Nybergs Deli
- Company typePrivate
- Founded1927
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Nybergs Deli firmographics
Firmographics- Name
- Nybergs Deli
- Legal name
- Olle Nyberg Chark AB
- Website
- https://nybergsdeli.se
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Nybergs Deli industry classification
Industry- Product category
- Processed Meat Products
- NAICS
- Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)
- akta.pro secondary industries
- Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Portioning & Case-Ready Meat Packaging (AFAKALAF), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)
Keywords
Where Nybergs Deli is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Nybergs Deli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Product Sales: Sale of premium processed pork meat products including gourmet-tenderized pork tenderloin, beef tenderloin, holiday hams, and related meat products through retail channels.
- EMV (External Manufacturer Brands): Private label/EMV production where Nybergs Deli manufactures products under other brands, adding to revenue streams.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Nybergs Deli product offering
Product offeringCore offering
Nybergs Deli is a Swedish family-owned meat processor that produces and distributes premium marinated ("Gourmetmörad") pork and beef products through Swedish retail grocery chains and its own consumer website. Its flagship product is Sweden's best-selling pork tenderloin (Gourmetmörad Fläskytterfilé), supplemented by gourmet-tenderized beef tenderloin, traditional Swedish Christmas and weekend hams (Julskinka and Helgskinka), pre-sliced Christmas ham, and pork shoulder cuts, all processed at a BRC-certified factory in Jordbro, Sweden.
Product overview
Nybergs Deli is a Swedish family-owned meat processing company offering a focused portfolio of premium pork and beef products, primarily centered around their signature 'Gourmetmörad' (gourmet-tenderized) product line. The core offering includes Gourmetmörad Fläskytterfilé (pork tenderloin) - their flagship product and Sweden's best-selling pork tenderloin since 2008 - available in multiple variants including plain, grill-seasoned, and EU-sourced Animal Welfare options. The portfolio extends to beef tenderloin (Nötytterfilé) sourced from Germany, traditional Swedish Christmas and weekend hams (Julskinka & Helgskinka), roast and grill cuts (Stek- & grillbit), and pork tenderloin (Fläskfilé). All products feature the company's proprietary marinating technique for tenderizing and are distributed primarily through ICA retail stores across Sweden.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sweden's #1 selling pork tenderloin since 2008
Companies that use Nybergs Deli
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Nybergs Deli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nybergs Deli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BowerminorPartnership with Bower app for packaging recycling rewards. Customers can scan their packaging at home using the Bower app and receive rewards at recycling stations, supporting Nybergs Deli's sustainability initiatives.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Nybergs Deli competitors and assessment
Company assessmentDirect peers
- Atria: Finnish-based Nordic meat processor with Swedish operations (Atria Sverige). Comparable product mix (marinated/cooked meats, hams) and similar reliance on grocery retail channels in the Nordics.
- HKScan: Largest Nordic meat processor (Finland + Sweden), operating brands including Scan and Kariniemen. Directly comparable as a multi-protein processed-meat supplier with similar retail-grocery channel mix across the Nordics.
- KLS Ugglarps: Swedish meat processing and wholesaler (pork and beef), supplying Swedish retailers and foodservice. Closest Swedish-headquartered peer with overlapping product categories (processed pork cuts, hams) and similar retail-channel orientation.
- Scan (HKScan Sverige): Iconic Swedish meat brand owned by HKScan. Directly competes on Swedish grocery shelves with processed pork, beef, and Christmas hams — overlapping Nybergs' flagship categories.
- Tulip Food Company: Danish Crown-owned processed-meat manufacturer (bacon, sausages, lunch meats). Comparable as a branded processed-meat specialist selling through European grocers, with overlapping product technologies (marination, curing) and private-label capability.
Broad incumbents
- Danish Crown: Europe's largest pork cooperative and a major supplier into the Swedish market via Tulip Food Company and other subsidiaries. Not a focused Sweden-only competitor but operates in the same protein and retail channels, and competes for the imported-EU-pork supply Nybergs relies on.
- Orkla Foods Sverige: Swedish arm of Scandinavian branded-foods group Orkla, with categories spanning pizza, ready meals, and meat-based products (e.g., Felix). Competes for the same Swedish grocery shelf space and consumer mealtime occasions rather than Nybergs' specific pork niche.
Others
- Menigo Foodservice: Sweden's largest independent foodservice distributor. Not a manufacturing peer, but a comparable Swedish food-industry counterpart and a potential route-to-market for Nybergs' products in HoReCa channels beyond grocery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nybergs Deli social profiles
Digital presenceNybergs Deli compliance and trust
Trust signalCompliance1 record
Nybergs Deli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nybergs Deli leadership team
Management profileNumber of profiles
Profiles7 records
Nybergs Deli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nybergs Deli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nybergs Deli
What does Nybergs Deli do?
Nybergs Deli is a Swedish family-owned meat processor that produces and distributes premium marinated ("Gourmetmörad") pork and beef products through Swedish retail grocery chains and its own consumer website. Its flagship product is Sweden's best-selling pork tenderloin (Gourmetmörad Fläskytterfilé), supplemented by gourmet-tenderized beef tenderloin, traditional Swedish Christmas and weekend hams (Julskinka and Helgskinka), pre-sliced Christmas ham, and pork shoulder cuts, all processed at a BRC-certified factory in Jordbro, Sweden.
Is Nybergs Deli a public or private company?
Nybergs Deli is a private company. It is classified as family owned and is currently operating.
When was Nybergs Deli founded?
Nybergs Deli was founded in 1927. It employs 101 to 250 people.
Where is Nybergs Deli based?
Nybergs Deli is headquartered in Stockholm, Sweden, in the Europe region.
How does Nybergs Deli make money?
Two revenue lines are on record. Food Product Sales are the primary driver. The others are EMV (External Manufacturer Brands).
Who are Nybergs Deli's main competitors?
Direct peers on record are Atria, HKScan, KLS Ugglarps, Scan (HKScan Sverige) and Tulip Food Company. Broad incumbents are Danish Crown and Orkla Foods Sverige. Menigo Foodservice is listed as an others.
Does Nybergs Deli have an API?
No public API is recorded for Nybergs Deli.
What industry is Nybergs Deli in?
Nybergs Deli's product category is Processed Meat Products. Its primary akta.pro industry code is AFAKALAD, Further Processing (Cooked, Smoked, Cured & Deli Meats), with a secondary code of AFANABAE, Pork Further Processing (Cured, Smoked, Ham, Bacon). Its NAICS code is 311612 and its SIC code is 2013.