W2P Production

What W2P Production does

W2P Production is an independent audiovisual production studio headquartered in Toulouse, France, founded in 2008 by Alban Taravello. The studio operates with a core team of approximately ten creative talents and delivers end-to-end audiovisual production services: scriptwriting, direction, filming, post-production, motion design, sound design, and original music composition. Its service lines span advertising films, brand content, corporate videos, and documentaries for clients across sports, luxury/fashion, automotive, energy, cultural heritage, NGO, and government segments, including Château de Versailles, EDF, Valeo, ManoMano, Alpine (Renault), Rabanne, Pierre Fabre, and the French Football Federation.

The studio's core technology stack is centered on traditional film and post-production capabilities, augmented by two proprietary in-house assets: W2P Records, a sound studio that composes original music and sound design for roughly 80% of its productions, and W2P Lab, an internal creative laboratory for experimental non-client work and talent development. It maintains a strategic core partnership with Amaury Media (L'Équipe group), acting as production partner for high-visibility sports and media projects including the Ballon d'Or ceremony, Mastercard rugby campaigns, and FDJ athlete portraits. Co-producer Jacques Grimal joined in 2020, adding two decades of brand-marketing experience from Mars, NRJ, and Serge Blanco.

W2P generates revenue through project-based professional-services fees for each production engagement, acquired via direct engagement with brands and institutions, competitive tenders (notably the CNOSF French Alps 2030 Olympic candidacy video), and through advertising-agency partnerships. Pricing is not publicly disclosed; quotes are provided on request via the website contact form. Geographic reach is described as all of France with shoots executed worldwide (including CES Las Vegas 2025 for Valeo). The website copyright holder is listed as LUMLENS. The company is privately held with no disclosed institutional investors, funding rounds, or parent-company affiliations.

Name

W2P Production

Legal name

W2P Production

Website

https://w2p-production.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

W2P Production is an independent, Toulouse-based audiovisual production studio founded in 2008 that delivers advertising films, brand content, documentaries, corporate videos, and motion design for brand, institutional, sports, and NGO clients across France with worldwide shoot reach.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPADAGAC

Sound Post-Production (Dialogue, ADR, Foley, Mixing)

Media, Entertainment & Sports/Film & Video Production/Distribution/Post-Production (Editing, Color, Sound)

SECONDARYMPAIAHAA

Recording Studios (Commercial, Project, Mobile)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

Keywords

• Audiovisual production services
• Brand content production
• Advertising film production
• Corporate video production
• Motion design services

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based audiovisual production for advertising films, brand content, corporate films, documentaries, and motion design. Revenue generated through production fees for client-specific creative projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

W2P Production is an audiovisual production studio that produces advertising films, brand content, corporate videos, documentaries, and motion design projects from concept through final delivery. The studio operates an in-house sound studio, W2P Records, providing original music composition, sound design, and audio mixing. Projects are delivered as bespoke creative productions for brands, institutions, sports federations, and NGOs.

Product overview

W2P Production is an independent audiovisual production studio based in Toulouse, founded in 2008. The company operates as a single unified production service offering, producing advertising films, brand content, corporate videos, documentaries, and motion design. The studio offers full-service production from concept to delivery, complemented by W2P Records, an internal sound studio providing original music composition, sound design, and audio mixing. The portfolio includes high-profile projects for clients such as Château de Versailles, Paris 2024, EDF, ManoMano, and major sports organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• W2P Production Services Full-service audiovisual production offering advertising films, brand content, corporate videos, documentaries, and motion design for brands, institutions, sports federations, and NGOs. Accompanies clients from concept to delivery with dedicated teams for writing, directing, and post-production.
• W2P Records In-house sound studio providing original music composition, sound design, and audio mixing for film projects. Composes approximately 80% of the soundtracks for studio productions, including the official Château de Versailles trailer.

Quantifiable outcome

• Successfully produced official Olympic bid film for CNOSF leading to French Alps selection for 2030 Winter Games

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Amaury MediacoreGTM or Marketing PartnerLong-standing collaboration with Amaury Media (L'Équipe group) on multiple sports and media projects including FDJ athlete portraits, Catalunya Experience with Pierre Rolland, Rabanne Challenge Invictus documentary, Google Pixel 9 Ballon d'Or, and Mastercard rugby campaigns. W2P serves as production partner for content created in partnership with Amaury Media's media properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solab: French post-production and production studio offering editorial, motion design, and finishing for advertising and brand content. Comparable to W2P on the motion-design and post-production dimensions of their offering.
• Inserts: French brand-content production studio creating films and digital content for major advertisers. Comparable to W2P in focusing on brand-driven storytelling with an integrated production approach.
• Big Productions: French independent production company specializing in advertising films, brand content, and TV content. Closely comparable service offering and boutique studio model to W2P Production.
• Wanda Productions: Independent French audiovisual production studio producing advertising films, brand content, and corporate videos for major brands. Direct comparable to W2P in scale, service mix, and boutique positioning outside Paris.
• Eddy: French independent production house producing commercials, brand content, and short-form video. Comparable boutique scale and creative-led positioning to W2P, often competing for similar advertising briefs.

Broad incumbents

• Havas Productions: In-house production arm of Havas Creative Network producing advertising and brand content globally. Competes with W2P for the same brand budgets but operates with the scale and resources of a major holding company.
• Publicis Productions: Production division of Publicis Groupe offering end-to-end content production for global brands. Broader incumbent peer competing for the same advertiser content budgets as W2P but with substantially larger resources.
• BETC: Major French creative agency within Havas network producing campaigns and brand films for premium brands. Overlaps with W2P on brand storytelling for luxury and FMCG clients but operates at significantly larger scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/w2pproduction
• LinkedInlinkedin.com/company/w2p-studio
• Instagraminstagram.com/w2pproduction
• Xx.com/w2p_production
• Facebookfacebook.com/W2Pstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W2P Production