Borsheims Fine Jewelry & Gifts

What Borsheims Fine Jewelry & Gifts does

Borsheims Fine Jewelry & Gifts is a 155-year-old luxury jewelry and gifts retailer headquartered at 120 Regency Parkway in Omaha, Nebraska, and operating as a subsidiary of Berkshire Hathaway since 1989. The company sells fine jewelry (diamonds, gemstones, gold, platinum, and sterling silver pieces across necklaces, earrings, rings, bracelets, and charms), engagement and wedding rings (including a custom design-your-own ring tool with both natural and lab-grown diamonds), watches from authorized luxury brands (Cartier, Omega, Breitling, TAG Heuer, IWC, Jaeger-LeCoultre, and others), and luxury home and gift items from brands such as Baccarat, Waterford, and Juliska. Exclusive sub-brands include the Borsheims Signature Collection, Gold Essentials, and the Luxe Shop for rare and one-of-a-kind pieces.

The business is built on a single-omnichannel model combining an appointment-based flagship showroom with a national e-commerce platform and limited international shipping to 14 countries; complementary services include custom jewelry design, in-house jewelry and watch repair, appraisals, engraving, diamond upgrades, and a luxury concierge sourcing service. Technology is a conventional e-commerce stack with an online custom ring builder, with no public-facing API or AI/ML capability disclosed. Revenue is generated through transactional one-time unit sales of jewelry, watches, and home goods, plus professional service fees for repair and design work; unit pricing varies from entry-level fashion jewelry to high-value haute pieces, supported by 12-month no-interest financing on qualifying ring purchases and a 90-day return policy. Customers are primarily affluent individual consumers, couples shopping for engagement and wedding jewelry, corporate gift buyers, watch collectors, and gift purchasers, with notable brand credibility drawn from its association with Warren Buffett and Berkshire Hathaway.

Name

Borsheims Fine Jewelry & Gifts

Legal name

Borsheims Fine Jewelry & Gifts

Website

https://borsheims.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

101–250 employees

Short description

Borsheims Fine Jewelry & Gifts is a Berkshire Hathaway subsidiary and 155-year-old luxury jewelry, watch, and gift retailer based in Omaha, Nebraska, operating a flagship showroom plus nationwide e-commerce and serving affluent consumers, couples, and corporate buyers.

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

akta.pro secondary industries

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Fine jewelry retail
• Luxury watches
• Engagement rings
• Wedding bands
• Luxury gifts

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry Sales: Primary revenue from selling fine jewelry including diamonds, gemstones, gold, platinum, and sterling silver pieces across necklaces, earrings, rings, bracelets, and charms
2. Watch Sales: Revenue from luxury and designer watches including brands like Cartier, Breitling, Omega, TAG Heuer, and others
3. Home & Gift Sales: Revenue from home decor, accessories, dinnerware, barware, and gift items from luxury brands
4. Jewelry Services: Revenue from jewelry repair, watch repair, cleaning, inspection, appraisals, engraving, and custom design services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Borsheims is a heritage luxury jewelry retailer operating a single flagship showroom at 120 Regency Parkway in Omaha, Nebraska, alongside a destination e-commerce site. The company sells fine jewelry, engagement and wedding rings, luxury timepieces, and premium home and lifestyle gifts from a curated inventory of more than 50,000 pieces. It complements product sales with custom jewelry design, jewelry and watch repair, concierge diamond sourcing, and a diamond upgrade program for individual consumers and gift buyers.

Product overview

Borsheims Fine Jewelry & Gifts is a luxury jewelry retailer and Berkshire Hathaway subsidiary operating for over 155 years, offering a comprehensive portfolio of fine jewelry, watches, engagement/wedding rings, and home décor gifts. The core offering centers on fine jewelry including necklaces, earrings, rings, bracelets, and charms in gold, platinum, and sterling silver with natural and lab-grown diamonds plus various gemstones. The company operates exclusive sub-brands including the Gold Essentials Collection and Signature Collection, alongside a dedicated Luxe Shop for rare and exceptional pieces. The wedding and engagement category features custom design-your-own ring capabilities alongside preset options in multiple settings. The watch division carries over 20 luxury brands. Home and gifts offerings span accessories, décor, dining, and kitchen items from premium brands. Services include custom jewelry design, jewelry and watch repair, diamond upgrades, and luxury concierge sourcing. The company operates primarily as a physical retail location in Omaha with e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Borsheims Signature Collection: Exclusive to Borsheims, designed and curated by experts combining superior quality, style and value. Available in both natural and lab-grown diamonds.
• Gold Essentials
• Luxe Shop

