Holly Small Design
Holly Small Design is a UK-based creative agency providing WordPress web design, branding, print, and digital marketing services to SMEs, charities, and life science/biotech firms across the South of England. Founded in 2000, it operates as a founder-led boutique with tiered project fees and recurring retainers.
- Company typePrivate
- Founded2000
- HeadquartersHemel Hempstead, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Holly Small Design does
Holly Small Design Limited is a UK-based creative agency founded in 2000 by Holly Small, operating from a home office in Hemel Hempstead, Hertfordshire. The firm provides bespoke graphic and web design services to SMEs, charities, and life science/biotech companies across the South of England, with a portfolio spanning wildlife charities, healthcare providers, construction firms, estate agents, professional services firms, and medical device companies.
Its core product is custom WordPress website design and development offered through three tiered packages (Micro from £1,250, Lite from £3,000, Pro from £6,000), complemented by branding and logo design, graphic design for print, packaging design, exhibition graphics, and digital marketing services including SEO retainers (from £75+VAT/month), social media management (£199–£499/month), and website hosting and maintenance (from £29+VAT/month). Underlying technology is WordPress-based with licensed plugins, daily backups on UK-based servers, and integrations with Google Analytics, Klarna, Monday.com and Melu.
Revenue is generated through one-time project fees for design and build work alongside a growing base of recurring monthly retainers for hosting, SEO and social media management. The go-to-market is sales-led and relationship-driven: face-to-face project briefings, BNI networking referrals in Berkhamsted and High Wycombe, and long-tenure client relationships (multiple clients exceeding 10 years). Holly Small is the founder and Managing Director; total headcount is stated as 1–10 but not publicly disclosed.
Holly Small Design firmographics
Firmographics- Name
- Holly Small Design
- Legal name
- Holly Small Design Limited
- Website
- https://hollysmalldesign.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holly Small Design is a UK-based creative agency providing WordPress web design, branding, print, and digital marketing services to SMEs, charities, and life science/biotech firms across the South of England. Founded in 2000, it operates as a founder-led boutique with tiered project fees and recurring retainers.
- Ownership category
- akta.pro rank
Holly Small Design industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Holly Small Design is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Holly Small Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design & Development: One-time project fees for website design and development with tiered packages (Micro from £1,250, Lite from £3,000, Pro from £6,000). Additional pages charged from £50+VAT per page.
- Website Hosting & Maintenance: Monthly recurring fees for hosting, daily backups, maintenance and licensed plugins. Starting at £29+VAT per month depending on site functionality.
- Social Media Marketing Services: Monthly retainer services for social media management. Packages range from £199 to £499 per month with minimum 3-month contract. Includes content creation, posting, engagement and reporting.
- SEO Services: Monthly SEO retainer starting from £75+VAT per month. Tailored keyword strategies and personal service approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Micro - Basic website package |
| One time/ perpetual license | Pay-as-you-go | Lite - Bespoke design package |
| One time/ perpetual license | Pay-as-you-go | Pro - Premium design package |
| Subscription | Monthly | Monthly Hosting & Maintenance |
| Subscription | Monthly | Social Media Package 1 |
| Subscription | Monthly | Social Media Package 2 |
| Subscription | Monthly | Social Media Package 3 |
| Subscription | Monthly | SEO Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Holly Small Design product offering
Product offeringCore offering
Holly Small Design is a B2B creative design agency that provides custom-made websites (WordPress-based, mobile-friendly and responsive), branding and logo design, graphic design for print, packaging and exhibition graphics. The agency complements these project-based services with recurring offerings including social media management, SEO retainers, and website hosting/maintenance. Its target customers are SMEs, organisations, and life science companies in the South of England seeking professional design without London agency pricing.
