What Alpenrind does

Alpenrind GmbH, founded in 2007 and headquartered in Salzburg, Austria, is a meat processing company that produces beef and is positioned as the largest beef production plant in Western Austria. The company is a subsidiary of OSI Group (a US family-owned enterprise founded in 1919 with 20,000+ employees worldwide) and operates within OSI EUROPE FOODWORKS GmbH. The core product portfolio comprises roughly cut beef halves and quarters delivered as hanging goods (Hängeware), vacuum-packaged beef (Vakuumware), and deep-frozen products (Tiefkühlware) for further processing, alongside by-products such as skin and fat. Since May 2014 the company has offered a premium Dry Aged Beef line aged for 21 days in dedicated maturing rooms.

Production is anchored by a modern high-bay refrigerated warehouse operational since May 2013, and the company reports approximately 750 tons of weekly throughput and 81,600 cattle processed annually from its own facilities, plus several thousand contract slaughterings at its ALPENRIND bayern site in Waldkraiburg, Germany. A secondary site is operated in Traunstein, Germany. The business runs a dual go-to-market model: an enterprise B2B sales motion supplying well-known European food producers with hanging, vacuum, and frozen beef for further processing, and a direct-to-consumer e-commerce channel shipping curated premium steak packages (Gaumenfreude, Grill, and Steakpaket at €245–€359) to Austrian consumers via Austrian Post AG in temperature-controlled boxes.

Alpenrind monetizes through wholesale B2B transactions on hanging, vacuum, and frozen beef (plus by-products) and through one-time direct consumer purchases in its online shop. Customer segments are split between B2B food producers (business unit, primary) and direct consumers (persona, primary). The company maintains a dense certification stack — IFS Food, HACCP, AMA Gütesiegel, AMA bos Siegel, EU Bio-Siegel, and organic control authority AT-BIO-402 — and operates a self-monitoring system based on Codex Alimentarius principles, with end-to-end traceability from live cattle intake to customer shipment. Stripe processes online payments; Raiffeisenbank Salzburg handles banking.

Name

Alpenrind

Legal name

ALPENRIND GmbH

Website

https://alpenrind.at

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpenrind GmbH is a Salzburg-based, OSI Group-owned beef processor and the largest beef producer in Western Austria, supplying wholesale hanging, vacuum, and frozen beef to European food producers and selling premium steak packages to Austrian consumers via its own online shop.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Beef Processing & Packing (AFAKALAA)

akta.pro secondary industries

Beef Packaging & Case-Ready Operations (Vacuum, MAP, Portion Packs) (AFANAAAD), Beef By-Products & Rendering (Tallow, MBM, Blood, Hides/Skins) (AFANAAAG), Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA)

Keywords

• Beef processing
• Meat production
• Dry aged beef
• Beef wholesale
• Food distribution

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Beef Products: Wholesale supply of beef products to food producers throughout Europe. Products include hanging goods (roughly cut beef halves and quarters), vacuum-packed products, deep-frozen products, and by-products for further processing such as skin and fat.
2. Online Shop - Consumer Retail: Direct-to-consumer sales of beef packages through the company's e-commerce platform. Products include pre-packaged steak selections (Gaumenfreudepaket, Grillpaket, Steakpaket) sold at fixed prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Alpenrind is a meat processing and beef production company that processes approximately 81,600 cattle annually, producing hanging goods (roughly cut beef halves/quarters), vacuum-packaged and deep-frozen beef products, plus by-products for further processing. The company supplies B2B food producers throughout Europe and sells curated premium beef packages (including 21-day Dry Aged Beef) directly to Austrian consumers via its e-commerce shop. Operations center on a high-bay refrigerated warehouse in Salzburg with full farm-to-customer traceability and multiple food safety certifications.

Product overview

Alpenrind is a beef meat processing and marketing company operating as the largest beef production plant in Western Austria. The core product portfolio includes roughly cut beef halves and quarters delivered as hanging goods, vacuum-packaged beef, and deep-frozen products, along with by-products for further processing such as skin and fat. Since May 2014, the company has offered premium Dry Aged Beef aged 21 days in special maturing rooms. For end consumers, Alpenrind sells curated steak packages through its online shop including the Gaumenfreudepaket (Steaks vom Feinsten), Grillpaket (gegrillt wird immer), and Steakpaket (die besten Steaks für Kenner). Weekly production capacity is approximately 750 tons of beef, processing around 81,600 cattle annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Hängeware (Hanging Goods)
• Vakuumware (Vacuum Packaging) Vacuum-packaged beef products for extended shelf life and convenient distribution to B2B customers.
• Tiefkühlware (Frozen Products)
• Dry Aged Beef High-quality premium beef aged in special maturing rooms for 21 days, added to the product catalogue in May 2014.
• Teilstücke (Beef Cuts) Various beef cuts including portions for further processing such as skin and fat, supplied to B2B customers.
• Gaumenfreudepaket – Steaks vom Feinsten Curated selection of premium steaks priced at €245.00 per package, featuring top beef quality at a fair price, sold via the online shop to Austrian consumers.
• Grillpaket – gegrillt wird immer Grilling package priced at €249.00 per package, featuring a selection of grilling cuts, sold via the online shop to Austrian consumers.
• Steakpaket – die besten Steaks für Kenner Premium steak package priced at €359.00, consisting of the best cuts from Austrian young bulls, heifers, and oxen. Contains 2 packs of Beiried, 2 packs of Rostbraten, and 1 pack of Filet with a total weight of at least 15.70 kg.

