Rock The Street Wall Street

Nonprofit Financial Literacy Educationrockthestreetwallstreet.com

Rock The Street, Wall Street is a 501(c)(3) nonprofit that delivers financial literacy and investment education programs to high school and university students, primarily young women, across 30+ cities in the US, UK, Canada, and Hong Kong, funded by corporate sponsorships, foundation grants, and individual donations.

Company typePrivate
Founded2012
HeadquartersNashville, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Rock The Street Wall Street does

Rock The Street, Wall Street (RTSWS) is a US 501(c)(3) nonprofit organization founded in 2012 by former Wall Street executive Maura Cunningham. The organization delivers financial and investment literacy programming to high school and university students, with an explicit focus on young women, through a cohort-based model in 30+ cities across the US, UK, Canada, and (as of March 2026) Hong Kong. Core products include the High School Program (classroom workshops, mentorship pairings, Industry Insight Days at sponsor offices), University Engagement (career coaching, resume tools, university sessions), the RTSWS Career Center (jobs/internship board spanning 100+ universities, Coffee Chats, alumni networking), the Student CEO Program (student-led ambassadors), the Financial Career Quiz, and the new "Rocking Finance" podcast. The underlying technology stack is intentionally lean: Salesforce CRM for student/volunteer/sponsor data management, Bloomberg terminals and financial-fundamentals tools referenced in classroom content, and standard web/social channels for distribution. There are no AI/ML components and no API surface.

RTSWS operates a sponsorship- and donation-funded nonprofit business model. Programming is delivered free to students; the organization is funded by corporate sponsorships from financial services firms (Manulife John Hancock, BlackRock, Morgan Stanley, Goldman Sachs AYCO, Bloomberg, PIMCO, Franklin Templeton, Invesco, Citadel, TIAA, ING Americas, Wellington, Ninety One, TMX Group, and others), foundation grants (notably the W.K. Kellogg Foundation, which was instrumental in building the Career Center), and tax-deductible individual donations. Sponsors provide cash plus employee volunteers and host Industry Insight Days, and in return gain access to a curated female talent pipeline and brand association with diversity initiatives. The go-to-market is community-led: RTSWS secures school and university partnerships, pairs corporate sponsors to cohorts, and scales by expanding into new cities, schools, and countries rather than through direct sales. Revenue is not publicly disclosed, and the organization is independently governed by a board of directors drawn from major financial institutions.

Rock The Street Wall Street firmographics

Firmographics

Name: Rock The Street Wall Street
Legal name: Rock The Street, Wall Street
Website: https://rockthestreetwallstreet.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Rock The Street, Wall Street is a 501(c)(3) nonprofit that delivers financial literacy and investment education programs to high school and university students, primarily young women, across 30+ cities in the US, UK, Canada, and Hong Kong, funded by corporate sponsorships, foundation grants, and individual donations.
Ownership category
akta.pro rank

Rock The Street Wall Street industry classification

Industry

Product category: Nonprofit Financial Literacy Education
NAICS: Educational Support Services (6117), Educational Services (61)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Personal Finance & Financial Literacy for Students (EDAMAIAH)
akta.pro secondary industry: STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)

Keywords

Financial literacy education
Investment education programs
Women in finance mentoring
Youth STEM programs
Career readiness nonprofit

Where Rock The Street Wall Street is headquartered

Location

Headquarters

HQ city: Nashville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Rock The Street Wall Street business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Corporate Sponsorships: Financial and investment firms sponsor RTSWS cohorts, providing funding, employee volunteers, and hosting Industry Insight Days. Sponsors gain access to talent pipeline and brand association with diversity initiatives.
Individual Donations: Tax-deductible charitable contributions from individuals supporting the mission to empower young women in finance.
Foundation Grants: Support from foundations aligned with financial literacy, education, and women's empowerment missions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Rock The Street Wall Street product offering

Product offering

Core offering

Rock The Street, Wall Street delivers free financial and investment literacy programming for high school and university students, especially young women, through classroom workshops, mentorship pairings, and industry field trips. Programs are supported by an online RTSWS Career Center providing job/internship postings, career exploration tools, and alumni networking across 100+ universities. The organization is funded by corporate sponsorships from financial services firms, individual donations, and foundation grants.