Product overview
Holly Small Design is a creative design agency offering a comprehensive suite of design services for SMEs, organisations, and life science companies. The core offerings include Web Design & Development (custom-made websites using WordPress), Branding & Logo Design, and Graphic Design for Print. These services are complemented by specialist offerings including Packaging Design, Exhibition Graphics, Digital Services (social media, email marketing), Search Engine Optimisation, and Social Media Marketing packages. The company also provides website hosting and maintenance services. Pricing is structured through tiered website packages (Micro from £1,250, Lite from £3,000, Pro from £6,000) with additional monthly fees for hosting and maintenance starting at £29+VAT per month. Social media marketing packages start from £199 per month with a minimum 3-month contract.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Custom-made websites for companies and small businesses, including responsive design, WordPress development, and eCommerce functionality. Targeted at SMEs, organisations and life science companies in the South of England.
- Branding & Logo Design Brand identity development including logo design, business card design, and brand strategy to help businesses create the right perception among their target customers.
- Graphic Design for Print Traditional graphic design services including brochures, leaflets, annual reports, business stationery, and exhibition graphics for SMEs, charities and life science companies.
- Packaging Design Packaging design solutions including adapting existing packaging for the UK market and creative promotional designs for new products, exemplified by rebranding of 30+ items for OGT brands.
- Exhibition Graphics Exhibition graphics including pull up banners, pop up banners, and branded promotional products from design through to production.
- Digital Services Digital marketing services including social media management, email marketing, online advertising, and website optimisation for SME clients.
- Search Engine Optimisation (SEO) SEO services including keyword optimisation, meta tags, XML sitemap generation, and regular SEO reports for clients. Monthly retainers start from £75+VAT.
- Social Media Marketing Social media management packages for Facebook, Twitter, Instagram and LinkedIn including bespoke content posts and engagement growth. Monthly packages range from £199 to £499+VAT with a minimum 3-month contract.
- Website Hosting & Maintenance Website hosting, maintenance, daily backups, and security services for WordPress websites with professional licensed plugins on UK-based secure servers. Monthly fees start at £29+VAT.
Companies that use Holly Small Design
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles6 records
Holly Small Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Holly Small Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Holly Small Design competitors and assessment
Company assessmentDirect peers
- Yellowball: UK-based web design and digital marketing agency serving SMEs with WordPress-based websites, hosting, SEO, and social media services — directly comparable in service mix, technology stack, target market, and price point to Holly Small Design.
- KOTA: London-based creative agency offering branding, web design, and digital services to SMEs and mid-market clients; overlaps with HSD on web design, branding, and integrated digital delivery to UK B2B customers.
Broad incumbents
- Carter Wong: UK-based branding and graphic design agency delivering identity, print, and digital design; comparable as a same-geography design agency serving B2B clients, though at a more established scale.
- Pearlfisher: London-based brand design agency working across packaging, branding, and digital; comparable on the branding and packaging design services HSD offers to life science and consumer clients, though at a significantly larger enterprise scale.
- Pentagram: Global design consultancy with deep presence in London offering branding, digital, and editorial design; relevant as the upper bound of the design agency category HSD operates in, with a much broader and enterprise-oriented client base.
- Studio Output: Established UK design agency providing branding, digital, and print design services; operates at a larger scale and broader portfolio than HSD but overlaps on the core creative agency offering for B2B clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Holly Small Design social profiles
Digital presenceHolly Small Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holly Small Design leadership team
Management profileNumber of profiles
Profiles1 record
Holly Small Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holly Small Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holly Small Design
What does Holly Small Design do?
Holly Small Design is a B2B creative design agency that provides custom-made websites (WordPress-based, mobile-friendly and responsive), branding and logo design, graphic design for print, packaging and exhibition graphics. The agency complements these project-based services with recurring offerings including social media management, SEO retainers, and website hosting/maintenance. Its target customers are SMEs, organisations, and life science companies in the South of England seeking professional design without London agency pricing.
Is Holly Small Design a public or private company?
Holly Small Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holly Small Design founded?
Holly Small Design was founded in 2000. It employs 1 to 10 people.
Where is Holly Small Design based?
Holly Small Design is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does Holly Small Design make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are website Hosting & Maintenance, social Media Marketing Services and SEO Services.
Who are Holly Small Design's main competitors?
Direct peers on record are Yellowball and KOTA. Broad incumbents are Carter Wong, Pearlfisher, Pentagram and Studio Output.
Does Holly Small Design have an API?
No public API is recorded for Holly Small Design.
What industry is Holly Small Design in?
Holly Small Design's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.