What Filmweb does

Filmweb AS is a privately held Norwegian digital media company founded in 1998 and headquartered at Nedre gate 7 in Oslo. The company operates Filmweb.no, positioned as Norway's leading film and cinema portal, serving approximately 1 million unique browsers per month with cinema schedules (Kinoprogram), a streaming guide covering multiple platforms, film news, trailers, film quizzes (Filmquiz), cinema rankings (Kinotoppen), and watchlist features. Underlying technology is a web-based platform integrated with the TMDB API for movie data, with sub-product domains including Kinoklubb (kinoklubb.no), Norgesbilletten (norgesbilletten.no), Kinogavekort (kinogavekort.no), and Rapportserver (rapport.filmweb.no). Filmweb's go-to-market is primarily direct-to-consumer, capturing Norwegian film and entertainment enthusiasts through SEO, organic social (Facebook with 106,679 followers, TikTok, Instagram), and a 76,806-subscriber weekly newsletter.

The business model blends four revenue streams. Advertising is operated through Filmwebs annonsenettverk and includes ROS display banners, content marketing (article and video production by in-house teams), premium landing pages, mobile banner formats, and newsletter advertising reaching 1,072,756 monthly unique browsers. Transaction fees come from billettformidling — Filmweb acts as a national ticket intermediary under agreements (billettformidlingsavtale) with Norwegian cinemas including Nordisk Film Kino, Odeon Kino, Bergen Kino, and Trondheim Kino. Subscription revenue is generated by Kinoklubb, an annual membership at 179 NOK/year providing half-price tickets at 120+ cinemas. Norgesbilletten provides corporate cinema tickets at up to 40% discount as a B2B service for businesses.

Beyond consumer products, Filmweb operates a B2B cinema services portfolio including cinema website hosting, ticket brokering infrastructure, marketing material production (Markedsmateriell), custom system development (Systemutvikling), and technical consulting (Teknisk rådgivning og prosjektledelse). The company also co-owns industry data assets: Rapportserver provides Norwegian cinema attendance statistics, and Film- og medieserver is a centralized database operated with Norske Filmdistributørers Forening (NFF) containing materials for all films releasing in Norwegian cinemas. Harald Løbak Sæther serves as Managing Director (Adm. Dir), with Key Account Managers Marita Knudsen and Betina Smith Olsen supporting commercial functions. The company is privately held with no disclosed investors or funding rounds.

Name

Filmweb

Legal name

Filmweb AS

Website

https://filmweb.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Filmweb AS is Norway's leading film and cinema digital portal, serving Norwegian consumers with cinema schedules, streaming guides, film news and ticket booking, while operating Kinoklubb membership, Norgesbilletten corporate tickets and B2B services for 120+ Norwegian cinemas.

Ownership category

akta.pro rank

Product category

Film and entertainment portal

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Film portal services
• Cinema ticket sales
• Streaming guide platform
• Cinema industry software
• Digital film advertising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: Filmweb generates revenue through various advertising formats including display advertising (ROS - Run on Site), content marketing, newsletter advertising, and landing pages. The platform reaches approximately 1 million unique users monthly, making it an attractive advertising medium for brands targeting film and entertainment audiences.
2. Ticket Sales Commission: Filmweb acts as a national ticket intermediary for Norwegian cinemas, earning commission on ticket sales through its platform. Cinemas with billettformidlingsavtale (ticket brokering agreement) use Filmweb's system for ticket sales.
3. Kinoklubb Membership: Annual membership program offering half-price cinema tickets. Membership costs 179 NOK per year and includes access to quality films at discounted rates at over 120 cinemas across Norway.
4. Norgesbilletten Corporate Tickets: Corporate cinema ticket service offering universal cinema tickets with up to 40% discount for businesses to use as employee rewards, customer gifts, or competition prizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Filmweb operates Norway's leading film and cinema digital portal (Filmweb.no), providing national cinema schedules, ticket booking, streaming guides, film news, trailers, and reviews to Norwegian consumers. The company additionally offers B2B services including ticket brokering for Norwegian cinemas, cinema website solutions, advertising network, statistics (Rapportserver), and a film database (Film- og medieserver), plus consumer-facing sub-products such as Kinoklubb (annual cinema membership), Kinogavekort (gift cards), and Norgesbilletten (corporate cinema tickets).

