What ECG Academy does

ECG Academy, operated by Cardiac Education Resources, LLC and founded in 2011 by board-certified cardiac electrophysiologist Dr. Nicholas Tullo, delivers online video-based training in ECG interpretation to healthcare professionals. The platform teaches a physiologic, reasoning-based method that emphasizes understanding the cardiac conduction system over pattern memorization, with weekly short-form ChalkTalks drawn from real clinical tracings and monthly live ECG Masterclasses hosted by the founder.

The product surface comprises tiered subscription memberships (ChalkTalks Only $4.95/mo-$40/yr through Premier $39.95/mo-$395/yr), accredited Certificate Courses on Canvas LMS (Level 1 $247 and Level 1+2 $397, granting 17-38 CE/CME hours across ACCME, AANP, AAPA, California BRN, and CECBEMS), one-time-purchase Hybrid Courses at $175-$325, and free introductory membership. The technology stack centers on the ECG Academy Learning System for video curriculum, the Canvas LMS for institutional grade tracking and faculty dashboards, and Vimeo On Demand for live and recorded masterclasses.

The business model combines product-led growth through self-serve subscriptions and a free introductory tier, a freemium-to-paid funnel driven by a free ECG pre-test, and an enterprise sales motion targeting medical, nursing, and PA schools via custom-branded subdomains. End customers span registered nurses, nurse practitioners, physician assistants, physicians, telemetry and ECG technicians, EMTs and paramedics, and career changers pursuing telemetry tech roles, with named institutional users including Azusa Pacific University, UT Health Houston, NYU, Emory, Vanderbilt, and Rutgers. The company remains privately held and founder-operated with no disclosed external funding.

Name

ECG Academy

Legal name

Cardiac Education Resources, LLC

Website

https://ecgacademy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ECG Academy is a privately held, founder-led online training platform that teaches ECG interpretation to nurses, NPs, PAs, physicians, EMTs, and technicians via video lessons, weekly ChalkTalks, and accredited CE/CME certificate courses.

Ownership category

akta.pro rank

Product category

Online Medical Education

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• ECG interpretation training
• Online medical education
• Continuing medical education
• Cardiac rhythm analysis
• Healthcare professional training

Headquarters

HQ city

Towaco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Monthly/Annual Membership Subscriptions: ECG Academy's primary revenue stream. Users subscribe to tiered membership plans (ChalkTalks Only, Basic, Advanced, Expert, Premier) on a monthly or annual billing cycle. Plans range from $4.95/month ($40/year) for ChalkTalks Only to $39.95/month ($395/year) for Premier. Subscriptions auto-renew until cancelled. Upgrades between tiers are available from the member management portal. Annual plans offer a ~20% discount vs. monthly.
2. Certificate Courses (CE/CME Accredited): Structured, graded certificate programs delivering accredited continuing education contact hours/CMEs. Level 1 (Advanced Rhythm Strip Analysis) is priced at $247/year; Level 1+2 (12-Lead Interpretation) is $397/year. CE/CME credit is awarded to RNs (up to 30 contact hours via California BRN), NPs (30 hours via AANP), PAs (30 hours via AAPA), and physicians (up to 38 Category 1 CMEs via ACCME-accredited joint providership with CME Consultants).
3. Hybrid Courses (Non-Accredited): One-time purchase self-paced courses at courses.ecgacademy.com using the same video content as certificate courses, with embedded quizzes and a final exam. Level 1 (Rhythm Strips) is $175; Level 1+2 (12-Lead) is $325. No CE/CME paperwork, no recurring fees. Designed for learners who want structured reinforcement without needing accredited certificates.
4. Institutional/Group Subscriptions: Group discount programs offered to schools, institutions, and healthcare organizations. Students typically purchase individual subscriptions directly (generally at no cost to the school). ECG Academy provides a custom-branded website for each institution, faculty access to student progress and grades, and customizable exams. Contact: [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ECG Academy provides online ECG interpretation training for healthcare professionals (nurses, NPs, PAs, physicians, EMTs, technicians, and students) through on-demand video lessons, weekly ChalkTalk coaching tutorials, monthly live masterclasses, and accredited CE/CME certificate courses hosted on Canvas LMS. Instruction is delivered by a single board-certified cardiac electrophysiologist using a proprietary step-by-step physiologic approach designed to teach reasoning rather than pattern memorization.

Product overview

ECG Academy is an online ECG interpretation training platform offering multiple learning pathways. The core product is the ECG Academy Learning System with tiered subscription memberships (Basic, Advanced, Expert, Premier, ChalkTalks Only) providing video-based lessons and coaching tutorials. Certificate Courses offer accredited CE/CME programs for healthcare professionals through Canvas LMS. Hybrid Courses provide structured self-paced learning with quizzes but no accreditation. The platform also includes free introductory access, institutional programs for schools, live monthly Masterclasses, and a free ECG pre-test assessment. All offerings are taught by cardiac electrophysiologist Dr. Nicholas Tullo using a physiologic approach to ECG interpretation.

Differentiator

Problem solved

Functional benefit

Products and services

• ECG Academy Learning System Memberships Subscription-based video learning platform providing unlimited access to ECG interpretation video lessons and the weekly ChalkTalk library for individual healthcare professionals (nurses, NPs, PAs, physicians, EMTs, techs, students).
• Free Introductory Membership No-cost trial membership that provides 3 hours of introductory video tutorials covering basic electrical theory, cardiac anatomy and physiology, ECG machine operation, and interval measurements, plus sample ChalkTalks.
• Certificate Courses (CE/CME) Accredited continuing education certificate programs hosted on Canvas LMS awarding CE contact hours for RNs (California BRN), NPs (AANP), PAs (AAPA), EMS professionals (CECBEMS), and Category 1 CME for physicians (ACCME joint providership with CME Consultants). Available as Level 1 (rhythm strips, ~17–25 hours) and Level 1+2 (rhythm strips + 12-lead, ~30–38 hours).
• Hybrid Courses Self-paced one-time-purchase courses hosted at courses.ecgacademy.com that combine video lessons with embedded quizzes and a final exam for reinforcement, without CE/CME accreditation. Available as Level 1 ($175) and Level 1+2 ($325).
• Live ECG Masterclasses Monthly live interactive sessions presenting clinical ECG topics and case studies with real-time Q&A, delivered via Vimeo On Demand. Premier members receive free access (live and recorded); non-members can purchase individual classes.
• Institutional / School Programs B2B institutional offering for medical schools, nursing programs, PA programs, and hospitals, providing a custom-branded subdomain, student credentials, faculty dashboards with progress and grade tracking, customizable exams, and group discount pricing.

Quantifiable outcome

• 4.9/5 average rating on Trustpilot across 140+ verified reviews
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Medtronic, Inc. / STARS.ORG / Arrhythmia Alliance / AF Association (Public Awareness Campaign)minorOthers · 1 October 2011In October 2011, Dr. Tullo was named National Spokesperson for the 'Take Fainting To Heart' public awareness campaign sponsored by Medtronic, Inc. and STARS.ORG. He has also served as a medical advisor for the Dysautonomia Information Network (dinets.org) and STARS-US.ORG, an international foundation supporting syncope patients. He has been interviewed by STARS.ORG/Arrhythmia Alliance/AF Association regarding atrial fibrillation therapies and syncope. These are personal advisory roles of Dr. Tullo, not formal ECG Academy partnerships.
• Canvas LMS (Instructure)coreTechnology or IntegrationECG Academy's Certificate Courses are delivered through Canvas LMS (Instructure), providing a structured educational framework with section-based video lessons, practice questions, quizzes, final exams, grade tracking, and faculty dashboards. The certificate course platform (CE[Year].ecgacademy.com) runs entirely on Canvas. This integration is critical to the CE/CME accreditation delivery and institutional sales motion.
• CME ConsultantscoreStrategic or Co-development PartnerCME Consultants is the ACCME-accredited joint providership partner for ECG Academy's Category 1 CME program for physicians. As the accredited CME provider, CME Consultants reviews and approves the educational content, ensures compliance with ACCME standards, and issues the AMA PRA Category 1 Credits. This joint providership is what enables ECG Academy to award Category 1 CMEs to MDs and DOs.
• American Association of Nurse Practitioners (AANP)coreStrategic or Co-development PartnerAANP is the accrediting body that approved ECG Academy's Level 1+2 Certificate Course for 30 CE contact hours (Activity ID 25127593). This accreditation enables NPs to earn CE hours toward AANP certification maintenance through ECG Academy.
• American Academy of Physician Assistants (AAPA)coreStrategic or Co-development PartnerAAPA approved ECG Academy Level 1+2 for up to 30 Category 1 CME hours for PAs (AAPA reference number: CME-2014978). This accreditation covers the period January 1, 2026 to December 31, 2028.
• California Board of Registered Nursing (CBRN)coreStrategic or Co-development PartnerECG Academy is an accredited CE provider approved by the California Board of Registered Nursing (Provider Number CEP 16025). This enables RNs across the US to earn CE contact hours through ECG Academy courses, subject to individual state nursing board acceptance.
• Continuing Education Coordinating Board for Emergency Medical Services (CECBEMS)coreStrategic or Co-development PartnerCECBEMS accredited ECG Academy's Level 1 program for 12 contact hours and Level 1+2 for 20 contact hours of continuing education for EMS professionals (EMTs, paramedics).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• LifeInTheFastLane.com: A leading emergency-medicine and critical-care clinical education website that has published an independent review of ECG Academy. Its free ECG library and tutorials overlap with ECG Academy's target learner and content niche.
• TrueLearn ECG: Board-prep and clinical education platform with ECG-focused question banks for medical trainees. Targets a subset of ECG Academy's audience (medical students and residents) with a test-prep rather than teaching-method angle.

Direct peers

• ECG Weekly (Dr. Amal Mattu): A long-running weekly ECG interpretation email/video series run by an academic emergency physician. Directly comparable to ECG Academy's ChalkTalk format and target audience of clinicians seeking ongoing ECG reading practice.
• Practical Clinical Skills: Web-based training in heart sounds, ECG, and other clinical skills for medical students and healthcare professionals. Comparable in delivery format (self-paced online modules) and audience overlap with ECG Academy's medical school segment.
• MedCram: Video-based medical education platform covering clinical topics including ECG interpretation for physicians, NPs, PAs, and nurses. Competes for the same self-directed, video-first healthcare professional learner.
• NHCPS (National Health Care Provider Solutions): Online certification and continuing education provider for healthcare professionals including ACLS, PALS, BLS, and ECG/rhythm courses. Overlaps with ECG Academy on EMS, nursing, and acute-care segments, especially for CE-credit learners.
• ACLS Medical Training: Provides online certification and continuing education for healthcare providers, including ECG/rhythm interpretation modules targeting nurses, EMTs, and clinicians. Overlaps with ECG Academy's EMS, nursing, and acute-care learner segments.
• Dr. Smith's ECG Blog: Free online ECG interpretation teaching resource built around high-yield case-based teaching. Targets the same healthcare-professional audience seeking physiologic, case-based ECG education as ECG Academy.
• SkillStat: Online ECG and rhythm interpretation learning tool used widely by nursing students and healthcare professionals. Competes directly with ECG Academy's Level 1 self-paced curriculum and ECG pre-test/quiz formats.

Broad incumbents

• Wolters Kluwer (Lippincott ECG Resources): Major medical publisher whose Lippincott brand includes textbooks, online ECG references (e.g., 'ECGs Made Easy'), and institutional digital learning platforms. Represents a much larger incumbent that competes for institutional ECG curriculum adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ECGAcademy
• LinkedInlinkedin.com/company/ecgacademy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECG Academy