fumo

What fumo does

Fumo Design, legally Hookah Design LLC, is a Florida-based manufacturer founded in 2009 that designs and sells luxury glass hookahs and accessories under the "Diamond Standard" positioning. The company operates from Punta Gorda, FL, and constructs its hookahs from laboratory-grade borosilicate glass (German lab glass or Bohemian crystal) with 304 and 316 grade stainless steel components, food/pharmaceutical-grade anti-bacterial washable hosing, and an RGB LED lighting accessory line. Its portfolio spans six core glass collections (Pod, Jar, Middle Tank, Zed, Orb, Circulos Crystal) packaged at prices from $230 to $405, plus an extensive accessories catalog covering bowls, heat-management windguards, hoses, purge valves, cleaning products, and storage solutions.

The business monetizes entirely through one-time physical product sales across three channels: direct-to-consumer e-commerce on fumodesign.com with worldwide UPS/USPS shipping; a B2B wholesale portal for shisha lounges, cafes, bars, and restaurants; and an affiliate referral program paying commissions on sales generated from partner sites and social channels. Customer segments split between commercial hospitality buyers seeking durable, visually distinctive equipment and individual enthusiasts purchasing premium home units, with marketing driven by an educational blog covering hookah culture and lounges in major US cities. Pricing is configurability-based (body style, bowl, hose, LED add-ons), and there is no subscription or recurring revenue component.

The company is independently owned with no disclosed institutional investors, parent organization, or subsidiaries. No management team, financial figures, certifications, or patents are disclosed in the source material. Geographic reach is global on the shipping side but functionally anchored to a US-based single-office operation, and the company maintains no mobile applications, public APIs, or AI-driven products.

Name

fumo

Legal name

Hookah Design LLC

Website

https://fumodesign.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fumo Design is a Florida-based manufacturer of luxury borosilicate glass hookahs and accessories, selling direct-to-consumer online and through wholesale to shisha lounges, cafes, bars, and restaurants worldwide.

Ownership category

akta.pro rank

Product category

Hookah Manufacturing & Accessories

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Hookah/Shisha Lounges (THAFAEAL)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

Keywords

• Premium glass hookahs
• Hookah accessories
• Borosilicate glass
• Hookah manufacturing
• Wholesale hookah supply

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hookah Package Sales: Complete hookah packages sold as one-time purchases with configurable options (body style, bowl, hose, windguard). Prices range from $230 (Orb) to $405 (Middle Tank) depending on size and configuration.
2. Hookah Accessories: Individual replacement parts and accessories including bowls, downstems, hoses, mouthpieces, tongs, purge valves, cleaning supplies, and LED lighting. One-time purchase model with prices from $3.25 to $190.
3. Affiliate Referrals: Referral commissions generated when purchases are made through affiliate links. Affiliates earn commissions for driving sales through their websites or social media.
4. Wholesale/B2B Sales: Bulk sales to Shisha Lounges, Cafes, Bars & Restaurants. Wholesale pricing program with dedicated ordering portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Fumo Design manufactures and retails luxury glass hookahs built from laboratory-grade borosilicate glass with stainless steel components, sold as fully configured hookah packages (e.g., Orb, Jar, Pod, Zed, Middle Tank) and as individual accessories (bowls, windguards, hose sets, LED lighting bases, purge valves, cleaning supplies). Distribution is split between direct-to-consumer e-commerce worldwide and a dedicated wholesale channel supplying shisha lounges, cafes, bars, and restaurants globally.

