New & Co.

What New & Co. does

New & Co. is a privately held, Los Angeles-based design and development firm founded in 2017 that operates from Hermosa Beach, California. The company provides custom software development services across the full stack — front-end design, user experience, branding, back-end systems, database architecture, and code development — and additionally maintains a portfolio of three proprietary products: Cliq (an adaptive workout application), Creators (a content management system), and Ndfeated (a career management platform for college athletes). Its stated methodology is listen-test-iterate, and the firm emphasizes constructing scalable CMS solutions, custom web portals, and proprietary software for clients struggling with disorganized or scattered systems.

The firm's technology stack is conventional full-stack web development rather than AI-native or platform-based, and there is no public evidence of AI/ML capabilities, APIs, SDKs, or integrations. The business model is professional services on a project-based, bespoke engagement basis with sales-led direct client acquisition through a website contact form and email ([email protected]). Pricing is not publicly disclosed and is presumably quote-based per project scope. Customer segments appear to be horizontal — general business clients, startups, and SMBs — with three named case-study projects spanning fitness, media, and athletics verticals.

The company is founder-owned and appears bootstrapped, with no institutional investors, funding rounds, partnerships, acquisitions, or geographic expansion disclosed. The team consists of four visible members: co-founders Jack Newcombe (CEO) and Brandon Telle (CTO), developer Dominique Star, and Bradley Knapp (Finance & Accounting). With no disclosed revenue, no headcount growth signals, and no public-market or M&A activity, the company presents as a small, founder-led boutique operation.

Name

New & Co.

Legal name

New & Co.

Website

https://newand.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

New & Co. is a Los Angeles-based boutique design and development firm that builds custom full-stack web solutions, including content management systems, web portals, and proprietary products, serving startups and SMBs through project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development Services: Project-based custom software development services including design, development, and ongoing management of web solutions. Services are tailored to each client's specific needs, suggesting a bespoke project engagement model rather than standardized product tiers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New & Co. is a design and development firm that provides custom full-stack software, web, and digital product solutions for businesses. Its core work spans design (front-end, user experience, branding), build (back-end, database, code structure), and manage (website maintenance, information management, proprietary software) services, with particular emphasis on building scalable content management systems, custom web portals, and proprietary software products.

Product overview

New & Co. is a design and development firm offering a portfolio of proprietary products and custom software solutions. Their core products include Cliq (an adaptive workout application), Creators (a content management system), and Ndfeated (a career management platform for college athletes). Beyond their product suite, they provide custom development services including front-end design, user experience, branding, back-end development, database architecture, and personalized web portals. Their primary focus areas are constructing scalable content management systems, replacing disorganized systems with custom solutions, and building web portals that streamline information.

Differentiator

Problem solved

Functional benefit

Products and services

• Cliq Adaptive workout application that delivers personalized fitness training experiences; built for a fitness/technology client.
• Creators Content Management System (CMS) used to organize and manage digital content, built for content creators and media SMB clients.
• Ndfeated Career management platform for current and former college athletes, built for a sports/athletics startup client.
• Custom Design Services (front-end, UX, branding)
• Custom Build Services (back-end, database, code) Custom development services covering back-end systems, database architecture, and code structure that form the foundation, information layer, and structural logic of client software products.
• Custom Manage Services (website, information, proprietary software) Ongoing management services for client websites, information systems, and proprietary software to keep digital properties maintained and usable after launch.
• Custom Content Management Systems (CMS) Custom-built, scalable, and intuitive content management systems that organize and manage digital content for client organizations.
• Custom Web Portal Development Personalized web portals that streamline and organize information, replacing clunky and disorganized client systems.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• DockYard: DockYard is a custom software consultancy specializing in web and mobile application development with full-stack engineering. It competes with New & Co. for the same project-based custom development engagements from SMB and mid-market clients.
• Paravel: Paravel is a small design and engineering studio that partners with companies to design, build, and ship digital products. It mirrors New & Co.'s lean team structure, full-stack offering, and focus on custom CMS and bespoke web platforms.
• Netguru: Netguru is a software consultancy providing web and mobile development, design, and product strategy. It competes with New & Co. for similar custom development engagements, though typically at larger scale.
• BairesDev: BairesDev is a software development services firm providing custom web, mobile, and back-end engineering. It is comparable to New & Co. on custom development delivery but operates at much larger scale and with a nearshore talent model.
• Metal Toad: Metal Toad is a digital agency delivering custom web and mobile development, design, and cloud engineering. It overlaps with New & Co. on full-stack custom development services for mid-market clients.
• Thoughtbot: Thoughtbot is a design and development consultancy that builds custom web and mobile products for startups and SMBs. It is directly comparable to New & Co. in offering bespoke full-stack development with a small, senior team and a similar listen-iterate delivery approach.

Broad incumbents

• DEPT: DEPT is a large global digital agency offering end-to-end design, build, and management of digital products and platforms. It is comparable as a broader incumbent offering the same design-build-manage services New & Co. provides, but at significantly larger scale and with enterprise clients.
• IDEO: IDEO is a global design and innovation firm that delivers design, product development, and digital experience work. It is comparable to New & Co. in combining design and build capabilities but operates as a much larger, established incumbent with enterprise clients.
• Eleks: Eleks is a software development services company providing custom web, mobile, and enterprise application engineering. It competes in the same custom development services category as New & Co. but at substantially larger scale with global delivery centers.

Emerging players

• Toptal: Toptal is a freelance talent marketplace connecting clients with vetted developers and designers. It is an adjacent competitor that captures demand for on-demand custom development work that New & Co. also targets, but via a marketplace model rather than a traditional agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/newanco
• Facebookfacebook.com/new-co-408614789480297

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New & Co.