SOGEM
SOGEM is a Belgian manufacturer and online retailer of staircases, loft ladders, and balustrade systems, operating under the DOLLE Group since 2019. It sells through direct e-commerce and a 10-country European reseller network to DIY superstores, timber merchants, professionals, and individual consumers.
- Company typePrivate
- Founded1987
- HeadquartersFleurus, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SOGEM does
SOGEM S.A. is a Belgian manufacturer and online retailer of staircases, loft ladders, and balustrade systems, headquartered in Fleurus, Belgium, and operating as a subsidiary of the DOLLE Group since Spring 2019. Founded in 1987, the company produces modular, modern, classic, spiral, space-saving, mezzanine, and outdoor staircases using FSC- and PEFC-certified wood and aluminium, alongside patented clickFIX® and ISOCLIC loft ladder systems that emphasize one-person assembly and insulation performance. Products comply with European building standards (EN 1991 and EN 1993) and include fire-resistant (REI-45, REI-60) variants, with load capacities up to 620 kg total and 200 kg point load.
SOGEM operates a hybrid go-to-market model combining direct e-commerce (sogem.eu, available in seven languages with country-specific payment methods such as Bancontact, Bizum, MB WAY, and Satispay) with an authorized reseller network covering Belgium, France, Luxembourg, the Netherlands, Switzerland, Spain, Italy, Portugal, Romania, and Germany. The company serves both end consumers (homeowners undertaking renovation or loft conversion) and B2B channels, primarily DIY superstores and timber merchants, with secondary reach into architects and professional carpenters. Pricing is unit-based, ranging from €123 for entry-level mezzanine ladders to €5,692 for premium modern staircases, with kit products priced approximately 30% below custom equivalents. Marketing is content-led via blog, YouTube tutorials, downloadable catalogs, and a 24/7 AI chatbot (SOGEMi) launched in 2024. SOGEM self-positions as the world's largest producer of retractable staircases under the DOLLE Group umbrella.
SOGEM firmographics
Firmographics- Name
- SOGEM
- Legal name
- SOGEM S.A.
- Website
- https://sogem.eu
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOGEM is a Belgian manufacturer and online retailer of staircases, loft ladders, and balustrade systems, operating under the DOLLE Group since 2019. It sells through direct e-commerce and a 10-country European reseller network to DIY superstores, timber merchants, professionals, and individual consumers.
- Ownership category
- akta.pro rank
SOGEM industry classification
Industry- Product category
- Staircase and Loft Ladder Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Home Furnishings Retailers (44912)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)
- akta.pro secondary industries
- Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL), Stair, Railing & Banister Repair (HSAGABAE), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
Keywords
Where SOGEM is headquartered
LocationHeadquarters
- HQ city
- Fleurus
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
SOGEM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Staircase Sales: One-time purchase model for kit staircases sold directly to consumers and through reseller network. Products include modular, space-saving, spiral, and classic staircases in various wood types and finishes.
- Balustrade Systems: Sale of indoor and outdoor balustrade systems, handrails, and accessories as one-time product purchases.
- Loft Ladders: Sale of retractable loft ladders including clickFIX®, fire-resistant, and tailormade options, as well as wall hatches and roof hatches.
- Accessories and Spare Parts: Replacement parts, maintenance products, and accessories for existing staircases and loft ladders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic wooden staircases (kit) |
| Unit Pricing | Pay-as-you-go | Modern staircases |
| Unit Pricing | Pay-as-you-go | Spiral staircases |
| Unit Pricing | Pay-as-you-go | Space-saving staircases |
| Unit Pricing | Pay-as-you-go | Mezzanine stairs and ladders |
| Unit Pricing | Pay-as-you-go | Tailormade/Custom staircases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SOGEM product offering
Product offeringCore offering
SOGEM manufactures and sells a comprehensive range of staircases (modular, modern, classic wooden, spiral, space-saving, mezzanine and outdoor), loft ladders (including patented clickFIX® and ISOCLIC insulated variants and fire-resistant options), balustrade systems, handrails, and wall/roof hatches, both as kit products and as fully tailored custom solutions. Customers can purchase via the company's multi-country e-commerce platform or through authorized resellers, with options to customize wood species, finish, colour, dimensions, and configuration.