Product overview

Fumo Design is a luxury glass hookah manufacturer offering a comprehensive portfolio of hand-crafted hookah pipes and accessories. The core product line centers on glass hookahs (Pod, Jar, Middle Tank, Zed, Orb, and Circulos Crystal collections) constructed from laboratory-grade borosilicate glass with stainless steel components. Supporting the hookah portfolio is a full range of accessories including premium bowls (Pro Bowl 100, Standard Bowl 2.0), heat management systems (Windguard 5.0, Windguard 4.0), hose sets (Pro Hose Set), purge valves, cleaning products, and storage solutions. The company also offers LED lighting products (F700, F702, F705, F707 series) designed to illuminate and enhance their glass products. A dedicated Mini Collection provides compact portable options. Fumo sells both direct-to-consumer and through a wholesale program targeting shisha lounges, cafes, bars, and restaurants worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pod 10 Inch Package Compact 10-inch glass hookah package with borosilicate glass body, 10-inch stainless steel stand, silicone bowl fitting, and optional Windguard 5.0; priced at $354 with configurable LED diffuser add-on.
• Pod 24 Inch Package Tall 24-inch glass hookah package featuring borosilicate glass body and extended stainless steel stand; priced at $399 with optional LED diffuser and frosted body upgrades.
• Jar Package Portable 16-inch jar-style glass hookah with borosilicate glass body, stainless steel components, frosted body option, optional Pro Bowl 100, Windguard 5.0, and LED lighting compatibility; base price $275 with add-ons.
• Zed 10 Inch Package 10-inch premium hookah with laboratory-grade borosilicate glass body, stainless steel stand, Complete Bowl Package 2.0, Windguard 5.0 and tool, hose options, and LED light packages; priced at $365.
• Zed 24 Inch Package Tall Zed glass hookah package with 36-inch overall height, stainless steel stand, standard glass bowl 2.0, and Windguard 4 system; priced at $381 with frosted body option.
• Orb Package Professional-grade hookah with contemporary orb design, hand-blown heavy laboratory-grade glass tubing, pharmaceutical-grade hosing, and optional Pro Bowl 100 upgrade; base price $230.
• Middle Tank Package Middle-sized tank glass hookah with compact 5-inch body, clear or frosted borosilicate glass options, and premium positioning; priced at $405.
• Circulos Crystal Hookah Luxury crystal-style glass hookah with elegant circular design, LED-compatible base, and premium borosilicate construction.
• Mini Collection Hookahs Compact portable mini glass hookahs including Mini Jar and Mini Tank packages designed for travel and convenience.
• F122 Pro Bowl 100 Premium porcelain/glass hookah bowl with polished platinum steel logo, borosilicate glass body, 71mm rim diameter, designed for exceptional heat transfer and thermal stability; priced at $64.
• F243 Complete Standard Bowl Package 2.0 Complete bowl package for the 2.0 bowl system with standard bowl 71 and silicone fitting.
• Windguard 5.0 (WG5) 316 grade stainless steel heat management device for controlling coal temperature and distribution during hookah sessions.
• Windguard 4.0 Gold (WG4G) Premium gold-finished 316 stainless steel windguard for hookah heat management.
• F208-PRO Pro Hose Set Premium hose set featuring pro mouthpiece and food/pharmaceutical-grade clear hosing for a purity-focused, taste-free smoking experience.
• F400 Cleaning Brush Set Two-brush hookah cleaning kit including a 16.5-inch bendable foam brush for tight spaces and a 12-inch narrow tube brush for downstems.
• F309 Purge Valve Stainless steel purge valve for effortlessly clearing smoke from a hookah body with consistent airflow and easy disassembly for cleaning.
• F610 3 Hose Wall Hanger Wall-mounted hookah hose holder with 3-hose capacity, 100-pound weight capacity, and easy-install drywall screws.
• F700 LED Round Light 120mm RGB Remote-controlled RGB LED lighting base with aircraft-grade aluminum body supporting up to 88 pounds, 5+ hours illumination, 4-6 hour USB charging, and CE/FCC/ROHS certification; priced at $58.
• F702 LED Round Light 145mm RGB 145mm RGB LED lighting base designed for Jar and F4 hookahs with uniform illumination without hot spots.
• F705 LED Light & Diffuser Package for 10 Inch Pod Stand Complete LED lighting package specifically designed for the Pod 10 Inch hookah with a frosted borosilicate glass diffuser for even light distribution.
• F707 LED Light & Diffuser Package for 24 Inch Pod Stand LED lighting system for the Pod 24 Inch hookah featuring a light projection bracket and aluminum stand bracket for enhanced stability.
• Fumo Wholesale Program Dedicated wholesale supply program for shisha lounges, cafes, bars, and restaurants providing Fumo glass hookahs and accessories at bulk pricing with a separate business-verified ordering portal.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Registered Affiliate PartnersminorGTM or Marketing PartnerAffiliate marketing partners who promote Fumo products through their websites or social media channels. Partners earn referral commissions when purchases are generated through their affiliate links. Registration available through the Affiliate Area on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Khalil Mamoon: Egyptian-manufactured premium traditional hookahs known for hand-crafted brass and stainless steel designs. Comparable to Fumo in serving lounges and enthusiasts but occupies the traditional-craftsmanship niche rather than premium glass.
• DSH Hookahs: Specialty hookah manufacturer and retailer offering modern hookah designs and accessories. Comparable to Fumo as a competing premium hookah brand with overlapping enthusiast and lounge customer base.
• REGAL Hookah: Premium hookah brand focused on high-end designs for lounges and consumers. Directly comparable to Fumo's product positioning, materials emphasis, and wholesale-plus-DTC distribution model.
• MOB Hookah: Premium glass hookah manufacturer focused on high-end modern designs sold to lounges and consumers. Closest direct competitor to Fumo in the boutique glass hookah segment with similar DTC and wholesale positioning.
• MYA Hookah: Long-established premium hookah manufacturer producing glass and acrylic hookahs sold worldwide. Competes head-to-head with Fumo in the mid-to-high-end consumer and lounge market with similar distribution channels.
• Amy Hookahs: Boutique premium hookah manufacturer with distinctive modern glass designs sold through DTC e-commerce. Direct competitor to Fumo in the premium glass hookah category targeting similar enthusiast and lounge customers.

Broad incumbents

• Starbuzz: One of the largest global hookah and shisha brands, primarily known for shisha tobacco but also selling hookahs and accessories. Broad incumbent overlapping with Fumo at lounges and retailers but at a different scale and category focus.
• Al Fakher: One of the largest global shisha tobacco brands with extensive lounge and retail distribution. Overlaps with Fumo at the commercial lounge customer level but operates in tobacco rather than hookah equipment.

Others

• Hookah-Shisha.com: Large US hookah retailer carrying multiple brands and serving both consumers and lounges. Comparable to Fumo's wholesale channel as a route-to-market for lounge buyers but acts as a multi-brand retailer rather than a manufacturer.

Emerging players

• HookahJohn: Hookah accessory brand offering hoses, mouth tips, and component upgrades popular with enthusiasts. Adjacent competitor to Fumo's accessory line with overlapping enthusiast customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fumo-design-llc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fumo