Cransten

What Cransten does

Cransten is a handyman and remodeling services company headquartered in Draper, Utah, founded in 2016 and operating across four U.S. states (Utah, South Carolina, Colorado, and North Carolina) through 20+ local offices. The company employs between 101 and 250 people and serves residential homeowners, commercial property owners and managers, property management firms, real estate investors, and Airbnb hosts. Core offerings span small to mid-sized home repairs (TV mounting, drywall, painting, fence work, light fixtures, door installation) plus full remodeling projects (kitchen, bathroom, basement, bedroom, deck), with specialized sub-products including countertop installation, flooring, sprinkler systems, painting, and property restoration. Cransten Commercial targets national chains and big box stores with multi-state maintenance and remodel contracts.

Cransten's technology is internal-operations oriented rather than customer-facing. The company deploys a proprietary phone application for field crews that uses geo-stamping and time-stamping to verify on-site presence and mandates a minimum of three before and three after photos per completed job. Hiring is gated by full local and national background checks, with the company stating that approximately 5% of applicants are hired. Cransten positions itself as a direct-hire alternative to subcontractor-dependent general contractors, employing its remodelers as W-2 staff rather than outsourcing work.

The business model blends three revenue streams. Transactional project revenue carries a $560 minimum with projects scaling up to $500,000, billed in progress payments rather than requiring upfront payment. Cransten Prime introduces recurring subscription revenue at $560/month, offering priority booking, material discounts above 10%, 25% off emergency dispatch, and yearly property walk-throughs with claimed average annual member savings of $2,437. Commercial managed-service contracts add a third stream under multi-state agreements with a single point of contact. Distribution is sales-led via a toll-free line, local phone numbers per market, and SEO-optimized city-specific landing pages; website quote-request forms supplement phone-based estimating. The company is privately held with no disclosed external funding or institutional ownership.

Name

Cransten

Legal name

Cransten

Website

https://cransten.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cransten is a multi-state handyman and remodeling services company operating across Utah, South Carolina, Colorado, and North Carolina via 20+ local offices, serving residential homeowners, commercial property managers, and real estate investors with vetted, direct-hire technicians and a recurring subscription offering.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Handyman and Remodeling Services: Primary revenue from labor and materials for small to mid-sized home repair and remodeling projects. For small jobs, set fee for labor plus materials markup. For larger projects, set price quotes provided upfront. No upfront payment required - bill in progress payments as work is completed.
2. Cransten Prime Membership Subscription: Monthly subscription service ($560/month starting rate) offering priority booking, 10%+ discounts on materials, 25% emergency dispatch discount, yearly property evaluations, and seasonal maintenance tracking. Marketed as saving customers $2,437 average yearly.
3. Commercial Property Maintenance Contracts: Multi-state coverage for commercial clients including chains and big box stores. Weekly or monthly routine visits, regular repair schedules, and emergency services available. Single point of contact for work orders across multiple geographies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Cransten provides residential handyman services, home remodeling (bathroom, kitchen, basement, flooring, painting, countertops, etc.), and commercial property maintenance/repair across Utah, South Carolina, Colorado, and North Carolina. Services are delivered by directly employed (non-subcontracted) Cransten staff with technology-enabled accountability (geo-stamping, photo documentation) and a 90-day craftsmanship warranty. Cransten also sells a Cransten Prime monthly membership for priority booking, material discounts, and recurring maintenance.

Product overview

Cransten is a handyman and remodeling service company operating as a single unified service offering across multiple states. The core offering consists of handyman services (small to mid-sized repair and installation jobs) and home remodeling services (larger renovation projects). The company also offers a premium membership program called Cransten Prime for recurring maintenance needs. Services span general handyman work, specialized trades (plumbing, electrical, painting, flooring), room-specific remodels (kitchen, bathroom, basement, bedroom, family room, deck), commercial property services, and property maintenance/turn services. The company uses software and technology for internal operations including scheduling, QA processes, and customer follow-up, but does not offer software products or APIs to external customers.

