Lang Technovation

What Lang Technovation does

Lang Technovation, operating in the US as LANG Technik USA, manufactures and sells workholding, zero-point clamping, and machine tool automation products for the CNC machining industry. Its portfolio is organized into three families: the Quick•Point® zero-point clamping and rail quick clamping systems for machine tables and pallets; the Makro•Grip® Ultra workholding line for raw part, second operation, and round part machining; and an automation suite comprising the RoboTrex and HAUBEX automation systems plus the Clean•Tec chip fan. The products are physical industrial equipment — clamping fixtures, vises, and robotic cells — designed to reduce changeover times, improve CNC utilization, and enable automated manufacturing in machine shop environments.

The company is positioned as the US face of the broader LANG Technik group and describes itself as a pioneer in workholding and machine tool automation. It serves American machine shops and manufacturing professionals through a sales-led go-to-market that combines direct enterprise sales, a worldwide reseller network inherited from the parent group, catalog-request lead capture, and industry event participation. Pricing is quote-based and not publicly disclosed, consistent with a B2B industrial equipment vendor selling integrated systems and components. Marketing is multi-channel, spanning an educational blog, organic social media (LinkedIn, YouTube, Facebook, Instagram), email newsletter, and trade shows.

The entity itself is small — 1–10 employees — and is privately held with no disclosed funding, M&A, or revenue figures. In 2025 it opened a new US headquarters in Hartland, WI, signaling a commitment to scaling North American operations off a lean organizational footprint. The business model is pure hardware sales with no software, AI, or data product layer evident in the available information.

Name

Lang Technovation

Legal name

LANG Technik USA

Website

https://lang-technovation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lang Technovation (LANG Technik USA) manufactures zero-point clamping, workholding, and machine tool automation products — including Quick•Point®, Makro•Grip® Ultra, and RoboTrex systems — for US machine shops and manufacturers using CNC machining centers.

Ownership category

akta.pro rank

Product category

Industrial Machine Tool Components and Automation

NAICS

Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• Workholding systems
• Zero-point clamping
• CNC machine tools
• Industrial automation
• Machine tool components

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine Tool Components and Systems: Sale of zero-point clamping systems, workholding solutions, and automation products for CNC machine tools. Products are sold as complete integrated systems and individual components.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lang Technovation develops and manufactures integrated industrial solutions spanning zero-point clamping systems, modular workholding equipment, and machine tool automation. Its flagship offerings include the Quick•Point® clamping platform, the Makro•Grip® Ultra workholding line, and automation systems (RoboTrex, HAUBEX, and Clean•Tec Chip Fan) sold to machine shops and manufacturers for CNC machining operations.

Product overview

Lang Technovation (LANG Technik USA) is a hardware-focused industrial automation company offering integrated solutions across three core product categories: Zero-Point Clamping, Workholding, and Automation. The product portfolio centers on the Quick•Point® platform (including Zero-Point Clamping System and Rail Quick Clamping System), the Makro•Grip® Ultra workholding line, and three automation systems (RoboTrex, HAUBEX, and Clean•Tec Chip Fan). These products are physical industrial equipment—clamping systems, vise-like workholding devices, and robotic automation systems—designed for CNC machining operations and machine tool automation. The company does not offer a unified software platform; instead it provides distinct hardware product lines that work together to enable efficient automated manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Quick•Point®: Zero-Point Clamping System and Rail Quick Clamping System
• Makro•Grip® Ultra
• RoboTrex
• HAUBEX
• Clean•Tec

Products and services

• Quick•Point® Zero-Point Clamping System Flexible, precise, and extremely durable zero-point clamping system for machine tables and pallets, enabling rapid workpiece changes in CNC machining operations. Targeted at machine shops and manufacturers using CNC machining centers.
• Quick•Point® Rail Quick Clamping System Quick clamping system for machine tables and pallets providing efficient workpiece positioning with an all-new clamping concept for CNC machining operations. Targeted at manufacturers needing rapid workpiece positioning.
• Makro•Grip® Ultra Workholding solution for raw part and second operation machining, providing modular clamping for various workpiece shapes and sizes. Designed for manufacturers performing raw part or secondary machining operations.
• RoboTrex Automation System Automation system for machine tool operations that enhances manufacturing efficiency through automated loading, unloading, and workpiece handling. Targeted at manufacturers seeking automated CNC production.
• HAUBEX Automation System Automation system for manufacturing operations, part of the comprehensive automation portfolio for machining industry sectors. Targeted at machine shops seeking factory automation.
• Clean•Tec Chip Fan Chip management solution for CNC machines that supports automated manufacturing operations by keeping work areas clear of chips and debris during machining. Targeted at automated CNC machining operations.
• Raw Part and Second Operation Machining Workholding Modular workholding solutions for raw part machining and secondary operations, accommodating various workpiece shapes and sizes across milling operations. Targeted at manufacturers performing raw or secondary machining.
• Round Part Clamping Specialized workholding module for clamping cylindrical and round workpieces in CNC machining operations. Targeted at manufacturers machining round/cylindrical components.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChhOrqCGpScYOk92lYUZa9w
• Facebookfacebook.com/langtechnovation
• LinkedInlinkedin.com/company/lang-technovation-co
• Instagraminstagram.com/langtechnikusaco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lang Technovation