Consorzio dell'Asti e del Moscato d'Asti DOCG
Italian wine consortium founded in 1932 that protects and promotes Asti Spumante DOCG and Moscato d'Asti DOCG sparkling wines, representing over 3,000 producers across 51 municipalities in Piedmont's UNESCO-listed hills.
- Company typePrivate
- Founded1932
- HeadquartersAsti, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Consorzio dell'Asti e del Moscato d'Asti DOCG does
The Consorzio dell'Asti e del Moscato d'Asti DOCG is an Italian wine consortium founded in 1932 that protects, certifies, and collectively markets Asti Spumante DOCG and Moscato d'Asti DOCG sparkling wines produced from Moscato Bianco grapes grown across 51 municipalities in the UNESCO World Heritage-listed hills of Piedmont (Langhe, Roero, Monferrato). The consortium represents over 3,000 wine producers cultivating approximately 9,800 hectares of vineyard and operates a Tracciabilità digital traceability system that tracks bottles from vineyard to consumer. In March 2026 it launched a new Asti Spumante Rosé category (Moscato-Brachetto blend) and also oversees Canelli DOCG and Strevi DOC denominations, with Strevi absorbed under its umbrella in 2024.
The consortium does not sell wine directly. Its revenue derives from recurring membership fees paid by its 3,000+ producer members plus non-dilutive grants such as a €6 million EU Commission award under the 'Enjoy it's from Europe' three-year program targeting the US market. Go-to-market is event-driven and channel-partnership-led: citywide Asti Week and Moscato Day promotions run across major US metros (New York, Chicago, Los Angeles, San Francisco, Atlanta, Boston, Miami), and additional activations reach Athens, Tokyo, and Luzhou (China). Strategic marketing partnerships include the ATP Tour (official sparkling wine of Nitto ATP Finals and Internazionali BNL d'Italia) and brand ambassadors such as tennis player Lorenzo Sonego and mixologist Giorgio Facchinetti, with trade representation led by President Stefano Ricagno and Director Giacomo Pondini.
Consorzio dell'Asti e del Moscato d'Asti DOCG firmographics
Firmographics- Name
- Consorzio dell'Asti e del Moscato d'Asti DOCG
- Legal name
- Consorzio per la Tutela dell'Asti
- Website
- https://astidocg.it
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italian wine consortium founded in 1932 that protects and promotes Asti Spumante DOCG and Moscato d'Asti DOCG sparkling wines, representing over 3,000 producers across 51 municipalities in Piedmont's UNESCO-listed hills.
- Ownership category
- akta.pro rank
Consorzio dell'Asti e del Moscato d'Asti DOCG industry classification
Industry- Product category
- Wine Consortium Services
- NAICS
- Wineries (31213), Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Consorzio dell'Asti e del Moscato d'Asti DOCG is headquartered
LocationHeadquarters
- HQ city
- Asti
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Consorzio dell'Asti e del Moscato d'Asti DOCG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Producer Membership Fees: Consortium funded by membership fees from wine producers (over 3000 producers across 51 municipalities)
- EU Promotion Funding: European Union funding for promotion of DOP wines in third countries, with 6 million euro investment from the EU Commission for the 'Enjoy it's from Europe' project targeting the US market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | The consortium does not sell products directly to consumers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Consorzio dell'Asti e del Moscato d'Asti DOCG product offering
Product offeringCore offering
The Consorzio dell'Asti e del Moscato d'Asti DOCG protects, certifies, and internationally promotes Asti Spumante DOCG and Moscato d'Asti DOCG sparkling wines produced from Moscato Bianco grapes in 51 municipalities of Piedmont, Italy. As a producer consortium, it represents over 3,000 wine producers and growers, governs DOCG quality standards via partner Valoritalia, and runs international marketing campaigns including citywide promotional events, ATP tennis sponsorships, and brand ambassador programs. The consortium also extends its protection to related denominations Canelli DOCG and Strevi DOC.
Product overview
The Consorzio dell'Asti e del Moscato d'Asti DOCG is a wine consortium that protects and promotes the traditional sparkling wines of Piedmont, Italy. The organization's core products are Asti Spumante DOCG and Moscato d'Asti DOCG, both sparkling wines produced from Moscato Bianco grapes. The consortium also oversees additional denominations including Canelli DOCG and Strevi DOC, representing over 3,000 producers across 51 municipalities. The product portfolio includes the flagship Asti Spumante and Moscato d'Asti, supplemented by the new Asti Spumante Rosé category launched in 2026. Additional offerings include Asti Mix (a cocktail program) and Tracciabilità (a bottle traceability system), which enhance the core wine products with mixology experiences and supply chain transparency.
Differentiator
Problem solved
Functional benefit
Products and services
- Asti Spumante DOCG Traditional fully sparkling wine produced from Moscato Bianco grapes in the Piedmont region, characterized by its aromatic profile and bubbles. The flagship sparkling wine denomination of the consortium, produced by over 3,000 member producers across 51 municipalities.
- Moscato d'Asti DOCG Sweet, low-alcohol lightly sparkling wine made from Moscato Bianco grapes, known for its aromatic character and versatility for food pairing. Produced in the UNESCO-recognized hills of Piedmont under DOCG certification.
- Asti Spumante Rosé New Rosé category of Asti Spumante made from Moscato-Brachetto blends, approved in March 2026 with expected introduction of 5 to 10 million bottles to the global market, expanding the Asti DOCG portfolio to capture rosé sparkling wine demand.
- Canelli DOCG Wine denomination under the consortium's protection, produced in the Canelli area of Piedmont, part of the Asti DOCG umbrella of designations.
- Strevi DOC Wine denomination brought under the consortium's protection in 2024, previously a Slow Food presidium, expanding the consortium's territorial coverage in Piedmont.
Quantifiable outcome
- Over 30 medals awarded at Global Sparkling Masters 2026 competition
- +1 more outcomes
Companies that use Consorzio dell'Asti e del Moscato d'Asti DOCG
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Consorzio dell'Asti e del Moscato d'Asti DOCG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Consorzio dell'Asti e del Moscato d'Asti DOCG partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ATP TourcoreOfficial sparkling wine partner of ATP tennis events including Nitto ATP Finals and Internazionali BNL d'Italia. The partnership leverages tennis audiences and international events to promote Asti DOCG wines globally.
- Lorenzo SonegocoreInternational tennis champion and brand ambassador for Asti Spumante and Moscato d'Asti, promoting the wines through sporting events and appearances. Partnership celebrates victories with Asti and positions wines at ATP events.
- Giorgio FacchinetticoreBartender and mixologist brand ambassador creating cocktails using Asti DOCG wines, developing signature drinks and promoting the wines through the cocktail culture.
- ValoritaliacoreWine certification body providing quality assurance and verification for Asti DOCG products
- Istituto di Valorizzazione dei Salumi ItalianiminorPartnership in the 'Enjoy it's from Europe' EU-funded project, combined with Consorzio di Tutela del Provolone Valpadana
- Prosecco DOC ConsortiumminorCompetitive context partnership; both Italian sparkling wine consortia expanding US retail presence with 11.2% increase in Prosecco footprint across over 2,000 locations including Albertsons and Vons chains
- North American Sommelier Association (NASA)minorCollaboration with NASA for exclusive lunch events at Terroni Restaurant in Los Angeles, targeting sommelier and wine professional education
- BevWireminorMarket analysis provider reporting on Italian sparkling wine category evolution and expansion
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Consorzio dell'Asti e del Moscato d'Asti DOCG competitors and assessment
Company assessmentBroad incumbents
- Zonin 1821: Major Italian wine group with a broad portfolio including sparkling wines. Comparable as a larger, established producer operating in overlapping Italian sparkling and still wine categories with international distribution.
- Cavit (Cantina Viticoltori del Trentino): Large Italian wine cooperative representing Trentino producers. Comparable as a regional producer cooperative/consortium model, though focused on still wines and Trento DOC sparkling, similar governance to a producer consortium.
- Italian Wine Brands S.p.A. Public Italian wine group operating across multiple sparkling and still wine categories. Comparable as a broader-market Italian wine incumbent with overlapping distribution and category presence.
Direct peers
- Consorzio del Franciacorta: Italian sparkling wine consortium protecting Franciacorta DOCG. Operates the same DOCG-consortium model for premium Italian sparkling wine, making it a direct peer in governance structure and category.
