Great West Chrysler

What Great West Chrysler does

Great West Chrysler, operating as Great West Chrysler Dodge Jeep, is a franchised automotive dealership headquartered at 17817 Stony Plain Road in Edmonton, Alberta. Founded in 1988 and owned by the Yachimec Group, the dealership holds authorized franchise rights to sell new vehicles from the Stellantis CDJR brand portfolio — Chrysler, Dodge, Jeep, and Ram — and currently maintains an inventory of 282 new vehicles (123 Jeep, 135 Ram, 18 Dodge, 6 Chrysler) alongside 95 pre-owned units. It serves retail consumers and commercial truck buyers across the Edmonton metropolitan area including Stony Plain, Spruce Grove, St. Albert, Sherwood Park, Beaumont, Leduc, and Fort Saskatchewan. Distribution is conducted through a single physical dealership location with complementary online sales tools including an inventory browser, trade-in valuation, and credit pre-qualification, plus an AutoTrader marketplace listing.

The business operates a multi-stream revenue model combining new and pre-owned vehicle sales (one-time transactions), OEM parts and accessories sales, service and maintenance (oil changes, brake service, AC service, inspections), financing facilitation through TD Bank and in-house Taz Loans subprime subsidiary, and trade-in vehicle purchases. Pricing is unit-based with weekly payment options ranging from $47-$280, with financing rates of 5.29% for 96 months on new vehicles and 7.99% for 84-96 months on used vehicles. The dealership leverages third-party technology integrations (DealerTrack for credit applications, AutoVerify for valuations, CARFAX for vehicle history) but operates no proprietary technology, AI capabilities, or direct APIs. Marketing is multi-channel, combining the dealership website with Facebook, Instagram, and YouTube presence, email newsletters, and promotional campaigns. The company employs 51-100 staff and holds AMVIC regulatory licensing as well as Bill S-211 supply chain transparency compliance.

Name

Great West Chrysler

Legal name

Great West Chrysler Dodge Jeep

Website

https://greatwestchrysler.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Great West Chrysler is a franchised CDJR dealership in Edmonton, Alberta selling new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles alongside financing, trade-in, parts, and service. Owned by the Yachimec Group and serving the Edmonton metropolitan area since 1988.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, and Ram vehicles with manufacturer warranties
2. Pre-Owned Vehicle Sales: Sales of quality pre-owned and certified used vehicles at various price points
3. Parts & Accessories: Genuine OEM parts and accessories sales for vehicle maintenance and customization
4. Service & Maintenance: Vehicle service, maintenance, and repair services including oil changes, brake service, AC service, and inspections
5. Financing Services: Vehicle financing and leasing services, negotiating rates with financial institutions on behalf of customers
6. Trade-In Services: Vehicle trade-in appraisals and purchase of customer vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Great West Chrysler is a franchised automotive dealership in Edmonton, Alberta, retailing new Chrysler, Dodge, Jeep, and Ram vehicles alongside pre-owned inventory, vehicle financing and leasing, trade-in appraisals, and a parts and service department serving the greater Edmonton metropolitan area.

Product overview

Great West Chrysler is a multi-brand automobile dealership offering new and pre-owned vehicles from Jeep, Dodge, Ram, and Chrysler brands. The product portfolio centers on a unified dealership experience where customers can purchase or finance vehicles through integrated financing options (including in-house Taz Loans subprime lending), trade in existing vehicles via AutoVerify valuation, and access service and parts departments. The core offerings are organized by brand (Jeep SUVs and off-road vehicles, Dodge performance cars and SUVs, Ram trucks and commercial vans, Chrysler minivans) with supporting services including financing, trade-ins, demo vehicle sales, and automotive service. The company operates as a single-point-of-contact automotive retailer where the vehicle brands serve as the primary product lines and financing/trade-in services function as integrated supporting modules.

Differentiator

Problem solved

Functional benefit

Products and services

• New Jeep Vehicles

Quantifiable outcome

• 282 new vehicles and 95 pre-owned vehicles available for immediate purchase
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor, core and major.

• Stollery Children's Hospital FoundationminorOthersCharitable partnership supporting the Stollery Children's Hospital Foundation. The dealership is a proud supporter of the foundation, displaying their logo and participating in fundraising initiatives.
• Yachimec GroupcoreOthersParent automotive group ownership. Yachimec Group owns and operates Great West Chrysler along with other automotive dealerships in the region.
• AutoTradermajorChannel Partner/ Reseller/ DistributorThird-party marketplace listing partner. Vehicles are advertised through AutoTrader platform to extend market reach beyond the dealership website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pfaff Automotive Partners: Canadian multi-brand franchised dealer group offering new vehicles, used vehicles, financing, and service. Comparable in full-service franchise retail model and integrated F&I approach.
• Woodbine Group: Diversified Canadian dealer group operating multiple franchised retail stores. Comparable franchised multi-brand retail model with similar revenue mix across new vehicles, F&I, and service.
• AutoCanada: Largest Canadian franchised automotive dealership group operating multi-brand retail stores across the country. Highly comparable to Great West Chrysler as a franchised multi-brand dealer serving similar customers with the same retail model.
• Dilawri Group: One of Canada's largest automotive dealer groups with multi-brand franchises across multiple provinces. Directly comparable in business model, scale, and OEM franchise mix to a Stellantis-branded dealership.
• Birchwood Automotive Group: Western Canadian multi-brand franchised dealership group with similar product mix (new, used, service, parts, F&I). Comparable franchise retail model with overlapping regional customer base.
• Go Auto: Large Canadian multi-brand automotive dealership group with operations across Western Canada, including Alberta. Closely comparable franchise retail model with overlapping geographic footprint and similar brand portfolio breadth.

Others

• CARFAX: Vehicle history report provider integrated with Great West Chrysler's used-vehicle listings. Enabling data vendor for the used-car segment rather than a competing retailer.
• AutoTrader.ca: Canada's largest online vehicle marketplace and a listing partner for Great West Chrysler. Adjacent ecosystem participant rather than a competitor; comparable as a vehicle discovery and lead-generation channel.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with no-haggle pricing, in-house financing, and trade-in services. Comparable parts of the value proposition (used vehicles, F&I, trade-in) though it does not franchise new OEM brands.
• Lithia Motors: Largest US-based franchised auto retailer with global footprint. Operates in the same core business (franchised new/used vehicle retail) but at much larger scale and across many more brands and regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJm62qtGShjGjF_jlfC0W5Q
• Facebookfacebook.com/GreatWestChrysler
• Instagraminstagram.com/greatwestchrysler
• Xx.com/GWChrysler
• LinkedInlinkedin.com/company/great-west-chrysler-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great West Chrysler