Laser Logistics
- Company typePrivate
- Founded1999
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Laser Logistics does
Laser Logistics (Pty) Ltd is a privately held South African contract logistics company and a division of The Laser Group (Pty) Limited, founded in 1999 and headquartered in Bellville South (Cape Town). The company specialises in retail-focused contract logistics, providing distribution, long-term contractual warehousing, and end-to-end supply chain solutions to retailers and wholesalers in clothing, footwear, lifestyle, electronics and appliance markets across South Africa and BLNS countries (Botswana, Lesotho, Namibia, Swaziland). Its infrastructure comprises 5 national distribution centres, 45,000 square metres of warehousing and cross-dock space, and a fleet of 136 vehicles, supported by a staff complement of approximately 700 employees.
The company's core technology is an integrated Transport Management System (TMS) and Warehouse Management System (WMS) platform that provides end-to-end supply chain visibility, real-time track-and-trace, proof-of-delivery management, reverse logistics, KPI and SLA reporting, and time-slot booking. Customer-facing digital tools include a POD portal and an online parcel tracking system. The company also offers 4PL logistics design services for complex multi-provider solutions and value-added services such as barcoding, re-packing and ticketing.
Laser Logistics operates on a consultative, sales-led B2B model with quote-based, multi-year contractual pricing tailored to each customer's requirements. Its primary revenue streams are managed contract logistics services (dedicated and multi-principal warehousing, co-load and dedicated distribution) and professional services (value-added services and 4PL solutions). The business holds a B-BBEE Level 1 certification through majority black ownership (>51%) via PAPE Fund Managers, providing a structural procurement advantage with South African enterprise customers. The wider Laser Group also operates DPD Laser (Dawn Wing) for sub-30kg express distribution across B2B and B2C segments.
Laser Logistics firmographics
Firmographics- Name
- Laser Logistics
- Legal name
- Laser Logistics (Pty) Ltd
- Website
- https://laserlogistics.co.za
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Laser Logistics industry classification
Industry- Product category
- Logistics Services
- NAICS
- General Warehousing and Storage (49311), Transportation and Warehousing (48-49)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD)
- akta.pro secondary industry
- Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)
Keywords
Where Laser Logistics is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices10 records
Markets served
Laser Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Contract Logistics Services: Long-term contractual warehousing and distribution solutions for select customers, providing recurring revenue through dedicated and multi-principal warehousing, co-load and dedicated distribution solutions
- Value Added Services: Additional services including barcoding, re-packing, ticketing, and 4PL logistics solutions for complex requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized solutions with quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Laser Logistics product offering
Product offeringCore offering
Laser Logistics provides customized warehousing, specialized retail distribution, and end-to-end supply chain solutions for retailers and wholesalers, particularly in the clothing, footwear, lifestyle, electronics, and appliance markets. Services are delivered through an integrated Transport Management System (TMS) and Warehouse Management System (WMS), supported by 45,000 sqm of warehousing, 5 national distribution centres, and a fleet of 136 vehicles across South Africa and BLNS countries.
Product overview
Laser Logistics operates as a specialized logistics company offering an integrated portfolio of services centered around three core offerings: Retail Distribution (specialized distribution for clothing, footwear, lifestyle, electronics and appliance markets), Warehousing (long-term contractual solutions with dedicated, multi-principal, bond and value-added services), and End-to-end Supply Chain Solutions (integrated global supply chain management). The company also provides 4PL Logistics for complex multi-provider solutions. Supporting these services are digital platforms including POD (Proof of Delivery) for delivery documentation management and Parcel Tracking for real-time shipment visibility. The company maintains 5 national distribution centers, 45,000 square meters of warehousing space, and a fleet of 136 vehicles across South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- DPD Laser: Operated by Dawn Wing, specializing in <30kg express distribution services for both B2B and B2C segments
Products and services
- Retail Distribution
Quantifiable outcome
- High delivery reliability achieved through specialized retail distribution expertise
Companies that use Laser Logistics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Laser Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Laser Logistics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Laser GroupcoreLaser Logistics is a division of The Laser Group (Pty) Ltd. The Group operates through two key operating entities: Laser Logistics (domestic and cross-border contract logistics) and DPD Laser/Dawn Wing (<30kg express distribution). The Laser Group is majority black owned at >51% with PAPE Fund Managers as the level-1 BEE rated shareholder.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Laser Logistics competitors and assessment
Company assessmentDirect peers
- Value Logistics: SA-focused logistics provider with a national distribution network serving retail, FMCG, and industrial customers. Direct peer in retail distribution and contract warehousing at similar scale to Laser Logistics.
