Lang Technovation
Lang Technovation (LANG Technik USA) manufactures zero-point clamping, workholding, and machine tool automation products — including Quick•Point®, Makro•Grip® Ultra, and RoboTrex systems — for US machine shops and manufacturers using CNC machining centers.
- Company typePrivate
- Founded2009
- HeadquartersHartland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lang Technovation does
Lang Technovation, operating in the US as LANG Technik USA, manufactures and sells workholding, zero-point clamping, and machine tool automation products for the CNC machining industry. Its portfolio is organized into three families: the Quick•Point® zero-point clamping and rail quick clamping systems for machine tables and pallets; the Makro•Grip® Ultra workholding line for raw part, second operation, and round part machining; and an automation suite comprising the RoboTrex and HAUBEX automation systems plus the Clean•Tec chip fan. The products are physical industrial equipment — clamping fixtures, vises, and robotic cells — designed to reduce changeover times, improve CNC utilization, and enable automated manufacturing in machine shop environments.
The company is positioned as the US face of the broader LANG Technik group and describes itself as a pioneer in workholding and machine tool automation. It serves American machine shops and manufacturing professionals through a sales-led go-to-market that combines direct enterprise sales, a worldwide reseller network inherited from the parent group, catalog-request lead capture, and industry event participation. Pricing is quote-based and not publicly disclosed, consistent with a B2B industrial equipment vendor selling integrated systems and components. Marketing is multi-channel, spanning an educational blog, organic social media (LinkedIn, YouTube, Facebook, Instagram), email newsletter, and trade shows.
The entity itself is small — 1–10 employees — and is privately held with no disclosed funding, M&A, or revenue figures. In 2025 it opened a new US headquarters in Hartland, WI, signaling a commitment to scaling North American operations off a lean organizational footprint. The business model is pure hardware sales with no software, AI, or data product layer evident in the available information.
Lang Technovation firmographics
Firmographics- Name
- Lang Technovation
- Legal name
- LANG Technik USA
- Website
- https://lang-technovation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lang Technovation (LANG Technik USA) manufactures zero-point clamping, workholding, and machine tool automation products — including Quick•Point®, Makro•Grip® Ultra, and RoboTrex systems — for US machine shops and manufacturers using CNC machining centers.
- Ownership category
- akta.pro rank
Lang Technovation industry classification
Industry- Product category
- Industrial Machine Tool Components and Automation
- NAICS
- Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
Keywords
Where Lang Technovation is headquartered
LocationHeadquarters
- HQ city
- Hartland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lang Technovation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Machine Tool Components and Systems: Sale of zero-point clamping systems, workholding solutions, and automation products for CNC machine tools. Products are sold as complete integrated systems and individual components.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lang Technovation product offering
Product offeringCore offering
Lang Technovation develops and manufactures integrated industrial solutions spanning zero-point clamping systems, modular workholding equipment, and machine tool automation. Its flagship offerings include the Quick•Point® clamping platform, the Makro•Grip® Ultra workholding line, and automation systems (RoboTrex, HAUBEX, and Clean•Tec Chip Fan) sold to machine shops and manufacturers for CNC machining operations.
Product overview
Lang Technovation (LANG Technik USA) is a hardware-focused industrial automation company offering integrated solutions across three core product categories: Zero-Point Clamping, Workholding, and Automation. The product portfolio centers on the Quick•Point® platform (including Zero-Point Clamping System and Rail Quick Clamping System), the Makro•Grip® Ultra workholding line, and three automation systems (RoboTrex, HAUBEX, and Clean•Tec Chip Fan). These products are physical industrial equipment—clamping systems, vise-like workholding devices, and robotic automation systems—designed for CNC machining operations and machine tool automation. The company does not offer a unified software platform; instead it provides distinct hardware product lines that work together to enable efficient automated manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Quick•Point®: Zero-Point Clamping System and Rail Quick Clamping System
- Makro•Grip® Ultra
- RoboTrex
- HAUBEX
- Clean•Tec
Products and services
- Quick•Point® Zero-Point Clamping System Flexible, precise, and extremely durable zero-point clamping system for machine tables and pallets, enabling rapid workpiece changes in CNC machining operations. Targeted at machine shops and manufacturers using CNC machining centers.
- Quick•Point® Rail Quick Clamping System Quick clamping system for machine tables and pallets providing efficient workpiece positioning with an all-new clamping concept for CNC machining operations. Targeted at manufacturers needing rapid workpiece positioning.
- Makro•Grip® Ultra Workholding solution for raw part and second operation machining, providing modular clamping for various workpiece shapes and sizes. Designed for manufacturers performing raw part or secondary machining operations.
- RoboTrex Automation System Automation system for machine tool operations that enhances manufacturing efficiency through automated loading, unloading, and workpiece handling. Targeted at manufacturers seeking automated CNC production.
- HAUBEX Automation System Automation system for manufacturing operations, part of the comprehensive automation portfolio for machining industry sectors. Targeted at machine shops seeking factory automation.
- Clean•Tec Chip Fan Chip management solution for CNC machines that supports automated manufacturing operations by keeping work areas clear of chips and debris during machining. Targeted at automated CNC machining operations.
- Raw Part and Second Operation Machining Workholding Modular workholding solutions for raw part machining and secondary operations, accommodating various workpiece shapes and sizes across milling operations. Targeted at manufacturers performing raw or secondary machining.
- Round Part Clamping Specialized workholding module for clamping cylindrical and round workpieces in CNC machining operations. Targeted at manufacturers machining round/cylindrical components.
Companies that use Lang Technovation
Customer profileSegments1 record
Ideal customer profiles1 record
Lang Technovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lang Technovation partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Lang Technovation competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lang Technovation social profiles
Digital presenceLang Technovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lang Technovation leadership team
Management profileNumber of profiles
Lang Technovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lang Technovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lang Technovation
What does Lang Technovation do?
Lang Technovation develops and manufactures integrated industrial solutions spanning zero-point clamping systems, modular workholding equipment, and machine tool automation. Its flagship offerings include the Quick•Point® clamping platform, the Makro•Grip® Ultra workholding line, and automation systems (RoboTrex, HAUBEX, and Clean•Tec Chip Fan) sold to machine shops and manufacturers for CNC machining operations.
Is Lang Technovation a public or private company?
Lang Technovation is a private company. It is classified as unknown and is currently operating.
When was Lang Technovation founded?
Lang Technovation was founded in 2009. It employs 1 to 10 people.
Where is Lang Technovation based?
Lang Technovation is headquartered in Hartland, United States, in the North America region.
How does Lang Technovation make money?
One revenue line is on record: machine Tool Components and Systems.
Does Lang Technovation have an API?
No public API is recorded for Lang Technovation.
What industry is Lang Technovation in?
Lang Technovation's product category is Industrial Machine Tool Components and Automation. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 3332 and its SIC code is 3541.