Product overview
SOGEM is a manufacturer and online retailer of staircases, loft ladders, and balustrade systems, operating as part of the DOLLE Group. The product portfolio includes modular staircases (ATLANTA, BERLIN, BASEL), modern staircases (BIAX, GOMERA, KALEA, BRETAGNE, EUREKA), classic wooden staircases (MILAN, LIVERPOOL, NEVADA, PROVENCE, SAVOIE, JURA, COTTAGE, ALSACE, ARDENNES), spiral staircases (MONTREAL, TORONTO, GARDENSPIN, CALGARY, CAMBRIDGE, KAPPA, DELTA, COLUMBIA, VEGA, SIGMA), space-saving staircases (DALLAS, LYON, OSAKA, KRONOS, SATURNE), and mezzanine stairs. Loft ladder offerings include clickFIX/ISOCLIC insulated systems, fire-resistant models (REI-45, REI-60), and tailormade solutions. The range extends to balustrade systems, handrails, wall/roof hatches, and home solutions (panels, shelves, worktops, safety gates). Products are available as kit staircases with customization options for wood types (oak, beech, spruce), colours (black, anthracite, grey, white), and various configurations (straight, quarter turn, half turn, spiral).
Differentiator
Problem solved
Functional benefit
Products and services
- Modular Staircases Customizable kit modular staircases with wide treads and generous going, available in compact versions with paddle treads; customers can configure size, materials, colours, handrail and style; targeted at homeowners and small contractors.
- Modern Staircases Contemporary staircases with central stringer or 100% aluminium structure, easy to assemble, height adjustable, available straight or winder, with optional balustrade and smartphone-controlled LED lighting.
- Classic Wooden Staircases Classic wooden staircases in Oak, Beech or Spruce bringing warmth and naturalness to homes, available in modern, classic or country styles and in solid wood or space-saving models.
- Spiral Staircases Space-saving and safe spiral staircases combining quality with minimal functional design, available in diameters from 120 to 185 cm and multiple materials.
- Space-Saving Staircases Narrow-tread staircases designed for tight spaces and compact footprints, available straight or quarter turn, in full wood or metal structure with wooden treads.
- Mezzanine Stairs Simple and elegant loft/mezzanine stairs that occupy minimal space, available in different wood types with and without handrail banister.
- Outdoor Staircases High-grade galvanised steel outdoor staircases including the GARDENSPIN spiral staircase and the straight-flight GARDENTOP with Metal Perforated or Trimax treads.
- clickFIX® / ISOCLIC Loft Ladders Insulated loft ladders featuring a patented click system for quick and easy assembly, often possible for one person without special tools.
- Fire-Resistant Loft Ladders Sturdy fire-resistant loft ladders offering enhanced safety with REI-45 or REI-60 fire resistance ratings.
- Tailormade Loft Ladders Customized loft ladders designed for specific spatial needs, available in Belgium.
- Balustrade Systems Modern metal railing systems for both indoor and outdoor use, combining safety with stylish design options.
- Tailormade Staircases Custom-made staircases tailored to specific spatial requirements, available only in Belgium through quote-based sales.
- Safety Gates Safety gates for children and pets, providing secure indoor setup; part of SOGEM's home-solutions category.
- Panels Decorative wall panels for interior design and home improvement projects.
- Shelves and Worktops Wooden shelves and worktops for kitchens and living spaces.
- Spare Parts Metal and wooden components for loft ladder and staircase maintenance or upgrades, sold as a standalone product offering.
Quantifiable outcome
- Load capacity: Maximum point load 200 kg and total load 620 kg for some staircases
- +3 more outcomes
Companies that use SOGEM
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
SOGEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature2 records
SOGEM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DOLLE GroupcoreSOGEM became part of the DOLLE Group in spring 2019. DOLLE Group is the global market leader in stairs and loft ladders. SOGEM operates as the Belgian entity within the group, maintaining operations in Fleurus while benefiting from group resources and global market position.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
SOGEM competitors and assessment
Company assessmentDirect peers
- Fontanot: Italian manufacturer of modular, spiral, and space-saving staircases, serving DIY and professional channels across Southern Europe. Directly competes with SOGEM in modular/kit staircases and spiral staircases with similar price points and distribution models.