Product overview

Rock The Street, Wall Street (RTSWS) is a nonprofit financial literacy and career readiness organization offering a portfolio of educational programs for high school and university students. The core offerings include the High School Program (classroom workshops, mentorship pairings, Industry Insight Days) and University Engagement (career coaching, resume-building). These are supported by the RTSWS Career Center (job postings, internship opportunities, alumni network), Student CEO Program (student leadership), and tools like the Financial Career Quiz and Coffee Chats (virtual mentorship sessions). The organization delivers programming across 60+ schools in 30+ cities in the US, Canada, UK, and now Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

Rocking Finance: RTSWS Podcast launching in 2026 featuring real stories, real access, and real paths into finance, bringing RTSWS CEO Ashley Leftwich and student alumni into candid conversations with industry leaders and volunteers

Products and services

High School Program Financial and investment fundamentals curriculum delivered through classroom workshops, mentorship pairings, and industry field trips for high school students, particularly young women, across 60+ partner schools in 30+ cities.
University Engagement Early career coaching, resume-building tools, university sessions, and peer-supported strategies for university women pursuing finance-related majors, delivered through 100+ university affiliate partnerships.
RTSWS Career Center Centralized online platform providing job postings, internship opportunities, career exploration tools, coffee chats, and alumni networking for RTSWS students and graduates across 100+ universities.
Student CEO Program Leadership program where students serve as RTSWS Student CEOs and ambassadors at their schools, launching financial learning initiatives and driving engagement on campus.
Financial Career Quiz Online career exploration assessment helping students identify finance-related career paths suited to their interests and skills.
RTSWS Newsletter Bi-weekly newsletter reaching over 10,000 subscribers with upcoming events, job postings, spotlights on volunteers, sponsors, students, alumni, and financial education articles.
Rocking Finance Podcast Podcast featuring real stories, real access, and real paths into finance, bringing RTSWS CEO Ashley Leftwich and student alumni into candid conversations with industry leaders and volunteers to help young women advance through the financial industry.

Quantifiable outcome

Students demonstrate 79% average increase in Financial & Investment literacy
+3 more outcomes

Companies that use Rock The Street Wall Street

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Rock The Street Wall Street technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Rock The Street Wall Street partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

Manulife John Hancock InvestmentsflagshipStrategic or Co-development Partner · 19 March 2026Global partnership delivering financial education programs through classroom initiatives in Toronto, Boston, and London. Manulife John Hancock employees serve as in-school volunteers providing mentorship and career guidance. Partnership expanded programming into Asia with first cohort in Hong Kong. Kristie Feinberg, President & CEO, serves as Executive Sponsor and was named 2026 RTSWS Woman of the Year.
W.K. Kellogg FoundationcoreStrategic or Co-development PartnerReginald Sanders, Managing Director at W.K. Kellogg Foundation, instrumental in creating RTSWS Career Center and supporting pathways from education to employment. Recognized as 2026 RTSWS Supporter of the Year.
BloombergcoreStrategic or Co-development PartnerBloomberg hosts International Women's Day celebrations at London offices with RTSWS students. Partnership includes financial fundamentals training and industry engagement events.
ING AmericascoreStrategic or Co-development PartnerING Americas partners with RTSWS for Financial Literacy Month programming and reimagined Alumnae & Career Center initiatives. Employees volunteer as mentors and hosts for student events.
Goldman Sachs AYCOcoreStrategic or Co-development PartnerGoldman Sachs AYCO hosts field trips for RTSWS students, providing industry access and career exploration opportunities.
Morgan StanleycoreStrategic or Co-development PartnerMorgan Stanley volunteers engage with RTSWS students through mentorship programs and industry events in New York.
BlackRockcoreStrategic or Co-development PartnerBlackRock provides internship opportunities and summer programs for RTSWS alumni, including the Summer Excellence Internship program.
InvescocoreStrategic or Co-development PartnerInvesco partners with RTSWS on Executive Sponsor Investment Bootcamps and shares spotlight at SXSW EDU for corporate sponsorship impact.
CitadelcoreStrategic or Co-development PartnerCitadel hosts RTSWS students for International Women's Day celebrations and industry engagement events.
TMX Group / Toronto Stock ExchangeflagshipStrategic or Co-development PartnerRTSWS CEO Ashley Leftwich rang the closing bell at Toronto Stock Exchange celebrating empowering over 7,000 young women in finance. Partnership advances inclusion in capital markets.
PIMCOcoreStrategic or Co-development PartnerPIMCO employees volunteer with RTSWS classroom programs, providing financial education and mentorship to students.
Franklin TempletoncoreStrategic or Co-development PartnerFranklin Templeton, through Jenny Johnson, selected RTSWS for Bloomberg's #BracketsForACause initiative. Firm provides ongoing sponsorship and volunteer support.
TIAAcoreStrategic or Co-development PartnerTIAA CEO Thasunda Brown Duckett participated in Leadership Exchange fireside chat with RTSWS Founder Maura Cunningham during Women's Month Celebration.
Canadian Bankers AssociationcoreStrategic or Co-development PartnerPartnership supporting RTSWS market close ceremony at Toronto Stock Exchange and advancing financial literacy initiatives in Canada.
Harvard Undergraduate Women In BusinessminorStrategic or Co-development PartnerRTSWS participates in Harvard's Social Impact Conference, providing networking and career development opportunities for university students.
Ninety OneminorStrategic or Co-development PartnerUK-based investment firm joining RTSWS partner network for International Women's Day celebrations and programming.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Rock The Street Wall Street competitors and assessment

