Ever Active Schools

What Ever Active Schools does

Ever Active Schools is a registered national charity founded in 2001 and headquartered in Edmonton, Alberta (Charity Registration Number 891288334RR0001). The organization leads, activates, and builds capacity for settings — primarily schools and communities across Alberta — that nurture the health and well-being of children and youth. Its portfolio of programs includes Active School Travel (promoting active transportation to school), Everybody Plays (inclusive physical activity), Youth Sport Club (youth-led sport development), and the Indigenous Youth Mentorship Program, complemented by signature events (Still We Rise, Shaping the Future, Teachers' Conventions, Relentless 24) and an online PE&W Resources shop for educators.

The business model is donation-driven and non-commercial at its core. The organization does not charge for programs; instead, it is funded through individual donations (one-time and monthly recurring), corporate matching programs such as Rogers Birdies for Kids presented by AltaLink (up to 50% matching), operational grant funding from the Government of Alberta, signature fundraising events, and minor transactional revenue from its PE&W Resources shop. Donations are processed via CanadaHelps and directly through everactive.org, with tax receipts issued for contributions over CAD $20. Its go-to-market is community- and event-driven, anchored by direct relationships with school divisions (notably a jurisdiction-wide adoption by Canadian Rockies School Division), Indigenous community partners, and research collaborators including the AIMPA Lab at York University.

In the 2025-26 school year, the organization reports reaching 37,994 children and youth and 234,527 people in total through programming, with 91% of surveyed participants reporting a sense of belonging as a result of the programming. The organization is non-technology in nature — it does not develop proprietary software or AI systems — and its competitive position is built on regional relationships, evidence-based programming frameworks, and event-driven fundraising rather than on technology platforms or recurring software contracts.

Name

Ever Active Schools

Legal name

Ever Active Schools

Website

https://everactive.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ever Active Schools is a Canadian registered charity that delivers school- and community-based well-being programming — including Active School Travel, Everybody Plays, Youth Sport Club, and Indigenous Youth Mentorship — to children and youth across Alberta, funded through donations, government grants, and fundraising events.

Ownership category

akta.pro rank

Product category

Youth Wellness and Physical Literacy Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), After-School & Extended-Day Programs (School-Run) (EDAJAJAK)

Keywords

• Youth wellness programs
• School physical literacy
• Inclusive play initiatives
• Active school travel
• Child development services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue source comes from individual donations, corporate matching programs like Rogers Birdies for Kids presented by AltaLink (matching up to 50%), and monthly giving options. Donations are processed through CanadaHelps platform and directly through the organization's website, with tax receipts provided for eligible donations over $20.
2. Fundraising Events: Revenue is generated through signature fundraising events including Relentless 24 (a 24-hour challenge event held at Canmore Nordic Centre, Alberta) and participation in the Edmonton Marathon. These events combine physical challenges with charitable giving, allowing supporters to fundraise or make pledges.
3. Resource Sales: Limited revenue from the PE&W (Physical Education & Wellness) Resources shop, which sells educational materials and resources to schools and educators. This represents a minor secondary revenue stream supporting their charitable mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ever Active Schools is a registered national charity that designs and delivers physical activity, play, leadership, and belonging programs for children and youth, primarily through Alberta schools and community partners. It complements program delivery with educational resources, professional learning for educators, mentorship initiatives for Indigenous youth, and signature charitable events.

Product overview

Ever Active Schools operates as a charitable organization offering a portfolio of youth wellness programs and educational resources. The core offerings include four main programs: Active School Travel (supporting active transportation), Everybody Plays (inclusive physical activity), Youth Sport Club (youth-led sport development), and the Indigenous Youth Mentorship Program. These programs are complemented by professional development events (Still We Rise, Shaping the Future, Teachers' Conventions), PE&W Resources (educational materials), and an online shop for resources. The organization reaches approximately 37,994 children annually through these programming initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Active School Travel

Quantifiable outcome

• 37,994 children and youth reached through programming in 2025/26
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• CanadaHelpscoreGTM or Marketing PartnerCanadaHelps serves as Ever Active's primary donation processing platform, enabling secure online donations, tax receipt issuance, and monthly giving options. This partnership is essential for the organization's fundraising operations, providing infrastructure for donors across Canada to contribute to Ever Active's charitable mission.
• Rogers Birdies for Kids presented by AltaLinkcoreGTM or Marketing PartnerRogers Birdies for Kids is a matching donation program where qualifying donations to Ever Active are matched up to 50%. The program is presented by AltaLink and is part of the Rogers Charity Classic, extending Ever Active's reach to corporate and tournament donor networks in Alberta.
• AIMPA Lab at York UniversitycoreStrategic or Co-development PartnerThe Assisting, Informing and Motivating Physical Activity (AIMPA) lab at York University developed the evidence-based framework that Ever Active applies in its Adaptive Sport Festival and inclusive physical activity programming. This partnership provides the research foundation for the organization's approach to inclusive programming.
• Medicine Hat Adaptive Sport and Recreation (MHASR)coreStrategic or Co-development PartnerMHASR is a local partner in the Adaptive Sport Festival, providing expertise in adapted physical activity and recreation programming. The partnership enables Ever Active to deliver inclusive programming that addresses the needs of children and youth with disabilities.
• Canadian Rockies School DivisioncoreStrategic or Co-development PartnerThe Canadian Rockies School Division partnered with Ever Active on a jurisdiction-wide implementation of the Everybody Plays Schools initiative in 2024-25, demonstrating the organization's capacity to scale programming across multiple schools and engage divisional leadership in student wellness initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport for Life (Sport Canada initiative): Canadian organization that develops sport and physical literacy frameworks used by schools and communities; comparable to Ever Active's evidence-based approach to youth sport development.
• ParticipACTION: Canada's leading physical-activity promotion nonprofit targeting children and youth through campaigns and school/community programming; directly comparable mission, donor model, and school-channel distribution.
• Canadian Tire Jumpstart Charities: National charity that helps remove financial barriers to youth sport participation across Canada; directly comparable donor-supported, sport-access mission serving schools and families.
• Right To Play: International nonprofit using sport and play to protect and educate children; comparable evidence-based, play-driven youth development programming and donor-driven model.
• Physical & Health Education Canada (PHE Canada): Canadian national charitable organization dedicated to advancing physical and health education in schools; highly comparable to Ever Active's school-based PE & wellness programming and resource publishing.
• KidSport Canada: Charity providing financial support for kids to play organized sport; shares the access-to-youth-sport mission and donation/fundraising model relevant to Ever Active.

Broad incumbents

• YMCA Canada: Large national charity providing youth programming, sports, and recreation across Canada; broader mandate than Ever Active but overlapping youth-wellness programming and school partnerships.
• Boys & Girls Clubs of Canada: National federation delivering after-school and youth development programming including physical activity; broader scope than Ever Active but operates with similar school/community partnerships and donation model.

Regional players

• Alberta Recreation and Parks Association (ARPA): Alberta-based association promoting recreation, parks, and active living through provincial programming; shares Ever Active's Alberta geography and physical-activity mission.

Emerging players

• MLSE Foundation (Maple Leaf Sports & Entertainment Foundation): Canadian charity focused on sport access and youth development with corporate sport partnerships; partially comparable as a corporate-backed youth sport charity competing for similar donor dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EverActiveAB
• Facebookfacebook.com/EverActiveAB

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ever Active Schools