Royal VIVBuisman

What Royal VIVBuisman does

Royal VIVBuisman operates in the dairy product manufacturing industry. The company produces a full range of dairy products, including 3D Butter, Wijsman Butter, and Pure Butter Ghee. These products are available for both retail and food service sectors. Royal VIVBuisman also offers quality control laboratory services, ensuring the high standard of their products. The company is part of Van Ballegooijen Foods, a food group with two business units: Royal VIVBuisman and its sister company Van der.

Name

Royal VIVBuisman

Legal name

Van Ballegooijen Foods

Website

https://www.royalvivbuisman.nl

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal VIVBuisman manufactures dairy products like 3D Butter, Wijsman Butter, and Pure Butter Ghee for retail and food service sectors.

Ownership category

akta.pro rank

Product category

Dairy Products (Butter and Milk Fat)

NAICS

Creamery Butter Manufacturing (311512), Dairy Product Manufacturing (3115), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020)

akta.pro primary industry

Industrial/Ingredient Butter Manufacturing (Foodservice & Bakery Blocks) (AFAHACAD)

akta.pro secondary industries

Butter Oil Manufacturing (High-Fat Milkfat) (AFAHACAF), Butter & AMF Packaging, Portioning & Private Label Co-Packing (AFAHACAJ), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)

Keywords

• Butter and milk fat
• Industrial dairy ingredients
• Laminated dough products
• Pure butter ghee
• Dairy fat processing

Headquarters

HQ city

Wijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Butter Products: Wholesale supply of butter and milk fat products to food manufacturers, bakeries, and industrial food producers. Includes churned butter, texturised butter, AMF, and milkfat preparations sold in bulk quantities.
2. Branded Consumer Products: Sale of consumer-facing butter and ghee brands including Wijsman canned butter, Gold Medal Ghee, and Cow Brand Ghee through retail and food service channels.
3. Dough Products: Production and sale of frozen dough products including Van der Pol's cookie dough, puff pastry, croissant, and Danish pastry dough to bakeries and food manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Royal VIVBuisman (Royal VBF) is a Netherlands-based dairy processor that manufactures and supplies butter, milk fat, and laminated dough products. The product portfolio spans industrial butter (Buisman Churned Butter, Texturised Butter, AMF, Milkfat Preparations), branded consumer butter (Wijsman canned butter, 3D Butter, retail/private label), pure butter ghee (Gold Medal Ghee, Cow Brand Ghee), and frozen laminated dough products (Van der Pol's puff pastry, croissant, Danish pastry, and cookie dough chunks). Customers include industrial bakeries, ice cream manufacturers, food service operators, and retail channels across 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Buisman: Brand for industrial butter products including Churned Butter, Texturised Butter, AMF (Anhydrous Milk Fat), and Milkfat Preparations
• Wijsman
• Van der Pol's
• Gold Medal Ghee
• Cow Brand Ghee
• 3D Butter

Products and services

• Wijsman Canned Butter Premium canned butter product under the Wijsman brand, positioned for retail and food service use. Sold in cans for consumer and food service applications.
• Buisman Churned Butter Industrial churned butter produced under the Buisman brand for food manufacturers and bakeries. Used as a base ingredient for professional baking and food production.
• Buisman Texturised Butter Proprietary texturised butter produced under the Buisman brand for industrial baking applications, particularly laminated dough products such as croissants and puff pastry.
• Anhydrous Milk Fat (AMF) Anhydrous Milk Fat (AMF) produced for industrial food manufacturers requiring high-purity milk fat for confectionery, bakery, and processed food applications.
• Milkfat Preparations Industrial milkfat preparations offered to food manufacturers for bakery and food production applications.
• Gold Medal Ghee Pure butter ghee product under the Gold Medal Ghee brand, targeting Middle Eastern and South Asian cuisine markets and specialty food service channels.
• Cow Brand Ghee Pure butter ghee product under the Cow Brand Ghee brand for traditional Middle Eastern and South Asian cooking applications.
• 3D Butter Branded 3D Butter product line for retail and food service channels, serving consumer bread, cooking, and food service applications.
• Retail and Private Label Butter Retail and private label butter products produced for retail distribution and food service operators, including own-label manufacturing.
• Van der Pol's Frozen Cookie Dough Chunks Frozen cookie dough chunks produced under the Van der Pol's brand, sold to ice cream manufacturers for use as inclusions in ice cream products.
• Van der Pol Puff Pastry Dough Industrial puff pastry dough produced under the Van der Pol's brand for bakeries and food manufacturers using laminated dough technology.
• Van der Pol Croissant Dough Industrial croissant dough produced under the Van der Pol's brand for bakeries and pastry manufacturers using laminated dough technology.
• Van der Pol Danish Pastry Dough Industrial Danish pastry dough produced under the Van der Pol's brand for bakeries and pastry manufacturers using laminated dough technology.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• FrieslandCampina: Dutch dairy cooperative and one of the world's largest dairy processors, producing butter, AMF, and dairy ingredients for industrial and consumer markets. Direct geographic and product overlap with Royal VBF in industrial butter and milkfat, though FrieslandCampina operates at vastly greater scale and breadth.
• Arla Foods: European dairy cooperative producing Lurpak butter and a wide range of dairy ingredients including AMF and milkfat preparations. Competes with Royal VBF in European industrial butter and foodservice channels, with comparable specialty capabilities and broader geographic reach.
• Lactalis: World's largest dairy company with deep butter, cheese, and dairy ingredient operations across Europe and globally. Pressures Royal VBF through scale advantages in both industrial butter and retail butter categories across overlapping European markets.
• Land O'Lakes: American agricultural cooperative with a major butter and dairy foods business that includes industrial butter ingredients. Comparable business model operating at larger scale, and a relevant benchmark for B2B dairy ingredient sales motion.
• Kerry Group: Irish taste and nutrition company supplying dairy ingredients, specialty butter, and bakery solutions to food manufacturers. Overlaps with Royal VBF in dairy-based functional ingredients for bakery and ice cream customers, though at much larger scale and broader portfolio.
• CSM Ingredients (formerly CSM Bakery Solutions): Global bakery ingredients supplier offering frozen dough, bakery mixes, and specialty fats for industrial bakeries. Comparable to Royal VBF in laminated dough and dairy-based bakery ingredient categories, with broader international footprint.
• Bunge Loders Croklaan: Global agribusiness and food ingredients company with a specialty fats division serving industrial bakery and confectionery customers. Comparable to Royal VBF in supplying milkfat-based and specialty fat ingredients to B2B food manufacturers, with much broader scale.

Direct peers

• Corman: Belgian specialty butter and milkfat producer focused on industrial butter, AMF, and texturised butter products for bakeries and ice cream manufacturers. Closest direct competitor to Royal VBF given near-identical product portfolio, customer base, and value-added specialization.
• IOI Loders Croklaan: Specialty fats and oils manufacturer producing AMF, butter oil, and other high-fat milkfat ingredients for industrial food applications. Direct overlap with Royal VBF's AMF and milkfat preparation lines, serving similar bakery and confectionery customers.
• Dawn Foods: Global supplier of bakery ingredients including frozen dough products, cookie dough, and bakery mixes for industrial bakers and foodservice. Direct competitor to Royal VBF's Van der Pol's laminated dough and cookie dough lines in the European bakery supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal VIVBuisman