Spice
- Company typePrivate
- Founded1980
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Spice firmographics
Firmographics- Name
- Spice
- Legal name
- Spice UK Ltd.
- Website
- https://spiceuk.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Spice industry classification
Industry- Product category
- Social Community & Events
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industry
- Wellness, Spa & Retreat Travel Agencies (THAKAFAI)
Keywords
Where Spice is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Spice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Ticket Sales: Revenue generated from per-person event fees ranging from £2.00 to £47.00+ depending on event type. Events include social activities like river cruises, curry nights, badminton sessions, music quizzes, and holiday experiences.
- Membership Subscriptions: Annual or monthly membership fees providing access to the Spice Social community, local group membership, event booking, and member-only benefits and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual event tickets sold at varying price points |
| Subscription | Annual | Full membership with community access and event benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Spice product offering
Product offeringCore offering
Spice Social is a UK adult social-networking platform that connects members through 11 regional groups and a calendar of curated in-person events such as pub nights, walks, badminton, curry nights, music quizzes, river cruises, and weekend breaks. Customers access the community via the Spice Social website and dedicated iOS and Android mobile apps, purchase individual event tickets at per-person prices, or subscribe to membership packages for ongoing community access, discounts, and exclusive member benefits. The portfolio also includes the Spice Escapes sub-brand (formerly Spice Holidays) for group holidays and short breaks, with air-inclusive holidays covered by ATOL protection.
Product overview
Spice Social is a single, unified social networking platform designed to help adults make friends and participate in social activities across the UK. The core offering is the Spice Social platform itself, supported by a dedicated mobile app (Spice Social App) available on iOS and Android. The product portfolio also includes Spice Escapes (rebranded from Spice Holidays) for holiday and travel experiences, and tiered membership packages that provide access to regional groups and events. Regional coverage spans ten areas: London, East Midlands, West Midlands, Wales, Manchester, Yorkshire, Scotland, South Coast, South West, and Thames Valley. Events cover categories including Social Events, Sports & Walking, Holidays, Short Breaks, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Spice Escapes: Holiday and travel packages formerly known as Spice Holidays, offering social weekends and short breaks
Products and services
- Spice Social community platform Core social networking platform that connects UK adults to local groups and a calendar of curated social events, including pub nights, walks, badminton, curry nights, music quizzes, river cruises, and weekend breaks, with regional coverage across 11 UK areas.
- Spice Social App Native mobile application for iOS and Android that lets members browse events, make bookings, manage their account, and stay updated on the latest Spice news and activities in a mobile-friendly format.
- Spice Escapes (formerly Spice Holidays) Sub-brand offering group holiday and short-break travel experiences for Spice Social members, rebranded from Spice Holidays with its own dedicated web presence; air-inclusive holidays are protected under the ATOL scheme.
- Spice Social Memberships Tiered membership packages providing access to the Spice Social community, local regional groups, event booking privileges, and member-only benefits and discounts across the 11 UK regional areas.
Companies that use Spice
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Spice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Spice partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spice competitors and assessment
Company assessmentDirect peers
- Eventbrite: Self-serve events ticketing and discovery platform. Comparable to Spice Social on event ticketing mechanics, breadth of event categories, and self-serve organiser model, though Eventbrite is broader and targets event creators rather than end-consumer social connection.
- CitySocializer: UK-based social platform specifically designed to help adults meet new people through local activities and group events. Closest direct comparable to Spice Social in geography and target customer, but operating at smaller scale.
- Meetup: Global community-driven platform for organising and discovering local interest-based groups and events. Directly comparable to Spice Social's model of regional groups hosting recurring social activities, but operating at much larger scale and with a digital-native product.
Broad incumbents
- Facebook Groups: Meta's general-purpose social network with a vast ecosystem of local interest groups. Replicates much of the community-discovery functionality Spice Social offers, with stronger network effects and zero cost, pressuring Spice Social's value proposition for casual users.
- Time Out: Global media and experiences brand with ticketed events and city guides. Comparable on event discovery and curation for leisure consumers, though Time Out is primarily a content/media business rather than a community-led organiser.
- Tripadvisor Experiences: Major travel and experiences marketplace with a broad ticketed-experiences catalogue. Comparable to Spice Escapes on packaged experiences and tours, though Tripadvisor is much broader and serves international tourists rather than a UK social community.
- Nextdoor: Neighbourhood-based social network for local community connection. Comparable on geographic community-building and event sharing at a hyperlocal level, though Nextdoor is residential-neighbourhood focused rather than activity- or interest-driven.
Emerging players
- ClassPass: Subscription marketplace for fitness and wellness classes and experiences. Comparable on the membership-subscription plus activity-booking model, but with a fitness/wellness focus overlapping Spice Social's Sports & Walking category.
- Fever: Curated experiences marketplace for local events and activities. Overlaps with Spice Social on ticketed leisure experiences and discovery, though Fever focuses more on headline experiences and curated inventory than ongoing community groups.
- Bumble: Operates Bumble BFF, a friendship-making feature directly targeting the same use case Spice Social serves — adults seeking platonic social connections. Comparable in customer intent but Bumble BFF is app-native with strong mobile-first UX and brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spice social profiles
Digital presenceSpice compliance and trust
Trust signalCompliance1 record
Spice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spice leadership team
Management profileNumber of profiles
Spice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spice
What does Spice do?
Spice Social is a UK adult social-networking platform that connects members through 11 regional groups and a calendar of curated in-person events such as pub nights, walks, badminton, curry nights, music quizzes, river cruises, and weekend breaks. Customers access the community via the Spice Social website and dedicated iOS and Android mobile apps, purchase individual event tickets at per-person prices, or subscribe to membership packages for ongoing community access, discounts, and exclusive member benefits. The portfolio also includes the Spice Escapes sub-brand (formerly Spice Holidays) for group holidays and short breaks, with air-inclusive holidays covered by ATOL protection.
Is Spice a public or private company?
Spice is a private company. It is classified as unknown and is currently operating.
When was Spice founded?
Spice was founded in 1980. It employs 11 to 50 people.
Where is Spice based?
Spice is headquartered in Manchester, United Kingdom, in the Europe region.
How does Spice make money?
Two revenue lines are on record. Event Ticket Sales are the primary driver. The others are membership Subscriptions.
Who are Spice's main competitors?
Direct peers on record are Eventbrite, CitySocializer and Meetup. Broad incumbents are Facebook Groups, Time Out, Tripadvisor Experiences and Nextdoor. Emerging players are ClassPass, Fever and Bumble.
Does Spice have an API?
No public API is recorded for Spice.
What industry is Spice in?
Spice's product category is Social Community & Events. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of THAKAFAI, Wellness, Spa & Retreat Travel Agencies. Its SIC code is 7997.