RFA
- Company typePublic
- Founded1996
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
RFA firmographics
Firmographics- Name
- RFA
- Legal name
- RFA Capital Holdings
- Website
- https://rfamortgages.ca
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RFA industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292), Depository Credit Intermediation (5221), Nondepository Credit Intermediation (5222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Wholesale Mortgage Lending (Broker Channel) (FSALACAA)
- akta.pro secondary industries
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD), Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA)
Keywords
Where RFA is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
RFA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Mortgage Lending: RFA generates revenue through interest earned on residential mortgages. The company operates two lending segments: RFA Bank of Canada specializes in Alternative (Alt-A) mortgage lending, while RFA Mortgage Corporation specializes in Prime lending (Insured, Insurable, Uninsurable). Combined, they offer a full suite of competitive Prime and Alternative mortgages through the broker channel.
- GIC and Deposit Products: RFA Bank of Canada offers Guaranteed Investment Certificates (GICs) including cashable and non-redeemable options with terms from 1-5 years. Revenue is generated through the spread between lending and deposit rates. GICs are offered through a contracted national network of CIRO-regulated deposit dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | 1 Year GIC - Annual |
| Other | Annual | 1 Year Cashable GIC |
| Other | Annual | 2 Year GIC - Annual |
| Other | Annual | 3 Year GIC - Annual |
| Other | Annual | 4 Year GIC - Annual |
| Other | Annual | 5 Year GIC - Annual |
| Other | Pay-as-you-go | Frontline Worker Cashback |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RFA product offering
Product offeringCore offering
RFA originates residential mortgages through two subsidiaries—RFA Bank of Canada (federally regulated Schedule I Bank, Alt-A/Alternative lending) and RFA Mortgage Corporation (Prime lending: Insured, Insurable, Uninsurable)—distributed exclusively through the Canadian mortgage broker channel. The company also funds lending via CDIC-insured Guaranteed Investment Certificates (cashable and non-redeemable, 1-5 year terms) sold through CIRO-regulated deposit dealers. The combined Prime and Alternative offering lets brokers place a wide spectrum of borrower profiles through one federally regulated relationship.
Product overview
RFA operates as a Canadian mortgage lending and deposit institution with two primary subsidiaries: RFA Bank of Canada (a federally regulated Schedule I Bank specializing in Alternative/Alt-A lending) and RFA Mortgage Corporation (specializing in Prime lending including Insured, Insurable, and Uninsurable mortgages). Together they form a one-stop shop offering both Prime and Alternative mortgage products through the broker channel. RFA Bank of Canada also offers CDIC-insured Guaranteed Investment Certificates (GICs) including Cashable and Non-Redeemable options with terms from 1-5 years. The product portfolio includes specialized mortgages for First Time Homebuyers, Self-Employed borrowers, Frontline Workers, Micro Condos, New to Canada residents, Credit Restore (alternative credit), Purchase Plus Improvements, Second Homes, Rental Properties, plus Refinancing, Renewal, and Transfer services. Digital tools include Payment, Affordability, and Prepayment calculators plus a Customer Portal for online mortgage management.
Differentiator
Problem solved
Functional benefit
Products and services
- RFA Bank of Canada Alternative (Alt-A) Mortgages
Quantifiable outcome
- Donated over $700,000 to charitable causes through #Deals4Change initiative
- +2 more outcomes
Companies that use RFA
Customer profileSegments9 records
Ideal customer profiles5 records
RFA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
RFA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- FCT (First Canadian Title)coreFCT manages the closing of all mortgage transactions for RFA. The Solicitor Instruction package is issued by FCT, and all inquiries, correspondence, and documentation including Final Reports should be directed to FCT's Managed Mortgage Solution Department in Oakville, ON.
- IFDS GroupcoreIFDS handles deposit account servicing, re-registrations, estates, and general deposit inquiries for RFA Bank of Canada GIC products. Located at 30 Adelaide Street E, Suite 1, Toronto, ON.
- CEE Centre For Young Black ProfessionalsstrategicIn 2022, RFA partnered with CEE to launch an educational program preparing Black youth for careers in finance. As an employment partner, graduates gain career opportunities within RFA or other organizations in the industry.
- BeaYOUtiful FoundationminorRFA supports the BeaYOUtiful Foundation, an organization dedicated to building the next generation of confident women through self-esteem and confidence building resources. Foundation offers programs, workshops, and conferences nationwide.
- CDIC (Canada Deposit Insurance Corporation)coreRFA Bank of Canada is a member of CDIC. GICs offered through RFA Bank are eligible for deposit insurance protection up to applicable limits. Note: RFA Financial, RFA Mortgage Corporation are NOT members of CDIC.
