Naturale Italiano

What Naturale Italiano does

Naturale Italiano Srl is an Italy-headquartered, founder-owned B2B export company founded in 1995 that specializes in distributing premium Italian food products to foreign professional buyers. It sells exclusively abroad, targeting international restaurants specializing in Italian cuisine, Italian food-specialized shops and delicatessens, hotels, foreign distributors and traders, and retailers. According to the website, current online purchasing is temporarily suspended while the company builds a redesigned procurement model based on direct purchasing and delivery from Italian producers.

The company's core product is a curated catalog of over 700 Italian specialty SKUs organized into 14 categories (fresh pasta and rice, cheese, cold cuts, fresh meat, seafood, appetizers and olives, ready meals, creams and seasonings, balsamic vinegar, bakery, beverages, pastries, non-food supplies, and truffles/mushrooms), supplied through long-term relationships with named Italian producers (Fontaneto, Fatti Bene, Sepi Formaggi, Latteria Soligo, Mila, Antica Macelleria Falorni, Golfera, Levoni, Baltik, Ben Fatto, Ambrosini, Compagnia del Montale, Alimenta, Panificio Patti, Grazioli Tartufi, Alda Dolci Tradizioni). Its underlying technology stack is a multilingual (English, French, German, Italian) B2B e-commerce platform combined with temperature-controlled cold-chain logistics that supports a stated 48-hour worldwide delivery promise.

Naturale Italiano operates a sales-led B2B go-to-market, offering account-based quote pricing (prices visible only after login), piece-by-piece order flexibility, and a free sampling program for qualified gastronomy and restaurant operators. Revenue is generated through wholesale transaction sales of food products to professional buyers; pricing is not publicly disclosed. Marketing is content-driven via the educational blog 'The Bright Side Of The Food.' The company is privately held by founder Michele Mottura, with no institutional investors, subsidiaries, or funding rounds disclosed.

Name

Naturale Italiano

Legal name

Naturale Italiano Srl

Website

https://naturaleitaliano.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturale Italiano is a founder-owned Italian B2B exporter, founded in 1995, that distributes over 700 premium Italian food SKUs (fresh pasta, cheeses, cold cuts, seafood, ready meals) via a multilingual e-commerce platform and cold-chain logistics to foreign restaurants, delicatessens, hotels, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Specialty Italian Food Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAOABAG

Ethnic & International Foods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYCRAOAAAI

Specialty & Gourmet Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

SECONDARYCRAOAAAJ

Ethnic & International Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

Keywords

• Italian food export
• B2B food distribution
• Specialty food wholesale
• Temperature-controlled logistics
• Foodservice supplier

Headquarters

HQ city

Vanzone Con San Carlo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Food Product Sales: Wholesale B2B sales of Italian food products to professional foodservice operators including restaurants, hotels, delicatessens, and foreign distributors. Products include fresh pasta, cheeses, cold cuts, fresh meat, seafood, and other Italian specialty foods sold at wholesale quantities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Naturale Italiano is a B2B exporter and distributor of authentic Italian fresh and specialty food products, offering over 700 SKUs across 14 categories (fresh pasta and rice, cheese, cold cuts, fresh meat, seafood, appetizers and olives, ready meals, creams and seasonings, balsamic vinegar, bakery, beverages, pastries, truffles/mushrooms, and non-food supplies) sourced from Italian producers. It sells exclusively to professional foodservice operators abroad (restaurants, delicatessens, hotels, retailers, and foreign distributors) via a multilingual B2B e-commerce platform with account-based pricing and direct temperature-controlled 48-hour international delivery.

Product overview

Naturale Italiano is a B2B e-commerce platform specializing in premium Italian food products for professional buyers. The platform offers over 700 products across 14 distinct categories: Fresh Pasta and Rice, Cheese, Cold Cuts, Fresh Meat, Seafood, Appetizers and Olives, Ready Meals, Creams and Seasonings, Balsamic Vinegar, Bakery, Beverages, Pastries, Non Food, and Fruit of the Land. Key brands include Fontaneto, Fatti Bene (fresh pasta and gnocchi), SEPI FORMAGGI (pecorino), BALTIK (smoked salmon), BEN FATTO (ready meals), AMBROSINI (sauces), COMPAGNIA DEL MONTALE (balsamic vinegar), ALIMENTA (gluten-free bakery), Panificio Patti (breadsticks), Grazioli Tartufi (truffles), and Alda Dolci Tradizioni (beverages and pastries). The company provides temperature-controlled direct deliveries to restaurants and delicatessens worldwide with 48-hour delivery capability, targeting exclusively foreign markets outside Italy.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Italian Food Producers and ManufacturerscoreStrategic or Co-development Partner · 1 January 1995Long-term sourcing relationships with numerous Italian food producers and manufacturers supplying products to Naturale Italiano's export catalog. Products include fresh pasta (Fontaneto, Fatti Bene), cheeses (Sepi Formaggi, Latteria Soligo, Mila), cold cuts (Antica Macelleria Falorni, Golfera, Levoni), seafood (Baltik), and other specialty foods. These are supplier partnerships essential to the company's product assortment.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• iGourmet: Online specialty food retailer focused on Italian and European gourmet products sold to consumers and foodservice buyers. Comparable assortment breadth, e-commerce-led distribution, and premium Italian positioning.
• Gustiamo: Direct-trade Italian specialty foods importer and online distributor serving U.S. chefs, restaurants, and home cooks. Highly comparable to Naturale Italiano in curating premium Italian producers and selling through a B2B/online channel.
• Ditalia: Online Italian specialty food retailer offering imported pasta, cheeses, olive oil, and pantry staples. Shares Naturale Italiano's e-commerce-first go-to-market in the Italian specialty category.
• Borsari & Co. Italian food importer and wholesaler operating since 1955, supplying Italian restaurants, hotels, and retailers internationally. Closely comparable founding-era export-distribution model to Naturale Italiano.
• Buon Italia: Long-established U.K. importer and distributor of authentic Italian food products to restaurants, delicatessens, and retailers. Closely mirrors Naturale Italiano's B2B model of supplying Italian restaurants and delis abroad.
• ItalFoods (CMC Group): U.K.-based importer and distributor of Italian food products serving restaurants, pizzerias, and delicatessens. Direct competitor in the cross-border Italian foodservice supply niche.

Broad incumbents

• Eataly: Global Italian food retail and restaurant concept that also distributes Italian products wholesale. Operates much more broadly than Naturale Italiano but occupies the same premium Italian food export/distribution category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/naturaleitalia1
• Facebookfacebook.com/NATURALEITALIANO
• LinkedInlinkedin.com/company/naturale-italiano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturale Italiano