Parking Sense
Parking Sense, now operating as ParkHelp Technologies following its 2020 merger with Spain-based ParkHelp, sells indoor and outdoor parking guidance hardware — sensors, LPR cameras, car counters, digital signs, smart lighting — alongside a parking management software platform and the InfoPark mobile app, serving enterprise customers across airports, healthcare, universities, retail, commercial real estate, and smart cities in 50+ countries.
- Company typePrivate
- Founded2014
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parking Sense does
Parking Sense was founded in 2014 in Cambridge, Massachusetts as a parking guidance technology provider, and in 2020 merged with Spain-based ParkHelp to form ParkHelp Technologies. The combined entity designs, manufactures, and sells a portfolio of indoor and outdoor parking guidance hardware — including camera-based, ultrasonic (G1/G2), and wireless (G4/G5) sensors, license plate recognition (LPR) cameras, ultrasonic, dual-loop, and camera-based car counters, smart lighting, and dynamic digital guidance signs — bundled with a facility management software platform and the InfoPark consumer mobile app. The technical architecture is sensor-and-sign heavy at the edge, with centralized software for monitoring and wayfinding across multiple sites.
The company sells exclusively to enterprise and institutional buyers through quote-based, multi-year contracts using an enterprise field sales motion supplemented by a global partner and distributor network spanning 50+ countries. It explicitly serves eight verticals: Airports & Transportation, Commercial & Mixed Use, Corporate Campus, Entertainment & Hospitality, Hospitals & Medical Centers, Shopping Malls & Retail, Smart Cities, and Universities & Education. Named reference customers include LA Metro (countywide deployment), Walter Reed Medical Center, CBRE Global Investors (Galleria Dallas), Howard Hughes Medical Institute, and the University of Washington Bothell.
Revenue mechanics are a mix of one-time hardware sales (sensors, cameras, counters, signs) and recurring software subscriptions (Parking Management Platform, InfoPark App), but specific pricing and revenue splits are not publicly disclosed. The company reports 400+ customers, 500k+ parking spaces monitored, and a global footprint across 50+ countries, while operating with a headcount of 11-50, indicating a high-leverage model that depends heavily on channel partners for installation and regional support.
Parking Sense firmographics
Firmographics- Name
- Parking Sense
- Legal name
- ParkHelp Technologies
- Website
- https://parkingsense.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parking Sense, now operating as ParkHelp Technologies following its 2020 merger with Spain-based ParkHelp, sells indoor and outdoor parking guidance hardware — sensors, LPR cameras, car counters, digital signs, smart lighting — alongside a parking management software platform and the InfoPark mobile app, serving enterprise customers across airports, healthcare, universities, retail, commercial real estate, and smart cities in 50+ countries.
- Ownership category
- akta.pro rank
Parking Sense industry classification
Industry- Product category
- Parking Guidance Systems
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
Keywords
Where Parking Sense is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parking Sense business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of parking sensors (indoor/outdoor), LPR cameras, car counters, digital guidance signs, and related hardware components for parking facilities.
- Software Subscriptions: Parking management platform and InfoPark App software offerings, likely with recurring subscription fees for platform access and updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Parking Sense product offering
Product offeringCore offering
Parking Sense designs, manufactures, and deploys parking guidance hardware and software, including indoor and outdoor sensors, LPR cameras, car counters, digital guidance signs, and a parking management platform with the InfoPark mobile app. The offerings are sold as enterprise parking solutions to airports, hospitals, universities, commercial real estate, corporate campuses, retail, smart cities, and entertainment venues. Following the 2020 merger with Spain-based ParkHelp, the combined ParkHelp Technologies entity operates globally across 50+ countries.
Product overview
ParkHelp Technologies, formed by the merger of Parking Sense and Spain-based ParkHelp, offers a unified portfolio of parking guidance technologies. The product portfolio spans indoor sensors (camera-based, ultrasonic, LPR cameras, smart lighting), outdoor wireless sensors (G4 and G5 generations), car counting systems (ultrasonic, dual-loop, camera-based), and digital guidance signage. These hardware products are managed through the Parking Management Platform software and complemented by the InfoPark mobile app for end-users. The company serves diverse industries including airports, commercial facilities, corporate campuses, healthcare, retail, smart cities, and universities, with operations across 50+ countries monitoring 500k+ parking spaces.
Differentiator
Problem solved
Functional benefit
Brands
- InfoPark App: Parking management mobile application
Products and services
- LPR Cameras License Plate Recognition cameras deployed in indoor parking facilities to identify vehicles and support parking management workflows. Targeted at enterprise parking operators needing vehicle identification.
- Indoor Camera-based Sensors Camera-based sensors that detect parking space occupancy in indoor parking structures. Designed for enterprise indoor facilities such as garages and parking decks.
- Indoor Ultrasonic 1 Sensors First-generation ultrasonic sensors used to detect parking space availability inside parking structures. Marketed to enterprise parking operators needing reliable indoor detection.
- Indoor Ultrasonic 2 Sensors Second-generation ultrasonic sensors offering enhanced accuracy for indoor parking space detection. Sold to enterprise parking operators looking to upgrade from earlier-generation sensing technology.
- Indoor Smart Lighting Smart lighting integrated with parking sensors to provide energy-efficient illumination and visual guidance inside parking facilities. Targeted at enterprise parking operators seeking combined lighting and sensor functionality.
