Test Achats

What Test Achats does

Test Achats is a Belgian non-profit consumer rights organization founded in 1957 and headquartered in Brussels, operating under the legal form ASBL. It serves Belgian consumer households through a membership model that unlocks independent product testing, more than 100 product and service comparators, legal assistance from a network of approximately 100 lawyers, complaint filing, group actions against companies, and member publications (Testachats, Budget & Droits, Testachats santé). The organization is the Belgian member of the Euroconsumers network, which coordinates consumer advocacy across multiple European countries.

The core product surface is a digital platform that combines editorial content, an interactive comparator engine, a price-monitoring system ingesting twice-daily feeds from 190+ online retailers, and a complaint management module. On top of this, Test Achats has deployed Ollie, an AI-powered conversational assistant for product discovery, and 'Un bon deal' (Rate My Deal), a deal-evaluation service that scores promotions against quality ratings and 12-month price history. Sub-brands include Testachats Invest, a financial advisory platform covering savings, ETFs, funds, and crypto, and a Members Club providing partner discounts. Distribution is primarily self-serve through the website, mobile apps, email, social channels, podcasts/YouTube, and print magazines.

The revenue model is subscription-led, with new members entering at a €2 / 2-month trial followed by a discounted first-year renewal rate, supplemented by magazine circulation, Members Club partner economics, and support from the Euroconsumers umbrella. Go-to-market is product-led and content-driven, targeting the Belgian consumer mass market with a horizontal segmentation strategy. The reported average member savings of €2,498 per year anchor the core value proposition.

Name

Test Achats

Legal name

Test Achats ASBL

Website

https://test-achats.be

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Test Achats is a Belgian non-profit consumer rights organization, founded in 1957, that serves Belgian households through a membership-based digital platform offering independent product testing, over 100 comparators, legal assistance, complaint handling, and group actions against companies.

Ownership category

akta.pro rank

Product category

Consumer Protection Services

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731), Services-Educational Services (8200)

akta.pro primary industry

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA) (AFALADAC)

akta.pro secondary industries

Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH), Food Safety Training & Competency Programs (HACCP, Preventive Controls) (AFALAAAN)

Keywords

• Consumer protection services
• Product testing
• Price comparison tools
• Consumer legal assistance
• Price monitoring

Headquarters

HQ city

Brussel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Test Achats generates revenue primarily through membership subscriptions. The standard offering is 2€ for the first 2 months, followed by a discounted rate for the remainder of the first year. Members receive access to magazines (Testachats, Budget & Droits, Testachats santé), unlimited article access, all comparators, legal assistance from 100 lawyers, and the Members Club benefits.
2. Euroconsumers Network Funding: As part of the Euroconsumers umbrella organization, Test Achats receives operational support and funding from the European consumer advocacy network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Test Achats is a Belgian non-profit consumer organization that provides independent product testing, price comparison tools, legal assistance for consumer disputes, and consumer rights advocacy to individual members in Belgium. It operates through a subscription-based membership model that grants access to product comparators, AI-powered shopping assistance (Ollie), a deal-evaluation platform (Un bon deal), and a network of approximately 100 lawyers.

Product overview

Test Achats is a Belgian consumer protection organization offering a comprehensive suite of consumer advocacy services through both a digital platform and membership model. The core offerings include Ollie, an AI-powered conversational assistant, and Un bon deal (Rate My Deal), a price analysis service. The platform features over 100 product and service comparators built on independent laboratory testing. Supporting tools include Energy Guide for utility cost optimization and Repair Guide for DIY repairs. The company also operates Testachats Invest, a financial investment advisory platform, alongside membership benefits including magazine subscriptions, access to a network of approximately 100 lawyers, and a complaint resolution service. The digital platform is available in French and Dutch (Test Aankoop) serving Belgian consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ollie (AI Assistant) An AI-powered chatbot assistant that helps Belgian consumers navigate the platform, find the best product options, compare prices, and get personalized recommendations through conversational natural language interactions.

Quantifiable outcome

• Average annual savings of €2,498 per member through memberships, deals, and expert guidance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• EuroconsumerscoreStrategic or Co-development PartnerEuroconsumers is the European umbrella organization for consumer advocacy groups that Test Achats is part of. The network coordinates cross-border consumer protection efforts, shares research and expertise, and conducts joint advocacy at the European level. Test Achats represents Belgium within this continental consumer organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stiftung Warentest: German consumer testing foundation producing the iconic 'test' magazine and comparator tools. Highly comparable to Test Achats in the laboratory-testing-driven, membership-supported consumer advocacy model.
• OCU (Organización de Consumidores y Usuarios): Spanish consumer association and Euroconsumers member offering independent product testing, comparators, and legal assistance to Spanish consumers — same consumer-organization model serving a different geography.
• Which?: UK-based consumer champion with subscription model, magazine, independent product testing, and active group litigation. The most scaled comparable peer and benchmark for Test Achats' product-led growth and testing-led value proposition.
• Consumentenbond: Dutch consumer organization and fellow Euroconsumers member. Runs the same subscription model, independent product testing, comparators, and legal aid, but serving the Netherlands market — making it the most direct functional and structural analogue to Test Achats.
• Altroconsumo: Italian consumer organization and Euroconsumers member providing independent testing, comparison services, and subscription-based consumer protection — directly comparable model in another national market.
• DECO Proteste: Portuguese consumer organization and Euroconsumers member with independent testing, comparator tools, and subscription memberships. Directly comparable model under the same Euroconsumers umbrella.
• UFC-Que Choisir: French consumer association offering independent product testing, a magazine (Que Choisir), subscription memberships, and active group litigation. Closest non-Euroconsumers comparator to Test Achats' product suite and business model.

Regional players

• Tweakers: Dutch/Belgian tech product comparison and review community with price tracking and detailed user reviews. A regional, content-community-style alternative to Test Achats' comparator offerings, primarily in the consumer-electronics vertical.

Broad incumbents

• Euroconsumers: Test Achats' parent umbrella organization coordinating consumer advocacy across Belgium, the Netherlands, Italy, Spain, and Portugal. Operates as a broader incumbent with overlapping services at the European scale.

Emerging players

• KellySizer: A next-generation AI-driven product comparison and consumer advisory platform. Represents the kind of digital-native entrant that could compete with Test Achats' comparator and Ollie-style AI assistant offerings over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Test_Achats
• YouTubeyoutube.com/embed/PQ38suVdtDU
• Facebookfacebook.com/TestAchats
• LinkedInlinkedin.com/company/test-aankoop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Test Achats