- Daily Food BankminorRFA supports Daily Food Bank through #Deals4Change charitable initiative.
- Canadian Mental Health AssociationminorRFA supports Canadian Mental Health Association through #Deals4Change charitable initiative.
- Spirit NorthminorRFA supports Spirit North through #Deals4Change charitable initiative.
- Breakfast Clubs of CanadaminorRFA supports Breakfast Clubs of Canada through #Deals4Change charitable initiative.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
RFA competitors and assessment
Company assessmentDirect peers
- Home Capital Group: Canadian alternative mortgage lender serving the broker channel with a focus on non-prime borrowers. Direct competitor to RFA's Alternative/Alt-A lending segment through similar specialty products.
- MCAN Mortgage Corporation: Canadian mortgage company that originates residential mortgages primarily through the broker channel, with both Prime and Alternative lending exposure. Highly comparable to RFA's broker-focused, dual-segment strategy.
- First National Financial Corporation: Canada's largest non-bank mortgage lender, operating predominantly through the broker channel with single-family and commercial mortgage origination. Direct competitor to RFA in the Canadian broker distribution space.
- VersaBank: Federally regulated Schedule I Canadian bank offering deposit products and lending through B2B and digital channels. Comparable Schedule I bank franchise with a focus on specialty lending and insured deposits.
- Bridgewater Bank: Canadian Schedule I bank focused on single-family residential mortgage lending through the broker channel, owned by the Alberta Motor Association. Direct competitor in Canadian broker-channel mortgage lending.
- EQB Inc. (Equitable Bank): Canadian Schedule I bank serving retail and broker channels through EQ Bank and Equitable Bank, with a focused mortgage lending franchise and deposit-gathering capabilities. Closely comparable to RFA Bank of Canada's Schedule I bank model.
Broad incumbents
- Laurentian Bank of Canada: Canadian Schedule I bank with a national mortgage franchise including broker channel lending. Larger incumbent competing for similar broker relationships and deposit customers.
- Canadian Western Bank: Western Canadian Schedule I bank with a significant mortgage lending business serving both retail and broker channels. Comparable diversified Canadian bank with mortgage origination and deposit products.
- Manulife Bank of Canada: Schedule I Canadian bank subsidiary of Manulife Financial offering mortgages, deposits, and wealth products. Broader incumbent comparable to RFA's planned RFA Financial diversified platform.
Emerging players
- Questrade Wealth & Mortgage: Canadian digital financial services platform expanding into mortgages and deposits. Adjacent fintech peer reflecting the digital transformation trend in Canadian mortgage and deposit services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RFA social profiles
Digital presenceRFA compliance and trust
Trust signalCompliance5 records
RFA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RFA leadership team
Management profileNumber of profiles
Profiles2 records
RFA subsidiaries and ownership
Company hierarchySubsidiaries4 records
RFA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RFA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RFA
What does RFA do?
RFA originates residential mortgages through two subsidiaries—RFA Bank of Canada (federally regulated Schedule I Bank, Alt-A/Alternative lending) and RFA Mortgage Corporation (Prime lending: Insured, Insurable, Uninsurable)—distributed exclusively through the Canadian mortgage broker channel. The company also funds lending via CDIC-insured Guaranteed Investment Certificates (cashable and non-redeemable, 1-5 year terms) sold through CIRO-regulated deposit dealers. The combined Prime and Alternative offering lets brokers place a wide spectrum of borrower profiles through one federally regulated relationship.
Is RFA a public or private company?
RFA is a public company. It is classified as public and is currently operating.
When was RFA founded?
RFA was founded in 1996. It employs 11 to 50 people.
Where is RFA based?
RFA is headquartered in Toronto, Canada, in the North America region.
How does RFA make money?
Two revenue lines are on record. Mortgage Lending is the primary driver. The others are GIC and Deposit Products.
Who are RFA's main competitors?
Direct peers on record are Home Capital Group, MCAN Mortgage Corporation, First National Financial Corporation, VersaBank, Bridgewater Bank and EQB Inc. (Equitable Bank). Broad incumbents are Laurentian Bank of Canada, Canadian Western Bank and Manulife Bank of Canada. Questrade Wealth & Mortgage is listed as an emerging player.
Does RFA have an API?
No public API is recorded for RFA.
What industry is RFA in?
RFA's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALACAA, Wholesale Mortgage Lending (Broker Channel), with a secondary code of FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused). Its NAICS code is 522292 and its SIC code is 6162.