- G4 Wireless Sensors Fourth-generation wireless sensors for outdoor parking space detection. Marketed to enterprise operators of outdoor parking lots that want accurate detection without extensive wired infrastructure.
- G5 Wireless Sensors Fifth-generation wireless sensors for outdoor parking applications with enhanced wireless connectivity and battery life. Sold to enterprise parking operators seeking the latest-generation outdoor detection.
- Ultrasonic Car Counters Ultrasonic vehicle counting systems that monitor vehicles entering and exiting parking facilities. Targeted at enterprise parking operators needing accurate counts at gates or lanes.
- Dual Loop Car Counters In-ground inductive-loop vehicle counting systems that deliver accurate traffic flow monitoring at parking facility entry and exit points. Sold to enterprise operators that prefer loop-based counting accuracy.
- Camera Counter Camera-based vehicle counting solution for monitoring parking facility occupancy and traffic flow. Marketed to enterprise parking operators that want counting without in-ground or overhead hardware installations.
- Digital Guidance Signs Dynamic digital signage that displays real-time parking availability and wayfinding information to direct drivers to open spaces. Sold to enterprise parking operators in airports, hospitals, malls, and campuses.
- Parking Management Platform Comprehensive facility management software platform that lets parking operators monitor and manage parking operations across multiple locations. Targeted at enterprise facility and parking operations teams.
- InfoPark App Mobile application that provides end-users with parking guidance and real-time availability information. Designed for drivers using parking facilities managed by ParkHelp Technologies deployments.
Quantifiable outcome
- Tenant retention improvement - possibly doubled at Galleria Dallas installation
- +2 more outcomes
Companies that use Parking Sense
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles5 records
Parking Sense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Parking Sense partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spain-based ParkHelp (merged entity)coreSpain-based ParkHelp merged with US-based Parking Sense to form ParkHelp Technologies, creating the widest and most unified range of parking sensors available on the market. The merger combined decades of experience and expanded global presence.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Parking Sense competitors and assessment
Company assessmentBroad incumbents
- Flowbird (formerly Parkeon): Established incumbent in on-street and off-street parking solutions, including sensors, pay stations, and smart city platforms. Overlaps with ParkHelp in sensor-based guidance and smart city verticals.
- Siemens Smart Infrastructure: Global incumbent offering smart parking as part of broader building technologies and digital infrastructure portfolios. Competes with ParkHelp in large enterprise and smart city deployments through integrated offerings.
- TKH Group: Dutch technology group that owns INDECT and other parking/guidance brands, competing directly in the same sensor and signage category. Larger parent provides distribution and capital advantages.
- Bosch Mobility Solutions: Global incumbent with IoT and sensor-based parking solutions often bundled with broader smart city and mobility offerings. Significant scale and R&D resources create competitive pressure on pricing and features.
- SKIDATA: Established global incumbent in parking and access management, offering guidance, access control, and revenue management across airports, stadiums, and commercial facilities. Larger portfolio but overlapping product categories.
- Scheidt & Bachmann: Established European incumbent providing parking management systems including guidance, access control, and enforcement for airports, cities, and commercial operators. Comparable enterprise customer base and integration scope.
Direct peers
- HUB Parking Technology: Direct competitor providing parking access, guidance, and management systems globally for commercial, hospital, airport, and municipal customers. Comparable full-stack offering spanning hardware, software, and services.
- Quercus Technologies: Direct competitor in LPR-based and sensor-based parking guidance with management software, focused on European markets with expanding global presence. Closely matches ParkHelp's sensor/software stack and target verticals.
- INDECT (TKH Group): Direct competitor offering ultrasonic and camera-based parking guidance with digital signage, serving airports, hospitals, universities, and commercial facilities worldwide. Highly overlapping product set and customer base.
- ParkAssist (Cubic Corporation): Direct competitor in camera-based and ultrasonic parking guidance systems, serving airports, hospitals, and mixed-use developments. Closely aligned product portfolio and enterprise go-to-market motion make it the most directly comparable peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parking Sense social profiles
Digital presenceParking Sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parking Sense leadership team
Management profileNumber of profiles
Profiles1 record
Parking Sense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parking Sense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parking Sense
What does Parking Sense do?
Parking Sense designs, manufactures, and deploys parking guidance hardware and software, including indoor and outdoor sensors, LPR cameras, car counters, digital guidance signs, and a parking management platform with the InfoPark mobile app. The offerings are sold as enterprise parking solutions to airports, hospitals, universities, commercial real estate, corporate campuses, retail, smart cities, and entertainment venues. Following the 2020 merger with Spain-based ParkHelp, the combined ParkHelp Technologies entity operates globally across 50+ countries.
When was Parking Sense founded?
Parking Sense was founded in 2014. It employs 11 to 50 people.
Where is Parking Sense based?
Parking Sense is headquartered in Cambridge, United States, in the North America region.
How does Parking Sense make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions.
Who are Parking Sense's main competitors?
Broad incumbents on record are Flowbird (formerly Parkeon), Siemens Smart Infrastructure, TKH Group, Bosch Mobility Solutions, SKIDATA and Scheidt & Bachmann. Direct peers are HUB Parking Technology, Quercus Technologies, INDECT (TKH Group) and ParkAssist (Cubic Corporation).
Does Parking Sense have an API?
No public API is recorded for Parking Sense.
What industry is Parking Sense in?
Parking Sense's product category is Parking Guidance Systems. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing). Its NAICS code is 812930 and its SIC code is 7500.