- RTT Group: South African specialist in retail supply chain, distribution, and brand activation logistics. Closely comparable to Laser Logistics due to its strong retail/brand vertical focus and national DC footprint.
- Imperial Logistics: One of South Africa's largest contract logistics and distribution providers, serving retailers and wholesalers with end-to-end supply chain services. Closest direct comparison to Laser Logistics given overlapping retail customer base and multi-DC, fleet-operated distribution model in SA.
- Bidvest Logistics: South African contract logistics arm of Bidvest, providing warehousing, distribution, and supply chain solutions to retail and FMCG customers. Highly comparable to Laser Logistics on services, customers, and SA-centric operating model.
- Pepkor Logistics: Captive but large-scale SA retail and apparel distribution operation associated with the Pepkor group. Comparable on retail distribution, store-door delivery, and DC operations for clothing/footwear.
Broad incumbents
- DHL Supply Chain South Africa: Global contract logistics provider with significant warehousing, distribution, and retail/FMCG solutions in South Africa. Comparable on end-to-end supply chain and retail distribution, though offerings sit inside a much broader global portfolio.
- CEVA Logistics South Africa: Global 3PL/contract logistics provider with South African operations spanning warehousing, distribution, and supply chain solutions. Competes directly for similar retail and industrial customers from a much larger global platform.
- DSV South Africa: Global transport and logistics operator with a substantial South African road, air, and sea freight plus contract logistics presence. Overlaps with Laser Logistics on warehousing and end-to-end supply chain, but operates far more broadly across modes and geographies.
- Kuehne+Nagel South Africa: Global freight forwarder and contract logistics provider with SA operations including integrated warehousing and retail logistics solutions. Comparable to Laser Logistics on integrated supply chain and value-added services but with global scale and owned international assets.
- Maersk Logistics & Services South Africa: Integrated logistics arm of Maersk offering end-to-end supply chain, contract logistics and inland distribution in South Africa. Overlaps with Laser Logistics' end-to-end and international freight capabilities through a global owned-asset model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laser Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Logistics leadership team
Management profileNumber of profiles
Laser Logistics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Logistics
What does Laser Logistics do?
Laser Logistics provides customized warehousing, specialized retail distribution, and end-to-end supply chain solutions for retailers and wholesalers, particularly in the clothing, footwear, lifestyle, electronics, and appliance markets. Services are delivered through an integrated Transport Management System (TMS) and Warehouse Management System (WMS), supported by 45,000 sqm of warehousing, 5 national distribution centres, and a fleet of 136 vehicles across South Africa and BLNS countries.
Is Laser Logistics a public or private company?
Laser Logistics is a private company. It is classified as corporate owned and is currently operating.
When was Laser Logistics founded?
Laser Logistics was founded in 1999. It employs 101 to 250 people.
Where is Laser Logistics based?
Laser Logistics is headquartered in Johannesburg, South Africa, in the Africa region.
How does Laser Logistics make money?
Two revenue lines are on record. Contract Logistics Services are the primary driver. The others are value Added Services.
Who are Laser Logistics's main competitors?
Direct peers on record are Value Logistics, RTT Group, Imperial Logistics, Bidvest Logistics and Pepkor Logistics. Broad incumbents are DHL Supply Chain South Africa, CEVA Logistics South Africa, DSV South Africa, Kuehne+Nagel South Africa and Maersk Logistics & Services South Africa.
Does Laser Logistics have an API?
No public API is recorded for Laser Logistics.
What industry is Laser Logistics in?
Laser Logistics's product category is Logistics Services. Its primary akta.pro industry code is TLAEACAD, Fulfillment Execution & Task Management (Pick/Pack/Ship), with a secondary code of TLAEAAAJ, Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent). Its NAICS code is 49311 and its SIC code is 4220.