Product overview

Filmweb operates Norway's leading film and cinema digital platform consisting of a consumer-facing portal and multiple B2B services for the film industry. The core product (Filmweb.no) serves consumers with cinema schedules, streaming guides, film news, trailers, and entertainment content, reaching approximately 1 million unique users monthly. The consumer ecosystem includes Kinoklubb (cinema membership with half-price tickets), Kinogavekort (cinema gift cards), and Norgesbilletten (universal business cinema tickets). For the cinema industry, Filmweb offers website solutions, ticket distribution services, marketing materials, custom system development, and technical consulting. The advertising division operates Filmwebs annonsenettverk (advertising network) with 1,072,756 monthly unique browsers, offering display advertising, content marketing (articles and video produced in-house), premium landing pages, and newsletter advertising. Additional products include Rapportserver (cinema attendance statistics) and Film- og medieserver (film database for distributors). The platform integrates TMDB for movie information and maintains social media presence across Facebook (106,679 followers), TikTok (10,002 followers), and Instagram (3,585 followers).

Differentiator

Problem solved

Functional benefit

Brands

• Kinoklubb: Cinema membership program offering films at half price. Membership costs 179 NOK per year and renews automatically. Valid at over 120 cinemas across Norway.
• Norgesbilletten
• Kinogavekort
• Rapportserver
• Film- og medieserver

Products and services

• Filmweb.no Norway's leading film and cinema website offering cinema schedules, streaming guides, film news, trailer viewing, film quizzes, and Kinotoppen (cinema rankings). Serves as a comprehensive entertainment portal for Norwegian consumers, reaching approximately 1 million unique users monthly.
• Kinoklubb Annual cinema membership club offering half-price tickets on selected quality films. Membership costs 179 NOK per year, auto-renews until cancelled, and is valid at over 120 cinemas across Norway, including at least 12 films annually at discounted rates.
• Kinogavekort Gift card service for cinema tickets and kiosk items, redeemable at most cinemas throughout Norway. Can be purchased online and used for movie admissions and concessions.
• Norgesbilletten Universal cinema ticket offering up to 40% discount on regular prices. Valid at any cinema across Norway and available as physical or digital tickets, with optional personalized greetings or company logos. Targeted at businesses for employee rewards, customer gifts, and corporate entertainment.
• Rapportserver Reporting system providing statistics and data on cinema attendance in Norway. Serves the film and cinema industry with attendance metrics and analytics.
• Billettformidling Ticket distribution service connecting cinemas with Filmweb's national cinema program, reaching approximately 1 million unique users monthly. Cinemas enter into a billettformidlingsavtale (ticket distribution agreement) with Filmweb to use the platform.
• Nettsider for kinoer Complete website solutions for cinemas and cultural venues of all sizes, including film databases, publishing solutions, and automation features. Provides responsive design for browsers, mobile devices, and social media integration.
• Markedsmateriell Marketing material production including banners, digital posters, social media content, and other digital marketing materials for film and cinema industry clients.
• Systemutvikling Custom system development services for the cinema industry, having built systems like Rapportserver, Film- og medieserver, Kinoklubben, Kinogavekort, and Norgesbilletten.
• Teknisk rådgivning og prosjektledelse Technical consulting and project management services for the cinema industry, including requirements specifications, technical liaison between cinemas and ticket system vendors, and project management for development projects.
• Filmwebs annonsenettverk Display advertising network across Filmweb and partner sites, offering run-on-site (ROS) advertising with full visibility across all pages. Reaches 1,072,756 unique browsers per month.