Company assessment

Direct peers

NAF (National Academy Foundation): Education nonprofit operating career-themed academies (including finance academies) within US high schools. Comparable cohort-based, school-partnered model with industry sponsor support and direct pipeline-to-career intent, but with broader career track coverage beyond finance.
Council for Economic Education: Nonprofit providing K-12 personal finance and economics curriculum, teacher training, and the National Personal Finance Challenge. Comparable mission of student financial literacy delivered through schools, but positioned as a curriculum/standards provider rather than a direct-service program operator.
Junior Achievement: One of the largest youth financial literacy and workforce readiness nonprofits globally. Directly comparable to RTSWS in mission (financial literacy for youth) and B2B sponsorship model with corporate partners, but operates at materially greater scale across more geographies.
Bottom Line: Nonprofit supporting first-generation college students from low-income backgrounds through college completion and career entry. Comparable high school-to-career pipeline model with cohort-based advising, though focused on college access broadly rather than specifically on finance.
Girls Who Invest: Nonprofit focused on increasing women's representation in portfolio management and the investment industry through education and career access. Closely comparable to RTSWS in target demographic (young women pursuing finance careers) and sponsor base (asset managers), though focused more narrowly on investment management.
iCouldBe: Nonprofit providing online mentoring and college/career readiness programming to middle and high school students from low-income communities. Comparable cohort-based, virtual-delivery, volunteer-mentor-driven model, though not specifically finance-focused.
Moneythink: Nonprofit delivering financial literacy and college persistence programming to high school students through near-peer mentorship. Directly comparable target audience (high school students), financial-literacy curriculum, and volunteer-led delivery model, though at smaller scale.

Broad incumbents

KIPP Foundation: Large charter school network and education nonprofit serving predominantly low-income students through college completion. Comparable mission of college/career access for underrepresented students, but operates as a school operator rather than an extracurricular program provider.
Year Up: Large workforce development nonprofit providing young adults from underserved communities with training, internships, and corporate placements. Comparable youth-to-career pipeline model with deep employer partnerships in financial services, but serves an older postsecondary population.

Regional players

Per Scholas: Nonprofit providing tuition-free technology workforce training and career placement for adults from underserved communities. Comparable career-pipeline mission and corporate employer sponsorship model, though focused on tech rather than finance and serving an older population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Rock The Street Wall Street financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rock The Street Wall Street leadership team

Management profile

Number of profiles

Profiles7 records

Rock The Street Wall Street funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rock The Street Wall Street M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock The Street Wall Street

What does Rock The Street Wall Street do?

Is Rock The Street Wall Street a public or private company?

Rock The Street Wall Street is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Rock The Street Wall Street founded?

Rock The Street Wall Street was founded in 2012. It employs 11 to 50 people.

Where is Rock The Street Wall Street based?

Rock The Street Wall Street is headquartered in Nashville, United States, in the North America region.

How does Rock The Street Wall Street make money?

Three revenue lines are on record. Corporate Sponsorships are the primary driver. The others are individual Donations and foundation Grants.

Who are Rock The Street Wall Street's main competitors?

Direct peers on record are NAF (National Academy Foundation), Council for Economic Education, Junior Achievement, Bottom Line, Girls Who Invest, iCouldBe and Moneythink. Broad incumbents are KIPP Foundation and Year Up. Per Scholas is listed as a regional player.

Does Rock The Street Wall Street have an API?

No public API is recorded for Rock The Street Wall Street.

What industry is Rock The Street Wall Street in?

Rock The Street Wall Street's product category is Nonprofit Financial Literacy Education. Its primary akta.pro industry code is EDAMAIAH, Personal Finance & Financial Literacy for Students, with a secondary code of BPAGADAG, STEM, Digital Literacy & Maker Education Nonprofits. Its NAICS code is 6117 and its SIC code is 8200.