What Gebroe-Hammer Associates does

Gebroe-Hammer Associates is a privately held, multifamily-focused investment sales brokerage firm founded in 1975 and headquartered at 2 West Northfield Road in Livingston, NJ. The firm represents buyers and sellers of suburban garden-apartment, hi-rise, townhome-style, and urban low- and mid-rise multifamily properties, as well as selected office and retail assets, across the New Jersey, Eastern Pennsylvania, and New York State corridor. Client work spans single-asset and portfolio transactions, off-market dispositions, and tax-deferred 1031 exchanges, with counterparties ranging from generational private owners and family offices to national institutional investors and private equity funds. Transaction volume reached $1.47B in 2022 (84 deals, 7,149 units), $2.02B in 2021, and $1.9B in 2019, cumulatively exceeding $5.1B across 321 deals and 28,704 units from 2020 through 2023.

The business model is brokerage commission revenue on closed transactions; the firm does not disclose pricing and negotiates commission structures on a per-deal basis. Distribution is exclusively direct: senior market specialists and executive managing directors run transactions personally with hands-on involvement from contract through closing, supported by an in-house transaction team. The firm invests in talent development through a broker trainee program (producing internally promoted leaders such as VP Joseph Gehler) rather than proprietary technology or data products, and earns brand authority through external recognition (17-time CoStar Power Broker, 2022 and 2020 GlobeSt/Real Estate Forum Multifamily Influencer, NJBIZ Power 50) rather than paid marketing.

The firm has 11–50 employees, no parent company, no subsidiaries, no disclosed funding history, and no public ownership. Leadership continuity is unusually strong: President Ken Uranowitz and Senior Vice President Nancy Reilly have both been with the firm since 1975, and Executive Managing Director David Oropeza has covered East Essex County for 37 years. Jan 2024 brought a co-brokerage partnership with Berkadia on a 59-unit Morristown asset, indicating selective engagement with national capital-markets intermediaries on larger institutional deals.

Name

Gebroe-Hammer Associates

Legal name

Gebroe-Hammer Associates

Website

https://gebroehammer.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Gebroe-Hammer Associates is a multifamily-focused investment sales brokerage firm founded in 1975 in Livingston, NJ, representing buyers and sellers of apartment properties across New Jersey, Eastern Pennsylvania, and New York State for institutional investors, family offices, private equity funds, and private individuals.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Multifamily investment sales
• Commercial real estate brokerage
• Apartment building sales
• Investment property brokerage
• 1031 exchange services

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commission Revenue: The firm generates revenue through commissions on multifamily investment property sales transactions. As a boutique investment brokerage specializing in apartment building sales, Gebroe-Hammer represents buyers and sellers in commercial real estate transactions throughout the New Jersey, Pennsylvania, and New York corridor. The firm handles both single-asset and portfolio transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gebroe-Hammer Associates is a multifamily-focused investment sales brokerage firm that represents buyers and sellers of apartment buildings — including suburban garden-apartment, hi-rise, townhome-style communities, and urban low- and mid-rise buildings — as well as office and retail centers across the New Jersey, Eastern Pennsylvania (Philadelphia MSA), and New York State corridor. The firm handles both single-asset and portfolio transactions, earning commissions on closed deals, and provides transaction support from contract through closing including 1031 exchange facilitation.

Product overview

Gebroe-Hammer Associates is a multifamily-focused investment sales brokerage firm providing real estate transaction services. The company does not offer a software product platform or technology offerings; rather it provides brokerage services including investment sales, acquisitions, and dispositions of multifamily properties (garden-apartment, hi-rise, townhome-style communities, and urban low- and mid-rise buildings) as well as office and retail center sales throughout the New Jersey/Pennsylvania/New York area.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Investment Sales Brokerage Representation of buyers and sellers in the acquisition and disposition of multifamily investment properties — including suburban garden-apartment, hi-rise, townhome-style communities, and urban low- and mid-rise buildings — for institutional investors, private equity funds, family offices, and private individuals across New Jersey, Eastern Pennsylvania, and New York State.
• Office and Retail Center Sales Brokerage representation for the sale of mixed-use and free-standing office and retail center properties serving institutional and private owners in the Northeast corridor.
• 1031 Exchange Facilitation Structured transaction support facilitating tax-deferred 1031 exchanges for multifamily property owners, coordinating identification, due diligence, and closing of replacement properties.

Quantifiable outcome

• $1.47B+ in 2022 multifamily sales (84 deals, 7,149 units) despite challenging interest rate environment
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BerkadiakeyChannel Partner/ Reseller/ Distributor · 16 January 2024Gebroe-Hammer Associates partnered with Berkadia to orchestrate the sale of The Metropolitan Lofts in Morristown, NJ - a 59-unit Class A multifamily property. The joint transaction team included Stephen Tragash (formerly of Gebroe-Hammer) and Nat Gambuzza, Spencer Beriont, and Trevor Fiebel of Berkadia. Both firms are based in Morristown, NJ.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CBRE: CBRE is the largest global commercial real estate services firm, with deep investment property sales capabilities across all asset classes including multifamily. It competes with Gebroe-Hammer primarily on larger, multi-market institutional mandates.
• JLL: JLL is a global commercial real estate services firm with a substantial investment sales practice covering multifamily and other asset classes. It competes with Gebroe-Hammer on institutional dispositions and large Northeast portfolio mandates.
• Colliers: Colliers is a global commercial real estate services firm with investment sales capabilities across multifamily and other property types. It serves as a broader incumbent competitor for Northeast multifamily investment sales mandates that Gebroe-Hammer also pursues.
• Newmark Group: Newmark is a global commercial real estate advisory and investment sales firm with growing multifamily investment sales capabilities. It competes with Gebroe-Hammer for institutional multifamily capital markets mandates in the Northeast.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering investment sales across multifamily and other property types. It is a broader incumbent competing with Gebroe-Hammer for institutional and large private multifamily sellers in the Northeast.

Direct peers

• Walker & Dunlop: Walker & Dunlop is a leading multifamily-focused commercial real estate finance and investment sales platform, directly comparable to Gebroe-Hammer's multifamily investment sales offering and frequently competing for the same Northeast institutional buyers and sellers.
• Berkadia: Berkadia is a top-tier U.S. multifamily investment sales and mortgage banking platform that has actually co-brokered transactions with Gebroe-Hammer (e.g., The Metropolitan Lofts in Morristown, NJ). It competes head-to-head for the same institutional and mid-market multifamily mandates.
• Marcus & Millichap: Marcus & Millichap is the largest U.S. investment sales brokerage focused on commercial real estate, with multifamily as its single largest specialty. It directly competes with Gebroe-Hammer for the same seller and buyer universe in the Northeast multifamily market.
• Institutional Property Advisors (IPA): IPA is the institutional investment sales arm of Marcus & Millichap, focused on larger multifamily and commercial investment sales. It competes directly with Gebroe-Hammer's institutional mandate work, particularly for PE funds and REITs selling or acquiring Northeast multifamily portfolios.

Emerging players

• SAGE Real Estate Advisors: SAGE Real Estate Advisors is a Northeast-focused multifamily investment sales boutique co-founded by former Gebroe-Hammer EVP Stephen Tragash. It directly competes for the same submarket specialist relationships and seller mandates in Union County and broader NJ that Gebroe-Hammer historically dominated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GebroeHammer

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebroe-Hammer Associates