What Advanced Data Controls does

Advanced Data Controls Corp. (ADaC) is a privately held Japanese independent software company founded in 1982 and headquartered in Chiyoda-ku, Tokyo, with technical centers in Osaka and Nagoya. It sells, supports, and customizes embedded software development environments for safety- and security-critical systems, primarily for Japanese automotive OEMs and Tier 1 suppliers, with secondary exposure to industrial/factory automation, medical devices, defense/aerospace, and logistics. The portfolio centres on Green Hills Software products (INTEGRITY and μ-velOSity RTOS, INTEGRITY Multivisor and μ-visor hypervisors, the MULTI integrated development environment, and the Green Hills Probe debug tool), which ADaC distributes under a 44-year exclusive Asia-Pacific technical-partner agreement.

Beyond the GHS line, ADaC distributes the Gliwa T1 timing analysis tool (partnership December 2024) and Excelfore's SDVconnect OTA platform (partnership May 2024), the Veltronix Accelerate C-to-HDL hardware design tool (partnership 2016), and operates a conformance testing service for in-vehicle networks through VeLIO LLP (joint venture with Toyotsu Electronics, 2007) and in partnership with Germany's C&S Group. Following the January 2021 acquisition and March 2026 full integration of Vertex Inc. (VERTechs), ADaC now offers photorealistic 3DCG digital-twin environments (AUTOCity, Sensor Models, Euro NCAP Asset packages) for ADAS/autonomous-driving simulation, and a 3DCG-based logistics improvement solution. FY2025 revenue was ¥2,702,890,000 with 46 employees as of April 2026; products are sold via direct enterprise sales with 45-day evaluation loans for the MULTI IDE.

Business model is a hybrid of one-time perpetual licenses (RTOS, IDE, debug probes, hardware design tools), recurring technical support and maintenance subscriptions, professional services (conformance testing and consulting), and subscription-style offerings for VERTechs simulation and logistics solutions. Distribution is direct to enterprise customers in Japan, supplemented by event-driven demand generation at Automotive World, Smart Logistics Expo, and Human and Car Technology exhibitions; go-to-market emphasizes vendor-neutral consulting, source-code absorption from principals, and localized Japanese-language technical support across three regional centers.

Name

Advanced Data Controls

Legal name

株式会社 アドバンスド・データ・コントロールズ

Website

https://adac.co.jp

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Embedded Systems Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Autonomous Driving & ADAS Perception (HDAAAEAI)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

Keywords

• Embedded software development
• Real-time operating systems
• Automotive embedded tools
• Integrated development environments
• Functional safety software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Embedded Software Development Tools Sales: Sale of real-time operating systems (INTEGRITY, μ-velOSity), integrated development environments (MULTI), hardware debug probes (Green Hills Probe), timing analysis tools (T1), OTA solutions (SDVconnect/eSync), and hardware auto-design tools (Accelerate). Revenue model is primarily one-time perpetual license with potential maintenance/support subscriptions.
2. Technical Support and Maintenance Services: Post-sale technical support, version upgrades, user registration services, and information distribution services for Green Hills Software products and other vendor products. Includes FAQ support, technical guidance, and licensing management.
3. 3DCG Virtual Environment and Logistics Solutions: 3DCG virtual environment solutions (VERTechs) including digital twin creation, AUTOCity, Sensor Models, Euro NCAP Asset packages, and logistics improvement solutions using 3DCG visualization and smartphone applications.
4. Conformance Testing and Consulting Services: Third-party conformance testing services for automotive LAN protocols (CAN, LIN, FlexRay, Automotive Ethernet), ECU testing, interoperability testing, network topology simulation, and consulting for automotive OEMs and suppliers. Partnership with C&S Group GmbH for European testing services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advanced Data Controls (ADaC) is an independent Japanese software company founded in 1982 that serves as the exclusive technical partner and distributor of Green Hills Software products for Japan and Asia Pacific. The company sells, supports, and customizes embedded software development environments — including real-time operating systems (INTEGRITY, μ-velOSity), hypervisors (INTEGRITY Multivisor, μ-visor), the MULTI IDE, Green Hills Probe debug tools, and complementary products from Gliwa (T1 timing analysis), Excelfore (SDVconnect OTA), and Veltronix (Accelerate HDL generation) — targeting safety-critical automotive, industrial, medical, and aerospace embedded systems.

Product overview

ADaC (Advanced Data Controls) is an independent software company that provides embedded software development environments and automotive solutions. The product portfolio centers on Green Hills Software products (INTEGRITY RTOS, μ-velOSity RTOS, INTEGRITY Multivisor hypervisor, μ-visor hypervisor, MULTI IDE, Green Hills Probe) distributed as a technology partner, supplemented by timing analysis tools (T1 from Gliwa), OTA solutions (SDVconnect from Excelfore), hardware design automation (Accelerate from Veltronix), conformance testing services, logistics improvement solutions, and 3DCG virtual environment solutions (VERTechs). The offerings span from real-time operating systems and development tools to testing, analysis, and digital twin simulation solutions for automotive, industrial, and logistics applications.

Differentiator

Problem solved

Functional benefit

Products and services

• INTEGRITY Real-Time OS A safety- and security-critical real-time operating system from Green Hills Software with complete memory protection via hardware MMU and software partitioning. Holds ISO 26262 ASIL-D, IEC 61508 SIL 3, EN 50128 SIL 4, FDA Class II/III, FAA DO-178C DAL A, and NSA EAL6+ certifications. Used in automotive, industrial, medical, and aerospace embedded systems.
• μ-velOSity Real-Time OS A compact, fast-booting RTOS from Green Hills Software implemented as a C library. Minimum ROM 1.6KB, minimum RAM 1KB, 30-cycle service call time. Supports SEooC development with ISO 26262 ASIL D, IEC 61508 SIL 3, EN 50128 SIL 4 certifications. Royalty-free licensing for resource-constrained embedded products.
• INTEGRITY Multivisor A hypervisor from Green Hills Software that virtualizes general-purpose operating systems (Linux, Android) alongside INTEGRITY real-time applications on the same hardware. Enables safe simultaneous execution with full hardware virtualization support for automotive and industrial applications.
• μ-visor Hypervisor A microcontroller hypervisor from Green Hills Software that provides hardware virtualization-assisted software isolation and multi-OS support. ISO 26262 ASIL D, IEC 61508 SIL 3, and ISO/SAE 21434 CSMS certified for safety-critical workloads on resource-constrained CPUs.
• MULTI Integrated Development Environment An IDE from Green Hills Software that supports the full embedded software development workflow from programming to debugging with a unified GUI. Includes the Green Hills Compiler, MULTI Debugger, DoubleCheck static analysis, TimeMachine dynamic execution analysis, and History visualization. Certified for ISO 26262 ASIL D, IEC 61508 SIL 4, and EN 50128 SW/SIL 4.
• Green Hills Probe A JTAG and trace debug probe from Green Hills Software with 4GB high-speed trace memory and 40 Gbit/s total bandwidth. Supports thousands of processor types and integrates with the TimeMachine tool suite for advanced embedded debugging.
• T1 Timing Analysis Tool A timing analysis tool from Gliwa GmbH for automotive ECU software. Provides on-target and on-the-fly measurement of max/min/average execution times and CPU load. T1-TARGET-SW is the world's first timing analysis tool with ISO 26262 ASIL-D certification; deployed in over 1,000 mass production automotive projects.
• SDVconnect OTA Solution An over-the-air (OTA) update solution from Excelfore Corp. for next-generation software-defined vehicles (SDV). Includes eSync OTA with zero-trust security and adaptive delta compression reducing payload size by up to 95%, eDatX for vehicle data collection, and Features on Demand. Deployed in millions of vehicles globally; UN-R155/R156 compliant.
• Accelerate Hardware Auto-Design Tool An automatic hardware design tool from Veltronix Pty. Ltd. that generates synthesizable HDL (RTL) from C language control logic. Uses advanced optimization algorithms to extract parallel processing and produce efficient HDL for FPGA implementation. Supports fixed-point and floating-point arithmetic; targets automotive, FA, defense, and robotics.
• Conformance Test Service Third-party conformance testing services for in-vehicle network protocols including CAN, LIN, FlexRay, Automotive Ethernet, CXPI, and AUTOSAR BSW. Covers physical layer and data link layer testing, ECU testing, interoperability testing, network topology simulation, and signal integrity analysis. Offered in partnership with C&S Group GmbH.
• Logistics Improvement Solution A digital transformation solution that visualizes factory and warehouse operations using 3DCG technology, sensors, and smartphone/tablet applications. Includes inventory management, inbound/outbound tracking, work progress management, and analytics on worker movement, forklift, and AGV trajectories to optimize logistics flow.
• VERTechs 3DCG Virtual Environment A high-precision 3DCG digital twin solution for creating photorealistic virtual environments for autonomous driving simulation and sensor evaluation. Includes AUTOCity 3DCG database (PBR-based), Sensor Models (camera, LiDAR, RADAR, IMU), and Euro NCAP Asset packages for safety testing scenarios.

Quantifiable outcome

• eSync adaptive delta compression reduces payload size by up to 95%
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and standard.

• Gliwa GmbHcoreTechnology or Integration · 1 January 2024Gliwa, founded in 2003 and headquartered in Weilheim, Bavaria, Germany, is a world-leading timing analysis tool vendor. ADaC entered a distribution partnership in December 2024 to provide Gliwa's T1 timing analysis tool in Japan. T1 is the de facto standard for automotive timing analysis, used in over 1,000 mass production projects, and is the world's first timing analysis tool to receive ISO 26262 ASIL-D certification.
• Excelfore Corp.coreTechnology or Integration · 1 January 2024Excelfore, headquartered in Silicon Valley with offices in China, Germany, Japan, and India, provides cloud and automotive network middleware. ADaC entered a distribution partnership in May 2024 to provide Excelfore's SDVconnect OTA solutions including eSync OTA, eDatX, and Features on Demand in Japan. eSync OTA is deployed in millions of vehicles globally.
• Vertex Corporation (バーテックス株式会社)coreStrategic or Co-development Partner · 1 March 2016Vertex Corporation (now fully integrated into ADaC as of March 2026) was a joint venture established in 2016 between ADaC and wise Co., Ltd. for 3DCG virtual environment solutions. Vertex developed AUTOCity, Sensor Models, Euro NCAP Asset packages, and AI learning data sets for ADAS/autonomous driving simulation. ADaC acquired the company in January 2021 and fully integrated Vertex operations in March 2026.
• Veltronix Pty. Ltd.coreTechnology or Integration · 1 January 2016Veltronix, established in 2015 and headquartered in Melbourne, Australia, provides automatic hardware design technology. ADaC serves as the distributor for Veltronix Accelerate, a tool that generates synthesizable HDL (RTL) from C language control logic for FPGA implementation. The company targets automotive, FA, defense, and robotics industries.
• Symtavision GmbHstandardTechnology or Integration · 1 January 2007Symtavision, a spin-off from Braunschweig Technical University founded in 2005 and headquartered in Braunschweig, Germany, provides SymTA/S timing analysis and optimization tools for ECU and network scheduling. ADaC distributed Symtavision products for automotive network timing verification.
• Toyotsu Electronics Corporation (豊通エレクトロニクス)standardStrategic or Co-development Partner · 1 January 2007Toyotsu Electronics (a spin-off from Toyota Tsusho established in 2003) co-founded VeLIO (有限責任事業組合), a limited liability partnership for automotive network conformance testing services, with ADaC holding 51% and Toyotsu Electronics 49% ownership.
• Edison Design Group, Inc. (EDG)standardTechnology or Integration · 1 January 1998EDG provides C, C++, and Java front-end tools in source code form. ADaC has offered EDG front-end products as part of its embedded development environment portfolio since 1998, providing DinkumLibrary and EDG Front End support.
• Dinkumware, Ltd.standardTechnology or Integration · 1 January 1996Dinkumware provides C, EC++, C++, and Java libraries in source code form for Windows CE and other embedded platforms. ADaC has offered Dinkumware products since 1996 as part of its embedded development tool portfolio.
• Green Hills Software, LLC (GHS)coreTechnology or Integration · 1 January 1982ADaC has served as the exclusive technical partner and distributor for Green Hills Software products in Japan and Asia since 1982. GHS is a leading independent embedded software company headquartered in Santa Barbara, California, with offices in 30 global locations. ADaC provides development tools, technical support, and customization services for GHS products including INTEGRITY RTOS, μ-velOSity, MULTI IDE, and Green Hills Probe. ADaC purchases source code and transfers all technology internally, enabling it to handle products as if they were its own.
• C&S Group GmbHcoreTechnology or IntegrationC&S Group GmbH is Germany's leading testing house for conformance testing services. ADaC partnered with C&S Group to provide third-party conformance testing services in Japan for automotive LAN protocols including CAN, LIN, AUTOSAR BSW, and FlexRay. Also handles IBEE EMC testing for the German market.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• dSPACE: Provider of simulation and validation tools for ADAS/autonomous driving and ECU development. Competes directly with ADaC's VERTechs 3DCG simulation offering and broader embedded development workflow.
• IAR Systems: Swedish vendor of embedded development tools (IAR Embedded Workbench IDE, compilers, debug probes) and safety-certified RTOS (IAR Build/FX). Competes with ADaC's MULTI IDE and GHS Probe offerings in the same industrial and automotive segments.
• Vector Informatik: German automotive embedded tools specialist offering CAN/LIN/FlexRay/Ethernet development and conformance tools, AUTOSAR, and timing analysis. Competes directly with ADaC's conformance testing services and GHS-distributed tools.
• ETAS (Robert Bosch): Bosch subsidiary providing automotive embedded development tools, RTOS, and middleware (e.g., RTA-OS). Direct competitor in safety-certified RTOS and ECU development for OEMs and Tier 1s in the same Japanese/European accounts.
• BlackBerry QNX: Direct competitor in safety-certified RTOS and hypervisor for automotive and embedded systems (QNX Neutrino, QNX Hypervisor). Competes for similar automotive ADAS and digital cockpit programs that ADaC serves via GHS.
• Wind River Systems: Direct competitor in safety-certified RTOS (VxWorks) and embedded development environments for aerospace, defense, automotive, and industrial customers. Competes head-to-head with INTEGRITY in many of the same DO-178C / ISO 26262 programs.
• Elektrobit (Continental AG): Automotive embedded software vendor offering AUTOSAR, hypervisor, and development tools. Direct competitor to ADaC's stack in SDV, ADAS, and in-vehicle network engineering for European and Japanese OEMs.

Broad incumbents

• Synopsys: Broadly diversified EDA and silicon-to-system tools vendor, including static analysis and automotive-grade software development tools (e.g., SilverCreek, Coverity). Competes with portions of ADaC's tool stack at large OEMs and Tier 1s.
• Green Hills Software: ADaC's principal supplier and underlying product manufacturer. Green Hills is the global independent leader in safety- and security-certified RTOS (INTEGRITY) and embedded development tools (MULTI), and is the most direct product comparator even though ADaC is also a distribution partner.

Emerging players

• Lynx Software Technologies: Safety- and security-critical RTOS and hypervisor vendor (LynxOS-178, LYNX MOSA.ic). Competes with INTEGRITY and μ-visor in aerospace, defense, and increasingly automotive ADAS, with overlapping certification claims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Data Controls