Products and services

• Fine Jewelry Curated assortment of fine jewelry including necklaces, bracelets, earrings, and other pieces from leading brands and Borsheims' own collections, sold to individual consumers shopping the flagship store and the e-commerce site.
• Engagement Rings Engagement rings offered through the Borsheims assortment and online ring builder, supported by diamond upgrades, custom design, and financing options for couples shopping for bridal jewelry.
• Wedding Bands Wedding bands for men and women across precious metals and styles, offered to couples as part of the bridal jewelry assortment.
• Luxury Watches Authorized-dealer selection of luxury watches from leading brands, supported by watch repair, bracelet sizing, engraving, and the Luxury Concierge service for sourcing rare timepieces.
• Home & Gifts Premium home, lifestyle, and gift items from brands such as Tiffany & Co., Mikimoto, Lalique, and Lunt, intended for personal gifting and home occasions.
• Borsheims Signature Collection Exclusive proprietary Borsheims Signature jewelry collection, sold only at Borsheims' flagship store and e-commerce channel.
• Gold Essentials Collection Proprietary Gold Essentials jewelry line of gold pieces, available exclusively through Borsheims.
• Luxe Shop Proprietary Luxe Shop curated selection of exclusive pieces, sold only through Borsheims' flagship store and e-commerce site.
• Custom Jewelry Design Bespoke service in which Borsheims designers and bench jewelers create one-of-a-kind or customized fine jewelry and engagement pieces for individual clients.
• Jewelry Repair Services In-store jewelry repair, cleaning, inspection, prong retipping, and ring sizing services performed by in-house jewelers, offered to customers who purchase from Borsheims.
• Watch Repair Services Watch repair, servicing, battery replacement, and bracelet adjustment performed in-store to support luxury watch purchases.
• Luxury Concierge Sourcing Personal shopping and sourcing service where Borsheims specialists help clients locate specific hard-to-find jewelry and luxury watch pieces.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Berkshire HathawaycoreOthersBorsheims is famously known as Warren Buffett's jewelry store. The company sells Berkshire Hathaway memorabilia and is positioned as the Buffett-associated jewelry retailer. This connection provides significant brand credibility and customer trust, attracting Berkshire Hathaway shareholders and those familiar with the Warren Buffett brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Peers

• Kay Jewelers / Signet Jewelers:

Direct peers

• Tiffany & Co. Tiffany is the global benchmark for luxury jewelry retail, offering fine jewelry, engagement rings, and watches through flagship stores. Highly comparable to Borsheims' positioning around premium bridal and heritage-driven luxury gifting, though at significantly larger scale and global footprint.
• Shane Co. Shane Co. is a privately held, family-owned U.S. jewelry retailer with multiple showrooms and direct diamond importing. Similar in scale, private ownership profile, and vertically integrated bridal focus to Borsheims.
• Helzberg Diamonds: Helzberg is a U.S. jewelry chain specializing in bridal and fine jewelry across multiple price points. Comparable mid-market positioning with engagement ring focus, multi-store retail, and lab-grown diamond offerings.
• Blue Nile: Blue Nile pioneered online diamond and engagement ring retail with a build-your-own ring configurator. Direct overlap with Borsheims' engagement ring category and online ring builder, though Blue Nile operates without significant brick-and-mortar retail presence.
• Brilliant Earth: Brilliant Earth is a digitally native jewelry retailer specializing in ethical and lab-grown diamonds with a custom ring design tool. Direct competitor in the lab-grown diamond engagement ring segment that Borsheims has expanded into.
• Tourneau / Movado Brands Showrooms: Tourneau (now operating under Movado) is a multi-brand luxury watch retailer with authorized dealer relationships across premium brands. Closest comparable to Borsheims' watch division carrying Omega, Cartier, Breitling, TAG Heuer, and similar maisons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Borsheims
• YouTubeyoutube.com/BorsheimsJewelry
• Facebookfacebook.com/borsheimsfinejewelry
• Instagraminstagram.com/borsheims
• Pinterestpinterest.com/borsheims

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borsheims Fine Jewelry & Gifts