Differentiator

Problem solved

Functional benefit

Brands

• Cransten Prime: Membership program offering priority booking, discounted materials, emergency dispatch savings, and property maintenance services for residential and commercial customers.
• Cransten Commercial

Products and services

• Handyman Services General handyman services for residential customers covering small to mid-sized repair and installation tasks including TV mounting, drywall, painting, light fixtures, fence work, door installation, sprinkler repair, and general home repairs. Available across 20+ cities in Utah, South Carolina, Colorado, and North Carolina.
• Home Remodeling Services Full-service home remodeling services for homeowners, including bathroom, kitchen, basement, bedroom, family room, and deck renovations, plus specialized trades such as painting, flooring, countertop installation, cabinet installation, trim and molding, drywall, landscape design, and property restoration.
• Commercial Services Commercial property maintenance, repair, and remodeling services for businesses, including national chains and big box stores, with multi-state coverage, single point of contact, weekly/monthly routine visits, and emergency services.
• Cransten Prime Membership Monthly subscription membership starting at $560/month providing priority booking, 10%+ discounts on materials, 25% emergency dispatch discount, yearly property evaluations, and seasonal maintenance tracking. Marketed as saving members an average of $2,437 per year.

Quantifiable outcome

• Customers save $2,437/year on average through Cransten Prime membership
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neighborly: Neighborly (formerly Dwyer Group) is a large multi-brand franchisor of home services including handyman, remodeling, plumbing, electrical, and cleaning. Comparable to Cransten because its portfolio brands compete head-to-head in the same home-services categories, but it operates at vastly greater scale and broader service breadth.
• Authority Brands: Authority Brands is the parent of multiple home services franchise brands including Mr. Rooter, Mr. Electric, and Benjamin Franklin Plumbing. Comparable as a multi-brand home services platform that competes with Cransten in residential repair and maintenance categories, though with a stronger plumbing/electrical specialty.

Direct peers

• Handyman Connection: Handyman Connection is a franchised handyman and remodeling services brand operating in multiple US states. Comparable to Cransten because both offer small-to-mid-sized home repairs, kitchen/bath remodels, and commercial maintenance through employed craftspeople rather than subcontractors.
• Handyman Matters: Handyman Matters is a franchised handyman and home repair company with multi-state operations. Closely comparable to Cransten in service mix (small repairs, maintenance, remodeling) and direct-hire labor model targeting residential customers.
• Homefix Custom Remodeling: Homefix Custom Remodeling is a Mid-Atlantic home remodeling company specializing in windows, siding, roofing, doors, and bathrooms. Comparable to Cransten in offering residential remodeling services with a focus on quality and customer experience in a defined regional footprint.
• Mr. Handyman: Mr. Handyman is a national franchised handyman services brand operating across the US. Directly comparable to Cransten as both provide residential repair, maintenance, and small remodeling services with W-2 employed (vs. subcontracted) technicians, and compete for the same homeowner customer base.

Emerging players

• Thumbtack: Thumbtack is an online marketplace connecting homeowners with local service professionals including handymen and remodelers. It competes with Cransten indirectly by providing customers an alternative discovery channel for the same services, often via independent contractors at lower price points.
• TaskRabbit: TaskRabbit is a platform for booking local handyman and home repair tasks from independent taskers. Comparable to Cransten as a competing access point for small home repair services, particularly attractive for price-sensitive customers willing to use non-employed taskers.

Regional players

• Bath Fitter: Bath Fitter is a North American bathroom remodeling franchise with direct-sales model and acrylic tub/shower liners. Comparable to Cransten as a direct competitor for bathroom remodel jobs in overlapping US markets, particularly appealing to customers seeking fast single-day installations.
• Re-Bath: Re-Bath is a national bathroom remodeling franchise specializing in tub/shower replacements and full bathroom renovations. Comparable to Cransten because bathroom remodels are one of Cransten's core service lines, and Re-Bath competes in many of the same US markets with focused specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mycransten
• YouTubeyoutube.com/channel/UCfWD76-rkZ8MC5X0DnliSsQ
• Facebookfacebook.com/mycransten
• LinkedInlinkedin.com/company/cransten
• Instagraminstagram.com/mycransten

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cransten