accelerator operating across APAC including Australia and Singapore. Comparable as a cohort-based accelerator that supports founders going from idea to fundraise across multiple geographies, overlapping with Haymarket HQ's cross-border market-entry value proposition.
• Tank Stream Labs: Sydney-based coworking and innovation space operator with corporate and government partnerships. Comparable as a Sydney coworking provider that hosts startup programs and corporate innovation events, competing for similar SMB and startup tenants.

Others

• Austrade: Australian government agency running direct market-entry and trade-mission programs. Comparable as a publicly funded channel that also helps Australian companies expand into APAC, at times working alongside or competing with Haymarket HQ's government-backed programs.

Regional players

• BlueChilli: Sydney-headquartered startup accelerator and venture builder. Comparable in the APAC accelerator model combining cohorts with corporate partnerships, though more focused on early-stage venture building than cross-border market entry.
• Innovation Factory (Asia) / Block71: Singapore-based startup hub network operated with government-linked partners. Comparable in operating government-affiliated startup hubs and cross-border programs, and is a frequent partner or counterparty in Haymarket HQ's Singapore-Australia initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/Haymarkethq
• LinkedInlinkedin.com/company/haymarkethq
• Instagraminstagram.com/haymarkethq
• Xx.com/HaymarketHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymarket HQ