What Digicopy does

Digicopy (DigiCOPY) is a Wisconsin-based commercial and consumer digital printing company founded in 2000 by President & CEO Craig Shuler. It operates eight physical storefronts across the state (Eau Claire, Stevens Point, Wausau, two Milwaukee locations, Green Bay, La Crosse, and Black River Falls) alongside a transactional e-commerce storefront at shop.dcopy.net where customers can upload artwork, configure specifications, and order for shipment or in-store pickup. The core technology stack is digital printing, expanded in October 2024 to include sheetfed offset printing following the acquisition of The Print Shop in Black River Falls; the combined platform is positioned by management as offering the widest service array of any printer in the Midwest.

The product portfolio spans core commercial print (business cards, brochures/flyers, envelopes, letterhead, yard signs, banners, posters, decals, magnets, raffle tickets, rubber stamps, name badges), custom book publishing (stapled, coil-bound, perfect-bound, and hard case books with no minimums), mailing and fulfillment services, and promotional products. Customer segments are horizontal and fragmented: Wisconsin businesses, individual consumers (wedding and graduation invitations, personalized puzzles, birthday banners), and a publishing/education cohort. Pricing is quote-based or tiered by quantity with low minimum order values (e.g., 100 units for business card magnets, 250 for raffle tickets) and revenue is generated on a transaction-fee basis across all four service lines (print products, custom publishing, mailing, promotional products).

The company is 100% employee-owned through the DigiCOPY Employee Stock Ownership Plan (ESOP) since January 2024, employs more than 100 co-workers, and reports no outside equity, venture capital, or private equity ownership. The named enterprise reference is the Milwaukee Brewers (baseball schedule magnet cards); the remainder of the customer base is the long tail of Wisconsin SMBs and consumers served through both the online channel and the regional store network.

Name

Digicopy

Legal name

DigiCOPY

Website

https://dcopy.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Digicopy is a Wisconsin-based digital and offset commercial printer operating eight storefronts and an e-commerce platform (shop.dcopy.net), serving Wisconsin businesses, consumers, and a publishing/education segment with custom print, mailing, and promotional products under a 100% employee-owned ESOP structure.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks) (MPAJANAF)

akta.pro secondary industries

POD Platform Software & Workflow Automation (Order Routing, Prepress, MIS) (MPAJANAL), POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Custom digital printing
• Commercial printing services
• Direct mail fulfillment
• Custom book publishing
• Promotional print products

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Print Products Sales: One-time transaction-based revenue from custom printed products including business cards, brochures, flyers, envelopes, letterhead, wedding invitations, graduation invitations, banners, posters, yard signs, magnets, stickers, calendars, planners, table tents, raffle tickets, napkins, name badges, rubber stamps, and more.
2. Custom Publishing: Revenue from custom book publishing services including stapled booklets, coil bound books, perfect bound softcover books, and hard case books.
3. Mailing Services: Business mailing services for customers including list management and direct mail fulfillment.
4. Promotional Products: Promotional printed items including custom designed products with branding capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Digicopy provides custom on-demand digital printing, mailing/fulfillment, custom book publishing, and promotional products for Wisconsin businesses and consumers. The company operates 8 retail/production locations across Wisconsin and an e-commerce ordering platform (shop.dcopy.net) where customers upload files and order items such as business cards, brochures, envelopes, invitations, banners, signs, magnets, calendars, raffle tickets, and bound books. Following its October 2024 acquisition of The Print Shop, Digicopy also offers sheetfed offset printing, making it a full-service regional print provider.

