What Crossroads Program does

Crossroads Programs, Inc. is a nonprofit 501(c)(3) behavioral health agency headquartered in Willingboro, New Jersey, founded in 1978 through a collaboration of interfaith community leaders to provide shelter to runaway and homeless youth. Operating across 13 locations in Burlington, Camden, and Mercer Counties, the organization delivers a comprehensive continuum of residential treatment and community-based therapeutic services to approximately 350 youth ages 5-21 annually, with a cumulative history of over 2,000 youth served. Its program portfolio includes Treatment Foster Homes (Community Care for Kids, Flexible Solutions, Project Discovery for LGBTQ youth), Residential Opportunities (Kerri's House and Maxine's House crisis stabilization for ages 5-12, Dalton House transitional living, Rites of Passage for youth aging out of foster care), Hope Homes for youth with autism and intellectual/developmental disabilities, and the Capable Adolescent Mothers (CAM) Program for pregnant and parenting teens.

The organization's clinical model rests on evidence-based behavioral health methodologies — primarily The Nurtured Heart Approach, Applied Behavior Analysis (ABA) strategies delivered by Board Certified Behavior Analysts, positive behavioral supports, and individualized bio-psychosocial treatment planning. It holds COA (Council on Accreditation) national accreditation, and clinical leadership comprises licensed clinicians (LCSW, MSW credentials) across program, residential operations, and quality/compliance functions. The technology layer is conventional: a WordPress website, basic social media presence, and donor-facing tooling via the Benevity platform for corporate giving and United Way workplace giving (donor code #4095).

Crossroads' business model blends government-funded service reimbursement with philanthropic revenue. The primary economic engine is per-service/per-diem reimbursement from the New Jersey Division of Child Protection and Permanency (DCP&P) and county Case Management Organizations (CMOs), which channel youth placements into the appropriate program tier based on assessment. Secondary revenue comes from individual donations (online portal, checks, stock gifts, memorial/honorary gifts), corporate philanthropy processed through Benevity, planned/legacy giving, and third-party community fundraising events. The organization is governed by a volunteer board of directors, has no disclosed parent company or private equity ownership, and operates without disclosed pricing or revenue figures. Its go-to-market is referral-driven (state and county agencies), supplemented by grassroots community engagement, volunteer recruitment (notably Treatment Foster Parents), and donor cultivation via success-story-driven content marketing.

Name

Crossroads Program

Legal name

Crossroads Programs, Inc.

Website

https://crossroadsprograms.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Crossroads Programs is a New Jersey nonprofit 501(c)(3) behavioral health agency that delivers residential treatment and community-based therapeutic services to at-risk youth ages 5-21 across 13 locations in Burlington, Camden, and Mercer Counties.

Ownership category

akta.pro rank

Product category

Youth Behavioral Health and Residential Treatment Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (623210), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Special Education Vocational & Transition Programs (18–22) (EDAKAAAG), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM), College Readiness & Disability Services Transition Support (EDAKANAB)

Keywords

• Youth residential treatment
• Behavioral health services
• Therapeutic foster care
• Crisis stabilization services
• Transitional living programs

Headquarters

HQ city

Willingboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals via online donation portal, checks, credit cards, money orders, and stock gifts. Donors can give general gifts, memorial gifts, or honorary gifts.
2. Corporate Giving Programs: Corporate philanthropy including direct cash donations, sponsorships for events and programs, employee matching gift programs, and in-kind support. Managed through Benevity platform for corporate giving validation and processing.
3. Workplace Giving: United Way Campaign payroll giving with designated donor code #4095, allowing employees to contribute monthly amounts through employer payroll deduction.
4. Planned Giving: Endowment and legacy gifts including trusts, bequests, and planned charitable arrangements for long-term sustainability.
5. Program Services Reimbursement: Government-funded services through DCP&P and CMOs for youth in the child welfare system. Services include crisis stabilization, residential treatment, therapeutic foster care, and transitional living programs billed to state/county child welfare agencies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Crossroads Programs provides safe and supportive residential treatment and therapeutic services to at-risk youth ages 5 to 21 across New Jersey. The agency's core offering is a continuum of 13 programs spanning crisis stabilization, residential treatment, therapeutic foster care, transitional living, and specialized support (e.g., teen mothers, LGBTQ youth, and youth with intellectual/developmental disabilities), funded primarily through government contracts with NJ DCP&P and county Case Management Organizations.

Product overview

Crossroads Programs operates a multi-program behavioral health and youth services platform serving youth ages 5-21 across New Jersey. The core offerings include Treatment Foster Homes (therapeutic foster care with Community Care for Kids, Flexible Solutions, and Project Discovery sub-programs), Residential Opportunities (crisis stabilization through Kerri's and Maxine's Houses, Dalton House, and Rites of Passage transitional living), Hope Homes (residential treatment for youth with behavioral health and developmental challenges), and the Capable Adolescent Mothers Program (support for pregnant and parenting teen mothers). The organization provides allied therapy services including music therapy. Success Stories document youth outcomes. All programs integrate the Nurtured Heart Approach for trauma-informed care.