Quantifiable outcome

• 750 tons of beef produced and marketed weekly
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OSI Group / OSI EUROPE FOODWORKS GmbHcoreOthersParent company relationship. OSI Group is a US-American family company founded in 1919 with more than 20,000 employees worldwide. ALPENRIND is part of OSI EUROPE FOODWORKS GmbH. This ownership provides global scale and resources.
• Quality Certification BodiescoreOthersPartnerships with certification and standards organizations including IFS (International Food Standard), HACCP, AMA Gütesiegel, AMA bos Siegel, and EU Bio-Siegel. These certifications verify food safety, quality, and organic standards.
• Austrian Post AGcoreImplementation/ SI/ Consulting PartnerShipping partner for online shop deliveries. Products shipped in specially developed cooling boxes within Austria with delivery within 24-48 hours. Free returns service.
• Stripe Inc.coreTechnology or IntegrationPayment processing partner for online shop. Handles credit card and debit card payments (Visa, Mastercard, American Express) for e-commerce transactions.
• Raiffeisenbank SalzburgminorOthersBanking partner for financial transactions. IBAN: AT94 3500 0000 0305 6157.
• Doppelpack Werbeagentur OGminorImplementation/ SI/ Consulting PartnerMarketing agency responsible for concept, design, and programming of website and marketing materials.
• Regional Alpine FarmerscoreStrategic or Co-development PartnerClose partnership with regional farmers in the Alpine region. ALPENRIND relies on proximity to farmers and short transport distances for animals. Supports regional agriculture as a partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tönnies Holding: Germany's largest privately held meat processor, slaughtering roughly 7 million pigs and processing substantial beef volumes annually across multiple EU facilities. Directly comparable to Alpenrind as a European B2B meat packer, but operating at far larger scale across multiple proteins rather than specialising in beef.
• Westfleisch: German farmer-owned meat cooperative processing beef, pork, and veal across multiple German facilities with strong retail and foodservice penetration. Comparable to Alpenrind as a European beef B2B processor with farmer-supplier structure and quality certifications, but operating at significantly larger scale and broader geographic reach.
• Vion Food Group: Dutch-headquartered, one of Europe's largest meat producers with slaughtering and deboning operations across the Netherlands, Germany, and Belgium serving EU retail and foodservice with beef, pork, and lamb. Comparable to Alpenrind as a European B2B beef/red-meat processor supplying major food producers, but with much broader scale and product portfolio.
• Danish Crown: Farmer-owned Danish cooperative and one of Europe's largest meat producers, processing pork and beef for retail, foodservice, and industrial customers globally. Comparable to Alpenrind as a European beef processing supplier with strong certification standards, but vastly larger and more diversified across proteins and geographies.

Others

• OSI Group: Alpenrind's US-based parent company, founded 1919, a privately held global protein supplier with 20,000+ employees producing beef, poultry, and prepared foods for foodservice and retail brands worldwide. Included as an "others" peer because it is the corporate owner rather than a direct competitor; useful for understanding the parent's strategic direction, scale, and potential synergies.

Regional players

• Quality Food Group: UK-based meat and prepared-foods processor serving retail, QSR, and foodservice customers across Britain and Ireland with beef, pork, and poultry. Comparable to Alpenrind as a multi-category meat processor with strong certification standards and private-label/premium offerings, though operating in UK/Ireland rather than the DACH region.

Direct peers

• Handl Tyrol: Austrian family-run meat processor based in Tirol producing traditional Tyrolean ham, bacon, sausages, and beef specialties, with significant B2B and B2C distribution across Austria. Directly comparable to Alpenrind as an Austrian premium beef and meat processor combining regional sourcing with branded consumer products, though more focused on cured/sausage categories.
• Hörtnagl: Austrian beef and slaughtering specialist headquartered in Tirol, supplying regional beef to retail and foodservice customers with quality and origin certifications. Closely comparable to Alpenrind as an Austrian regional beef processor with similar B2B supply and regional provenance positioning, though operating at smaller scale and without DTC e-commerce.
• Wiesbauer Österreichische Wurstspezialitäten: Austrian premium meat and sausage producer (founded 1875) supplying retail and foodservice across Austria with branded cooked and cured meat specialties. Comparable to Alpenrind as an Austrian meat manufacturer combining B2B supply with a strong consumer brand, although Wiesbauer's portfolio centres on processed meats/sausages rather than primal beef.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alpenrind

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpenrind