DEG Everything for the roof eG

What DEG Everything for the roof eG does

DEG Everything for the roof eG (legally DEG Alles für das Dach eG) is a registered German cooperative (eingetragene Genossenschaft) founded in 1948 and headquartered in Koblenz. It is a member-owned wholesale and distribution business serving professional roofing and wood-construction trades. Its core activity is procuring and reselling building materials and technical equipment — pitched-roof, flat-roof, industrial lightweight roof, solar/PV, timber, logistics, and equipment rental — to roughly 1,500 member businesses across Germany, Luxembourg, and Czech Republic. Distribution is delivered through more than 60 physical branches, a specialized just-in-time logistics fleet (including crane-equipped and 16m vehicles), the digital DEG Portal business-customer platform with SAP ERP and Datanorm integration, and a private-label line (DEG-Eigenmarke) covering sealants, adhesives, foams, tapes, membranes, and cleaners.

The cooperative model governs revenue mechanics: members purchase under individual pricing conditions and receive volume-based rebates plus profit distributions, aligning purchasing power and loyalty. DEG's product surface includes the DEG Technik equipment rental program — including an exclusive GUTEX Fibrejet wood-fibre insulation blowing machine with free training and certification — and a Digital Wood Construction Chain that combines 3D laser scanning, point cloud analysis, and CAD/CNC data transfer for prefabricated timber elements. Members are organized under the broader ZEDACH group cooperative, and employees participate through the DEG Mitarbeiter eG established in 2014.

DEG monetizes through wholesale materials distribution margins (one-time transactional revenue), equipment rental with usage-based pricing (GUTEX Fibrejet, roof hoists, large machinery), and cooperative membership mechanics with recurring rebates and dividends. Go-to-market is sales-led across branches with complementary self-service via the DEG Portal; field sales provide consultative selling and technical advice, while marketing channels include the quarterly 'das dach' customer magazine, trade-show presence (Dach+Holz), apprenticeship programs (52 apprentices in 2024, ~10% of workforce), and industry partnerships with ZVDH. The company is profitable by cooperative mandate, has no external shareholders, and is governed by a supervisory board chaired by Kurt Krautscheid with executive leadership comprising Oliver Pees and Stefan Schuchard.

Name

DEG Everything for the roof eG

Legal name

DEG Alles für das Dach eG

Website

https://deg-dach.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

DEG Everything for the roof eG is a member-owned German cooperative that wholesales roofing, flat-roof, solar, timber, and technical equipment to professional roofing and wood-construction trades across 60+ branches in Germany, Luxembourg, and Czech Republic, serving 1,500 member businesses via the DEG Portal and just-in-time logistics.

Ownership category

akta.pro rank

Product category

Roofing and Building Materials Wholesale Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Asphalt Paving & Roofing Materials (2950), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

akta.pro secondary industry

Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Roofing materials wholesale
• Timber construction supply
• Building materials distribution
• Construction equipment rental
• Cooperative trade supply

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale building materials sales: DEG generates revenue primarily through the wholesale distribution of roofing and construction materials to professional tradespeople (roofers, carpenters). The cooperative model means members are both customers and owners, with profits redistributed as dividends and rebates. Products include flat roofs, pitched roofs, industrial lightweight roofs, solar/PV systems, wood, and technical equipment. Pricing includes individual customer conditions and discounts. Revenue flows from the margin between wholesale purchase and retail sale to members and non-member customers.
2. Equipment rental and services: DEG Technik offers rental of specialized equipment including the GUTEX Fibrejet insulation machine, roof hoists, and large machinery. Rent-to-own options and flexible rental terms provide recurring service revenue from professional trades customers.
3. Membership fees and cooperative dividends: As a registered cooperative (eG), DEG has 1,500 members who pay contributions and benefit from profit distributions. Members receive dividends and volume-based rebates based on business volume. The cooperative structure creates a recurring loyalty mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DEG Everything for the roof eG is a member-owned cooperative wholesale distributor that supplies a complete, 100%-roofing-focused product range to professional roofers, carpenters, and timber construction businesses. Core offerings cover pitched roofs, flat roofs, industrial lightweight roofs, solar/PV systems, structural timber, sealants/adhesives/foams under the DEG-Eigenmarke private label, and specialized technical equipment available for rent or purchase. Distribution is delivered through more than 60 physical branches in Germany, Luxembourg, and Czech Republic, the DEG Portal online business platform, and direct just-in-time site logistics, all backed by advisory, training, and apprenticeship services.

Product overview

DEG Everything for the roof eG is a cooperative wholesale supplier for the roofing trade offering a comprehensive portfolio organized around roof-related product categories: Steildach (pitched roofs), Flachdach (flat roofs), Industrielles Leichtdach (industrial lightweight roofs), Solar (photovoltaics), DEG TECHNIK (equipment rental and sales), Holz (wood/timber construction), and Logistik (delivery services). The company's digital platform, the DEG Portal, serves as the central online service hub for business customers, integrating shop access, order management, document handling, financial overview, and construction project organization. The DEG-Eigenmarke (private label) complements the product range with specialty sealants (D01-D05 series), adhesives and foams (K01-K05 series), tapes (UB01, NDB01), roofing membrane (UDB SK150), ridge rolls (FR01), and cleaners (R01). Additional services include equipment rental such as the GUTEX Fibrejet insulation blowing machine, all backed by over 60 branch locations across Germany, Luxembourg, and Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• DEG-Eigenmarke: DEG's own brand product line including sealants, adhesives, cleaners, and steep roof materials for professionals.

Products and services

• DEG Portal Exclusive online service platform for DEG business customers providing access to the shop, orders, services, documents, and financial information tailored for the roofing trade. The portal integrates with SAP ERP and supports Datanorm data exchange for ERP system integration.
• Steildach (Pitched Roof) Product Range Products and solutions for pitched roof construction including consultation, high-quality materials, and practical solutions for technically convincing, aesthetically pleasing, and durable roofs. Targeted at professional roofers serving the pitched-roof segment.
• Flachdach (Flat Roof) Product Range Products and solutions for flat roof construction requiring professional expertise and appropriate products for this complex but often inconspicuous architectural element. Targeted at roofing professionals servicing flat-roof projects.
• Industrielles Leichtdach (Industrial Lightweight Roof) Product Range Solutions for industrial lightweight roof systems, supporting specialist contractors with proven and innovative approaches for roofs built to last generations across manufacturing and commercial buildings.
• Solar (Photovoltaics) Product Range Photovoltaic products and solutions for renewable energy installations, providing roofers the materials they need for solar installations without unnecessary extras.
• DEG TECHNIK (Technical Equipment Rental and Sales) Technical equipment including specialized tools, roof hoists, and heavy equipment with rental and purchase options. The service includes consultation, training, a modern rental fleet, and comprehensive after-sales support for professional tradespeople.
• Holz (Wood/Timber Construction) Product Range Wood products and solutions for timber construction including consultation, logistics, and expertise in structural timber building, covering the complete value chain from digital planning to CNC manufacturing for carpenters and timber construction firms.
• Logistik (Just-in-Time Construction Site Delivery) Delivery services ensuring punctual and safe delivery of products directly to construction sites across Germany and neighboring regions, including handling of long timber elements and complex orders. Includes specialized vehicles (crane-equipped trucks, 16m vehicles, compact urban-site vehicles) with telematics and intelligent route planning.
• DEG-Eigenmarke (Private Label Product Line) DEG's own brand product line of sealants, adhesives, cleaners, and roofing materials for professionals. Includes the D01-D05 silicone/bitumen/acrylic/waterproof/PU-foam series, FR01 ridge roll, K01-K05 adhesives and foams, NDB01 nail seal tape, UB01 universal tape, UDB SK150 underlayer membrane, and R01 acetone cleaner.
• GUTEX Fibrejet Insulation Blowing Machine Rental Service Innovative wood fiber insulation blowing machine developed in cooperation with GUTEX, offering ergonomic design with favorable filling height and gas spring-supported cover, enabling fatigue-free working. Available through a flexible rental model from DEG Technik in Koblenz with free training, certification, and accessories.

Quantifiable outcome

• Over 60 locations across Germany, Luxembourg, and Czech Republic, enabling rapid response and local presence
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ZVDH (Zentralverband des Deutschen Dachdeckerhandwerks)coreGTM or Marketing Partner · 1 January 2026The central industry association for the German roofing trade. DEG supports ZVDH initiatives including the 'Sicher auf dem Dach' (Safe on the Roof) safety campaign with BG Bau, and ZEDACH's sponsorship of the Dachdecker-Nationalmannschaft (German roofers' national team).
• ZEDACH eGcoreStrategic or Co-development PartnerDEG is part of the ZEDACH group cooperative network. ZEDACH is a central purchasing and marketing cooperative for the German roofing trade. DEG benefits from shared purchasing power, joint marketing (ZEDACH stand at Dach+Holz), the ZEDACH sponsorship of the German roofers' national team, and participation in the ZEDACH KDS image and data platform. The partnership is central to DEG's cooperative identity and purchasing efficiency.
• GUTEX (Gutex Thermofibre GmbH)coreTechnology or IntegrationDEG co-developed and exclusively offers the GUTEX Fibrejet — an innovative wood fibre insulation blowing machine — through its DEG Technik rental program. This includes free training and certification for DEG customers. The partnership enables DEG to offer a differentiated, high-margin rental service to roofers looking for ergonomic, efficient insulation solutions.
• Dachmarketing GmbHminorGTM or Marketing PartnerDachmarketing GmbH (Kiel) provides marketing services and lead generation for DEG. Inquiries from DEG's website may be forwarded to Dachmarketing for further processing. Part of the broader cooperative ecosystem for the roofing trade.
• Genossenschaftsverband – Verband der Region e.V.coreStrategic or Co-development PartnerThe cooperative audit and industry association for German cooperatives. Serves as DEG's appointed Prüfungsverband (audit association) per § 54 GenG, responsible for the annual statutory audit of the cooperative.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• MEG Maler-Einkauf-Genossenschaft eG: MEG is a German cooperative wholesale distributor serving painters and the finishing trades, structured as an eingetragene Genossenschaft similar to DEG. While MEG specializes in painting rather than roofing, it shares the cooperative ownership model, trade customer base, and DACH wholesale distribution structure.
• Koenen Baustoffhandel GmbH: Koenen is a German building materials wholesaler serving trade and construction customers, with strong presence in western Germany. Comparable to DEG in B2B trade focus and product mix (including roofing and timber), though operates with a more concentrated regional footprint than DEG.

Broad incumbents

• Bauking AG: Bauking is a German building materials retailer and wholesaler serving both trade professionals and DIY customers across multiple categories. Comparable to DEG in B2B distribution of building and roofing materials but operates a broader retail-focused hybrid model across many product categories.
• Raab Karcher (Saint-Gobain Distribution): Raab Karcher is a leading German building materials distributor owned by Saint-Gobain, serving trades and contractors with a broad portfolio including roofing, insulation, and technical equipment. Comparable to DEG in B2B trade distribution and category coverage but operates as part of a much larger corporate parent and broader portfolio.

Direct peers

• EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG: EUROBAUSTOFF is a major German cooperative wholesale group for building materials, serving trade customers across multiple categories including roofing, timber, and insulation. Highly comparable to DEG in cooperative structure, B2B trade focus, and DACH geographic footprint, though larger in scale and broader in category coverage.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: Hagebau is a German cooperative building materials trading group combining wholesale, retail (hagebaumarkt), and specialists serving both trades and DIY. Directly comparable to DEG in cooperative structure, trade customer focus, and product breadth including roofing materials, though operating a broader retail-plus-wholesale hybrid model.
• ZEDACH eG: ZEDACH is the umbrella marketing and purchasing cooperative for German roofing trade cooperatives, of which DEG is a member. While DEG participates within ZEDACH, ZEDACH-affiliated peer cooperatives across Germany operate the same member-owned, roofing-focused wholesale model as DEG and serve overlapping customer bases.
• W. & L. Jordan GmbH: Jordan is a German specialty building materials distributor focused on facades, interiors, and roofing products for trade professionals. Comparable to DEG in B2B trade focus, product specialization, and use of digital procurement tools for trade customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/degdach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEG Everything for the roof eG