Quantifiable outcome

• Over 1 million unique browsers per month accessing the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Norwegian CinemascoreChannel Partner/ Reseller/ DistributorFilmweb has ticket brokering agreements with Norwegian cinemas (billettformidlingsavtale) where cinemas use Filmweb's platform to sell tickets nationally. This partnership forms a core part of Filmweb's service offering.
• Nordisk Film Kino (NFKino)coreChannel Partner/ Reseller/ DistributorNordisk Film Kino (NFKino) is one of Norway's major cinema chains, operating cinemas in Oslo, Bergen, Drammen, and other cities. They are a key partner for ticket sales through Filmweb.
• Odeon KinocoreChannel Partner/ Reseller/ DistributorOdeon Kino operates cinemas across Norway including Oslo, Stavanger, and Sandnes. They partner with Filmweb for ticket sales and customer service.
• Bergen KinocoreChannel Partner/ Reseller/ DistributorBergen Kino is the cinema operator in Bergen, Norway's second largest city. Key partner for cinema ticket sales through Filmweb's platform.
• Trondheim KinocoreChannel Partner/ Reseller/ DistributorTrondheim Kino operates cinemas in Norway's third largest city. Key partner for ticket sales and cinema services through Filmweb.
• Norske Filmdistributørers Forening (NFF)minorStrategic or Co-development PartnerFilmweb collaborates with NFF (Norwegian Film Distributors Association) on the Film- og medieserver (Media Server), a database with information and materials for all films releasing in Norwegian cinemas.
• Over 120 Norwegian CinemascoreChannel Partner/ Reseller/ DistributorOver 120 cinemas across Norway participate in the Kinoklubb program, offering members half-price tickets. This network of cinema partners enables Filmweb's membership program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fandango: US cinema ticketing and film information platform with national coverage of theater showtimes, ticket purchasing, and editorial content. The closest US analogue to Filmweb's billettformidling model and consumer film portal.
• BookMyShow: India's largest entertainment ticketing platform covering cinema, events, sports, and plays with showtimes, booking, and editorial content. Closely parallels Filmweb's national portal plus ticketing intermediary business model at larger scale.
• FilmAffinity: Spain's leading film database and recommendation platform with showtimes, reviews, and editorial content. Comparable as a national-scale film portal serving Spanish-speaking users with similar product mix to Filmweb.
• Atom Tickets: US-focused mobile cinema ticketing platform offering showtimes, ticket purchasing, and concessions pre-ordering. Directly comparable on the ticketing intermediation model that drives Filmweb's commission revenue.
• Filmstarts: Germany's leading film portal operated by Webedia, providing cinema showtimes, ticket sales, trailers, news, and reviews. Closely mirrors Filmweb's consumer offering and B2B cinema partnerships in the DACH market.
• Allociné: France's leading film and cinema portal offering cinema schedules, ticket booking, film news, reviews, and a streaming guide. Conceptually identical to Filmweb's model in a larger market, making it the most directly comparable European peer.

Broad incumbents

• Rotten Tomatoes: Global film and TV review aggregator with editorial content and audience scores. Competes with Filmweb's news and reviews offering for Norwegian film enthusiasts' attention but operates at much larger scale without ticket sales.
• IMDB: Amazon-owned global film and TV metadata, reviews, and showtimes platform. Operates broadly in Filmweb's editorial/metadata space but lacks Filmweb's national cinema ticketing intermediation and subscription products; competes primarily for film-discovery attention.

Emerging players

• Letterboxd: Global film social network where users log, review, and discover films. Overlaps with Filmweb on editorial/discovery and watchlist features but does not offer cinema ticketing, making it a partial competitor for engagement and ad inventory.

Others

• Cineuropa: European film industry portal covering production, distribution, and exhibition news. Adjacent rather than competitive — similar editorial/industry-information role to Filmweb's film news section and Rapportserver data product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/filmweb_no
• Facebookfacebook.com/filmweb.no
• LinkedInlinkedin.com/company/filmweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmweb