Lewis Eady
Lewis Eady is an Auckland-based specialist piano retailer and music education provider, operating as the exclusive Steinway & Sons distributor in New Zealand and running a large multi-instrument music school serving up to 300 weekly students across 25+ partner schools.
- Company typePrivate
- Founded1880
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lewis Eady does
Lewis Eady is an Auckland-based specialist retailer and music education provider, founded in 1880 and now operating under Chiron Group New Zealand following its November 2019 acquisition. The company is the exclusive New Zealand distributor for Steinway & Sons — a relationship held for over 100 years — and also distributes the Boston, Essex, Sauter, Crown Jewel, Pops Collection, and Steinway x Bentley piano lines, plus Aoyama Harps and Haosen Orff percussion. Its product range spans premium acoustic and player pianos (including the Steinway SPIRIO and SPIRIO | r high-resolution systems), accessories such as piano stools, and adjunct services including piano technician work and showroom venue hire.
The business operates a vertically integrated music ecosystem from a single showroom and school complex at 75 Great South Road, Remuera, Auckland. Piano sales are handled through consultative, quote-based transactions targeting high-net-worth individuals, families, and institutions. The Lewis Eady Music School — described as one of New Zealand's largest independent music educators — delivers lessons in piano, guitar, drums, violin, voice, and other instruments to up to 300 weekly students at its studios and across 25+ partner schools in Auckland, with online lessons available via Microsoft Teams. Term-based pricing ranges from $195 to $400 per 10-week term.
Revenue is generated across five streams: one-time piano and instrument sales, recurring music school tuition, transactional venue hire ($100-$1,200 per booking), piano accessories, and professional technician services. The Steinway Promise trade-in program on Boston and Essex lines provides a built-in upgrade pathway for piano customers. A small in-house café, Forbes Homemade Gourmet, extends customer dwell time at the showroom. The company is privately held, employs 11-50 staff, and serves exclusively the New Zealand market with all operations concentrated in Auckland.
Lewis Eady firmographics
Firmographics- Name
- Lewis Eady
- Legal name
- Lewis Eady Ltd
- Website
- https://lewiseady.co.nz
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lewis Eady is an Auckland-based specialist piano retailer and music education provider, operating as the exclusive Steinway & Sons distributor in New Zealand and running a large multi-instrument music school serving up to 300 weekly students across 25+ partner schools.
- Ownership category
- akta.pro rank
Lewis Eady industry classification
Industry- Product category
- Musical Instrument Retail & Music Education
- NAICS
- Musical Instrument and Supplies Retailers (459140)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Used & Vintage Musical Instruments Retail (CRALAEAH)
Keywords
Where Lewis Eady is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Lewis Eady business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Piano Sales: Retail sales of premium pianos including Steinway, Boston, Essex, Sauter, Aoyama Harps, and pre-loved pianos. Revenue generated from one-time instrument purchases with consultation-based sales approach.
- Music School Lessons: One of New Zealand's largest independent music educators teaching instrumental music to students of all ages and levels. Lessons offered at partner schools, music school studios, and online. Revenue is term-based with fees ranging from $195-$400 per 10-week term.
- Venue/Showroom Hire: Lewis Eady Steinway NZ Showroom is available for hire for concerts, rehearsals, and recordings. Hire includes use of Steinway grand piano and audience seating. Pricing from $100-$1,200 depending on duration and type.
- Piano Accessories: Sales of piano stools and related accessories. Products include adjustable single stools ($240), vinyl stools ($1,100), and capitone concert button benches ($1,750-$2,240).
- Piano Technician Services: Piano tuning, servicing, repair, and restoration services provided by qualified Steinway technician Hawke Tse. Services include standard tuning, regulation, voicing, and comprehensive restoration work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concert Hire (Private or ticketed event) |
| Unit Pricing | Pay-as-you-go | Rehearsal/Recording |
| Unit Pricing | Pay-as-you-go | Staffing Charges |
| Subscription | Multi-year contract | Individual Lessons (Music School) |
| Subscription | Multi-year contract | Paired Lessons |
| Subscription | Multi-year contract | Group Lessons |
| Unit Pricing | Pay-as-you-go | Piano Stools |
| Other | Multi-year contract | Pianos (Steinway, Boston, Essex, Sauter) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lewis Eady product offering
Product offeringCore offering
Lewis Eady is the exclusive New Zealand distributor for Steinway & Sons pianos, retailing premium new and pre-loved acoustic grands and uprights (including Steinway, Boston, Essex, Sauter, Aoyama Harps, and Steinway SPIRIO player pianos) through its Auckland showroom. It also runs the Lewis Eady Music School — one of New Zealand's largest independent music educators — offering instrumental lessons at its studios and across 25+ partner schools, complemented by piano technician services, piano stools/accessories, and showroom hire for concerts and recordings.
Product overview
Lewis Eady is a specialist piano retailer and music education provider operating a portfolio of products across three main categories: premium pianos (Steinway & Sons and sub-brands Boston, Essex, Crown Jewel Collection, Pops Collection, and Steinway X Bentley); music education services including the Lewis Eady Music School with lessons at studios and partner schools; and music-related accessories and services including harps (Aoyama), percussion (Haosen), Sauter German pianos, piano technician services, showroom hire, and piano stools. The company also offers the Steinway SPIRIO and SPIRIO | r — self-playing and recordable piano systems — as a technology feature within its Steinway piano range.
Differentiator
Problem solved
Functional benefit
Brands
- Forbes Homemade Gourmet: In-house café located within the Lewis Eady showroom premises, offering coffee and food to customers.
Products and services
- Steinway & Sons Pianos
- Steinway SPIRIO
- Steinway SPIRIO | r
- Boston Pianos
- Essex Pianos
- Steinway Crown Jewel Collection
- Steinway x Bentley Limited Edition
- Steinway Pops Collection
- Sauter Pianos
- Aoyama Harps
- Haosen (Hau-Sheng) Percussion
- Showroom Venue Hire
Quantifiable outcome
- One of New Zealand's largest independent music educators with up to 300 students weekly at music school studios
- +2 more outcomes
Companies that use Lewis Eady
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Lewis Eady technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lewis Eady partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Chiron Group New ZealandflagshipChiron Group NZ acquired Lewis Eady in November 2019. Chiron is a leading provider of music education services in Auckland, established in 2014 by international flautist Grace Liu. Chiron serves as the umbrella organization for three music schools (Albany School of Music, Remuera Music Academy, Lewis Eady Music School), one educational trust (Chiron Charitable Trust), and two retail businesses (Lewis Eady, NOTE Coffee & Eats).
- Steinway & SonscoreLewis Eady is an award-winning Steinway & Sons distributor and has proudly represented Steinway & Sons pianos for over 100 years. They are the exclusive Steinway representative in New Zealand, offering Steinway grand pianos, upright pianos, and the SPIRIO player piano systems. The relationship is the cornerstone of Lewis Eady's piano retail business.
- Boston PianoscoreBoston pianos are designed by Steinway & Sons, offering premium pianos at mid-range prices. Lewis Eady distributes the Boston range which includes grand pianos (GP-215 PE, GP-193 PE, GP-178 PE, GP-163 PE, GP-156 PE) and upright pianos (UP-132E PE, UP-126E PE, UP-118E PE).
- Essex PianoscoreEssex pianos are designed by Steinway & Sons, offering outstanding sound, versatility and affordability. Lewis Eady distributes Essex grand pianos (EGP-173C, EGP-155C) and upright pianos (EUP-123FL, EUP-123E, EUP-116E, EUP-111E, EUP-108C). Both Boston and Essex carry the Steinway Promise trade-in guarantee.
- Aoyama Harp Co.coreAoyama Harp Co., founded in 1897 in Fukui, Japan by Jitaro Aoyama, is dedicated to hand crafting the best pedal and lever harps. Lewis Eady is the only shop in New Zealand to import harps. Models include lever harps (130, 140) and pedal harps (Etude, Musa 47, Vega 46, Monarch 47).
- Sauter PianosminorSauter Pianos are German handcrafted pianos from Spaichingen, Germany, established in 1819. Lewis Eady distributes Sauter pianos including the Vision, Vision Nova, and Vivace models designed by Peter Maly. These represent European craftsmanship complementing the Steinway family offerings.
- Haosen (Hau-sheng) PercussionminorHaosen instruments are high-quality xylophones, metallophones, resonator bells, and other percussion suitable for Orff music education and all ages/levels. Available exclusively at Lewis Eady in New Zealand.
- Bentley MotorsminorSteinway & Sons collaboration with Bentley Motors on the Steinway x Bentley limited edition pianos. The partnership celebrates precision, individuality, and design excellence in two iconic worlds. Exchange of knowledge on woodworking and veneering techniques between the two luxury brands.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Lewis Eady competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lewis Eady social profiles
Digital presenceLewis Eady financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lewis Eady leadership team
Management profileNumber of profiles
Profiles11 records
Lewis Eady subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lewis Eady funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lewis Eady M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lewis Eady
What does Lewis Eady do?
Lewis Eady is the exclusive New Zealand distributor for Steinway & Sons pianos, retailing premium new and pre-loved acoustic grands and uprights (including Steinway, Boston, Essex, Sauter, Aoyama Harps, and Steinway SPIRIO player pianos) through its Auckland showroom. It also runs the Lewis Eady Music School — one of New Zealand's largest independent music educators — offering instrumental lessons at its studios and across 25+ partner schools, complemented by piano technician services, piano stools/accessories, and showroom hire for concerts and recordings.
Is Lewis Eady a public or private company?
Lewis Eady is a private company. It is classified as corporate owned and is currently operating.
When was Lewis Eady founded?
Lewis Eady was founded in 1880. It employs 11 to 50 people.
Where is Lewis Eady based?
Lewis Eady is headquartered in Auckland, New Zealand, in the Oceania region.
How does Lewis Eady make money?
Five revenue lines are on record. Piano Sales are the primary driver. The others are music School Lessons, venue/Showroom Hire, piano Accessories and piano Technician Services.
Does Lewis Eady have an API?
No public API is recorded for Lewis Eady.
What industry is Lewis Eady in?
Lewis Eady's product category is Musical Instrument Retail & Music Education. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAF, Instrument Repair, Maintenance & Luthier Services. Its NAICS code is 459140.