What Seri.Cart does

Seri.Cart. S.r.l. is an Italian cartotecnica (paper and paperboard converting) company founded in 1986 and headquartered in Bagnasco, in the Cuneo province of Piedmont. It designs and manufactures bespoke packaging, including folding cartons (astucci), laminated cardboard boxes, display stands, and window signage, for B2B customers primarily in cosmetics, food, pharmaceuticals, spare parts, and clothing. The company operates a single integrated facility with 14 specialized operators, using industry-grade equipment: a ManRoland 5-color plus water-based varnish press, BOBST autoplatine die-cutting and folder-gluer machines, and a Zund plotter for prototyping.

The business runs an end-to-end production process covering technical and graphic design (Adobe Creative Suite), prototyping on the Zund plotter, printing and special finishes (lamination, drip-off varnish, soft touch, iriodin varnish, UV varnish, hot stamping), die-cutting and folding-gluing, cardboard lamination (accoppiatura), and final delivery. Production also includes accessibility features such as Braille text insertion and dry embossing. The company has held FSC Chain of Custody certification (FSC-C105974) since 2011 and runs its facility on photovoltaic clean energy with differentiated paper-recycling waste collection, supporting ESG positioning with sustainability-conscious brand customers.

Seri.Cart generates revenue through custom, quote-based projects with prototype validation prior to production, and the pricing model is described as multi-year contract-based with no publicly disclosed rate card. Go-to-market is direct-to-customer via website contact forms and phone, serving Northern Italy and Southern France from its Piedmont base. Distribution and logistics are managed in-house, coordinating with external courier and transport partners. The company is privately held as an S.r.l. with no disclosed external investors, funding rounds, or M&A activity.

Name

Seri.Cart

Legal name

Seri.Cart. S.r.l.

Website

https://sericart.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Seri.Cart is an Italian cartotecnica founded in 1986 in Bagnasco, Piedmont, designing and manufacturing custom paper and cardboard packaging (folding cartons, laminated boxes, display stands) for B2B clients in cosmetics, food, pharma, spare parts, and clothing across Northern Italy and Southern France.

Ownership category

akta.pro rank

Product category

Paperboard Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

Keywords

• Custom paperboard packaging
• Folding carton manufacturing
• Cardboard display stands
• Laminated gift boxes
• Cartotecnica packaging

Headquarters

HQ city

Bagnasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Manufacturing: Design and production of bespoke cartotecnico articles including folding cartons (astucci), coupled cardboard boxes, display stands, and sign holders. Revenue is generated through custom project quotes based on material, print complexity, and production volumes. The process involves a prototype phase followed by confirmed orders.
2. Technical and Graphic Design Services: Specialized technical and graphic design services accompany the manufacturing process. Designers analyze projects, select materials and die traces, create prototypes, and provide graphic artwork support using Adobe Creative Suite. These services are bundled with manufacturing orders.
3. Printing and Finishing Services: Standalone finishing services including 5-color printing (ManRoland), special finishes (lamination, drip-off varnish, soft touch, iriodin varnish, UV varnish, hot stamping, windowing), die-cutting, and folder-gluing. These are offered both as part of integrated packaging projects and potentially as independent services.
4. Cardboard Coupling (Accoppiatura): Cardboard coupling/lamination service to increase rigidity and resistance of packaging materials, providing a more robust result without compromising aesthetics. Customized finishing and personalization available on coupled materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Seri.Cart is an Italian cartotecnica (paperboard packaging manufacturer) founded in 1986 in Bagnasco that designs and produces custom paperboard packaging, including folding cartons, laminated boxes, display stands, and gift boxes. The company operates an integrated production workflow covering technical/graphic design, offset printing and special finishes, die-cutting and gluing, and cardboard lamination for brand owners and manufacturers in Northern Italy and Southern France.

Product overview

Seri.Cart is a cartotecnica (paper converting) company founded in 1986, offering a comprehensive packaging solution that combines four core manufacturing services — Progettazione tecnica e grafica (technical and graphic design), Stampa e nobilitazioni speciali (printing and special finishes), Fustellatura e incollatura (die-cutting and folding-gluing), and Accoppiatura del cartone (cardboard lamination) — to produce three main product categories: Astucci (cartons), Scatole in cartone accoppiato (laminated cardboard boxes), Espositori e cartelli vetrina (display stands), and Scatole e scatole regalo (boxes and gift boxes). The company operates production equipment from BOBST and ManRoland, and follows a structured production method from initial consultation through prototyping, graphic design, production, and logistics delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Cartons (Astucci)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa Group: Irish-headquartered global paper-based packaging giant with deep folding-carton and corrugated capabilities across Europe. A clear broad incumbent serving the same end markets as Seri.Cart but at vastly greater scale and geographic reach.
• Stora Enso: Nordic integrated paperboard and packaging producer with consumer-board and folding-carton offerings. An incumbent competitor in the upstream and converting paperboard segments that overlap with Seri.Cart's value chain.
• Coveris Holdings: European packaging converter with rigid, paperboard, and flexible packaging operations across multiple countries. A broad incumbent serving overlapping end markets in consumer goods packaging.
• Mondi Group: UK-listed European packaging major with corrugated and cartonboard converting activities. Operates in the same broad paper-based packaging space as Seri.Cart but at corporate scale with multi-country footprint.
• Graphic Packaging Holding Company: US-listed global folding-carton producer serving food, beverage, and consumer-goods brands. Broad incumbent in the same folding-carton product category that Seri.Cart operates in.
• Saica Group: Spanish paper and packaging group producing containerboard, corrugated, and folding cartons across Europe. An incumbent operating in adjacent paperboard converting markets to Seri.Cart.
• AR Packaging: European folding-carton and packaging group with operations across multiple countries. A broader incumbent serving overlapping end markets such as cosmetics, food, and pharma packaging that Seri.Cart targets.
• Mayr-Melnhof Karton AG: Austrian paperboard and folding-carton major with European converting operations. Comparable in the sense that it supplies folding cartons and packaging board to the same consumer-goods customers Seri.Cart serves, but operates at industrial scale.

Direct peers

• Grafiche Pimpinelli: Italian printing and packaging converter producing folding cartons and printed packaging. Directly comparable to Seri.Cart in scale, geography, and craft-plus-technology positioning within Italy's cartotecnica cluster.
• Carton Pack S.p.A. Italian folding-carton converter serving similar consumer-goods end markets including cosmetics, food, and pharmaceuticals. A direct peer in the same cartotecnica segment with comparable offerings to Northern Italian brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seri.Cart