- Consorzio di Tutela dell'Asti: The legal entity name of the subject company itself — included for completeness as the formal consortium protecting Asti DOCG, providing comparison points on governance and operational model.
- Consorzio del Prosecco DOC: Direct Italian sparkling wine consortium protecting Prosecco DOC. The most direct peer — operates the same consortium model protecting a competing Italian sparkling denomination and is explicitly cited by Asti DOCG as the competitive benchmark in the US market.
- Consorzio Vini del Trentino DOC (Trento DOC): Consortium protecting Trento DOC, Italy's leading Metodo Classico sparkling wine appellation. Same consortium structure protecting an Italian sparkling wine denomination, directly comparable to Asti DOCG's role.
Others
- Valoritalia: Italian wine certification body listed as the consortium's certification partner. Adjacent enabler providing quality verification, illustrating the regulatory infrastructure ecosystem around DOCG wines.
Regional players
- Consorzio Tutela Vini Oltrepò Pavese: Italian wine consortium protecting Oltrepò Pavese DOC including Metodo Classico sparkling wines. Operates a similar consortium model for a regional Italian wine denomination with overlapping sparkling wine interests.
Emerging players
- Cantine Gancia: Historic Asti Spumante producer and one of the original wineries that defined the Asti Spumante category. A member-level comparable to the producers the consortium represents, with deep roots in Moscato Bianco winemaking.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Consorzio dell'Asti e del Moscato d'Asti DOCG social profiles
Digital presenceConsorzio dell'Asti e del Moscato d'Asti DOCG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consorzio dell'Asti e del Moscato d'Asti DOCG leadership team
Management profileNumber of profiles
Profiles2 records
Consorzio dell'Asti e del Moscato d'Asti DOCG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consorzio dell'Asti e del Moscato d'Asti DOCG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consorzio dell'Asti e del Moscato d'Asti DOCG
What does Consorzio dell'Asti e del Moscato d'Asti DOCG do?
The Consorzio dell'Asti e del Moscato d'Asti DOCG protects, certifies, and internationally promotes Asti Spumante DOCG and Moscato d'Asti DOCG sparkling wines produced from Moscato Bianco grapes in 51 municipalities of Piedmont, Italy. As a producer consortium, it represents over 3,000 wine producers and growers, governs DOCG quality standards via partner Valoritalia, and runs international marketing campaigns including citywide promotional events, ATP tennis sponsorships, and brand ambassador programs. The consortium also extends its protection to related denominations Canelli DOCG and Strevi DOC.
Is Consorzio dell'Asti e del Moscato d'Asti DOCG a public or private company?
Consorzio dell'Asti e del Moscato d'Asti DOCG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Consorzio dell'Asti e del Moscato d'Asti DOCG founded?
Consorzio dell'Asti e del Moscato d'Asti DOCG was founded in 1932. It employs 11 to 50 people.
Where is Consorzio dell'Asti e del Moscato d'Asti DOCG based?
Consorzio dell'Asti e del Moscato d'Asti DOCG is headquartered in Asti, Italy, in the Europe region.
How does Consorzio dell'Asti e del Moscato d'Asti DOCG make money?
Two revenue lines are on record. Producer Membership Fees are the primary driver. The others are EU Promotion Funding.
Who are Consorzio dell'Asti e del Moscato d'Asti DOCG's main competitors?
Broad incumbents on record are Zonin 1821, Cavit (Cantina Viticoltori del Trentino) and Italian Wine Brands S.p.A.. Direct peers are Consorzio del Franciacorta, Consorzio di Tutela dell'Asti, Consorzio del Prosecco DOC and Consorzio Vini del Trentino DOC (Trento DOC). Valoritalia is listed as an others. Consorzio Tutela Vini Oltrepò Pavese is listed as a regional player. Cantine Gancia is listed as an emerging player.
Does Consorzio dell'Asti e del Moscato d'Asti DOCG have an API?
No public API is recorded for Consorzio dell'Asti e del Moscato d'Asti DOCG.
What industry is Consorzio dell'Asti e del Moscato d'Asti DOCG in?
Consorzio dell'Asti e del Moscato d'Asti DOCG's product category is Wine Consortium Services. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.