- Rintal: Italian staircase manufacturer specializing in modular, spiral, and space-saving staircases with strong distribution across Italy, France, and broader Europe. Comparable product portfolio, target customer (DIY + pro), and customization model to SOGEM.
- Minka (TK Elevator / Minka Stairs): Austrian-based manufacturer of modular, space-saving, and spiral staircases with European-wide distribution. Comparable product categories (especially space-saving and spiral kits), FSC-certified wood sourcing, and DIY retail channel presence.
- Janson Stairs: Dutch staircase specialist offering modular, spiral, and custom staircases plus balustrades, primarily active in Benelux and Germany. Directly comparable to SOGEM in modular staircases, FSC/PEFC certified wood sourcing, and DIY/architect customer mix.
- StairBox: UK-based online-first manufacturer of made-to-measure staircases (modular, spiral, straight) selling direct to consumers and builders. Comparable e-commerce-led GTM, kit staircase model, and customization options to SOGEM's direct storefront.
- Eclisse: Italian/European manufacturer specializing in loft ladders and pocket door systems. Directly comparable to SOGEM's clickFIX®/ISOCLIC loft ladder range with patented installation technology and European DIY superstore distribution.
- Arkè Stairs: European modular staircase manufacturer offering kit staircases, spiral, and custom solutions to DIY and professional customers. Direct overlap with SOGEM on modular/space-saving staircases and multi-country European distribution.
Others
- Leroy Merlin: Major European DIY superstore (GSB) chain that is a primary SOGEM customer and channel partner. Relevant as both a distribution partner and a competitive retailer offering private-label staircases across France, Spain, Italy, Portugal, and other markets.
Broad incumbents
- DOLLE Group: DOLLE Group is the global market leader in stairs and loft ladders and the parent company of SOGEM since spring 2019. Directly comparable product categories (modular stairs, loft ladders, balustrades) with broader geographic reach across Europe and beyond.
Regional players
- Wellemöbel: German staircase manufacturer serving primarily the DACH region with modular and custom stairs. Comparable product mix to SOGEM but geographically concentrated in Germany/Austria/Switzerland where SOGEM has reseller but not manufacturing presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SOGEM social profiles
Digital presenceSOGEM compliance and trust
Trust signalCompliance2 records
SOGEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOGEM leadership team
Management profileNumber of profiles
Profiles1 record
SOGEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOGEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOGEM
What does SOGEM do?
SOGEM manufactures and sells a comprehensive range of staircases (modular, modern, classic wooden, spiral, space-saving, mezzanine and outdoor), loft ladders (including patented clickFIX® and ISOCLIC insulated variants and fire-resistant options), balustrade systems, handrails, and wall/roof hatches, both as kit products and as fully tailored custom solutions. Customers can purchase via the company's multi-country e-commerce platform or through authorized resellers, with options to customize wood species, finish, colour, dimensions, and configuration.
Is SOGEM a public or private company?
SOGEM is a private company. It is classified as corporate owned and is currently operating.
When was SOGEM founded?
SOGEM was founded in 1987. It employs 51 to 100 people.
Where is SOGEM based?
SOGEM is headquartered in Fleurus, Belgium, in the Europe region.
How does SOGEM make money?
Four revenue lines are on record. Staircase Sales are the primary driver. The others are balustrade Systems, loft Ladders and accessories and Spare Parts.
Who are SOGEM's main competitors?
Direct peers on record are Fontanot, Rintal, Minka (TK Elevator / Minka Stairs), Janson Stairs, StairBox, Eclisse and Arkè Stairs. Leroy Merlin is listed as an others. DOLLE Group is listed as a broad incumbent. Wellemöbel is listed as a regional player.
Does SOGEM have an API?
No public API is recorded for SOGEM.
What industry is SOGEM in?
SOGEM's product category is Staircase and Loft Ladder Manufacturing. Its primary akta.pro industry code is HSAPAIAJ, Stair Parts, Railings & Architectural Woodwork, with a secondary code of HSAPALAL, Railings, Stairs & Accessibility Features (Outdoor). Its NAICS code is 337212 and its SIC code is 2430.