Product overview

DigiCOPY is a digital printing company operating as a multi-location e-commerce platform. The core offering consists of an online ordering storefront (shop.dcopy.net) combined with various print products including Business Cards, Brochures & Flyers, Envelopes, Wedding/Graduation Invitations, Posters & Banners, Yard Signs, Vehicle Magnets, Decals & Stickers, Raffle Tickets, Calendars (Desk, Wall, Rack Card), Table Tents, Name Badges, Rubber Stamps, and Custom Floor Graphics. The company offers several binding options for custom publishing including Stapled Booklets, Coil Bound Books, Perfect Bound Books, and Hard Case Books. Service categories include Custom Publishing, Oversize Printing, Mailing Services, Business Solutions, and Promotional Products. In October 2024, DigiCOPY acquired The Print Shop in Black River Falls, Wisconsin, adding sheetfed offset printing to its digital printing capabilities. The company operates 8 locations across Wisconsin with over 100 co-workers and transitioned to 100% employee ownership via ESOP in January 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards Custom business cards printed in full color on standard 3.5" x 2" size with multiple paper options and digital foil finishing, available with 48-hour shipping guarantee.
• Brochures & Flyers Custom brochures and flyers in various sizes and folds for marketing materials, sales meetings, trade shows, and everyday marketing.
• Envelopes & Letterhead Custom printed envelopes (standard 9.5" x 4.125") and letterhead (standard 8.5" x 11") available with or without bleed, shipped within 48 hours.
• Wedding & Graduation Invitations Premium personalized wedding and graduation invitations printed on high-quality stocks with crisp, vibrant color, including coordinating pieces like detail cards, programs, and signage.
• Posters & Banners (Indoor and Outdoor) Large-format posters and banners for presentations, architectural drawings, mounted foam core displays, retail displays, and outdoor signage. Includes weather-resistant outdoor vinyl banners and indoor poster printing.
• Yard Signs and Outdoor Signs Lightweight, sturdy outdoor yard signs printed on corrugated plastic (Coroplast) with H-stake, 24" x 18" standard size, plus premium H-stake and sidewalk A-frame sign variants.
• Magnets (Vehicle, Refrigerator, Business Card) Custom magnets including vehicle magnets for outdoor car advertising, refrigerator magnets (3.75"x5.75"), and business card magnets (minimum order 100) with magnetic strip and full bleed options.
• Decals & Stickers Custom decals and stickers available in window decal, wall decal, sticker, and permanent adhesive vinyl materials.
• Raffle Tickets Raffle tickets printed on durable cardstock with optional sequential numbering and tear-off stubs, minimum order 250 tickets with sequential numbering starting at 000.
• Calendars and Planners Full-color desk calendars (padded with chipboard backer), spiral-bound wall calendars, flip-top counter calendars, rack card/calendar stuffers, and daily planners with to-do and monthly focus sections.
• Custom Book Publishing (Stapled, Coil, Perfect, Hard Case) Custom book publishing with stapled booklets, coil-bound books, perfect-bound softcover books, and hard case books with no minimums or maximums, suitable for brochures, programs, catalogs, manuals, and publications.
• Mailing Services Business mailing and fulfillment services including list management and direct mail fulfillment for business communication needs.
• Promotional Products Promotional print products including custom magnets, stickers, banners, and custom promotional items with branding capabilities for marketing campaigns.
• The Print Shop (Black River Falls) - Sheetfed Offset Printing Sheetfed offset printing services acquired through the October 2024 acquisition of The Print Shop in Black River Falls, Wisconsin, now 100% employee-owned, expanding Digicopy's printing capabilities.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Print Shop (Black River Falls, WI)coreStrategic or Co-development Partner · 1 October 2024DigiCOPY acquired The Print Shop in Black River Falls, Wisconsin in October 2024. The Print Shop's expertise in sheetfed offset printing was a perfect blend with DigiCOPY's robust digital printing network, allowing the combined company to offer the widest array of services of any printer in the Midwest. Through the acquisition, The Print Shop became 100% employee-owned as well, ensuring their dedicated co-workers would share in its future success.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MOO: MOO is a premium online print brand focused on business cards, brochures, and stationery, competing with DigiCOPY's premium product lines such as Transactions business cards and custom publishing.
• AlphaGraphics: AlphaGraphics is a franchised network of independently owned print and marketing services centers offering commercial printing, signage, and mailing services — a close operating-model analog to DigiCOPY's multi-location retail/service approach.
• Shutterfly: Shutterfly is a leading online custom photo and personalized print platform producing cards, books, calendars, and gifts — directly comparable to DigiCOPY's consumer personalization products (invitations, puzzles, calendars, magnets).
• 4over: 4over is a trade-only online commercial printer offering business cards, brochures, postcards, and large-format print to print brokers and resellers — a direct competitor in the broader digital print category DigiCOPY serves.
• Minuteman Press: Minuteman Press is a large franchise network of local commercial print centers providing business cards, brochures, banners, and mailing services — directly comparable to DigiCOPY in service mix and local-storefront distribution.
• Cimpress (Vistaprint): Cimpress, the parent of Vistaprint, is the largest online custom print platform globally, offering business cards, marketing materials, signage, and promotional products to SMBs and consumers — directly competing with DigiCOPY's core e-commerce catalog.

Broad incumbents

• FedEx Office: FedEx Office operates a national chain of retail print/copy/shipping centers offering commercial printing, document services, and direct mail, overlapping with DigiCOPY's business printing and mailing service categories at greater scale.
• The UPS Store: The UPS Store is a national franchise network providing printing, copying, and direct mail services to small businesses and consumers — a broad incumbent in the local commercial print and mailing space.
• Staples Business Advantage: Staples Business Advantage is the B2B arm of Staples offering commercial printing, signage, and promotional products to enterprise customers — a broad incumbent competing for the same Wisconsin business customers DigiCOPY serves.

Emerging players

• Printful: Printful is a print-on-demand apparel and accessories platform serving creators and e-commerce sellers, representing an emerging POD business model that overlaps with DigiCOPY's on-demand printing philosophy and e-commerce storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNYc98IzQV6UnUDTJ5a5_Dw
• Facebookfacebook.com/pages/DigiCOPY/176179559105751
• LinkedInlinkedin.com/company/digicopy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digicopy