Differentiator

Problem solved

Functional benefit

Brands

• Hope Homes: A comfortable, nurturing environment with skilled staffing to provide care and individualized evidence based clinical services for youth with Autism and other intellectual/developmental disabilities
• Capable Adolescent Mothers (CAM) Program
• Community Care for Kids
• Flexible Solutions
• Project Discovery
• Kerri's House and Maxine's House
• Dalton House
• Rites of Passage
• Trinity Place Host Homes
• Blue Light Music Program

Products and services

• Treatment Foster Homes Program Therapeutic foster care program providing family-based residential care in trained community homes for emotionally and behaviorally challenged youth in the New Jersey child welfare system; encompasses Community Care for Kids, Flexible Solutions, and Project Discovery (LGBTQ youth) sub-programs.
• Residential Opportunities Program Continuum of residential treatment and transitional living programs for youth ages 5-21, including Kerri's House and Maxine's House (crisis stabilization, ages 5-12), Dalton House (transitional living, ages 16-21), and Rites of Passage (independent living preparation, ages 17.5-21).
• Hope Homes Program Residential treatment program for males and females ages 12-19 with behavioral health needs and co-occurring intellectual or developmental disabilities, offering ABA strategies, individualized evidence-based clinical services, behavioral supports, and psychiatric services in a nurturing environment.
• Capable Adolescent Mothers (CAM) Program Longer-term residential program providing prenatal care, individual and group therapy, nursing care, infant stimulation, parenting skills, GED/education support, and life skills training for pregnant or parenting young women ages 16-21 in a family home setting.
• Blue Light Music Program Allied music therapy program providing weekly sessions of singing, instrument playing, song writing, and recording for at-risk youth in a collaborative studio environment.
• Community Care for Kids (Treatment Foster Homes Sub-program) Therapeutic foster care sub-program providing family-based residential care with specialized behavior modification for children capable of functioning in a community setting with additional support.
• Flexible Solutions (Treatment Foster Homes Sub-program) Emergency short-term residential placement program providing temporary community-based homes with host families for emotionally disturbed youth ages 5-21 in the child welfare system.
• Project Discovery (LGBTQ Youth Program) Community-based treatment home program specifically designed for LGBTQ youth who are not able to live at home, providing a therapeutic family environment that addresses social, emotional, and behavioral difficulties in an affirming setting.

Quantifiable outcome

• Over 2,000 youth served since inception with thousands of touching success stories documented
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• One Simple WishminorGTM or Marketing PartnerOne Simple Wish is an organization focused on aging out foster care youth. Crossroads Programs collaborated with One Simple Wish to secure funding for staff members to attend Sarah's graduation from Advanced Individual Training at Ft. Jackson, South Carolina, demonstrating cross-organizational cooperation to support foster youth outcomes.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Covenant House: National nonprofit serving homeless and trafficked youth with residential and transition services. Comparable focus on runaway/homeless youth, shelter/crisis stabilization, and aging-out transition pathways.
• Boys Town: National nonprofit providing residential treatment, foster care, and behavioral health services for at-risk youth. Comparable continuum-of-care model and government-funded residential programming make it a directly relevant, larger-scale incumbent peer.
• Casa Esperanza / Volunteers of America (NJ affiliate): Large national nonprofit with housing, residential, and family services including youth programming. Comparable government-contract-funded residential services model and broader nonprofit scale.

Regional players

• Children's Home Society of New Jersey: NJ-based nonprofit serving children and families through adoption, foster care, and family support services. Direct regional competitor for DCP&P referrals in the same New Jersey geography.
• Mercer County Children and Family Services (community-based NJ peers): Local/regional NJ county-based child welfare and youth services providers competing for the same DCP&P and CMO referrals within Crossroads' three-county service area.
• Jewish Child Care Association (JCCA): Regional Northeast nonprofit providing residential, foster care, and transition services for at-risk youth. Comparable program mix and government-reimbursement model, with geographic focus in NY/NJ.

Direct peers

• Devereux Advanced Behavioral Health: Large nonprofit operating residential treatment, therapeutic foster care, and I/DD services across multiple states. Strong direct overlap with Crossroads' Hope Homes I/DD programming and foster care continuum.
• The Children's Village: Nonprofit operating residential treatment, foster care, and community-based programs for children in the child welfare system. Closely aligned operating model and youth-services continuum.
• KidsPeace: Nonprofit providing residential treatment, foster care, and behavioral health programs for children and adolescents. Similar population (at-risk youth), funding mix (government contracts + philanthropy), and program structure (residential + community-based).

Emerging players

• Accessible Space, Inc. Nonprofit providing residential and supportive services for individuals with I/DD, brain injury, and behavioral health needs. Comparable I/DD residential focus overlapping with Crossroads' Hope Homes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrossroadsP1978
• Facebookfacebook.com/crossroadsprogramsnj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Program